GoToMeeting vs Zoom Workplace Business comparison

Why PeerSpot?

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #10, while Zoom Video Communications is ranked #1 with an average rating of 8.8. GoTo holds a 3.2% mindshare in VM, compared to Zoom Video Communications’s 5.8% mindshare. Additionally, 88% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToMeeting

Read 26 GoToMeeting reviews

2,847 Views
2,733 Comparison Views

88% willing to recommend

Zoom Workplace Business

Read 234 Zoom Workplace Business reviews

12,539 Views
11,787 Comparison Views

95% willing to recommend

GoToMeeting

Zoom Workplace Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 8, 2026

In the competitive video conferencing market, GoToMeeting and Zoom Workplace Business are major players. Zoom appears to lead due to its robust features that justify its higher cost.

Features: GoToMeeting is known for its reliable meeting functions, customizable settings, and strong security with cloud-based storage. It offers benefits like low latency and fine screen sharing capabilities. Zoom Workplace Business provides integration options, advanced collaboration tools, and high-quality video conferencing. It supports large meetings and breakout rooms, with superior audio filtering and easy integration with other applications.

Room for Improvement: GoToMeeting could enhance its mobile app performance and expand integration capabilities. Users may also benefit from a more intuitive UI. Zoom Workplace Business may improve its deployment complexity and reduce initial learning curves. Its pricing could be more competitive for small enterprises, and startup times can enhance further.

Ease of Deployment and Customer Service: GoToMeeting is easy to deploy with straightforward support, suitable for businesses with minimal IT resources. Zoom Workplace Business, while offering extensive support materials, may present a more intricate deployment process but ensures robust post-deployment assistance and resources.

Pricing and ROI: GoToMeeting offers cost-effective plans ideal for small to medium enterprises, providing a solid ROI. Zoom Workplace Business, though more expensive initially, ensures a high ROI with its extensive functionalities and scalability for larger corporations, making it a favorite for extensive usage environments.

To learn more, read our detailed GoToMeeting vs. Zoom Workplace Business Report (Updated: November 2026).

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

November 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToMeeting

Ranking in Virtual Meetings

10th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom Workplace Business

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

6.6

Number of Reviews

234

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of November 2026, in the Virtual Meetings category, the mindshare of GoToMeeting is 3.2%, up from 3.0% compared to the previous year. The mindshare of Zoom Workplace Business is 5.8%, down from 12.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Mindshare Distribution
Product	Mindshare (%)
Zoom Workplace Business	5.8%
GoToMeeting	3.2%
Other	91.0%

Virtual Meetings

Featured Reviews

Gavin Tomlins

Chief Information Officer at a pharma/biotech company with 11-50 employees

Clunky with poor interface, lacks sufficient functionalities; it did reduce need for in-person meetings

We're phasing out the use of GoToMeeting because of some of its deficiencies. It lacks ease of connectivity, calendar integrations, and third-party app integrations. The user interface is quite poor and needs to be reworked and the product is quite clunky in comparison to its competitors. It currently lacks the ability for sharing collaborative materials during a meeting. We also found that the ability to switch between audio and video configurations isn't as intuitive as in other applications. I generally do 20-30 hours of video conferencing a day, so it makes a difference to have these features. It doesn't integrate as easily into phone systems as well as other organizations and it doesn't integrate as easy into instant messaging and collaboration tools or into software solutions. In general, some of the functionalities need to be improved.

Read full review

Yifate Yusuf

Team Lead at GE

Unified communication has transformed our collaboration and consistently boosts project delivery

The best features Zoom Workplace Business offers include screen sharing, clear video and audio, online meetings, large-scale events, call management, mobile apps, unified communication platform, and collaboration. The feature I find myself using the most is an AI-powered collaboration platform that is used to streamline communication, increase employee engagement, optimize in-person time, and improve productivity. The screen sharing is very effective and a helpful tool where we are able to screen share with our colleagues and discuss different tasks and project management ideas. Collaboration has become very efficient, and remote working has also become efficient and prevalent in my organization. We have been able to save a lot of time using Zoom Workplace Business. It has been a game-changer. Zoom Workplace Business elevates the experience with Zoom AI Companion included at no additional cost. It is designed to help employees be more productive, collaborate better, enhance their skills, and unlock time savings.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I think all the features are very useful, especially the rooms features and we present with screen sharing. Instead of organizing conferences, we are able to do that online. This has been saving us from spending on travel. From the beginning of this year, because of GoToMeeting, I have canceled I think three or four business trips."

"GoToMeeting took a very short time to install and it worked without a hitch."

"When managing a conference, it is simple and easy."

"GoToMeeting's security is very good. I've never known anybody to crash a GoToMeeting."

