Try our new research platform with insights from 80,000+ expert users

Boomi Data Hub vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Boomi Data Hub
Ranking in Cloud Master Data Management (MDM)
9th
Average Rating
8.2
Reviews Sentiment
7.8
Number of Reviews
7
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Cloud Master Data Management (MDM)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (6th), Business-to-Business Middleware (2nd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
 

Mindshare comparison

As of February 2026, in the Cloud Master Data Management (MDM) category, the mindshare of Boomi Data Hub is 3.5%, up from 2.0% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 19.8%, down from 32.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Master Data Management (MDM) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)19.8%
Boomi Data Hub3.5%
Other76.7%
Cloud Master Data Management (MDM)
 

Featured Reviews

Rav Bangalore - PeerSpot reviewer
GenAI Strategist at Wipro Limited
Unifying separate data systems for AI enablement and ensuring data security
One challenge we face is the effort required in data preparation before using MDM capabilities. A feature to facilitate data preparedness, such as data cleansing and template suggestions to minimize effort by stakeholders, would be helpful. Enterprises today have scattered data, and unifying this data with ease would be beneficial.
Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We use the administrator to create different interfaces. We developed APIs for specific applications like data validation between systems. We have our own product and base it on the Boomi interfaces that generate this type of data validation."
"Boomi AtomSphere Master Data Hub is a real integration tool that offers powerful and helpful features."
"Boomi AtomSphere Master Data Hub offers features like unified data models, data security, and compliance, and we have tested data models that enable us to train LLM models for specific use cases."
"The most valuable feature is that it's very easy to develop the processes and we have been using it for a long time. At that time, no other tool was available, and it was the best product. When we first got it, I don't think it was a Dell product back then. We upgraded to the cloud last year. Today, it's still the best because it's very user-friendly, and the user interface is also very user-friendly. We can easily develop the processes quickly."
"The most valuable features of Boomi AtomSphere Master Data Hub are the ability to do data integrations, APM Management, MDM, and data catalog."
"The most valuable feature of this solution is that it seems to be more of a drag and drop interface."
"The user interface which is very easy to use if we have any problems to solve."
"It is a very stable solution...It is a scalable solution."
"Axon has a marketplace that allows you to showcase all the assets the data owner has, so they can request access. That's one feature we use extensively. Axon also offers great visibility and intuitive searchability, allowing you to easily search data assets. You can check the lineage and see the work EDC does. EDC handles all the classification, cataloging, and lineage. It's integrated with Axon, and anyone can see that."
"It has flexibility in extending the data model."
"Informatica Persistent Data Masking can mask production data for different users, ensuring that only authorized individuals can access sensitive information."
"We can see all our information on a single screen."
"The data mapping capability is a valuable feature."
"The solution scales well."
 

Cons

"There could be improvements in integrating more features with Microsoft Azure."
"The price could be better. It would also be better if they stopped changing the icons every six months. Whenever they change it, users have to adapt to them again."
"We have problems in some scenarios where there are messages in the queue and would require some support."
"Boomi AtomSphere Master Data Hub could improve by having a ChatGPT AI tool to solve problems and develop quicker."
"The reporting needs to be improved to help get more KPIs in the longterm. Now, the system keeps only three months."
"They have too many diversified products. If you don't know Informatica, it's very confusing and feels very idiotic."
"The initial setup was not very straightforward. Not complex, but not very simple either."
"It is more complicated to extract data using the product compared to Visio. The system could display the details on the screen."
"Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data."
"Performance also needs to be significantly improved, especially when connecting to SFDC for read and write operations."
"The integration process is not easy."
"Most of the new features added by Informatica are through Elastic Mapping. It would be helpful to have features like multithreading or partitioning for Salesforce to enhance performance."
"The pricing model is problematic."
 

Pricing and Cost Advice

"We have a monthly subscription, which is $550 per month."
"The price could be better. In the current market, it's expensive but worth it."
"There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive."
"The solution is expensive."
"The platform has a premium cost. I rate the pricing as seven out of ten."
"We switched to Informatica PIM because it was cheaper than the Oracle solution. It is cheaper initially, but they will bundle it later. This is what happens in the industry."
"It's pretty high for us. It's more on the higher side, like low to middle high."
"The price of Informatica Cloud Data Integration could be reduced."
"I rate the product's pricing a nine on a scale of one to ten, where one is low price, and ten is high price."
"Cost-wise, I think it is on the higher side, and that is why we are looking for some better options. Licensing costs are huge compared to other players in the market and for my company."
report
Use our free recommendation engine to learn which Cloud Master Data Management (MDM) solutions are best for your needs.
881,360 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
18%
Manufacturing Company
14%
Legal Firm
9%
Healthcare Company
8%
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
8%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise2
Large Enterprise3
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
 

Questions from the Community

What is your experience regarding pricing and costs for Boomi AtomSphere Master Data Hub?
The pricing of Boomi AtomSphere Master Data Hub seems reasonable compared to competitors like Informatica and other products. Most of these solutions are SaaS-based and cloud-native, making them co...
What needs improvement with Boomi AtomSphere Master Data Hub?
One challenge we face is the effort required in data preparation before using MDM ( /categories/master-data-management-mdm-software ) capabilities. A feature to facilitate data preparedness, such a...
What is your primary use case for Boomi AtomSphere Master Data Hub?
We are evaluating Boomi AtomSphere Master Data Hub ( /products/boomi-atomsphere-master-data-hub-reviews ) in terms of its features, especially from unified data models, data security, and complianc...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

Dell Boomi MDM
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

LinkedIn
The Travel Company, Carbonite
Find out what your peers are saying about Boomi Data Hub vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: December 2025.
881,360 professionals have used our research since 2012.