GoToWebinar vs Zoom Workplace Business comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #18, while Zoom Video Communications is ranked #1 with an average rating of 8.4. GoTo holds a 2.0% mindshare in VM, compared to Zoom Video Communications’s 13.0% mindshare. Additionally, 100% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToWebinar

Read 8 GoToWebinar reviews

298 Views
298 Comparison Views

100% willing to recommend

Zoom Workplace Business

Read 227 Zoom Workplace Business reviews

2,684 Views
2,630 Comparison Views

95% willing to recommend

GoToWebinar

Zoom Workplace Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Jul 31, 2025

GoToWebinar and Zoom Workplace Business are key competitors in the webinar and virtual meeting industry. Each product shines in its respective strengths: GoToWebinar for reliability and support, and Zoom Workplace Business for its extensive feature offerings.

Features: GoToWebinar is recognized for hosting massive webinars with detailed analytics and smooth integration capabilities with various marketing tools. Zoom Workplace Business stands out by offering innovative interactive options like breakout rooms, virtual backgrounds, and excellent screen sharing which facilitate enhanced collaboration and user experience.

Room for Improvement: GoToWebinar could enhance its offering by adding more customization options for its webinars, improving user interface navigation, and adding more interactive features. Zoom Workplace Business could benefit from improvements in call stability in low-bandwidth situations, integrate more initial setup aids for non-tech users, and enhance security features for sensitive meetings.

Ease of Deployment and Customer Service: GoToWebinar is known for an easy deployment process and strong customer support, enabling quick setups. Users commend Zoom Workplace Business for its comprehensive support and training resources, although initial setup can be more complex compared to GoToWebinar.

Pricing and ROI: GoToWebinar provides competitive pricing with scalable packages and is often noted for better ROI due to its robust reliability. Zoom Workplace Business might have higher costs, but justifies its value through its extensive features and flexible pricing plans, offering superior long-term benefits.

To learn more, read our detailed GoToWebinar vs. Zoom Workplace Business Report (Updated: September 2025).

Buyer's Guide

GoToWebinar vs. Zoom Workplace Business

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToWebinar

Ranking in Virtual Meetings

18th

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom Workplace Business

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

6.5

Number of Reviews

227

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of November 2025, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.0%, down from 2.2% compared to the previous year. The mindshare of Zoom Workplace Business is 13.0%, up from 11.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Zoom Workplace Business	13.0%
GoToWebinar	2.0%
Other	85.0%

Virtual Meetings

Featured Reviews

RITA Conroy-Martin

Director of Marketing at a manufacturing company with 51-200 employees

Video library is a great tool and it enables good customization; feels a little antiquated and rusty

I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.

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Luiz Kazan

Head of Digital Solutions at a computer software company with 1,001-5,000 employees

Utilizing versatile features for efficient personal and work meetings

Zoom offers a number of interesting and valuable features. One of the most interesting is the ability to share only audio and provide ambient music without sharing a screen. The breakout room feature is much more developed than other solutions, allowing users to stay in the same meeting and move to different rooms and back to the main room. The sharing features are great for projecting people who should be in focus. Another valuable feature is the virtual entrance, which uses a username and password recognized by the Zoom system, showing the person's full name and ID. Additionally, the use of video and a good fixed background improves visibility compared to other applications. These features differentiate Zoom from others.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."

"We were able to build our own customer portal and integrate into GoToWebinar with a seamless interface."

"All of their features are good. They are more or less equivalent to the competition. There's less disturbance, less jitter, the voice is always good even at a low bandwidth."

"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."

"The interface is browser-based and simple, which is an advantage over other solutions."

"I like Zoom's ease of use and how easy it is for non-tech people to interface with it. Other video conferencing solutions can be somewhat challenging for non-tech people, so you often end up waiting for people to connect."

"Whiteboard is a good feature for having a meeting in which everyone can join to type or draw, and write. If we have a brainstorming-type meeting, we can share our own ideas with the whiteboard."

"There is a free version of the solution."

"The most valuable features of Zoom are quick connectivity, screen sharing, and quick response."

"The Mozilla extension is useful to schedule meetings."

"I have been satisfied with the features and capability of Zoom."

"Zoom is a product that offers users convenience, so you won't be left out of any meetings, especially when others need or prefer to hold meetings on Zoom."

"The initial setup was very easy...The solution is worth the money."

More Zoom Workplace Business pros

Cons

"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."

"The platform feels old and a little rusty, more could be invested into the look and feel of it."

