IBM FlashSystem vs NetApp EF-Series All Flash Arrays comparison

IBM and NetApp are both solutions in the All-Flash Storage category. IBM is ranked #13 with an average rating of 8.4, while NetApp is ranked #26 with an average rating of 9.0. IBM holds a 6.5% mindshare in AFS, compared to NetApp’s 0.7% mindshare. Additionally, 91% of IBM users are willing to recommend the solution, compared to 97% of NetApp users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem and NetApp EF-Series All Flash Arrays are leading contenders in the all-flash storage market. While NetApp EF-Series has a slight edge due to advanced features, IBM FlashSystem often satisfies users with pricing and support.

Features: IBM FlashSystem is praised for strong data reduction capabilities, efficient performance optimization, and cost-effectiveness. NetApp EF-Series is noted for high-performance levels, robust data protection features, and advanced integration functionalities.

Room for Improvement: IBM FlashSystem users suggest improvements in scalability options, firmware updates, and user interface. NetApp EF-Series reviewers recommend enhancing integration support, reducing management complexity, and streamlining the deployment process.

Ease of Deployment and Customer Service: IBM FlashSystem is viewed as easy to deploy with solid customer support. NetApp EF-Series users find the deployment process straightforward but express mixed feelings about customer service experiences.

Pricing and ROI: IBM FlashSystem users often mention cost-effectiveness and good return on investment. NetApp EF-Series users recognize a higher initial setup cost but accept it due to long-term benefits and ROI satisfaction.

To learn more, read our detailed IBM FlashSystem vs. NetApp EF-Series All Flash Arrays Report (Updated: July 2025).

Buyer's Guide

IBM FlashSystem vs. NetApp EF-Series All Flash Arrays

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.9%, up from 0.8% compared to the previous year. The mindshare of IBM FlashSystem is 6.5%, down from 6.7% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 0.7%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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OmarIsmail1

Infrastructure Technical Specialist II at Clicks Group

Offers high performance and dependable support for fast storage needs

The most valuable feature of IBM FlashSystem is its robust back code. When integrated properly into the environment and configured according to the guidelines, it provides a very solid infrastructure that does the job on demand. Additionally, IBM FlashSystem offers competitive pricing and reliable performance. The hardware is dependable, ensuring that it functions effectively when the setup is done correctly.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"It has good, reliable, fast storage."

"Technical support has been helpful and responsive."

"The most valuable feature of this solution is its ease of use."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The solution uses newer technology for deduplication and compression."

More Pure FlashArray X NVMe pros

"The performance of the solution is noteworthy."

"The solution is scalable and has varying degrees of scalability."

"No queuing and high ops, speed, and performance."

"The performance of IBM FlashSystem is very good. The new technology and high throughput have given us more confidence in the solution. The management of the system has improved and we can control the monitoring system alerts and multiple FlashSystems with the Enterprise Cloud Edition, which is free. The migration of recently stored data to a new flash is much easier. You can move your data because you can utilize it externally."

"The power systems are very reliable if you are running 24/7 operations. For ongoing mission-critical applications, it's the best solution."

"The most valuable features are deduplication and compression, which together, enable you to have more space."

"They have a virtualization feature and, even if you do not want to buy that feature, you can have it as a trial for two to three months. If you have another brand of storage from another company, you can use this tool to transfer all your data from the old system to the new Storwize system, which really shortens the migration time."

"The FlashSystem 900 consistently delivers performance below 1ms for read/write. This performance is essential for an effective SVC stretch-cluster configuration across two datacenters, and presenting active-active storage to the customer."

More IBM FlashSystem pros

"The most valuable feature of this solution is the performance of the database access."

"The stability, speed, and reliability are the solution's best features. The information is also very secure."

"Having the option of such high-speed storage in the data center is what makes it valuable."

"The solution allows us to segregate one storage unit from another."

"The NetApp EF-Series gave our organization easy access to our data bases."

"The benefits are better up-time, better response time."

"The most valuable feature is the ability to set a specific margin of performance to a specific workload."

"Compared to Dell Unity XT, what I see as an advantage in NetApp EF-Series All Flash Arrays is the fact that it is more scalable...The performance of the product is good."

More NetApp EF-Series All Flash Arrays pros

Cons

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"The UI for this solution needs to be improved."

"The tool's portfolio is minimal. It is expensive."

"I would like to see replication and DR features in the next release of this solution."

"Maybe the price can be reduced since the solution is very expensive."

"In terms of what needs improvement, the dashboard and management could be simplified."

More Pure FlashArray X NVMe cons

"The solution is not able to replicate data in one-to-many scenario."

"The ease of installation should be improved. We had issues with the configuration model."

"The deduplication and compression ratio is not very good. It's not reaching a very high ratio."

"I would like to have a larger disk. Right now, you can get 57 terabytes in a shelf. Once they get the larger disk and you get larger capacities, it'll be even better."

"It could be easier to implement."

"GUI interface should be enhanced more as there is some issues in copy services."

"The price is very costly."

"Their technical support needs improvement in terms of reachability for the clients and response times. They should be more responsive and have more online platforms for support. They should make more technical information available online. There could be some kind of documentation community."

