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Hitachi VSP E Series vs Pure FlashArray X NVMe comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 5, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Hitachi VSP E Series' ROI varies by use case, excelling in high IOPS workloads, with efficient manageability and support.
Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
Return on investment depends on the use case, especially for workloads demanding high IOPS.
IT Manager at Synergy Computers
If you wait more than seven years to buy another one, you get a return on your investment.
Sales Manager at Multicomputos PR
 

Customer Service

Sentiment score
3.6
Hitachi VSP E Series support receives mixed reviews, with higher-level interactions providing better experiences than initial support.
Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
If the call reaches a senior engineer, then the support is quite good.
Technical Architect at ASG Group
The support and AI-driven initiatives are well-suited for accommodating specific workloads like AI and storage for transactional workloads.
IT Manager at Synergy Computers
Customers always have their issues resolved promptly.
Sales Manager at Multicomputos PR
Technical support is good at least through vendors, not directly with the principal.
Infrastructure Specialis at a tech services company with 1-10 employees
 

Scalability Issues

Sentiment score
4.9
Hitachi VSP E Series offers excellent scalability with flexible upgrades, handling up to 3,000 users but at a high cost.
Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
These products are highly scalable, offering excellent compute, memory, and storage scalability.
IT Manager at Synergy Computers
The product is easy to scale, although it is expensive.
Technical Architect at ASG Group
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
Sales Manager at Multicomputos PR
 

Stability Issues

Sentiment score
7.0
The Hitachi VSP E Series has mixed stability reviews, praised for performance but criticized for maintenance downtimes.
Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
There have been no known glitches or performance issues.
Technical Architect at ASG Group
I would rate the stability of the product at seven out of ten.
Project Manager at a government with 11-50 employees
 

Room For Improvement

Hitachi VSP E Series is costly, has a complex interface, and requires unified storage and improved marketing and documentation.
Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
Hitachi is quite expensive, and small to medium-sized organizations usually do not purchase it.
Technical Architect at ASG Group
I recommend creating one product for unified use, like other manufacturers, which includes both block and file storage in one platform.
IT Manager at Synergy Computers
Storage replication should be essential.
Infrastructure Specialis at a tech services company with 1-10 employees
I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.
Cloud Architect at DXC Technology
One way to improve the product is to add an operational assistant that doesn't depend on VMware.
Sales Manager at Multicomputos PR
 

Setup Cost

Hitachi VSP E Series is an enterprise-level, costly storage solution ideal for banks requiring high performance and availability.
Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
The solution is expensive, which can be considered a con.
Technical Architect at ASG Group
Hitachi is generally expensive, providing products designed for enterprise customers like banks with transactional workloads.
IT Manager at Synergy Computers
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
Sales Manager at Multicomputos PR
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
 

Valuable Features

Hitachi VSP E Series provides high-performance, all-flash storage with NVMe, offering reliability, scalability, and user-friendly automation features.
Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
Hitachi offers this twenty-four by seven without needing downtime.
IT Manager at Synergy Computers
The Hitachi VSP E Series is all-flash storage, so it is fast.
Technical Architect at ASG Group
Its data compression feature is the best that we have ever seen.
Sales Manager at Multicomputos PR
It was one of the main requirements to have a FlashArray, and this really has sorted out these issues.
Infrastructure Specialis at a tech services company with 1-10 employees
Pure FlashArray X NVMe helps to improve our processing speed.
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
 

Categories and Ranking

Hitachi VSP E Series
Ranking in NVMe All-Flash Storage Arrays
9th
Average Rating
7.2
Reviews Sentiment
5.0
Number of Reviews
6
Ranking in other categories
No ranking in other categories
Pure FlashArray X NVMe
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
All-Flash Storage (17th)
 

Mindshare comparison

As of January 2026, in the NVMe All-Flash Storage Arrays category, the mindshare of Hitachi VSP E Series is 2.5%, up from 2.3% compared to the previous year. The mindshare of Pure FlashArray X NVMe is 4.0%, up from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
NVMe All-Flash Storage Arrays Market Share Distribution
ProductMarket Share (%)
Pure FlashArray X NVMe4.0%
Hitachi VSP E Series2.5%
Other93.5%
NVMe All-Flash Storage Arrays
 

Featured Reviews

BM
Technical Architect at ASG Group
Enhanced speed and integration benefit hybrid environments but cost remains a concern
The Hitachi VSP E Series is all-flash storage, so it is fast. It is quite good for databases, and clients who are familiar with Hitachi prefer to use it. Clients with hybrid environments generally look for something like a single glass view, where they can integrate all their different systems and view everything on one screen or desktop.
Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
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Top Industries

By visitors reading reviews
Insurance Company
15%
Computer Software Company
11%
Financial Services Firm
9%
Educational Organization
8%
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
 

Questions from the Community

What do you like most about Hitachi VSP E Series?
Its user-friendly configuration and maintenance processes contribute to its reputation for being straightforward and easily manageable.
What needs improvement with Hitachi VSP E Series?
Hitachi needs to work on the marketing side because communication is a problem, as many customers do not know what they are offering and the quality of their products. In terms of functionality for...
What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the Evergreen monthly payment. I do not know the exact device price, but I think the ...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, b...
 

Also Known As

No data available
Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
 

Overview

 

Sample Customers

Information Not Available
Fremont Bank, Judson ISD, The Nielsen Company
Find out what your peers are saying about Hitachi VSP E Series vs. Pure FlashArray X NVMe and other solutions. Updated: December 2025.
879,711 professionals have used our research since 2012.