GoToMeeting vs Zoom Workplace Business comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #8 with an average rating of 9.5, while Zoom Video Communications is ranked #1 with an average rating of 8.4. GoTo holds a 3.3% mindshare in VM, compared to Zoom Video Communications’s 15.0% mindshare. Additionally, 88% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToMeeting

Read 26 GoToMeeting reviews

531 Views
531 Comparison Views

88% willing to recommend

Zoom Workplace Business

Read 227 Zoom Workplace Business reviews

2,684 Views
2,630 Comparison Views

95% willing to recommend

GoToMeeting

Zoom Workplace Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Jul 31, 2025

GoToMeeting and Zoom Workplace Business are video conferencing solutions. Zoom Workplace Business appears to have the upper hand due to its comprehensive feature set.

Features: GoToMeeting offers reliable screen sharing, a robust meeting scheduler, and HD video conferencing. Zoom Workplace Business provides virtual backgrounds, breakout rooms, and extensive integration capabilities.

Room for Improvement: GoToMeeting could enhance its integration capabilities, offer more advanced collaboration tools, and improve its update frequency. Zoom Workplace Business may enhance its pricing model, simplify its robust feature set for non-tech users, and improve high-traffic performance.

Ease of Deployment and Customer Service: GoToMeeting is appreciated for its simplicity in installation and reliable customer support. Zoom Workplace Business stands out with its efficient deployment process and responsive support, making it more suited for larger enterprises.

Pricing and ROI: GoToMeeting is viewed as more cost-effective with beneficial ROI, while Zoom Workplace Business may involve higher upfront costs but offers substantial ROI potential through its advanced features.

To learn more, read our detailed GoToMeeting vs. Zoom Workplace Business Report (Updated: September 2025).

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToMeeting

Ranking in Virtual Meetings

8th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom Workplace Business

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

6.5

Number of Reviews

227

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the Virtual Meetings category, the mindshare of GoToMeeting is 3.3%, down from 4.1% compared to the previous year. The mindshare of Zoom Workplace Business is 15.0%, up from 11.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Zoom Workplace Business	15.0%
GoToMeeting	3.3%
Other	81.7%

Virtual Meetings

Featured Reviews

Gavin Tomlins

Chief Information Officer at a pharma/biotech company with 11-50 employees

Clunky with poor interface, lacks sufficient functionalities; it did reduce need for in-person meetings

We're phasing out the use of GoToMeeting because of some of its deficiencies. It lacks ease of connectivity, calendar integrations, and third-party app integrations. The user interface is quite poor and needs to be reworked and the product is quite clunky in comparison to its competitors. It currently lacks the ability for sharing collaborative materials during a meeting. We also found that the ability to switch between audio and video configurations isn't as intuitive as in other applications. I generally do 20-30 hours of video conferencing a day, so it makes a difference to have these features. It doesn't integrate as easily into phone systems as well as other organizations and it doesn't integrate as easy into instant messaging and collaboration tools or into software solutions. In general, some of the functionalities need to be improved.

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Luiz Kazan

Head of Digital Solutions at a computer software company with 1,001-5,000 employees

Utilizing versatile features for efficient personal and work meetings

Zoom offers a number of interesting and valuable features. One of the most interesting is the ability to share only audio and provide ambient music without sharing a screen. The breakout room feature is much more developed than other solutions, allowing users to stay in the same meeting and move to different rooms and back to the main room. The sharing features are great for projecting people who should be in focus. Another valuable feature is the virtual entrance, which uses a username and password recognized by the Zoom system, showing the person's full name and ID. Additionally, the use of video and a good fixed background improves visibility compared to other applications. These features differentiate Zoom from others.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"GoToMeeting's low latency is crucial because everybody is using VPN to connect to their PCs at work. The sound and video quality are solid, and the whiteboarding features were especially useful. The administrative side of it was fairly simple and intuitive to use."