More IBM FlashSystem cons

"The pricing could be cheaper and it should have documentation in more languages, specifically, Russian."

"We need a center related to NetApp in Egypt so that we can deal with them directly."

"There could be an improvement when it comes to SLA support, it could be faster."

"The management interface, while very reliable, it seems a little old now and could maybe use a little modernization."

"It was difficult to implement and lacks some additional features that would be useful, but as a solution fits a particular need for our organization."

"Its pricing should be better. Its price is competitive, but they need to improve the pricing. They have different licensing models, which they need to improve. My expectation was cloud integration, which they have, but it is a different license. Therefore, people cannot enjoy it. If I want to use it, I need to pay extra. There is a cost involved for everything, but it should reach everyone. It is similar to having a Rolls-Royce, but you need to pay extra for the key. If you want the key, you need to pay."

"This solution does not have any compression or deduplication."

"The price of the All Flash solution is very high."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Our licensing fees are $500,000+ USD."

"With VMware, we pay $300,000 annually."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Given its price, Pure is not the first option."

"The support cost per array is about $20,000 a year for 24/7 support."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

More Pure FlashArray X NVMe pricing and cost advice

"The solution has good pricing, but it is not cheaper."

"I find the pricing of the solution to be very reasonable."

"I would rate the pricing of this solution a four out of five."

"I'd rate the basic licensing and the Virtualize software a ten out of ten, and the extra Spectrum and other an eight out of ten."

"IBM V7000 has a new license and price structure which provides intuitive licensing based on the functions customers wish to enable and use the most."

"The pricing has been very competitive for the last few years. IBM got to the point where they changed the pricing model and we feel very comfortable with the pricing. It's very competitive. Over the last two years, IBM has been coming up with all kinds of interesting promos, especially for the SMB systems. That makes it very competitive price-wise and in terms of performance..."

"Regarding licensing make sure you add at least three years software maintenance from IBM at the beginning, because you will not be able to download firmware updates or any fixes/patches without this."

"The solution requires a license and could be less expensive."

More IBM FlashSystem pricing and cost advice

"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."

"The price point for EF is considerably lower than the alternatives."

"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."

"They provide licenses upon purchase, so there's no need for additional licenses. Regarding additional expenses apart from the standard licensing fees, such as for support or maintenance, there aren't any. Updates take around twenty to thirty minutes, including rebooting the systems, and we haven't faced any problems with the NetApp EF-Series All Flash Arrays. We utilize various other storages like Fujitsu, IBM, and Dalian SIP, but the NetApp EF-Series stands out as we've had no issues throughout the entire year of usage."

"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."

"Price-wise, NetApp EF-Series All Flash Arrays is costlier than Dell. You have to buy a lot of licenses separately."

"They need to improve its pricing. The storage market is dying. So, they need to improve the price because it should reach all people. NetApp is one of the top ones, and they are charging a little bit of royalty as compared to other storage solutions."

"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

13%

Financial Services Firm

11%

Manufacturing Company

Comms Service Provider

Manufacturing Company

11%

Computer Software Company

11%

Comms Service Provider

10%

Performing Arts

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What do you like most about IBM FlashSystem?

It is simple to make an update.

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What is your experience regarding pricing and costs for IBM FlashSystem?

Many factors affect purchasing directly from IBM, often involving a multi-step process. Customers, especially in bank...

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What needs improvement with IBM FlashSystem?

The deduplication technology in IBM FlashSystem needs significant improvement. Other vendors like NetApp ( /products/...

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What do you like most about NetApp EF-Series All Flash Arrays?

Considering the cost, I find NetApp EF-Series All Flash Arrays to be the best storage available in the market.

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What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

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What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 25% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 13% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs IBM FlashSystem

Compared 21% of the time

HPE Alletra Storage vs IBM FlashSystem

Compared 9% of the time

Pure Storage FlashArray vs IBM FlashSystem

Compared 8% of the time

Huawei OceanStor Dorado vs IBM FlashSystem

Compared 8% of the time

NetApp AFF vs IBM FlashSystem

Compared 7% of the time

More IBM FlashSystem Competitors

Dell PowerStore vs NetApp EF-Series All Flash Arrays

Compared 26% of the time

NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 15% of the time

Dell Unity XT vs NetApp EF-Series All Flash Arrays

Compared 13% of the time

Dell XtremIO vs NetApp EF-Series All Flash Arrays

Compared 11% of the time

Pure Storage FlashBlade vs NetApp EF-Series All Flash Arrays

Compared 6% of the time

More NetApp EF-Series All Flash Arrays Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

IBM FlashSystem

August 2025

Download IBM FlashSystem product report

Buyer's Guide

NetApp EF-Series All Flash Arrays

August 2025

NetApp EF-Series All Flash Arrays report

Download NetApp EF-Series All Flash Arrays product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

IBM Storwize

NetApp EF540, NetApp EF-Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

IBM

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH

RP Data, Western Oregon University, Toei Animation

Buyer's Guide

IBM FlashSystem vs. NetApp EF-Series All Flash Arrays

July 2025

Free Report: IBM FlashSystem vs. NetApp EF-Series All Flash Arrays

Find out what your peers are saying about IBM FlashSystem vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: July 2025.

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