"GoToMeeting is an awesome product and it worked perfectly fine for us whether we used it through a browser or as a client."

"With GoToMeeting, I like that it works well for seminars and similar events. Finding a platform where multiple people can share their images, split the screen with content, and manage presentations smoothly is uncommon. It allows the presenter to handle questions, answers, and other opinions."

"It's easy to set up."

"GoToMeeting's low latency is crucial because everybody is using VPN to connect to their PCs at work. The sound and video quality are solid, and the whiteboarding features were especially useful. The administrative side of it was fairly simple and intuitive to use."

More GoToMeeting pros

"The installation was easy."

"Any cloud-based service offers a lot of benefits for customers: They don't have to invest in any on-prem infrastructure and they can use it on the go; they can be in the office, at home, traveling, at a hotel, or wherever, and they can start a meeting."

"The solution is much better and more reliable than Microsoft Teams or Webex."

"Zoom has positively impacted my organization because it's essential for communication."

"The solution is stable and user-friendly."

"You can have multiple connections so that everybody can interact. You can change your background. If you're in your home and you don't want people to know what it looks like, you can pretty much change the background to any background that you want."

"It is a game-changer for virtual communication, and it is incredibly user-friendly, making it a go-to choice for remote meetings, webinars, and online collaboration."

"The most valuable features of Zoom are voice and camera clarity. The time latency of the response is good. The facility to view all the participants who are online is a benefit. In most of the other similar solutions, they too have this feature. However, since I have used Zoom, I find it as an advantage because you can see all the participants online and you can choose."

More Zoom Workplace Business pros

Cons

"There may be more features available in, for example, Cisco WebEx."

"Manageability needs to be improved."

"GoToMeeting is a little bit expensive compared to other products."

"In addition to the features it already has, I think GoToMeeting should also have additional features that are not present at the moment."

"Poor error recovery, too sensitive to transmission errors. Needs better codecs and more robust system software that can handle network glitches."

"The product itself doesn't stand out against other options on the market."

"Using GoToMeeting in a meeting-sized conference room is kind of a letdown. The camera is supposed to track the speaker and focus on that person so that they can be on the screen. That feature rarely worked. We tested it thoroughly, so maybe it was an issue with the size of the conference room. It may not be suitable for large conference rooms."

"I would like to see better support for mobile devices."

More GoToMeeting cons

"One area that can be improved is the chat settings."

"While the communication and video-audio conferencing features on Zoom are excellent, unlike Microsoft Teams, there is no direct integration with SharePoint. For us, that is the disadvantage of Zoom."

"It takes time to acclimate end users to the product."

"The solution needs to have a feature that allows you to take over another person's screen. right now, that's not possible. This is important for our purposes due to the act that we are often using the solution to troubleshoot issues for our clients. If we could just take over their screen and go in and fix issues, it would make troubleshooting infinitely easier."

"The interface could be more user friendly."

"There were times on the free version where I wasn't done the meeting and it just took me out. They need to give more time."

"I would appreciate it if the updates weren't so frequent."

"I'd like to see more integration with Google Calendaring. When meetings are scheduled they are added into a Google Calendar. For example, if I am driving my car there are often times I have to pull off the road to join into a meeting as opposed to being able to click the link and have it startup. Sometimes I can do that, sometimes I can't, it all depends on how the meeting was generated initially."

More Zoom Workplace Business cons

Pricing and Cost Advice

"It is a little expensive although now, with the competition from Zoom and other products, they have lowered their prices and it is better."

"GoToMeeting is a little bit expensive compared to other products."

"Negotiate for discounts."

"The pricing is too high. The cost of the license could be cheaper."

"I use the free version that is available, so I'm not sure what the licensing prices are."

"I use the free version of Zoom that is available for download."

"I believe that all of their licenses are purchased, so that they may use the solution for their teaching purposes."

"I am using the free version, so I don't pay anything to use it."

"We use the free version of the product. We utilize it only three to four times a month."

"There is a licensing fee and although the price is fair, it can be a little cheaper."

"We purchased a license for Zoom."

More Zoom Workplace Business pricing and cost advice

See which vendors are best for you

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Top Industries

By visitors reading reviews

Outsourcing Company

14%

Financial Services Firm

12%

Comms Service Provider

11%

Construction Company

11%

Outsourcing Company

12%

Construction Company

10%

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	18
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	102
Midsize Enterprise	33
Large Enterprise	112

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

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What is your experience regarding pricing and costs for Zoom?

I cannot say anything about pricing, setup costs, and licensing of Zoom Workplace Business since it is handled globally for us.

See all answers

What needs improvement with Zoom?

I would like the price to be a bit lower. Besides pricing, there are no other points I would like to see improved.

