GoToWebinar vs ON24 Platform comparison

GoTo and ON24 are both solutions in the Virtual Meetings category. GoTo is ranked #18, while ON24 is ranked #23. GoTo holds a 2.2% mindshare in VM, compared to ON24’s 1.9% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 100% of ON24 users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

887 Views
869 Comparison Views

100% willing to recommend

ON24 Platform

Read 2 ON24 Platform reviews

861 Views
629 Comparison Views

100% willing to recommend

GoToWebinar

ON24 Platform

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 3, 2025

GoToWebinar and ON24 Platform compete in the webinar and virtual event market. ON24 Platform holds the upper hand with its extensive features and scalability, appealing to businesses despite its higher cost.

Features: GoToWebinar is favored for its essential webinar functionalities, such as live polls, recordings, and ease of use, appealing to businesses seeking simple solutions. ON24 Platform stands out with advanced interactive tools, personalization options, and comprehensive analytics, making it suitable for firms aiming for robust virtual engagement capabilities.

Ease of Deployment and Customer Service: GoToWebinar provides a straightforward deployment process and reliable customer service for quick setup needs. ON24 Platform, while more complex to deploy owing to its comprehensive features, offers strong support to assist with its extensive capabilities.

Pricing and ROI: GoToWebinar presents competitive pricing for organizations with budget constraints, providing a satisfactory return on investment for basic needs. ON24 Platform requires more initial investment, offering significant ROI through its extensive features and advanced engagement metrics, balancing its higher cost with superior functionality and long-term value.

To learn more, read our detailed GoToWebinar vs. ON24 Platform Report (Updated: April 2026).

Buyer's Guide

GoToWebinar vs. ON24 Platform

April 2026

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Helped 894,738 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

18th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

ON24 Platform

Ranking in Virtual Meetings

23rd

Average Rating

8.0

Reviews Sentiment

8.1

Number of Reviews

Ranking in other categories

Virtual Events Platforms (7th)

Mindshare comparison

As of May 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.2%, up from 2.1% compared to the previous year. The mindshare of ON24 Platform is 1.9%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Mindshare Distribution
Product	Mindshare (%)
GoToWebinar	2.2%
ON24 Platform	1.9%
Other	95.9%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

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reviewer1337886

Multimedia Production Manager at a legal firm with 5,001-10,000 employees

Easy setup and an a la carte pricing model

The solution needs a more modern interface. One of our biggest complaints is that we don't have the ability to dynamically push our interface to participants. Adobe Connect is an older technology, but it allows us to push our own layout and design to participants. One of the solution's strengths is that it's web-only but that is also a weakness. It is not a software solution but is browser-based which has its advantages and disadvantages. Zoom has become such a force that its ease of use surpasses ON24.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We use GoToWebinar to do live pitch webinars and sales webinars, we use it to create all of our courses as well, we do training courses and our business pretty much revolves around using this tool for most of what we do."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"The interface is browser-based and simple, which is an advantage over other solutions."

"The most valuable feature is scheduling, which is quite simple and you can schedule a regular session with multiple occurrences."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"There's less disturbance, less jitter, and the voice is always good even at a low bandwidth."

"GoToWebinar polls help me quickly gauge, upfront, the audience’s interest in topics and their current level of knowledge."

"We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface."

More GoToWebinar pros

"Friendly user interface and simple navigation."

"The solution works well with third-party integrations."

"In general, the solution provides a good experience, the user interface is friendly and from the user perspective, navigation was simple."

"The solution works well with third-party integrations."

Cons

"It's a little pricier than the others."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The chat window and using polls is easier in Zoom compared to GoToWebinar. Making it simpler and easier to publish polls on the fly would improve the solution."

"The technical support is quite bad."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"In comparison, I don't feel that GoToWebinar has the range of customization and it feels quite antiquated in comparison to Teams."

More GoToWebinar cons

"The solution needs a more modern interface."

"One thing that could be improved is that there is a 5,000 person limit."

"Bandwidth optimization could be increased."

"The solution needs a more modern interface."

Pricing and Cost Advice

"This is a free solution."

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"We paid $1,800 for five webinars, which is the standard fee. If you require support there is a $300 additional fee, extra attendees is an additional fee, integration is an additional fee, etc. All these extras could add on another $2,500 which was not in our budget."

