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GoToWebinar vs Zoom Workplace Business comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

GoToWebinar
Ranking in Virtual Meetings
17th
Average Rating
8.4
Reviews Sentiment
6.7
Number of Reviews
8
Ranking in other categories
No ranking in other categories
Zoom Workplace Business
Ranking in Virtual Meetings
1st
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
234
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Virtual Meetings category, the mindshare of GoToWebinar is 2.0%, down from 2.2% compared to the previous year. The mindshare of Zoom Workplace Business is 7.0%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Virtual Meetings Mindshare Distribution
ProductMindshare (%)
Zoom Workplace Business7.0%
GoToWebinar2.0%
Other91.0%
Virtual Meetings
 

Featured Reviews

RITA Conroy-Martin - PeerSpot reviewer
Director of Marketing at a manufacturing company with 51-200 employees
Video library is a great tool and it enables good customization; feels a little antiquated and rusty
I like that recordings are available immediately, it's a great feature. I also appreciate being able to use the video library as a tool, and the integration of an API with other systems we have. We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface. People thought they were on our platform, but they were using GoToWebinar. Those are unique features that seemed to be very easy for our development team to integrate. I like that aspect of it. It also provides good visibility if somebody had seen a webinar that was useful. It's very easy to push them out. Registration is an easy process as is customization on the back end. We very rarely had technical issues running the webinars so it's a pretty robust platform overall.
Yifate Yusuf - PeerSpot reviewer
Team Lead at GE
Unified communication has transformed our collaboration and consistently boosts project delivery
The best features Zoom Workplace Business offers include screen sharing, clear video and audio, online meetings, large-scale events, call management, mobile apps, unified communication platform, and collaboration. The feature I find myself using the most is an AI-powered collaboration platform that is used to streamline communication, increase employee engagement, optimize in-person time, and improve productivity. The screen sharing is very effective and a helpful tool where we are able to screen share with our colleagues and discuss different tasks and project management ideas. Collaboration has become very efficient, and remote working has also become efficient and prevalent in my organization. We have been able to save a lot of time using Zoom Workplace Business. It has been a game-changer. Zoom Workplace Business elevates the experience with Zoom AI Companion included at no additional cost. It is designed to help employees be more productive, collaborate better, enhance their skills, and unlock time savings.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We were able to build our own customer portal and then integrate into GoToWebinar with a seamless interface."
"The interface is browser-based and simple, which is an advantage over other solutions."
"Scalability is good as you can host webinars with hundreds of participants without any lagging."
"GoToWebinar polls help me quickly gauge, upfront, the audience’s interest in topics and their current level of knowledge."
"I can extract the activity and the attendance reports, along with every single question that was asked during the webinar, which is a feature that we highly value."
"We use GoToWebinar to do live pitch webinars and sales webinars, we use it to create all of our courses as well, we do training courses and our business pretty much revolves around using this tool for most of what we do."
"This solution is very reliable. It is easy to switch between audio and microphone when using headphones."
"Overall, this is a good product that is simple to use but I would rather use Webex for video conferencing."
"Zoom is easy to use."
"Overall, I really like Zoom and it has everything that we need."
"I would recommend Zoom to others because everyone knows and uses it."
"The screen sharing capability is useful for teaching."
"Zoom Workplace Business positively impacts my company as it is a stable webinar platform that supports us in our daily work area of webinar planning."
"Zoom is perfect for small and medium sized organizations with limited use."
"I've tried about five other solutions, and Zoom, by far, has been the most stable and reliable."
"One of the biggest features of Zoom is its stability."
 

Cons

"Some of my friends also use GoToWebinar to collect clients for affiliate marketing. In those cases, they found some features were missing with respect to some of the competition. And the worst part is the price."
"The chat window and using polls is easier in Zoom than compared to GoToWebinar. Make it simpler and easier to publish polls on the fly would improve the solution."
"GoToWebinar would be improved with the inclusion of support for video endpoints."
"The platform feels old and a little rusty, more could be invested into the look and feel of it."
"In comparison, I don't feel that GoToWebinar has the range of customization and it feels quite antiquated in comparison to Teams."
"The sharing of cameras is limited to meeting organizers."
"The technical support is quite bad."
"It's a little pricier than the others."
"Zoom could improve its security measures. A friend faced an issue where it was easy to crack the code."
"The interface requires some slight improvement in that it could better show the meeting attendees."
"I'd like for there to be more integrations possible in the future."
"I do not like Zoom as much as Microsoft Teams. I am not sure what is better about Zoom."
"Although I have not experienced this issue directly, I have heard that there are a lot of security issues with Zoom."
"Troubleshooting on Zoom can be complicated."
"Zoom could use more background options."
"It did not make a difference one way or the other. Users cared more about audio than they did the video connection."
 

Pricing and Cost Advice

"This is a free solution."
"It is a monthly subscription and the price is quite expensive if you're not paying annually."
"A licensing fee is required."
"We pay a yearly licensing fee."
"There are paid and free personal accounts for Zoom."
"The cost of Zoom is approximately $150 USD annually."
"We are using the free version of the solution."
"I am using the free version of the solution. However, it has a time limit of 45 minutes for meetings. We do not have meetings longer than 45 minutes, it is fine for us."
"I am using the free version of Zoom."
"My company is using the paid version of Zoom."
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Top Industries

By visitors reading reviews
Construction Company
16%
Outsourcing Company
12%
Manufacturing Company
8%
Government
8%
Construction Company
12%
Financial Services Firm
10%
Outsourcing Company
9%
Performing Arts
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business102
Midsize Enterprise33
Large Enterprise110
 

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom
Hi @Krista Thompson ​ - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...
What is your experience regarding pricing and costs for Zoom?
I cannot say anything about pricing, setup costs, and licensing of Zoom Workplace Business since it is handled globally for us.
What needs improvement with Zoom?
I would like the price to be a bit lower. Besides pricing, there are no other points I would like to see improved.
 

Overview

 

Sample Customers

Avigilon Corporation, Bitdefender, British Library's Business & IP Centre, Business Wire, Clarity, Colt, Conversion Rate Experts, Cornerstone Home Lending Inc., DemandGen, DPR Construction
Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies
Find out what your peers are saying about GoToWebinar vs. Zoom Workplace Business and other solutions. Updated: August 2026.
908,858 professionals have used our research since 2012.