See all answers

Comparisons

Webex vs GoToMeeting

Compared 11% of the time

TeamViewer vs GoToMeeting

Compared 9% of the time

Skype for Business vs GoToMeeting

Compared 8% of the time

Microsoft Teams vs GoToMeeting

Compared 7% of the time

PGi GlobalMeet vs GoToMeeting

Compared 6% of the time

More GoToMeeting Competitors

Microsoft Teams vs Zoom Workplace Business

Compared 6% of the time

Blackboard Learning Management vs Zoom Workplace Business

Compared 6% of the time

Skype for Business vs Zoom Workplace Business

Compared 6% of the time

3CX Live Chat vs Zoom Workplace Business

Compared 5% of the time

More Zoom Workplace Business Competitors

Product Reports

Buyer's Guide

GoToMeeting

October 2026

Download GoToMeeting product report

Buyer's Guide

Zoom Workplace Business

October 2026

Download Zoom Workplace Business product report

Overview

GoToMeeting excels in providing a reliable, easy-to-set-up platform offering screen sharing and connectivity across devices, enhancing communication efficiency.

GoToMeeting is renowned for its lightweight and low-latency capabilities, supporting numerous participants with robust chat, recording features, and cost-effective pricing. Its cloud-based storage and written transcripts are highly valued, while the flexible interface supports multiple operating systems. Users benefit from scalability, a dependable iPhone app, and quality security elements ensuring secure sessions. Its competitive pricing reinforces its market position, though challenges persist with audio quality, interface intuitiveness, and support in mobile devices. Users note issues with connection speeds and third-party integrations, signifying areas for improvement.

What are GoToMeeting's key features?

Ease of Setup: Simple installation process eliminating technical complications.
Reliable Performance: Consistent, dependable service fostering uninterrupted communication.
Screen Sharing: Facilitates easy content sharing during meetings.
High Scalability: Supports numerous participants for diverse meeting needs.
Cost-Effective: Competitive pricing enhances attractiveness for users.

What benefits can users expect in reviews?

Quality Security: Provides robust measures ensuring safe communications.
Cloud Storage: Offers storage options with written transcripts for easy access.
Dial-In Capability: Broad access via phone, enhancing flexibility.
Interface Flexibility: Adaptable to multiple operating systems ensuring wide accessibility.

GoToMeeting is extensively used across industries for facilitating meetings, customer interactions, and internal collaborations. It caters to company discussions, vendor relations, and customer conferences, aiding organizations in client communication, internal discussions, training, webinars, and support calls with varying degrees of reliance and satisfaction regarding performance and consistency.

GoTo

Zoom Workplace Business offers an easy-to-use platform with high-quality video, seamless integration with Microsoft Office, and robust communication features. Ideal for remote work and hybrid meetings, it supports diverse devices and provides unlimited meeting time for better productivity and engagement.

Zoom Workplace Business enhances virtual meetings and collaboration with user-friendly features like screen sharing, recording capabilities, and breakout rooms. Integration with Microsoft Office aids efficiency, while AI features and virtual backgrounds enrich user experience. Stability, ease of setup, and security controls improve remote work and hybrid meetings, making it valuable for communication. Though improvements are needed in areas like technical support and extending free meeting limits, it serves industries from education to enterprise effectively.

What are the standout features?

User-Friendliness: Intuitive interface ensures easy adoption across teams.
High-Quality Video and Audio: Delivers clear communication, enhancing meeting experience.
Screen Sharing: Facilitates effective presentations and collaboration.
Recording Capabilities: Allows meetings to be saved and revisited as needed.
Breakout Rooms: Enables focused group discussions within larger meetings.
Integration with Microsoft Office: Streamlines workflow and information sharing.
AI Features: Supports smarter collaboration with productivity tools.

What benefits should users evaluate?

Enhanced Productivity: Tools like unlimited meeting time boost efficiency and teamwork.
Scalability: Suitable for both small teams and large enterprises.
Robust Communication Functions: Improves engagement with chat and collaboration tools.
Security Controls: Ensures safe and secure digital communication.

Zoom Workplace Business is widely used in industries such as education and enterprise, facilitating virtual meetings, client interactions, and internal communications. Its integration into calendars enables seamless scheduling, while features like high-quality audio and video and breakout rooms support training sessions and webinars effectively, allowing organizations to collaborate across multiple locations.

Zoom Video Communications

Sample Customers

AAPT, ACD Groupe, Addison Fire, Avigilon Corporation, Basic Industries Ltd., Bitdefender, Branson School Online, Budd Van Lines, Business Fitness, Business Wire

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

November 2026

Free Report: GoToMeeting vs. Zoom Workplace Business

Find out what your peers are saying about GoToMeeting vs. Zoom Workplace Business and other solutions. Updated: November 2026.

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