"I think all the features are very useful, especially the rooms features and we present with screen sharing. Instead of organizing conferences, we are able to do that online. This has been saving us from spending on travel. From the beginning of this year, because of GoToMeeting, I have canceled I think three or four business trips."

"With GoToMeeting, I like that it works well for seminars and similar events. Finding a platform where multiple people can share their images, split the screen with content, and manage presentations smoothly is uncommon. It allows the presenter to handle questions, answers, and other opinions."

"It works, it's reliable."

"Even for somebody who does not have a lot of experience, they can easily use it."

"The most important feature for me was the iPhone app."

"Pricing is reasonable. It's not expensive. The pricing is one of the great selling points for the product."

"The key advantage of GoToMeeting is the ability to use it without installing anything."

More GoToMeeting pros

"Compared to Teams, Zoom's performance and user interface are better. This is especially the case when you're doing any kind of online presentation, PowerPoint, or team demo. I think Zoom is much more user friendly."

"The biggest advantage with Zoom, compared to other similar products, is the simplicity."

"The best features of Zoom include its ease of use due to an intuitive interface, which makes it suitable for both personal and professional use."

"The platform has a solid feature for scheduling short meetings worth 30 minutes."

"Zoom works fine, and its interface is easier to use than, for example, Teams, which is the other tool I would compare it to. It's also easy to schedule Zoom meetings through Outlook."

"The solution is stable and user-friendly."

"The installation was easy."

"The solution offers a free version."

More Zoom Workplace Business pros

Cons

"Using GoToMeeting in a meeting-sized conference room is kind of a letdown. The camera is supposed to track the speaker and focus on that person so that they can be on the screen. That feature rarely worked. We tested it thoroughly, so maybe it was an issue with the size of the conference room. It may not be suitable for large conference rooms."

"Sometimes we'll run into issues where firewall rules aren't set correctly and won't work."

"GoToMeeting breaks down a lot. We're not sure if it's breaking down, but we start getting very erratic community channels. I don't know if it's because of GoToMeeting or if we're not buying enough bandwidth. Maybe it is just the infrastructure that it's running on. I'm not quite sure."

"We would like some improvement in the speed of initiating this solution, as it is currently fairly slow."

"The interface is a little outdated and could be better."

"The product itself doesn't stand out against other options on the market."

"Lacks ease of connectivity, calendar integrations, and third-party app integrations."

"The solution must include archive options to save the recorded meetings for future reference. The recording functionality can benefit our team by improving how meetings are recorded and shared. Previously, only admins could record meetings, sometimes leading to issues if recordings were missed or not shared properly. The recent update now allows hosting GoToMeeting sessions with the ability to delegate recording rights to other team members."

More GoToMeeting cons

"I thought Zoom doesn't have the feature to save chats after meetings, while Teams allows for document sharing, which I know because in my latest company we were sharing documents through Teams; I didn't use that in Zoom."

"Sometimes I talk a bit low pitched and the other person cannot hear me. I'm guessing the noise suppression detects my voice as background noise instead of my actual voice."

"The solution lacks security."

"The inclusion of some more advanced security features would be an improvement."

"Recently, most of the people in my organization have not been able to dial in using the telephone number and have been required to join meetings using their devices."

"The video side should be improved, especially if too many people log in at once."

"The chat functionality in Zoom could improve."

"I don't know whose product is at fault, however, if you've ever had to go from Zoom to Teams to WebEx, it really messes around with your device settings."

More Zoom Workplace Business cons

Pricing and Cost Advice

"Negotiate for discounts."

"It is a little expensive although now, with the competition from Zoom and other products, they have lowered their prices and it is better."

"GoToMeeting is a little bit expensive compared to other products."

"We are using the free version of Zoom."

"In addition to any licensing fees, we hired Zoom to provide training to us in small groups."

"I use the free version of Zoom."

"Zoom is free."

"Zoom is available with an open license that can support meetings of up to 40 minutes."

"We have to pay for the product's license."

"We are on an annual license for the solution. The price of the solution could be less expensive."

