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Google Data Studio vs Microsoft Power BI comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.4
Google Data Studio improves efficiency, cost savings, and decision-making, benefiting large entities more than smaller businesses.
Sentiment score
6.5
Microsoft Power BI delivers high ROI with cost-effective deployment, enhancing reporting, analytics, and decision-making for businesses.
The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports.
Data engineer at a tech vendor with 10,001+ employees
In a world surrounded by data, tools that allow navigation of large data volumes ensure decisions are data-driven.
Corporate HR Financial Controller at STMicroelectronics Holding
Because of integration with Microsoft Power BI, its interactive dashboards, and how easily it integrates with other SQL data sources, business decisions from business users have become much faster.
Data engineer at a tech vendor with 10,001+ employees
Power BI is easy to deploy within an hour, providing robust security against data leaks.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
 

Customer Service

Sentiment score
6.2
Google Data Studio's support is highly rated for its responsiveness and expertise, though some face delays with complex issues.
Sentiment score
6.6
Microsoft Power BI support is positive, with responsive customer service, though technical support response times and expertise vary.
Anyone with minimal knowledge of Looker can easily go through the documentation and understand the steps and the UI.
Data engineer at a tech vendor with 10,001+ employees
The significant drawback I notice is that Microsoft's size makes it hard to get specific change requests addressed unless they involve a bug.
Corporate HR Financial Controller at STMicroelectronics Holding
We have a partnership with Microsoft, involving multiple weekly calls with dedicated personnel to ensure our satisfaction.
Executive Director, Decision Support at Community Health Network
The support is good because there is also a community available.
Business Development Director at a tech consulting company with 201-500 employees
 

Scalability Issues

Sentiment score
6.8
Google Data Studio scales well with infrastructure support, though some face limitations with features and organizational challenges.
Sentiment score
6.9
Microsoft Power BI effectively scales for most users, though large datasets and high-capacity licenses pose challenges and costs.
I rate Looker's scalability a nine because of how easily we can scale by simply combining tables.
Data engineer at a tech vendor with 10,001+ employees
You expect only a small percentage of users concurrently, but beyond a thousand concurrent users, it becomes difficult to manage.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
With increasing AI capabilities, architectural developments within Microsoft, and tools like Fabric, I expect Power BI to scale accordingly.
Executive Director, Decision Support at Community Health Network
As more data is processed, performance issues may arise.
Product Owner at ABN AMRO Bank N.V.
 

Stability Issues

Sentiment score
7.4
Google Data Studio offers varied stability; praised for integration but criticized for occasional bugs and handling large datasets.
Sentiment score
7.4
Users find Microsoft Power BI stable and reliable but face performance issues with large datasets and real-time data limitations.
In terms of stability, there's no data loss or leakage, and precautions are well-managed by Microsoft.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
We typically do not have problems with end-user tools like Excel and Power BI.
Executive Director, Decision Support at Community Health Network
It is very stable for small data, but with big data, there are performance challenges.
Business Development Director at a tech consulting company with 201-500 employees
 

Room For Improvement

Google Data Studio users seek improved data blending, visualization, user-friendliness, real-time querying, integration, security, navigation, and training.
Microsoft Power BI needs performance improvements, better mobile accessibility, non-Microsoft database support, and simplified interface for non-technical users.
The performance is not optimal on large data sets.
Data engineer at a tech vendor with 10,001+ employees
This makes Power BI difficult to manage as loading times can reach one or two minutes, which is problematic today.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
Access was more logical in how it distinguished between data and its formatting.
Corporate HR Financial Controller at STMicroelectronics Holding
Microsoft updates Power BI monthly based on user community feedback.
Executive Director, Decision Support at Community Health Network
 

Setup Cost

Looker's pricing is reasonable for enterprises but can be costly for smaller companies, with potential additional expenses.
Microsoft Power BI offers competitive pricing, with discounts available and appreciated features, despite higher Premium costs.
I found the setup cost to be expensive
Responsable du département Projets et Applications at CHD Vendée
Power BI isn't very cheap, however, it is economical compared to other solutions available.
Senior Manager, Strategy & Consulting at Viacom18 Media Pvt Ltd
The pricing for Microsoft Power BI is low, which is a good selling point.
Business Development Director at a tech consulting company with 201-500 employees
 

