HPE All-Flash Storage vs Hitachi Virtual Storage Platform comparison

HPE All-Flash Storage vs. Hitachi Virtual Storage Platform

Download the complete report

Helped 849,963 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.8%, down from 2.8% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.7%, down from 8.7% compared to the previous year. The mindshare of HPE All-Flash Storage is 0.6%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

Ozair Amin

Sales Manager - Infrastructure at Synergy Computers

A robust and dependable product that ensures a 100 percent data availability guarantee

We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

Read full review

Saquib Hameed

VDI Technology Specialist at Faysal Bank Ltd

Easily manageable, expandable, and provides high-capacity and high security

The solution is used in production. It can be used for core banking applications and database applications The solution has improved our data processing speed and our performance. The solution is easily manageable. It is expandable and can be easily organized. We can get centralized reports from…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Technical support has been helpful and responsive."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The most valuable feature of this solution is its ease of use."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"The initial setup was extremely simple and straightforward."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

More Pure FlashArray X NVMe pros

"Its scalability and performance are the most valuable. It is quite scalable and has a huge capacity."

"The solution provides excellent scalability."

"This is a good product with high capabilities and high reliability."

"Hitachi Virtual Storage Platform 5000 Series exhibits good performance and has good IOPS: 300 IOPS. The technical support for this product is also good."

"The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means we have more storage available. And the IOPS are really fast."

"The feature I like best is the stability of the hardware."

"What I like best about Hitachi Virtual Storage Platform G Series is that it's a fast storage solution. It also has reliable models. The sales support is also good for this product. Even the pricing for it is good."

"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."

More Hitachi Virtual Storage Platform pros

"The solution is easily manageable."

"The storage has been very simple to use and offers high availability."

"The platform’s most valuable feature is the ability to process huge amounts of data."

"The initial setup is easy compared to other vendors."

"HP has its own software called InfoSight for the users. It performs predictive analysis and takes a proactive approach to identify issues even before failures occur."

"HPE is excellent, at least in this part of the world in Kuwait."

Cons

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"There is room for improvement in the pricing of the product."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"The software layer has to improve."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

More Pure FlashArray X NVMe cons

"We have not been able to procure more discs for upcoming projects and this has been a problem for us. Not having additional storage is going to be an issue. The solution is at its end of life and will be replaced soon."

"The initial deployment was somewhat complex when it came to the installation because of the network connectivity. It was more difficult, in this specific case, than with other platforms."

"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."

"Not just anyone can do the deployment. So, the person needs a basic understanding and work experience."

"If they had a certain approach to layered storage, it would be better. For example, adaption to the browser, or having a centralized console."

"In the next version I would like to see more intelligence."

"The complex setup, ease of use, and snapshot operations of this product need to be improved."

"The installation procedure it a bit difficult, because it is a high-end solution. With this type of product, the original company is interested in doing the setup for customers in the area, but because of sanctions we were not able to get support in our area. We faced many issued trying to learn to run this product."

More Hitachi Virtual Storage Platform cons

"It might be expensive. If budgets are not a concern for any client, I recommend All-Flash."

"The product’s ability to recover information and generate reports needs enhancement."

"The product is expensive. I rate the pricing a nine out of ten."

"The support, visibility, and reporting features must be improved."

"HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor in my decision to switch from HPE to Dell PowerStore."

"It might be expensive."

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"We pay approximately $50,000 USD per year in licensing fees."

"The support cost per array is about $20,000 a year for 24/7 support."

"The product is expensive."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Given its price, Pure is not the first option."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

More Pure FlashArray X NVMe pricing and cost advice

"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."

"This is an expensive solution."

"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."

"In our company, we only pay towards the licensing charges associated with Forcepoint, as Hitachi is considered to be a third-party product for us."

"The price is good enough considering the performance, and we are satisfied."

"It is a little expensive."

"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."

"It is an expensive product. I rate its pricing a three out of ten."

More Hitachi Virtual Storage Platform pricing and cost advice

"The product is expensive. I rate the pricing a nine out of ten."

"The product is more expensive than one of its competitors."

"The product is not cheap."

See which vendors are best for you

Use our free recommendation engine to learn which NVMe All-Flash Storage Arrays solutions are best for your needs.

See recommendations

849,963 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

20%

Financial Services Firm

18%

Government

Manufacturing Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...

What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

What needs improvement with Hitachi Virtual Storage Platform E990?

The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...

What do you like most about HPE All-Flash Storage?

The solution is easily manageable.

What is your experience regarding pricing and costs for HPE All-Flash Storage?

In my region, the pricing is good. We work with a local channel for HPE, which provides a good final price. The list ...

What needs improvement with HPE All-Flash Storage?

HPE All-Flash Storage does not have snapshot immutability, which is something I need. This was a significant factor i...

Dell PowerStore vs Pure FlashArray X NVMe

Comparisons

Compared 30% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 14% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 7% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 6% of the time

More Hitachi Virtual Storage Platform Competitors

Dell PowerStore vs HPE All-Flash Storage

Compared 100% of the time

More HPE All-Flash Storage Competitors

Product Reports

Pure FlashArray X NVMe

Download Pure FlashArray X NVMe product report

Hitachi Virtual Storage Platform

Download Hitachi Virtual Storage Platform product report

NVMe All-Flash Storage Arrays

Download HPE All-Flash Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

HPE All-Flash Storage provides high-performance, reliable storage solutions for enterprises, optimizing workflow efficiency with advanced data management capabilities and flexible scalability.

HPE All-Flash Storage is designed to enhance enterprise storage capabilities with reliable data solutions. It offers exceptional speed and efficiency, making it ideal for businesses requiring rapid data access and processing. Its architecture supports seamless integrations, catering to demanding workloads in diverse industries. With a focus on data reduction and compaction, HPE All-Flash Storage provides a robust environment for efficient and dependable data handling.

What are the valuable features of HPE All-Flash Storage?

Data Reduction: Minimizes storage use through efficient compression and deduplication.
Scalability: Easily expands to accommodate growing data requirements.
Integration: Seamlessly integrates with existing IT infrastructure.
Performance: Ensures rapid data processing and retrieval speeds.
Reliability: Provides consistent uptime and data availability.

What benefits or ROI should users look for?

Cost Efficiency: Reduces overall storage costs with improved data management.
Business Agility: Enables quicker response to market changes with faster data processing.
Operational Efficiency: Decreases downtime with reliable infrastructure.
Scalable Investment: Invests in scalable technology for future growth.

HPE All-Flash Storage is widely implemented in sectors like finance for real-time transaction processing, healthcare for managing large patient data systems, and retail to enhance customer data analytics. Its adaptability makes it a valuable asset in tech-dependent fields.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

HPE All-Flash Storage vs. Hitachi Virtual Storage Platform