"The free version has a time limit, but paid subscriptions are available."

More Zoom Workplace Business pricing and cost advice

See which vendors are best for you

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Top Industries

By visitors reading reviews

No data available

Performing Arts

14%

University

11%

Educational Organization

10%

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	97
Midsize Enterprise	32
Large Enterprise	101

Questions from the Community

What needs improvement with GoToMeeting?

The solution must include archive options to save the recorded meetings for future reference. The recording functionality can benefit our team by improving how meetings are recorded and shared. Pre...

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What is your primary use case for GoToMeeting?

I use the solution when someone is comfortable using it, and I recommend using it.

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What advice do you have for others considering GoToMeeting?

I rate the overall solution a nine out of ten.

See all answers

LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

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What do you like most about Zoom?

The product is scalable.

See all answers

What is your experience regarding pricing and costs for Zoom?

I am not aware of the pricing. My IT staff might know, but I have no information about it.

See all answers

Comparisons

Skype for Business vs GoToMeeting

Compared 29% of the time

Webex vs GoToMeeting

Compared 17% of the time

TeamViewer Business vs GoToMeeting

Compared 16% of the time

Microsoft Teams vs GoToMeeting

Compared 13% of the time

More GoToMeeting Competitors

Skype for Business vs Zoom Workplace Business

Compared 16% of the time

Webex vs Zoom Workplace Business

Compared 13% of the time

Adobe Connect vs Zoom Workplace Business

Compared 9% of the time

TeamViewer Business vs Zoom Workplace Business

Compared 7% of the time

Cisco Meeting Server vs Zoom Workplace Business

Compared 5% of the time

More Zoom Workplace Business Competitors

Product Reports

Buyer's Guide

GoToMeeting

October 2025

Download GoToMeeting product report

Buyer's Guide

Zoom Workplace Business

October 2025

Download Zoom Workplace Business product report

Overview

GoToMeeting web conferencing software makes it simple and cost-effective to collaborate online with colleagues and customers. Best of all, meeting participants can share their webcams in high definition, so you can enjoy more personal interactions _ without needing a complicated setup.

GoTo

Zoom Workplace Business enhances communication for teams with features like video conferencing, screen sharing, and security measures. Its intuitive interface supports seamless collaboration, making it a practical choice for remote work and digital meetings.

Zoom Workplace Business is designed for efficient communication through its user-friendly platform, offering essential tools like screen sharing, breakout rooms, and remote access. Its stability and ease of use across devices make it a beneficial choice for many organizations. While integrating well with popular apps, it also delivers secure meeting environments with high audio and video quality. There are areas for enhancement such as additional security features and improved support for file sharing. Users note a need for reduced bandwidth use, better audio noise filtering, and clarity in navigation options.

What are the key features of Zoom Workplace Business?

Video Conferencing: High-quality audio and video, suitable for large meetings.
Screen Sharing: Allows participants to display their screens for collaborative work.
Breakout Rooms: Facilitates smaller group discussions within a meeting.
Remote Access: Provides capabilities to manage meetings from different devices.
Integration: Connects seamlessly with apps like Outlook for enhanced productivity.

What benefits can users expect?

Enhanced Collaboration: Tools to boost teamwork and communication.
Security Measures: Features like authorized access and waiting rooms ensure secure meetings.
Flexibility Across Devices: Compatible with numerous devices for consistent experience.
Meeting Engagement: Features that support engaging and productive sessions.

In industries like education, healthcare, and corporate sectors, Zoom Workplace Business is widely used for webinars, client meetings, and internal communications. It supports online training, and remote work and enables companies to engage effectively with clients and employees scattered across locations. Many industries value its integration capabilities which streamline workflows and contribute to productivity.

Zoom Video Communications

Sample Customers

AAPT, ACD Groupe, Addison Fire, Avigilon Corporation, Basic Industries Ltd., Bitdefender, Branson School Online, Budd Van Lines, Business Fitness, Business Wire

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

September 2025

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