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Google Analytics 360 vs Leadfeeder vs Optimizely comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of April 2026, in the Web Analytics category, the mindshare of Google Analytics 360 is 12.6%, up from 10.2% compared to the previous year. The mindshare of Leadfeeder is 1.1%, down from 1.7% compared to the previous year. The mindshare of Optimizely is 3.7%, up from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics Mindshare Distribution
ProductMindshare (%)
Google Analytics 36012.6%
Optimizely3.7%
Leadfeeder1.1%
Other82.6%
Web Analytics
 

Featured Reviews

Navcharan Singh - PeerSpot reviewer
Assistent Seo Manager at RTDS
Have improved decision-making with effective reporting
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether it's public, private, or hybrid. The overall rating for Google Analytics 360 is 9 out of 10, where 10 represents the best product.
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it_user623373 - PeerSpot reviewer
AB Testing and Web Optimization Specialist at a manufacturing company with 1,001-5,000 employees
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…
report
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885,667 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
9%
University
8%
Construction Company
7%
Insurance Company
7%
No data available
Computer Software Company
11%
Outsourcing Company
10%
Comms Service Provider
10%
Construction Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise2
Large Enterprise1
No data available
By reviewers
Company SizeCount
Small Business3
Large Enterprise5
 

Questions from the Community

What needs improvement with Google Analytics?
My general rating for Google Analytics 360 is nine out of ten, where ten is the best. This is the most important ques...
What is your primary use case for Google Analytics?
For Google Analytics 360, I can describe a few use cases and their purposes.
What advice do you have for others considering Google Analytics?
Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsample...
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Comparisons

 

Also Known As

Google Attribution 360
No data available
No data available
 

Overview

 

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy
Cision, Framery, Kompan, Meltwater, PreScreen, Capacent
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics. Updated: March 2026.
885,667 professionals have used our research since 2012.