Hitachi VSP E Series vs Pure FlashArray X NVMe comparison

Hitachi Vantara and Pure Storage are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #14 with an average rating of 6.8, while Pure Storage is ranked #6 with an average rating of 8.6. Hitachi Vantara holds a 2.2% mindshare in N, compared to Pure Storage’s 2.8% mindshare. Additionally, 80% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of Pure Storage users who would recommend it.

Hitachi VSP E Series

Read 5 Hitachi VSP E Series reviews

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190 Comparison Views

80% willing to recommend

Pure FlashArray X NVMe

Read 35 Pure FlashArray X NVMe reviews

917 Views
371 Comparison Views

100% willing to recommend

Hitachi VSP E Series

Pure FlashArray X NVMe

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 5, 2024

Pure FlashArray X NVMe and Hitachi VSP E Series compete in enterprise storage solutions. Pure generally has the upper hand for ease of management and speed, while Hitachi is noted for its advanced feature set.

Features: Pure FlashArray X NVMe includes efficient deduplication, data reduction, and consistent speed, making it suitable for businesses seeking streamlined storage. Hitachi VSP E Series offers dynamic scalability and advanced data protection, catering to enterprises needing extensive customization and integration.

Ease of Deployment and Customer Service: Pure FlashArray X NVMe is known for its seamless deployment and proactive customer support, resulting in faster project implementation. Hitachi VSP E Series has a more complex implementation but is supported by comprehensive services, which can extend deployment timelines.

Pricing and ROI: Pure FlashArray X NVMe provides competitive pricing with predictable costs, leading to a quick ROI through efficiency and ease of use. Hitachi VSP E Series demands a higher initial investment, justified by its feature-rich offering aimed at providing long-term value.

To learn more, read our detailed Hitachi VSP E Series vs. Pure FlashArray X NVMe Report (Updated: June 2025).

Buyer's Guide

Hitachi VSP E Series vs. Pure FlashArray X NVMe

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Hitachi VSP E Series

Ranking in NVMe All-Flash Storage Arrays

14th

Average Rating

7.2

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Pure FlashArray X NVMe

Ranking in NVMe All-Flash Storage Arrays

6th

Average Rating

9.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

All-Flash Storage (15th)

Mindshare comparison

As of June 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Hitachi VSP E Series is 2.2%, up from 1.7% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 2.8%, down from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Mir Gulzar Ahmed

IT Manager at Synergy Computers

Achieves high performance and availability with a reliable and flexible storage solution

The most valuable features of Hitachi VSP series include its high performance and availability. These are key selling points for any Hitachi product. No other storage system provides a hundred percent availability, but Hitachi offers this twenty-four by seven without needing downtime. These products are highly scalable with flexible memory and controller updates.

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Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We are using the Hitachi VSP E Series for high IOPS."

"The most valuable features of Hitachi VSP series include its high performance and availability."

"The product is generally quite stable."

"It offers good file sharing."

"I rate Hitachi VSP series nine out of ten for a transactional workload requiring no compromise on availability and performance."

"Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable."

"One of the best features is the support, which is excellent."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"The high availability of the product is the most valuable feature."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

More Pure FlashArray X NVMe pros

Cons

"The solution's support duration or end-of-support life is very short."

"Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it."

"The graphical user interface is somewhat outdated, lacking some of the modern features found in other solutions."

"Hitachi should work on unified storage platforms."

"There is room for improvement in simplifying the overall complexity of the environment."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"It is on the expensive side."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"There are some challenges with data encryption and reduction."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"The UI for this solution needs to be improved."

"The tool's portfolio is minimal. It is expensive."

More Pure FlashArray X NVMe cons

Pricing and Cost Advice

"The pricing is fair, with additional costs for support services."

"Hitachi VSP E Series is an expensive solution."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Given its price, Pure is not the first option."

"With VMware, we pay $300,000 annually."

"As far as the licensing costs, everything is included in the license."

"The licensing is on a yearly basis."

"We pay approximately $50,000 USD per year in licensing fees."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The support cost per array is about $20,000 a year for 24/7 support."

More Pure FlashArray X NVMe pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Hitachi VSP E Series?

Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable.

See all answers

What is your experience regarding pricing and costs for Hitachi VSP E Series?

The solution is expensive, which can be considered a con.

See all answers

What needs improvement with Hitachi VSP E Series?

Everything has room for improvement. Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it. It could be considered a con of the product due to its price.

See all answers

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges. This is one of the main things organizations need.

See all answers

Comparisons

Dell PowerStore vs Hitachi VSP E Series

Compared 41% of the time

Hitachi Virtual Storage Platform vs Hitachi VSP E Series

Compared 36% of the time

NetApp ASA vs Hitachi VSP E Series

Compared 13% of the time

Hitachi VSP 5000 Series vs Hitachi VSP E Series

Compared 11% of the time

More Hitachi VSP E Series Competitors

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

Product Reports

Buyer's Guide

NVMe All-Flash Storage Arrays

May 2025

Download Hitachi VSP E Series product report

Buyer's Guide

Pure FlashArray X NVMe

May 2025

Download Pure FlashArray X NVMe product report

Also Known As

No data available

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Overview

Hitachi VSP E Series offers an advanced storage solution designed for enterprises seeking scalability and performance. It is suitable for a range of applications, providing reliability and efficiency to meet demanding IT environments.

Hitachi VSP E Series is designed to enhance storage capabilities with robust features catering to needs such as data management, storage optimization, and system versatility. This series integrates seamlessly within IT infrastructures, offering improved data protection and resource management. Its enhanced storage architecture ensures data integrity while supporting high data loads efficiently, making it a go-to choice for enterprises requiring high-performance storage systems.

What are the most valuable features of Hitachi VSP E Series?

Scalability: Enables seamless expansion as data requirements grow, ensuring continued performance without disruption.
Reliability: Provides consistent uptime and data protection, minimizing risks associated with data loss.
High Performance: Delivers fast data processing speeds to support demanding applications.
Data Management: Offers advanced data management tools for streamlined operations and efficiency.
Energy Efficiency: Designed to reduce power consumption while maintaining optimal performance.

What benefits and ROI should be considered?

Cost-Effectiveness: Benefits from lower operational costs due to efficient data handling and energy use.
Operational Efficiency: Enhances work productivity by optimizing data processes, leading to better resource allocation.
Flexibility: Supports various deployment scenarios, allowing adaptation to different business needs.
Data Security: Enhances data protection mechanisms to prevent unauthorized access and data breaches.

Hitachi VSP E Series is widely implemented in industries such as finance, healthcare, and manufacturing, where data integrity and speed are crucial. Its ability to integrate with existing IT frameworks makes it a valuable addition to businesses aiming to streamline data processes while maintaining high standards of data protection and system reliability.

Hitachi Vantara

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Sample Customers

Information Not Available

Fremont Bank, Judson ISD, The Nielsen Company

Buyer's Guide

Hitachi VSP E Series vs. Pure FlashArray X NVMe

June 2025

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