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Google Data Studio vs Looker Studio vs Microsoft Power BI comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

Embedded BI Mindshare Distribution
ProductMindshare (%)
Google Data Studio5.5%
Tableau Enterprise17.5%
Qlik Sense7.9%
Other69.1%
Embedded BI
Reporting Mindshare Distribution
ProductMindshare (%)
Looker Studio2.5%
Tableau Enterprise14.5%
Microsoft Power BI14.1%
Other68.9%
Reporting
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Microsoft Power BI8.1%
Tableau Enterprise6.2%
Amazon QuickSight3.3%
Other82.4%
BI (Business Intelligence) Tools
 

Featured Reviews

Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Interactive dashboards have transformed restaurant data into faster daily business decisions
Microsoft Power BI has many features and there is not a lot to improve. However, the licensing can be confusing. When deciding between Pro and Premium, I find it difficult to distinguish what features are offered by Pro and what features are offered by Premium, including the particular differences to choose between both licensing models. Additionally, some features such as DAX, which I mentioned previously, involve DAX calculations and complex data modeling, which are somewhat advanced and not easily understandable. Prior knowledge is required or you need to go through the documentation. If the documentation is made comprehensive so that anyone with no knowledge on DAX can easily use it by going through the documentation, it would be really helpful. Additionally, if the integration with non-Microsoft tools is improved and performance is optimized, then Microsoft Power BI can become a top-ranked visualization tool. The user experience with Microsoft Power BI is quite good. The intuitive user interface makes it easy for both technical and non-technical users to create reports. However, only the advanced features are somewhat complex, and if the documentation is improved, it can be easily accessible.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"From a developer's perspective, the way the functionality's being handled is great."
"Looker is an extremely valuable product that can really transform your company's ability to use data to answer challenging questions."
"The most valuable features are the ability to create visualizations for non-technical employees, as well as the ability to provide ways to dynamically slice the data."
"It is a pretty stable solution because it is a cloud-based product."
"It's quite effortless to navigate through various applications and review their updated data in real-time."
"The product is easy to use."
"We can centralize all our data models."
"Empowering every employee to make smarter decisions in less time easily pushes us into the black on ROI."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"The ability to design complex data models and equations."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"The best thing about the tool is that it allows you to share information easily and dashboards with colleagues and teammates because it's all online. No matter where you are, as long as you have the Internet, you can connect and use these dashboards. Google made good documentation for this tool. There are many examples of how to use and create dashboards and videos on YouTube. So, I think it's easy to learn."
"Valuable features include advanced integrated analysis and easy implementation."
"I would rate this solution eight or nine out of ten."
"The product's initial setup phase is very simple."
"The dashboard features are really valuable, you can connect to multiple data points."
"Its visualization capabilities are pretty good. It is very easy to use. You can easily make your dashboard."
"We use a couple of professionals from Microsoft directly for our clients, and we are really satisfied with them."
"It is in the cloud, which makes it easy for mobile access of reports and data."
"Microsoft BI is scalable."
"Connectivity, installation, and configuration are pretty fast and seamless compared to Cognos."
"Our setup is very straight forward and can be done in a matter of hours."
"The best features of Microsoft Power BI include its integration with other Microsoft products and its ability to connect applications within the Microsoft ecosystem."
 

