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Boomi Data Hub vs Oracle Customer Hub comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Boomi Data Hub
Average Rating
8.2
Reviews Sentiment
7.8
Number of Reviews
7
Ranking in other categories
Cloud Master Data Management (MDM) (9th)
Oracle Customer Hub
Average Rating
6.0
Number of Reviews
2
Ranking in other categories
Customer Data Integration (1st)
 

Mindshare comparison

Boomi Data Hub and Oracle Customer Hub aren’t in the same category and serve different purposes. Boomi Data Hub is designed for Cloud Master Data Management (MDM) and holds a mindshare of 3.5%, up 2.0% compared to last year.
Oracle Customer Hub, on the other hand, focuses on Customer Data Integration, holds 45.3% mindshare.
Cloud Master Data Management (MDM) Market Share Distribution
ProductMarket Share (%)
Boomi Data Hub3.5%
Informatica Intelligent Data Management Cloud (IDMC)19.8%
Semarchy xDM13.9%
Other62.8%
Cloud Master Data Management (MDM)
Customer Data Integration Market Share Distribution
ProductMarket Share (%)
Oracle Customer Hub45.3%
Equifax Customer Data Integration39.1%
Amperity10.9%
Other4.699999999999989%
Customer Data Integration
 

Featured Reviews

Rav Bangalore - PeerSpot reviewer
GenAI Strategist at Wipro Limited
Unifying separate data systems for AI enablement and ensuring data security
One challenge we face is the effort required in data preparation before using MDM capabilities. A feature to facilitate data preparedness, such as data cleansing and template suggestions to minimize effort by stakeholders, would be helpful. Enterprises today have scattered data, and unifying this data with ease would be beneficial.
it_user1174539 - PeerSpot reviewer
Enterprise Architect - Banking & Wealth at Suncorp
Its functionality and performance are adequate but it provides a single source of truth for customer data
We use it as the Master Data Management platform for a large bank in Australia which has many separate customer data repositories The intent of this platform is to provide a single source of truth for customer data. To some extent, this has been achieved. Any customer MDM project tends to be…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Boomi AtomSphere Master Data Hub is a real integration tool that offers powerful and helpful features."
"We use the administrator to create different interfaces. We developed APIs for specific applications like data validation between systems. We have our own product and base it on the Boomi interfaces that generate this type of data validation."
"Boomi AtomSphere Master Data Hub offers features like unified data models, data security, and compliance, and we have tested data models that enable us to train LLM models for specific use cases."
"The most valuable feature of this solution is that it seems to be more of a drag and drop interface."
"The most valuable feature is that it's very easy to develop the processes and we have been using it for a long time. At that time, no other tool was available, and it was the best product. When we first got it, I don't think it was a Dell product back then. We upgraded to the cloud last year. Today, it's still the best because it's very user-friendly, and the user interface is also very user-friendly. We can easily develop the processes quickly."
"The most valuable features of Boomi AtomSphere Master Data Hub are the ability to do data integrations, APM Management, MDM, and data catalog."
"It provides a single source of truth for customer data."
 

Cons

"The price could be better. It would also be better if they stopped changing the icons every six months. Whenever they change it, users have to adapt to them again."
"Boomi AtomSphere Master Data Hub could improve by having a ChatGPT AI tool to solve problems and develop quicker."
"There could be improvements in integrating more features with Microsoft Azure."
"We have problems in some scenarios where there are messages in the queue and would require some support."
"The reporting needs to be improved to help get more KPIs in the longterm. Now, the system keeps only three months."
"OCH has adequate functionality and performance to serve a group customer master."
 

Pricing and Cost Advice

"The price could be better. In the current market, it's expensive but worth it."
"We have a monthly subscription, which is $550 per month."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
18%
Manufacturing Company
14%
Legal Firm
9%
Healthcare Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise2
Large Enterprise3
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Boomi AtomSphere Master Data Hub?
The pricing of Boomi AtomSphere Master Data Hub seems reasonable compared to competitors like Informatica and other products. Most of these solutions are SaaS-based and cloud-native, making them co...
What needs improvement with Boomi AtomSphere Master Data Hub?
One challenge we face is the effort required in data preparation before using MDM ( /categories/master-data-management-mdm-software ) capabilities. A feature to facilitate data preparedness, such a...
What is your primary use case for Boomi AtomSphere Master Data Hub?
We are evaluating Boomi AtomSphere Master Data Hub ( /products/boomi-atomsphere-master-data-hub-reviews ) in terms of its features, especially from unified data models, data security, and complianc...
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Also Known As

Dell Boomi MDM
CDH Customer Hub, Siebel Universal Customer Master, Siebel UCM
 

Overview

 

Sample Customers

LinkedIn
Industrial Bank of Korea, Elsevier B.V., Posco, The Church Pension Group (CPG), Pella Corporation, Agilent, Zebra Technologies, Donaldson Company Inc.
Find out what your peers are saying about Informatica, Reltio, TIBCO and others in Cloud Master Data Management (MDM). Updated: February 2026.
881,757 professionals have used our research since 2012.