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GoToWebinar vs Zoom Workplace Business comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

GoToWebinar
Ranking in Virtual Meetings
17th
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
8
Ranking in other categories
No ranking in other categories
Zoom Workplace Business
Ranking in Virtual Meetings
1st
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
234
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 1.9%, up from 1.9% compared to the previous year. The mindshare of Zoom Workplace Business is 5.8%, down from 12.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Virtual Meetings Mindshare Distribution
ProductMindshare (%)
Zoom Workplace Business5.8%
GoToWebinar1.9%
Other92.3%
Virtual Meetings
 

Featured Reviews

RITA Conroy-Martin - PeerSpot reviewer
Director of Marketing at a manufacturing company with 51-200 employees
Video library is a great tool and it enables good customization; feels a little antiquated and rusty
I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.
Yifate Yusuf - PeerSpot reviewer
Team Lead at GE
Unified communication has transformed our collaboration and consistently boosts project delivery
The best features Zoom Workplace Business offers include screen sharing, clear video and audio, online meetings, large-scale events, call management, mobile apps, unified communication platform, and collaboration. The feature I find myself using the most is an AI-powered collaboration platform that is used to streamline communication, increase employee engagement, optimize in-person time, and improve productivity. The screen sharing is very effective and a helpful tool where we are able to screen share with our colleagues and discuss different tasks and project management ideas. Collaboration has become very efficient, and remote working has also become efficient and prevalent in my organization. We have been able to save a lot of time using Zoom Workplace Business. It has been a game-changer. Zoom Workplace Business elevates the experience with Zoom AI Companion included at no additional cost. It is designed to help employees be more productive, collaborate better, enhance their skills, and unlock time savings.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is scheduling, which is quite simple and you can schedule a regular session with multiple occurrences."
"Scalability is good as you can host webinars with hundreds of participants without any lagging."
"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."
"The interface is browser-based and simple, which is an advantage over other solutions."
"GoToWebinar polls help me quickly gauge, upfront, the audience’s interest in topics and their current level of knowledge."
"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."
"Overall, this is a good product that is simple to use but I would rather use Webex for video conferencing."
"We use GoToWebinar to do live pitch webinars and sales webinars, we use it to create all of our courses as well, we do training courses and our business pretty much revolves around using this tool for most of what we do."
"Overall, Zoom is a good product because we are using it globally, and it is a good way of connecting with everyone globally."
"I recommend Zoom for its ability to host webinars and collaborative tools."
"I don't have any issues with the scalability of Zoom."
"The ability to share graphics and visuals."
"One of the most valuable features is the user interface, and with every new update, they introduce new useful features."
"Zoom helps us because it provides a whiteboard during the meeting. This is a very good feature."
"The most valuable features of Zoom are the audio and video quality and the ease of use when setting up meetings."
"The product is usable and very straightforward."
 

Cons

"The technical support is quite bad."
"It's a little pricier than the others."
"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."
"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."
"In comparison, I don't feel that GoToWebinar has the range of customization and it feels quite antiquated in comparison to Teams."
"The sharing of cameras is limited to meeting organizers."
"The platform feels old and a little rusty, more could be invested into the look and feel of it."
"GoToWebinar would be improved with the inclusion of support for video endpoints."
"The product's stability needs improvement."
"Although sometimes the latency of the network is high, it was performing well, even when using the video features."
"The interface could be more user-friendly."
"The licensing fees are quite expensive."
"The price must be improved."
"Zoom could be improved by making it easier to join meetings. It can be a bit confusing because sometimes you need meeting IDs and logins, sometimes you don't."
"The only limitation is that when you're sharing your screen, it's only dedicated to one particular window, not multiple windows, as opposed to Teamviewer where you can have the entire environment and access the laptop rather than sharing a window."
"Zoom meetings can only have 1,000 attendees. For more than 1,000, you must buy the Zoom Webinar product."
 

Pricing and Cost Advice

"This is a free solution."
"It is a monthly subscription and the price is quite expensive if you're not paying annually."
"There is a licensing fee and although the price is fair, it can be a little cheaper."
"We are using the free version of the solution."
"The pricing is too high. The cost of the license could be cheaper."
"Licensing fees are paid on a yearly basis."
"Zoom is a very cheaply priced video conferencing solution, and using this product has saved our business a lot of expense."
"I rate the product's pricing two or three on a scale of one to ten, where one is low price and ten is high price."
"A licensing fee is required."
"The cost of Zoom has led me to use WeChat, instead."
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Top Industries

By visitors reading reviews
Outsourcing Company
18%
Manufacturing Company
12%
Construction Company
11%
Comms Service Provider
7%
Outsourcing Company
12%
Construction Company
10%
Financial Services Firm
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business102
Midsize Enterprise33
Large Enterprise112
 

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom
Hi @Krista Thompson ​ - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...
What is your experience regarding pricing and costs for Zoom?
I cannot say anything about pricing, setup costs, and licensing of Zoom Workplace Business since it is handled globally for us.
What needs improvement with Zoom?
I would like the price to be a bit lower. Besides pricing, there are no other points I would like to see improved.
 

Overview

 

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction
Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies
Find out what your peers are saying about GoToWebinar vs. Zoom Workplace Business and other solutions. Updated: November 2026.
920,939 professionals have used our research since 2012.