Datto Cloud Continuity vs Rubrik comparison

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Datto Cloud Continuity

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Executive SummaryUpdated on Oct 15, 2024

Datto Cloud Continuity and Rubrik compete in the data protection and management space. Rubrik appears to have the upper hand due to its comprehensive features, despite Datto Cloud Continuity's competitive pricing.

Features: Datto Cloud Continuity features efficient automated solutions for incremental backups and image-based recovery. Rubrik offers instant recovery, data encryption, and extensive API integrations, making it ideal for complex enterprise environments.

Room for Improvement: Datto Cloud Continuity could enhance its data restoration ease and improve system communication with servers. Rubrik could benefit from a simpler initial setup, enhanced options for Oracle Database backup, and improved cloud archival speed.

Ease of Deployment and Customer Service: Datto Cloud Continuity is easy to deploy with strong customer support, fitting businesses needing quick implementation. Rubrik's deployment is more complex due to its capability scope but offers high-quality customer service to aid the process.

Pricing and ROI: Datto Cloud Continuity is cost-effective with a promising ROI, appealing to budget-conscious businesses. Rubrik, though pricier, provides significant ROI through feature depth and scalability, making it attractive for businesses focused on investment returns.

To learn more, read our detailed Datto Cloud Continuity vs. Rubrik Report (Updated: June 2026).

Datto Cloud Continuity vs. Rubrik

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Datto Cloud Continuity

Ranking in Cloud Backup

46th

Ranking in Disaster Recovery (DR) Software

32nd

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Rubrik

Ranking in Cloud Backup

6th

Ranking in Disaster Recovery (DR) Software

8th

Average Rating

9.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Backup and Recovery (3rd)

Mindshare comparison

As of June 2026, in the Cloud Backup category, the mindshare of Datto Cloud Continuity is 1.1%, up from 1.1% compared to the previous year. The mindshare of Rubrik is 4.0%, down from 10.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Backup Mindshare Distribution
Product	Mindshare (%)
Rubrik	4.0%
Datto Cloud Continuity	1.1%
Other	94.9%

Cloud Backup

Featured Reviews

TrevorSmith

Assistant Director, Network Operations at Premier Marine Insurance

Provides enterprise-level protection from ransomware attacks

Speaking about how the product is deployed in my company's business operations, I would say that it is an appliance with a critical infrastructure. In terms of data protection capabilities, the tool's ability to boot a device and have a separate network has saved the day for many of our company's clients who use the solution. If you have a collection of old servers, and if one of the old servers dies, you could be dead in the water if you cannot locally boot a server. Even the new gears in place can have an issue if people are not spending money on robust hardware tools, and replace them. It is necessary to have the local boot options if and when you have a hardware issue. The product brings the most value in the area of virtual boot when it comes to disaster recovery since it can boot up a version of the server from before an incident, which is helpful and allows your company to have a lower RPO or recovery point objective. It makes a big difference if you can have an RPO in hours rather than in days. The image-based backup functionality has revolutionized and impacted our company recovery time objectives since we deal in hours and not in days. The interface of the product is intuitive. I like the product's functionality that provides the ability to see everything at a glance, along with the alerting feature. Maintenance is required since certain drives die at times. In general, maintenance is required to deal with dead RAMs and hard drives. The former clients with small offices and the old Linux servers that used to die in production used to boot such servers with the help of Datto Cloud Continuity. The aforementioned process allows the clients to continue running their business while buying time to get replacement hardware, making a big difference that helps them reduce potential data loss or downtime. The local boot provided by the product saved the day for many of our company's clients. I recommend the product to those who plan to use it. Though the tool is not inexpensive, it provides enterprise-level protection from ransomware. I rate the overall tool a nine out of ten.

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reviewer2588997

Senior Technical Support Engineer at a tech services company with 10,001+ employees

Reliable automated backups have protected critical databases and simplified recoveries for our operations

Portal identity management should improve. We end up losing people's identity, which was not sufficient enough to read the events. That was the only place I could see for improvement. They keep changing the layouts and descriptions, giving the user confusion if they have not used it for maybe three months. When they come back, the interface is changed. They lost the legacy support, and it is not consistent. Some of the options for the restore give a very hard time for the engineer if they come back after three months to use it because the phrases have changed completely. That is why they were not able to select whether they should select this option or should select another option. Where it comes from, the documentation we gave them does not match anymore. That was a challenge.My consultation part was about how to integrate the technology with each other for the platform or storage or database. I did not deal with any price metrics or scaling the storage. I have no idea about the pricing part. I never joined any meetings or any documents to disclose the pricing. It was quite good in general. Recently, in March 2025, they did a new update which enabled them to update their agents remotely and built in, in-place mode. That is bringing the cybersecurity perspective. That was a big challenge. I said it is a challenge, but I do not know because I left the company, so I am not sure if cybersecurity addressed the solution. Rubrik support is usually very accommodating and very flexible. I am not sure, but the last challenge I saw was that.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Very friendly, since it visually facilitates the control and administration of the backups."

