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Informatica Intelligent Data Management Cloud (IDMC) vs Oracle Customer Hub comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Oracle Customer Hub
Average Rating
6.0
Number of Reviews
2
Ranking in other categories
Customer Data Integration (1st)
 

Mindshare comparison

While both are Customer Relationship Management solutions, they serve different purposes. Informatica Intelligent Data Management Cloud (IDMC) is designed for Data Management Platforms (DMP) and holds a mindshare of 15.0%, up 14.0% compared to last year.
Oracle Customer Hub, on the other hand, focuses on Customer Data Integration, holds 50.0% mindshare.
Data Management Platforms (DMP)
Customer Data Integration
 

Featured Reviews

Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.
AM
Its functionality and performance are adequate but it provides a single source of truth for customer data
We use it as the Master Data Management platform for a large bank in Australia which has many separate customer data repositories The intent of this platform is to provide a single source of truth for customer data. To some extent, this has been achieved. Any customer MDM project tends to be…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I have rated the stability a ten out of ten due to a high level of satisfaction."
"We use it for various use cases, including data provisioning, data validation, continuous monitoring of data quality, and data standardization."
"The product seems stable enough."
"Axon has something called Overlay, which can be used to extend the technical lineage."
"Whether we need data cleansing or data mastering, we get it all in one platform."
"The scalability is very high."
"Informatica is user-friendly, stable, and scalable. These three aspects are the most valuable for us. If we can make it work well with the CRM, we can continue or try again this year to complete that part of the project. I am confident that this kind of solution is what we need because we have a third-party resource that works in the development."
"The feature of auto-onboarding of the assets, enterprise assets via EDC is good."
"It provides a single source of truth for customer data."
 

Cons

"I have encountered some issues using the substitution, which is one of the techniques of data masking."
"It would be great if the cloud version could match the full range of capabilities available on-premise."
"Informatica should simplify the rules for setting classifications and user access management permissions. It's too complex to define, configure, and make work."
"Informatica MDM could improve the interdependency with integration. The solution sometimes becomes a bit difficult to change considering a lot of interdependency with the integration. There can be some improvement in the workflows and they can introduce more artificial intelligence."
"There's certainly room for improvement. One crucial area is generating detailed reports on file statuses. Presently, this is represented visually, often as graphs or charts. Such reporting could offer comprehensive insights into the areas that demand attention and further scrutiny."
"The tool could be improved in terms of ease of use, particularly for those without technical expertise. Understanding and extracting data from the table-based structure requires some SQL knowledge and technical skills. Additionally, while Informatica MDM has moved towards a cloud-based MDM with a UI similar to Reltio, I haven't used it, so I can't comment on its effectiveness."
"The initial setup was not very straightforward. Not complex, but not very simple either."
"There is room for improvement at the highest level in terms of useability and connectors for various types of new applications. The row processing performance could be better because you experience some latency dealing with high volumes of data. Most organizations will be dealing with multiple cloud applications, so you could see performance issues moving from one system to another."
"OCH has adequate functionality and performance to serve a group customer master."
 

Pricing and Cost Advice

"I rate the product's pricing a five on a scale of one to ten, where one is cheap and ten is expensive."
"The licensing price of the product depends on the organization's requirements."
"Informatica MDM's price could be lower."
"Cost-wise, I think it is on the higher side, and that is why we are looking for some better options. Licensing costs are huge compared to other players in the market and for my company."
"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."
"It is cost effective and an easily accessible tool."
"The price is comparable."
"There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
CDH Customer Hub, Siebel Universal Customer Master, Siebel UCM
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Industrial Bank of Korea, Elsevier B.V., Posco, The Church Pension Group (CPG), Pella Corporation, Agilent, Zebra Technologies, Donaldson Company Inc.
Find out what your peers are saying about Palantir, Informatica, Oracle and others in Data Management Platforms (DMP). Updated: June 2025.
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