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

14%

Manufacturing Company

11%

Outsourcing Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

No data available

Comparisons

Webex vs GoToWebinar

Compared 20% of the time

Zoom Workplace Business vs GoToWebinar

Compared 15% of the time

Microsoft Teams vs GoToWebinar

Compared 14% of the time

GoToMeeting vs GoToWebinar

Compared 8% of the time

PGi GlobalMeet vs GoToWebinar

Compared 7% of the time

More GoToWebinar Competitors

Zoom Workplace Business vs ON24 Platform

Compared 18% of the time

Webex vs ON24 Platform

Compared 11% of the time

RingCentral Events vs ON24 Platform

Compared 10% of the time

Blackboard Collaborate vs ON24 Platform

Compared 9% of the time

PGi GlobalMeet vs ON24 Platform

Compared 9% of the time

More ON24 Platform Competitors

Product Reports

Buyer's Guide

GoToWebinar

May 2026

Download GoToWebinar product report

Buyer's Guide

Virtual Meetings

April 2026

Download ON24 Platform product report

Overview

GoToWebinar is a web conferencing tool that supports scheduling, recording, audience engagement, and reporting for webinars and training sessions.

Designed for hosting online meetings, GoToWebinar facilitates educational and training seminars with features like screen sharing and polls. It is recognized for its API integration and reliable performance, handling large audiences with ease. Users benefit from immediate access to recordings and simple registration processes, although some users find customization options limited and support lacking.

What are the key features of GoToWebinar?

Easy Scheduling: Offers recurring sessions and immediate availability of recordings.
Audience Engagement: Utilizes polls and quizzes to enhance interaction.
API Integration: Provides seamless connection to other tools.
Reliable Performance: Maintains clear audio even on low bandwidth.
Activity Reports: Extractable reports for analysis.
Browser-based Interface: Ensures a smooth experience with large audiences.

What benefits should users expect when evaluating GoToWebinar?

Enhanced Interaction: Features like drawing and polls boost engagement.
Efficient Communication: Supports both internal and external meetings.
Adaptability: Quickly adjusts to increased online activity.
User-friendly Environment: Customization and easy presenter switching.

In specific industries, GoToWebinar is widely used for hosting educational webinars and technical training sessions. Organizations integrate this tool for client and customer interactions, making it a preferred choice for companies adapting to remote operational needs during global shifts in digital communication.

GoTo

ON24 Platform offers a robust, end-to-end solution for digital experiences, focusing on webinars, virtual conferences, and targeted content engagement to help businesses connect with audiences effectively.

ON24 Platform is designed to engage audiences through interactive digital experiences that can drive lead generation and sales. It supports live and on-demand webinars, virtual events, content hubs, and personalized journeys. With comprehensive analytics, businesses can gain insights into audience behavior, preferences, and needs, making it a powerful tool for data-driven marketing strategies.

What are the key features of ON24 Platform?

Webinars: Host professional and interactive webinars for lead generation and audience engagement.
Virtual Conferencing: Create large-scale virtual events with high-quality streaming and interactive tools.
Content Hubs: Centralize and manage on-demand content for ongoing audience engagement.
Audience Insights: Gain in-depth understanding of audience behaviors and preferences with detailed analytics.
Personalized Experiences: Tailor user journeys based on individual interests and engagement history.

What benefits can users expect from ON24 Platform?

Increased Engagement: Interactive tools and personalized content boost audience participation and interest.
Improved ROI: Data-driven insights help optimize marketing strategies, enhancing return on investment.
Scalability: Adaptable to any size of audience, from small webinars to large virtual conferences.
Better Lead Conversion: Targeted engagement and rich data support effective lead nurturing and conversion.

ON24 Platform is used in industries like technology, healthcare, and finance for conducting educational webinars, product demonstrations, and customer engagement events. It helps businesses deliver tailored content that addresses industry-specific challenges and opportunities.

ON24

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

IBM, Zendesk, Salesforce, Linkedin, Intel

Buyer's Guide

GoToWebinar vs. ON24 Platform

April 2026

Free Report: GoToWebinar vs. ON24 Platform

Find out what your peers are saying about GoToWebinar vs. ON24 Platform and other solutions. Updated: April 2026.

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