"They are laser-focused on bringing forth proven protection technologies and stopping cybercriminals from being able to breach, break, steal, or compromise your data."

"The solution has the capability to scale well."

"The data recovery of the solution is very good."

"The product's initial setup phase is easy."

"The solution's reliability is one of its most valuable features...It is a very stable solution."

"The platform provides a faster backup process."

"When you compare it to other systems that require a fat client to be installed or to have several VMs setup just to configure the system, Datto stands head and shoulders above."

More Datto Cloud Continuity pros

"The feature that I have found most valuable from Rubrik is its protection against ransomware attacks."

"The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds."

"The system is able to determine when it is the best time to do backups. This is SLA-driven, and if it is not possible to maintain this SLA, the system will tell you too."

"Rubrik simplifies our data backup and recovery processes significantly. It's very straightforward to use. We start by tagging through VMware, and everything tagged for Rubrik is backed up automatically. Backups are much better and faster because Rubrik takes a full snapshot of the virtual machine. We recently conducted a verification by performing a restore, and even during the restore process, we could bring up the server in less than 10-15 minutes. Additionally, we have set up alerts for sensitive data, which helps us track data."

"Features we have requested are typically added to the next product release."

"Not having to specify a time to run a backup with a fixed schedule is something that's really beneficial. In the past we had to schedule and try to manually stagger things over the window, to back up everything. Because Rubrik is SLA-based, you say, "Well, I need it to fit in this window here," and it just backs it up when it's most convenient for the Brik and for the third-party system. It looks at the CPU usage and says, "Okay, it's not as busy now. I know I've got time to take the backup." That's a real advantage."

"One of the best quote is: “it looks simple because we make it simple”, Bipul Sinha."

"When we were using our old backup we had approximately 40 incidents per week, with Rubrik we might only have two or three incidents per week."

More Rubrik pros

Cons

"I don't have any feedback to provide in terms of features that may be lacking."

"Right now the appliances have a functional limit of 50 protected servers each."

"They are now providing the device instead of selling it, while wanting their users to sign a three-year contract, and this is something which my clients don't like...I dislike the fact that signing a three-year contract is required."

"Datto chose to build their own cloud, instead of leveraging AWS, Azure or GCP. It looks, feels and behaves like a beta product (lacks maturity)."

"At the time I was using it, I would've focused more on signatures of malicious software in the cloud. I love Datto, and I know they're on the right path, but I probably would've focused more on the operating system update management. When you go from the desk to the cloud or from the server room to the cloud, everything changes. Everything is different. You're not in control of your servers anymore. It is from the Active Directory management perspective and not from the perspective of zero-day attacks or other similar things. At the time, more focus on zero-day attacks and business email compromise (BEC) would've been a better protection factor than just educating about how many of these attacks have occurred."

"Datto's only shortcoming is RMM. They have a portal-based connection service like ConnectWise, but it does backups and keeps things running. Datto purchased Backupify and Kaseya bought Datto. If they upped the ante in their RMM, I could see them dominating the MSP space. At the end of the day, MSPs are responsible for networks, software, devices, and backup. Datto covers all these functions so they could offer a turnkey MSP solution."

"The fact that Datto Cloud Continuity is not cheap is one of the aspects that I don't like about the product, making it an area where improvements are required."

"To better integrate compatibility with other operating systems, in addition to Windows Server."

More Datto Cloud Continuity cons

"Two areas I would like to see improvement in Rubrik are pricing and localization."

"I would like to see Rubrik better integrate with Microsoft Active Directory. Instead of just backing up a full domain controller, I would like the solution to have Active Directory object knowledge so we can restore specific objects in Active Directory versus restoring the whole domain controller."

"We would like to be able to do granular restores directly from Exchange. Also, more granular management of VM backups would help."

"Improving PowerShell integration would greatly simplify Rubrik management."

"They have what's called an organization which means different groups of access to Rubrik, but the alerting only goes to the admins. My suggestion to Rubrik is to make sure that the separate organizations or groups of users get the appropriate alerting."

"The interface is still slightly clunky and has room for improvement."

"Needs integration with video CD (coming in the next release) and a multi-tenant GUI."

"The reporting, in particular the customization of reports, needs to be improved."

More Rubrik cons

Pricing and Cost Advice

"I rate the product price an eight on a scale of one to ten, where one is low price and ten is high price."

"As the company grew from business continuity—or what used to be called business BCDR—they brought on services. Certain services, such as SaaS protection, were a value-add, but you would expect to pay for them. They are not going to be free. It is just the life that you live when you're evaluating software vendors, partners, etc. There is going to be some form of a base offering, and then there are going to be different tiers that you need to get up to a better level."

"Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."

"As a technical person, I don't have the details, but from what I have heard, it can be expensive."

"When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."

