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GoToMeeting vs Zoom Workplace Business comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

GoToMeeting
Ranking in Virtual Meetings
10th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
26
Ranking in other categories
No ranking in other categories
Zoom Workplace Business
Ranking in Virtual Meetings
1st
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
234
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Virtual Meetings category, the mindshare of GoToMeeting is 3.1%, down from 3.3% compared to the previous year. The mindshare of Zoom Workplace Business is 6.6%, down from 15.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Virtual Meetings Mindshare Distribution
ProductMindshare (%)
Zoom Workplace Business6.6%
GoToMeeting3.1%
Other90.3%
Virtual Meetings
 

Featured Reviews

Steve Abshire - PeerSpot reviewer
Information Systems Specialist III at a university with 10,001+ employees
It features low latency, which is crucial because everybody is using VPN to connect to their PCs at work.
Using GoToMeeting in a meeting-sized conference room is kind of a letdown. The camera is supposed to track the speaker and focus on that person so that they can be on the screen. That feature rarely worked. We tested it thoroughly, so maybe it was an issue with the size of the conference room. It may not be suitable for large conference rooms.
Yifate Yusuf - PeerSpot reviewer
Team Lead at GE
Unified communication has transformed our collaboration and consistently boosts project delivery
The best features Zoom Workplace Business offers include screen sharing, clear video and audio, online meetings, large-scale events, call management, mobile apps, unified communication platform, and collaboration. The feature I find myself using the most is an AI-powered collaboration platform that is used to streamline communication, increase employee engagement, optimize in-person time, and improve productivity. The screen sharing is very effective and a helpful tool where we are able to screen share with our colleagues and discuss different tasks and project management ideas. Collaboration has become very efficient, and remote working has also become efficient and prevalent in my organization. We have been able to save a lot of time using Zoom Workplace Business. It has been a game-changer. Zoom Workplace Business elevates the experience with Zoom AI Companion included at no additional cost. It is designed to help employees be more productive, collaborate better, enhance their skills, and unlock time savings.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature set is very comparable with other virtual meeting products."
"It can provide good communication with external partners."
"Even for somebody who does not have a lot of experience, they can easily use it."
"GoToMeeting's security is very good. I've never known anybody to crash a GoToMeeting."
"Overall, the solution is useful for running virtual meetings seamlessly."
"GoToMeeting is a nice program and they have a lot of features."
"Ease of setup and login by attendees. Facilitates sharing visually, and not just via audio."
"It's easy to set up."
"Zoom is incredibly easy to install. You can download it immediately on a mobile phone or go to the website. You don't need a lot of IT skills to get it running."
"The most valuable feature is ease of use."
"Since we started using Zoom Workplace Business, everything has changed in my organization."
"The most valuable feature of Zoom is user-friendliness."
"Zoom is easy to use and easy to navigate."
"The user interface is fine, I don't have any issue with the pricing, the technical support is okay, and it does offer collaboration where you can share your screen."
"The most valuable features of Zoom are quick connectivity, screen sharing, and quick response."
"I have been satisfied with the features and capability of Zoom."
 

Cons

"We would like some improvement in the speed of initiating this solution, as it is currently fairly slow."
"GoToMeeting is too slow, which is why we no longer use it."
"Sometimes we'll run into issues where firewall rules aren't set correctly and won't work."
"I don't know whether it is an issue or not but my boss was asking me if person one is in one room, and another person wanted to use another room at the same time, I don't know whether it is possible."
"Using GoToMeeting in a meeting-sized conference room is kind of a letdown. The camera is supposed to track the speaker and focus on that person so that they can be on the screen. That feature rarely worked. We tested it thoroughly, so maybe it was an issue with the size of the conference room. It may not be suitable for large conference rooms."
"The product itself doesn't stand out against other options on the market."
"The tool needs to have a virtual room where users can pass through. It also needs to integrate a real-time translator."
"Manageability needs to be improved."
"The inclusion of some more advanced security features would be an improvement."
"If Zoom could be more secure, that would be better. Security is always a highly sensitive matter for everyone today."
"Zoom will be cheaper if you want to have a general meeting, but if you want a real enterprise version, Cisco will be cheaper."
"My company uses the Zoom security setting that requires the host to admit users. The host often forgets to do that, so you sometimes have a lot of people sitting out there. It would be nice if Zoom made it obvious that somebody is in the waiting room."
"In some cases, I am not able to have a special background during the conversation. It could be because my device is not powerful enough, but I am not able to share a properly designed background. I am having problems setting up my virtual background. It is very easy to set up a virtual background during the conversation with Microsoft Teams, and that's why I like Microsoft Teams, but with Zoom, I find it difficult. I am not able to set up my virtual background very easily. They can look into this area and then see how to improve it."
"The chat functionality that is included is always in plain text, and you cannot change fonts by making them bold or italic. It's a very plain and basic chat."
"Zoom could improve by increasing the time limitation in the free version."
"One thing that Zoom can improve is the chat."
 

Pricing and Cost Advice

"GoToMeeting is a little bit expensive compared to other products."
"It is a little expensive although now, with the competition from Zoom and other products, they have lowered their prices and it is better."
"Negotiate for discounts."
"I use the tool's free version."
"There is a yearly license for this solution. I would like it if they offered better prices."
"The tool's pricing is reasonable. I think we get discounts as an organization."
"We generally have a strict budget so the pricing for Zoom is reasonable."
"Zoom has a less expensive subscription than other solutions such as Cisco Webex."
"I am using the free version of the solution. However, it has a time limit of 45 minutes for meetings. We do not have meetings longer than 45 minutes, it is fine for us."
"The personal version is free. However, there are fees required to use the solution for business."
"A licensing fee is required."
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Top Industries

By visitors reading reviews
Outsourcing Company
17%
Construction Company
13%
Financial Services Firm
12%
Comms Service Provider
11%
Outsourcing Company
13%
Construction Company
11%
Financial Services Firm
9%
Performing Arts
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise2
Large Enterprise5
By reviewers
Company SizeCount
Small Business102
Midsize Enterprise33
Large Enterprise112
 

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom
Hi @Krista Thompson ​ - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...
What is your experience regarding pricing and costs for Zoom?
I cannot say anything about pricing, setup costs, and licensing of Zoom Workplace Business since it is handled globally for us.
What needs improvement with Zoom?
I would like the price to be a bit lower. Besides pricing, there are no other points I would like to see improved.
 

Overview

 

Sample Customers

AAPT, ACD Groupe, Addison Fire, Avigilon Corporation, Basic Industries Ltd., Bitdefender, Branson School Online, Budd Van Lines, Business Fitness, Business Wire
Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies
Find out what your peers are saying about GoToMeeting vs. Zoom Workplace Business and other solutions. Updated: September 2026.
914,109 professionals have used our research since 2012.