HPE All-Flash Storage vs Pure FlashArray X NVMe comparison

Hewlett Packard Enterprise and Pure Storage are both solutions in the NVMe All-Flash Storage Arrays category. Hewlett Packard Enterprise is ranked #13 with an average rating of 8.8, while Pure Storage is ranked #6 with an average rating of 8.6. Hewlett Packard Enterprise holds a 0.7% mindshare in N, compared to Pure Storage’s 2.8% mindshare. Additionally, 75% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 100% of Pure Storage users who would recommend it.

HPE All-Flash Storage

Read 5 HPE All-Flash Storage reviews

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87 Comparison Views

75% willing to recommend

Pure FlashArray X NVMe

Read 35 Pure FlashArray X NVMe reviews

917 Views
371 Comparison Views

100% willing to recommend

HPE All-Flash Storage

Pure FlashArray X NVMe

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 5, 2024

Pure FlashArray X NVMe and HPE All-Flash Storage are competing solutions in high-performance data storage. Pure FlashArray X NVMe has the upper hand in pricing and support, while HPE All-Flash Storage offers robust features that justify its higher cost.

Features: Pure FlashArray X NVMe provides seamless integration with advanced data reduction and high availability, making it optimal for dynamic workloads. HPE All-Flash Storage impresses with enterprise-level resiliency, advanced security features, and comprehensive data services, positioning itself as a feature-rich option for large-scale environments.

Ease of Deployment and Customer Service: Pure FlashArray X NVMe is praised for its simplicity and straightforward installation process, with efficient customer support aiding quick resolutions. HPE All-Flash Storage provides detailed deployment configurations and extensive documentation, though the setup might require more specialized IT knowledge. Customer service is reliable with strategic guidance for complex environments.

Pricing and ROI: Pure FlashArray X NVMe is known for competitive pricing and favorable ROI due to low total cost of ownership and efficient resource utilization. HPE All-Flash Storage has a higher upfront cost, but its extensive features can translate into long-term value, particularly in environments that can leverage its advanced capabilities for comprehensive data management.

To learn more, read our detailed HPE All-Flash Storage vs. Pure FlashArray X NVMe Report (Updated: June 2025).

Buyer's Guide

HPE All-Flash Storage vs. Pure FlashArray X NVMe

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HPE All-Flash Storage

Ranking in NVMe All-Flash Storage Arrays

13th

Average Rating

8.8

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Pure FlashArray X NVMe

Ranking in NVMe All-Flash Storage Arrays

6th

Average Rating

9.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

All-Flash Storage (15th)

Mindshare comparison

As of June 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of HPE All-Flash Storage is 0.7%, up from 0.4% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 2.8%, down from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Saquib Hameed

VDI Technology Specialist at Faysal Bank Ltd

Easily manageable, expandable, and provides high-capacity and high security

The solution is used in production. It can be used for core banking applications and database applications The solution has improved our data processing speed and our performance. The solution is easily manageable. It is expandable and can be easily organized. We can get centralized reports from…

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Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The storage has been very simple to use and offers high availability."

"The initial setup is easy compared to other vendors."

"HPE is excellent, at least in this part of the world in Kuwait."

"The solution is easily manageable."

"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."

"The platform’s most valuable feature is the ability to process huge amounts of data."

"The solution is very straightforward to set up."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The most valuable feature of this solution is reliability."

"One of the best features is the support, which is excellent."

"The initial setup was extremely simple and straightforward."

"The solution is scalable."

"The high availability of the product is the most valuable feature."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

More Pure FlashArray X NVMe pros

Cons

"It might be expensive."

"The product’s ability to recover information and generate reports needs enhancement."

"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."

"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."

"The product is expensive. I rate the pricing a nine out of ten."

"The support, visibility, and reporting features must be improved."

"I would like to see replication and DR features in the next release of this solution."

"I'd like to see the product implement active replication for vehicles such as VMware."

"The tool's pricing is higher than competitors."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"There is room for improvement in the pricing of the product."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

More Pure FlashArray X NVMe cons

Pricing and Cost Advice

"The product is more expensive than one of its competitors."

"The product is not cheap."

"The product is expensive. I rate the pricing a nine out of ten."

"The product is expensive."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"As far as the licensing costs, everything is included in the license."

"Given its price, Pure is not the first option."

"With VMware, we pay $300,000 annually."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

More Pure FlashArray X NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about HPE All-Flash Storage?

The solution is easily manageable.

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What is your experience regarding pricing and costs for HPE All-Flash Storage?

In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list price is not ideal, but it is satisfactory after negotiation.

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What needs improvement with HPE All-Flash Storage?

HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore ( /products/dell-powerstore-...

See all answers

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges. This is one of the main things organizations need.

See all answers

Comparisons

Dell PowerStore vs HPE All-Flash Storage

Compared 100% of the time

More HPE All-Flash Storage Competitors

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

Product Reports

Buyer's Guide

NVMe All-Flash Storage Arrays

May 2025

Download HPE All-Flash Storage product report

Buyer's Guide

Pure FlashArray X NVMe

May 2025

Download Pure FlashArray X NVMe product report

Also Known As

No data available

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Overview

HPE All-Flash Storage provides high-performance, reliable storage solutions for enterprises, optimizing workflow efficiency with advanced data management capabilities and flexible scalability.

HPE All-Flash Storage is designed to enhance enterprise storage capabilities with reliable data solutions. It offers exceptional speed and efficiency, making it ideal for businesses requiring rapid data access and processing. Its architecture supports seamless integrations, catering to demanding workloads in diverse industries. With a focus on data reduction and compaction, HPE All-Flash Storage provides a robust environment for efficient and dependable data handling.

What are the valuable features of HPE All-Flash Storage?

Data Reduction: Minimizes storage use through efficient compression and deduplication.
Scalability: Easily expands to accommodate growing data requirements.
Integration: Seamlessly integrates with existing IT infrastructure.
Performance: Ensures rapid data processing and retrieval speeds.
Reliability: Provides consistent uptime and data availability.

What benefits or ROI should users look for?

Cost Efficiency: Reduces overall storage costs with improved data management.
Business Agility: Enables quicker response to market changes with faster data processing.
Operational Efficiency: Decreases downtime with reliable infrastructure.
Scalable Investment: Invests in scalable technology for future growth.

HPE All-Flash Storage is widely implemented in sectors like finance for real-time transaction processing, healthcare for managing large patient data systems, and retail to enhance customer data analytics. Its adaptability makes it a valuable asset in tech-dependent fields.

Hewlett Packard Enterprise

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Sample Customers

Information Not Available

Fremont Bank, Judson ISD, The Nielsen Company

Buyer's Guide

HPE All-Flash Storage vs. Pure FlashArray X NVMe

June 2025

Free Report: HPE All-Flash Storage vs. Pure FlashArray X NVMe

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