No more typing reviews! Try our Samantha, our new voice AI agent.

Google Data Studio vs Looker Studio vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

Embedded BI Mindshare Distribution
ProductMindshare (%)
Google Data Studio5.5%
Tableau Enterprise17.5%
Qlik Sense7.9%
Other69.1%
Embedded BI
Reporting Mindshare Distribution
ProductMindshare (%)
Looker Studio2.5%
Tableau Enterprise14.5%
Microsoft Power BI14.1%
Other68.9%
Reporting
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Tableau Enterprise6.2%
Microsoft Power BI8.1%
Amazon QuickSight3.3%
Other82.4%
BI (Business Intelligence) Tools
 

Featured Reviews

Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
Uzair Faruqi - PeerSpot reviewer
Head Of Data Science at Mjunction Services
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Looker is an extremely valuable product that can really transform your company's ability to use data to answer challenging questions."
"In the past, adding a new dashboard to our product was a multi-week development effort, now our nontechnical product management and client success teams can create, launch, and maintain high quality dashboards with no interruption to the development team."
"If one has to deal with large volumes of data, which I categorically could tell is big data and has to create visuals, Looker is the tool to go."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"With respect to buy solutions, cost is relevant. However, the Looker solution would have outmatched the ongoing multi-million budget spending with respect to cost-efficiency."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"We LOVE Looker here at Snagajob."
"The product is easy to use."
"The ability to integrate with a great variety of data sources."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"This is a great tool if your organization leverages other sets of Google tools and needs some quick ideas that are a prettier and more interactive than Google Analytics."
"We previously used Microsoft Power BI, but Google is better."
"I would rate this solution eight or nine out of ten."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. We observed the progress of our portfolio from last week to the current week, allowing us to compare revenues."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"The best part about Tableau is the visualization."
"It is definitely easy to use, it is intuitive, and more or less, everything can be done from the front end."
"It is very simple to use for the end-user."
"In-database analytics is the product’s most valuable feature to me."
"While using this solution I have found the valuable features to be ease of use and the visualization. It is a complete solution."
"As an organization, we were able to bring in more people to use our platform because it was easy to use and helped business teams make quick decisions."
"Tableau is easy to use and it has great predictive features."
"Its desktop application is a beautifully designed tool - very powerful and intuitive."
 

Cons

"Features related to visualization should continue to be improved."
"Looker depends on the database components. For example, if you have a underperforming database, then you likely will have a poor performance experience."
"It needs to be more user-friendly."
"Some of the visualizations are a bit limited on how much you can customize them."
"One thing is that Looker is not user-friendly to non-technical users."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"The visualization capability of the product is limited."
"They need to work more on interactivity in order to help users interact with the tool itself, and it needs to be more user-friendly."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."
"Panels are not as easy to use as other data extraction UIs."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"Looker Studio did not fit our needs for scalability."
"Tableau's automatic insight could be improved. It has some predefined capabilities to understand the data, but I think they need more. Customers need more insight automatically from data—they don't want to discover them, they want to get the forecast automatically. The data preparation should also be improved because it's not easy. Tableau tries to focus on the business side, but the backend side has not improved much. They also have an ETS solution, but it's limited."
"When I've done presentations in the past, I've had issues with uploading the cartography."
"The customization in the front end is a bit difficult."
"My only complaint is that they make assumptions on how your company handles security certificates when using SAML."
"I also work as an SME on the platform side. Tableau is very nice and jazzy for the end-users, but there are pain points for the admins. Performance is something about which we hear a lot of complaints, such as the dashboard doesn't open in time. It performs well on the desktop but not on the server. I know that there is always a limitation when it comes to a huge amount of data or the complexity of the calculations, but we often hear from end-users about the performance on the server side. It is easy to drag and drop all the columns and do what we want, but if it is not going to load better on the server, users are not going to like it."
"Large table reports with many filters (our case was 14 columns, 300K rows, and about 8 quick filters) to narrow the data set – don’t bother! It will be excruciatingly slow even on the server."
"I would like them to include the Italian language, as I can see there are other foreign language in the product."
"It has some shortcomings: Not very well-made dashboard designing, lack of formatting options, and sometimes not enough operating speed while working with huge amount of data."
 

Pricing and Cost Advice

"I do not have to make any payments to use the solution."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"Looker is expensive and could be made better by reducing it."
"It is cheap."
"It's not cheap, but it's not expensive for big companies."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The solution is free but the Google Looker is expensive."
"The tool is free."
"The product is available for free."
"The cost is quite affordable based on feature analysis."
"Paying for users you never setup or buying expensive desktop licenses for users who can solve their users with web editing on the server are the two biggest expenses."
"Tableau has core-based and user-based licensing, and it is tied to scalability. The core-based licensing is about you buying a certain number of cores, and there is no restriction on the number of users who can use Tableau. The restriction is only on the number of cores. In user-based subscription licensing, there is a restriction on the number of users. Big companies and government organizations with a lot of users typically go for core-based licensing. User-based subscription licensing is a more common model. It has user roles such as creator, explorer, and viewer. A creator is someone who does the groundwork or development work. An explorer is someone who is into middle management but is not technically savvy, such as a category head. A viewer is like a typical decision-maker in senior management. For each role, Tableau is priced differently. The viewer role has the minimum price, and the creator role has the highest price. This pricing is available on their website. Everybody can see it."
"Its price is reasonable. Everything is included in the license."
"ROI is very high, but it requires a data preparation/blending tool."
"It is reasonable and cheap as compared to other major tools. It has a good price, and people go for it because of its pricing."
"Be careful with the Tableau Viewer's licenses, and stay with the right number of users."
"Tableau is an expensive solution, though it comes with its advantages."
"Tableau has reasonable pricing."
report
Use our free recommendation engine to learn which Embedded BI solutions are best for your needs.
896,099 professionals have used our research since 2012.
 

Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
13%
Retailer
8%
Media Company
8%
Computer Software Company
6%
Financial Services Firm
10%
Computer Software Company
10%
Manufacturing Company
9%
Retailer
7%
Financial Services Firm
15%
Manufacturing Company
9%
Computer Software Company
8%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise67
Large Enterprise185
 

Questions from the Community

What needs improvement with Looker?
One thing is that Looker is not user-friendly to non-technical users. Someone with knowledge of Looker can understand...
What is your primary use case for Looker?
Looker serves as our main business intelligence reporting tool by creating dashboards and reports. We create interact...
What advice do you have for others considering Looker?
My advice to others looking into using Looker is that if they are new users with some technical knowledge of SQL or P...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people ...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most ...
What advice do you have for others considering Google Data Studio?
I confirm that we have a call regarding my experience with Zoho. Looker Studio is a good visualization tool, but I wo...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
 

Also Known As

Looker
Data Studio
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Genesys, Shueisha
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Salesforce, Qlik, Zoho and others in Embedded BI. Updated: May 2026.
896,099 professionals have used our research since 2012.