Valuable Features

LookML offers flexible data modeling, seamless integration, and easy-to-use visualization tools, enhancing accessibility and customization without workflow disruption.
Microsoft Power BI offers user-friendly interfaces, powerful data visualization, and seamless integration for efficient data analytics solutions.
For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs.
Data engineer at a tech vendor with 10,001+ employees
In today's data-driven environment, these tools are of substantial value, particularly for large enterprises with numerous processes that require extensive data analysis.
Corporate HR Financial Controller at STMicroelectronics Holding
Within the organization, Microsoft Power BI is used to create dashboards and gain insights into data, enhancing data-driven decision-making.
Product Owner at ABN AMRO Bank N.V.
To reduce the need for highly skilled personnel, we can engage someone who is just familiar and has a basic understanding of Microsoft Power BI, while AI can handle the major tasks through either agent AI or requirement analysis.
Senior Technical Service Engineer Expert at Fujitsu
 

Categories and Ranking

Google Data Studio
Average Rating
8.0
Reviews Sentiment
6.4
Number of Reviews
20
Ranking in other categories
Embedded BI (9th)
Microsoft Power BI
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
331
Ranking in other categories
BI (Business Intelligence) Tools (1st), Reporting (1st)
 

Mindshare comparison

While both are Business Intelligence solutions, they serve different purposes. Google Data Studio is designed for Embedded BI and holds a mindshare of 5.6%, down 9.2% compared to last year.
Microsoft Power BI, on the other hand, focuses on BI (Business Intelligence) Tools, holds 8.0% mindshare, down 21.6% since last year.
Embedded BI Mindshare Distribution
ProductMindshare (%)
Looker5.6%
Tableau Enterprise16.9%
Qlik Sense8.0%
Other69.5%
Embedded BI
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Microsoft Power BI8.0%
Tableau Enterprise6.0%
Amazon QuickSight3.3%
Other82.7%
BI (Business Intelligence) Tools
 

Featured Reviews

Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Interactive dashboards have transformed restaurant data into faster daily business decisions
Microsoft Power BI has many features and there is not a lot to improve. However, the licensing can be confusing. When deciding between Pro and Premium, I find it difficult to distinguish what features are offered by Pro and what features are offered by Premium, including the particular differences to choose between both licensing models. Additionally, some features such as DAX, which I mentioned previously, involve DAX calculations and complex data modeling, which are somewhat advanced and not easily understandable. Prior knowledge is required or you need to go through the documentation. If the documentation is made comprehensive so that anyone with no knowledge on DAX can easily use it by going through the documentation, it would be really helpful. Additionally, if the integration with non-Microsoft tools is improved and performance is optimized, then Microsoft Power BI can become a top-ranked visualization tool. The user experience with Microsoft Power BI is quite good. The intuitive user interface makes it easy for both technical and non-technical users to create reports. However, only the advanced features are somewhat complex, and if the documentation is improved, it can be easily accessible.
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889,955 professionals have used our research since 2012.
 

Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
13%
Retailer
8%
Media Company
8%
Computer Software Company
7%
Financial Services Firm
14%
Manufacturing Company
8%
Government
8%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
By reviewers
Company SizeCount
Small Business135
Midsize Enterprise59
Large Enterprise169
 

Questions from the Community

What needs improvement with Looker?
One thing is that Looker is not user-friendly to non-technical users. Someone with knowledge of Looker can understand it, but a person without any technical background finds it somewhat advanced or...
What is your primary use case for Looker?
Looker serves as our main business intelligence reporting tool by creating dashboards and reports. We create interactive dashboards that help users understand the changes in data and the current tr...
What advice do you have for others considering Looker?
My advice to others looking into using Looker is that if they are new users with some technical knowledge of SQL or Python, they can understand LookML code or use the explore tab to drag and drop t...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I would recommend as follows: 1) If you have legacies of SAP, Oracle - look for SAP...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize information, control users accessing information, the configuration of governance po...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are fully customizable and very user-friendly. This solution is very stable. Oracle ...
 

Also Known As

Looker
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
Find out what your peers are saying about Salesforce, Qlik, MicroStrategy and others in Embedded BI. Updated: March 2026.
889,955 professionals have used our research since 2012.