"GoToWebinar would be improved with the inclusion of support for video endpoints."

"The sharing of cameras is limited to meeting organizers."

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."

"Sound is not an issue, however, with video I've always had issues when using the free service."

"Zoom could be improved by adding more dashboards."

"There must be an option to ask permission from the host to record the Zoom meeting."

"The privacy settings need to be more apparent, otherwise anyone can wander into meeting rooms and disrupt them."

"Zoom could be more scalable."

"The performance could be better."

"My only concern in Zoom is the stigma associated with being a Chinese product. However, it has been acquired by the US government or a US counterpart has taken over it. There is not any issue with respect to data security. This being said, there is a little bit of apprehension when it comes to the data security aspect. It's better if they give a public statement that we are compliant with the GDPR requirements. It will be helpful for them in promoting their solution in a much better way."

"Zoom meetings can only have 1,000 attendees. For more than 1,000, you must buy the Zoom Webinar product."

More Zoom Workplace Business cons

Pricing and Cost Advice

"It is a monthly subscription and the price is quite expensive if you're not paying annually."

"This is a free solution."

"There is a free version available with time limits."

"Zoom is free."

"We have an annual subscription to the solution. The price could be reduced."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."

"I use the free version that is available, so I'm not sure what the licensing prices are."

"There is a subscription to use the solution."

"There is some basic functionality that's free but if you want to host longer meetings and have more participants, then there is a licensing fee."

"The price of Zoom is a bit expensive."

More Zoom Workplace Business pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Performing Arts

14%

University

11%

Educational Organization

10%

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	1
Large Enterprise	2

By reviewers
Company Size	Count
Small Business	97
Midsize Enterprise	32
Large Enterprise	101

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

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What do you like most about Zoom?

The product is scalable.

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What is your experience regarding pricing and costs for Zoom?

I am not aware of the pricing. My IT staff might know, but I have no information about it.

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Comparisons

Microsoft Teams vs GoToWebinar

Compared 46% of the time

Webex vs GoToWebinar

Compared 33% of the time

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Skype for Business vs Zoom Workplace Business

Compared 15% of the time

Webex vs Zoom Workplace Business

Compared 13% of the time

Adobe Connect vs Zoom Workplace Business

Compared 9% of the time

TeamViewer Business vs Zoom Workplace Business

Compared 7% of the time

FreeConferenceCall.com vs Zoom Workplace Business

Compared 6% of the time

More Zoom Workplace Business Competitors

Product Reports

Buyer's Guide

GoToWebinar

October 2025

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Buyer's Guide

Zoom Workplace Business

October 2025

Download Zoom Workplace Business product report

Overview

Web conferencing SaaS for larger webinars

GoTo

Zoom Workplace Business enhances communication for teams with features like video conferencing, screen sharing, and security measures. Its intuitive interface supports seamless collaboration, making it a practical choice for remote work and digital meetings.

Zoom Workplace Business is designed for efficient communication through its user-friendly platform, offering essential tools like screen sharing, breakout rooms, and remote access. Its stability and ease of use across devices make it a beneficial choice for many organizations. While integrating well with popular apps, it also delivers secure meeting environments with high audio and video quality. There are areas for enhancement such as additional security features and improved support for file sharing. Users note a need for reduced bandwidth use, better audio noise filtering, and clarity in navigation options.

What are the key features of Zoom Workplace Business?

Video Conferencing: High-quality audio and video, suitable for large meetings.
Screen Sharing: Allows participants to display their screens for collaborative work.
Breakout Rooms: Facilitates smaller group discussions within a meeting.
Remote Access: Provides capabilities to manage meetings from different devices.
Integration: Connects seamlessly with apps like Outlook for enhanced productivity.

What benefits can users expect?

Enhanced Collaboration: Tools to boost teamwork and communication.
Security Measures: Features like authorized access and waiting rooms ensure secure meetings.
Flexibility Across Devices: Compatible with numerous devices for consistent experience.
Meeting Engagement: Features that support engaging and productive sessions.

In industries like education, healthcare, and corporate sectors, Zoom Workplace Business is widely used for webinars, client meetings, and internal communications. It supports online training, and remote work and enables companies to engage effectively with clients and employees scattered across locations. Many industries value its integration capabilities which streamline workflows and contribute to productivity.

Zoom Video Communications

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToWebinar vs. Zoom Workplace Business

September 2025

Free Report: GoToWebinar vs. Zoom Workplace Business

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