"You need to understand what you're getting for the price. You are getting a backup solution, which is state of the art and works absolutely flawlessly. You are getting the storage needed to store your backups. You have all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support. So, it might be expensive on paper. It's not free, but when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."

"The cost was less than our previous provider, and this is a much better product."

"High priced when considering a total change in backup solution."

"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."

"Some people say it is expensive, but you get what you pay for. If you want a Maserati, you have to pay for it. If you want to buy a Porsche, you have to pay for it."

More Rubrik pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Computer Software Company

10%

Construction Company

Outsourcing Company

Financial Services Firm

12%

Manufacturing Company

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	1

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	21
Large Enterprise	56

Questions from the Community

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Which would you choose - Rubrik or Veeam Backup & Replication?

Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...

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What do you like most about Rubrik?

It's easy to manage and has an innovated solution.

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What is your experience regarding pricing and costs for Rubrik?

Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.

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Comparisons

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Compared 7% of the time

Acronis Cyber Protect vs Datto Cloud Continuity

Compared 6% of the time

Acronis Disaster Recovery vs Datto Cloud Continuity

Compared 6% of the time

Infrascale Backup & Disaster Recovery vs Datto Cloud Continuity

Compared 5% of the time

MSP360 Backup vs Datto Cloud Continuity

Compared 5% of the time

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Commvault Cloud vs Rubrik

Compared 10% of the time

Veeam Data Platform vs Rubrik

Compared 7% of the time

Cohesity DataProtect vs Rubrik

Compared 7% of the time

Dell PowerProtect Data Domain vs Rubrik

Compared 3% of the time

Azure Backup vs Rubrik

Compared 3% of the time

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Product Reports

Datto Cloud Continuity

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Also Known As

Datto Cloud Continuity for PCs

No data available

Overview

Datto Cloud Continuity offers a reliable, user-friendly platform for data protection and disaster recovery, focusing on quick backup processes and scalable solutions, ensuring managed service providers are well-equipped against ransomware threats.

Datto Cloud Continuity is designed for backup, disaster recovery, and ransomware prevention. It efficiently manages backups and VM operations through an intuitive web interface. Its compelling data recovery capabilities and competitive pricing make it a valuable choice for MSPs. While the platform exhibits scalability and resilience, improvements are needed in Hyper-V integration, agent reliability, and cloud recovery options. Its pricing model and recovery duration could be optimized. Further enhancements in integration with operating systems and cybersecurity practices are suggested for broader appeal, along with stronger RMM features.

What are the key features of Datto Cloud Continuity?

Web Interface: Simplifies management of backups and VM operations.
Data Recovery: Efficient data recovery processes bolster confidence.
Scalability: Designed to handle growing data needs.
Ransomware Protection: Limits maximum data loss to 59 minutes.

What benefits should users expect in Datto Cloud Continuity reviews?

User Confidence: Built from quick backup and efficient recovery.
Competitive Pricing: Offers cost savings against potential threats.
Device Integration: Links services with ease for MSPs.
Support Attention: Ensures reliable customer support and assistance.

In industry environments managed by ConnectWise, Datto Cloud Continuity acts as a critical part of network operations, ensuring consistent backups of end-user devices and leveraging cloud synchronization for secure storage. Evaluated by companies for cost-effectiveness based on asset value and risks, it functions as a security hub, offering protection against vulnerabilities, including hardware failures.

datto

Rubrik offers instant recovery and intuitive web interface for seamless data backup in cloud and on-premises environments. It prioritizes security with features like ransomware detection and immutable backups, supporting platforms such as VMware and Oracle for effective disaster recovery.

Rubrik is recognized for its automation capabilities, facilitating SLA management and policy integration. Its API-centric architecture allows for extensive customization and seamless integration. Robust security measures, including ransomware protection, enhance data integrity. Organizations benefit from features like Live Mount and CloudOut, which support rapid data recovery across various environments. Despite its strengths, improvements in integration for complex systems, advanced reporting, and pricing competitiveness are necessary.

What are Rubrik's key features?

Instant Recovery: Restores virtual machines and databases in seconds.
Intuitive Interface: Streamlines user interaction for ease of use.
Automation: Enables seamless SLA management and policy integration.
API-Centric Design: Facilitates customization and integration.
Robust Security: Offers ransomware detection and immutable backups.
Archival Functionality: Manages data storage efficiently, optimizing costs.

What benefits should you look for in reviews?

Data Protection: Confidence in data integrity and ransomware security.
Cost Optimization: Efficient data storage management reduces expenses.
Rapid Recovery: Swift restoration capabilities minimize downtime.
Regulatory Compliance: Supports adherence to data protection standards.

In industries like finance and healthcare, Rubrik's implementation ensures critical data is safeguarded against threats while enabling rapid backups and recovery. By supporting platforms like VMware and Microsoft, it aids in sustaining operational continuity, meeting compliance requirements, and managing long-term data storage efficiently.

Sample Customers

Information Not Available

Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics

Datto Cloud Continuity vs. Rubrik