Cons

"Some of the visualizations are a bit limited on how much you can customize them."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel."
"Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms."
"The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud."
"There is a lot of customization that we needed/need to build ourselves. Other BI tools have more out of the box."
"The product does not have documented material."
"Stability needs improvement."
"The integration with different databases must be improved."
"Panels are not as easy to use as other data extraction UIs."
"The performance of Looker needs improvement, particularly the report loading time, which is critical for business users."
"Stability and scalability an be improved for a full ten."
"There are issues with integration and I encountered limits and warnings, especially with my pivot table size."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people in analytics are used to."
"Panels are not as easy to use as other data extraction UIs."
"They asked you to pay if you want to synchronize more than eight times, you would have to go to a Power BI enterprise license, which is much more costly."
"Actionable insights could be better. I would like it to provide exceptional reports that you need to act upon to keep your operations or businesses going."
"If you have to pull multiple data sources performance is somewhat lacking."
"End-user tools such as Excel is not good enough for all business scenarios."
"The limitations within Microsoft Power BI include the volume of data it can handle, as there's a cap on the number of rows you can keep. When you pull your data and build your models, you're restricted by this row limit. Additionally, certain SSRS features are deprecated, which can be a drawback for users who rely on those capabilities."
"Regarding drawbacks or weak points in Microsoft Power BI, it may not be directly related to the tool itself, but with our architecture, as we couldn't get a service account, which is an email address that has no relationship with the employees, just to establish the connection with Anaplan."
"The product doesn't support unstructured data. It doesn't support video, streaming, and strings of files."
"The solution should increase the API functionality so that we can use Microsoft Power BI for other purposes and aggregate things."
 

Pricing and Cost Advice

"Looker is expensive and could be made better by reducing it."
"It's not cheap, but it's not expensive for big companies."
"I do not have to make any payments to use the solution."
"It is cheap."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"The product is available for free."
"The cost is quite affordable based on feature analysis."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The solution is free but the Google Looker is expensive."
"The tool is free."
"I would rate them 4 out of 5 for their current pricing. There are no additional costs to the standard licensing fees."
"The cost of this product is very low, at approximately $8 or $9 per month for a developer."
"While Power BI is generally a paid product, particularly for enterprise features and scalability, you can start with the free version and still achieve significant functionality."
"I'm unsure about the exact cost, but the Pro license comes out to around $10 per user. There are also additional costs for custom visuals that you can pay for."
"I used the tool's free version."
"Make it low in cost. It is a no-brainer!"
"Power BI comes with enterprise Microsoft licensing. So for the user, you don't have to pay, but you do have to pay a one-time cost."
"There are a few options available for purchasing a license. Typically the number of users you have will determine the price of the license. The more users you have the more you will pay."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
13%
Retailer
8%
Media Company
8%
Computer Software Company
6%
Financial Services Firm
10%
Computer Software Company
10%
Manufacturing Company
9%
Retailer
7%
Financial Services Firm
14%
Manufacturing Company
8%
Government
8%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business136
Midsize Enterprise59
Large Enterprise171
 

Questions from the Community

What needs improvement with Looker?
One thing is that Looker is not user-friendly to non-technical users. Someone with knowledge of Looker can understand...
What is your primary use case for Looker?
Looker serves as our main business intelligence reporting tool by creating dashboards and reports. We create interact...
What advice do you have for others considering Looker?
My advice to others looking into using Looker is that if they are new users with some technical knowledge of SQL or P...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people ...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most ...
What advice do you have for others considering Google Data Studio?
I confirm that we have a call regarding my experience with Zoho. Looker Studio is a good visualization tool, but I wo...
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...
Is Power BI a complete platform or only a visualization tool?
Power BI is an advanced visualization tool oriented to big data with a very complete set of widgets to visualize info...
How does Oracle OBIEE compare with Microsoft BI?
Oracle OBIEE is great in allowing design and creativity per the individual needs of the organization. Dashboards are ...
 

Also Known As

Looker
Data Studio
SSRS, SSAS, MSBI, MS Reporting Services, Microsoft BI Tools, Microsoft Big Data, Power BI Pro, MS BI
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Genesys, Shueisha
Accenture Adidas Aetna AIG Airbus Alibaba Allstate Amazon American Express Aon AT&T Audi Bank of America BASF Bayer Berkshire Hathaway Boeing Coca-Cola Comcast Cisco Coca-Cola Dell Disney Emirates Equinix FedEx Ford GE Google H&M Home Depot Honda IBM Intel JPMorgan Chase Kellogg's Kroger L'Oréal McDonald's Merck MetLife Microsoft Nike Oracle P&G PepsiCo Procter & Gamble Prudential Financial SAP Siemens Snapchat Spotify Starbucks Target Toyota T-Mobile Unilever Visa Walmart WeWork World Bank Xerox
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893,915 professionals have used our research since 2012.