GoToWebinar vs Zoom Workplace Business comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #18, while Zoom Video Communications is ranked #1 with an average rating of 8.4. GoTo holds a 2.1% mindshare in VM, compared to Zoom Video Communications’s 15.3% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

299 Views
299 Comparison Views

100% willing to recommend

Zoom Workplace Business

Read 225 Zoom Workplace Business reviews

2,683 Views
2,629 Comparison Views

95% willing to recommend

GoToWebinar

Zoom Workplace Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Jul 31, 2025

GoToWebinar and Zoom Workplace Business are key competitors in the webinar and virtual meeting industry. Each product shines in its respective strengths: GoToWebinar for reliability and support, and Zoom Workplace Business for its extensive feature offerings.

Features: GoToWebinar is recognized for hosting massive webinars with detailed analytics and smooth integration capabilities with various marketing tools. Zoom Workplace Business stands out by offering innovative interactive options like breakout rooms, virtual backgrounds, and excellent screen sharing which facilitate enhanced collaboration and user experience.

Room for Improvement: GoToWebinar could enhance its offering by adding more customization options for its webinars, improving user interface navigation, and adding more interactive features. Zoom Workplace Business could benefit from improvements in call stability in low-bandwidth situations, integrate more initial setup aids for non-tech users, and enhance security features for sensitive meetings.

Ease of Deployment and Customer Service: GoToWebinar is known for an easy deployment process and strong customer support, enabling quick setups. Users commend Zoom Workplace Business for its comprehensive support and training resources, although initial setup can be more complex compared to GoToWebinar.

Pricing and ROI: GoToWebinar provides competitive pricing with scalable packages and is often noted for better ROI due to its robust reliability. Zoom Workplace Business might have higher costs, but justifies its value through its extensive features and flexible pricing plans, offering superior long-term benefits.

To learn more, read our detailed GoToWebinar vs. Zoom Workplace Business Report (Updated: September 2025).

Buyer's Guide

GoToWebinar vs. Zoom Workplace Business

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

18th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom Workplace Business

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

225

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2025, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.1%, up from 2.0% compared to the previous year. The mindshare of Zoom Workplace Business is 15.3%, up from 12.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Zoom Workplace Business	15.3%
GoToWebinar	2.1%
Other	82.6%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

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Luiz Kazan

Head of Digital Solutions at a computer software company with 1,001-5,000 employees

Utilizing versatile features for efficient personal and work meetings

Zoom offers a number of interesting and valuable features. One of the most interesting is the ability to share only audio and provide ambient music without sharing a screen. The breakout room feature is much more developed than other solutions, allowing users to stay in the same meeting and move to different rooms and back to the main room. The sharing features are great for projecting people who should be in focus. Another valuable feature is the virtual entrance, which uses a username and password recognized by the Zoom system, showing the person's full name and ID. Additionally, the use of video and a good fixed background improves visibility compared to other applications. These features differentiate Zoom from others.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"The interface is browser-based and simple, which is an advantage over other solutions."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"The initial setup is easy."

"The stability has been good overall."

"The solution is stable and reliable."

"The most valuable feature is that it's easy to use."

"It is a game-changer for virtual communication, and it is incredibly user-friendly, making it a go-to choice for remote meetings, webinars, and online collaboration."

"There are many valuable features. Security is one – you can lock Zoom meetings when you find that all the participants have joined so that there are no intruders."

"The most valuable feature is push notifications"

"It has efficient security features as well."

More Zoom Workplace Business pros

Cons

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"The sharing of cameras is limited to meeting organizers."

"They should consider increasing the time limits for free users."

"The solution is not very useful for chat and lacks highlighting functionality."

"There must be an option to ask permission from the host to record the Zoom meeting."

"I'd like integration with Outlook to set my meetings. As it is, right now, I have to go to the Zoom app to do that, and after that, export it to Outlook."

"In the free version, you are restricted to just 40-minute meetings, however, it is free, and therefore you can't ask for too much. It's still okay."

"It is important for us to have Zoom integration with our Active Directory environment."

"The video quality of the free version might not be as good as the enterprise edition."

"Zoom also has an issue with logins. For some reason, especially with institutional accounts, it is common to get kicked out and verification processes don't work all the time."

More Zoom Workplace Business cons

Pricing and Cost Advice

"This is a free solution."

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"The licensing fees are quite expensive."

"There is a subscription to use the solution."

"There is some basic functionality that's free but if you want to host longer meetings and have more participants, then there is a licensing fee."

"We have subscribed to a package for Zoom and it is a monthly payment."

"Zoom is a very cheaply priced video conferencing solution, and using this product has saved our business a lot of expense."

"Has a paid account for multiple users as well as a free option."

"I am using the free version of Zoom."

"It is reasonable. It has a monthly license."

More Zoom Workplace Business pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Performing Arts

14%

University

13%

Educational Organization

11%

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	97
Midsize Enterprise	32
Large Enterprise	101

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

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What do you like most about Zoom?

The product is scalable.

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What is your experience regarding pricing and costs for Zoom?

Zoom offers a free version for up to forty minutes.

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Comparisons

Microsoft Teams vs GoToWebinar

Compared 48% of the time

Webex vs GoToWebinar

Compared 29% of the time

More GoToWebinar Competitors

Skype for Business vs Zoom Workplace Business

Compared 17% of the time

Webex vs Zoom Workplace Business

Compared 14% of the time

Adobe Connect vs Zoom Workplace Business

Compared 9% of the time

TeamViewer Business vs Zoom Workplace Business

Compared 7% of the time

FreeConferenceCall.com vs Zoom Workplace Business

Compared 6% of the time

More Zoom Workplace Business Competitors

Product Reports

Buyer's Guide

GoToWebinar

September 2025

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Buyer's Guide

Zoom Workplace Business

August 2025

Download Zoom Workplace Business product report

Overview

Web conferencing SaaS for larger webinars

GoTo

Zoom Workplace Business enhances communication for teams with features like video conferencing, screen sharing, and security measures. Its intuitive interface supports seamless collaboration, making it a practical choice for remote work and digital meetings.

Zoom Workplace Business is designed for efficient communication through its user-friendly platform, offering essential tools like screen sharing, breakout rooms, and remote access. Its stability and ease of use across devices make it a beneficial choice for many organizations. While integrating well with popular apps, it also delivers secure meeting environments with high audio and video quality. There are areas for enhancement such as additional security features and improved support for file sharing. Users note a need for reduced bandwidth use, better audio noise filtering, and clarity in navigation options.

What are the key features of Zoom Workplace Business?

Video Conferencing: High-quality audio and video, suitable for large meetings.
Screen Sharing: Allows participants to display their screens for collaborative work.
Breakout Rooms: Facilitates smaller group discussions within a meeting.
Remote Access: Provides capabilities to manage meetings from different devices.
Integration: Connects seamlessly with apps like Outlook for enhanced productivity.

What benefits can users expect?

Enhanced Collaboration: Tools to boost teamwork and communication.
Security Measures: Features like authorized access and waiting rooms ensure secure meetings.
Flexibility Across Devices: Compatible with numerous devices for consistent experience.
Meeting Engagement: Features that support engaging and productive sessions.

In industries like education, healthcare, and corporate sectors, Zoom Workplace Business is widely used for webinars, client meetings, and internal communications. It supports online training, and remote work and enables companies to engage effectively with clients and employees scattered across locations. Many industries value its integration capabilities which streamline workflows and contribute to productivity.

Zoom Video Communications

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToWebinar vs. Zoom Workplace Business

September 2025

Free Report: GoToWebinar vs. Zoom Workplace Business

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