BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

BlackBerry and Google are both solutions in the Enterprise Mobility Management (EMM) category. BlackBerry is ranked #17, while Google is ranked #10 with an average rating of 7.7. BlackBerry holds a 1.2% mindshare in EMM, compared to Google’s 1.3% mindshare. Additionally, 78% of BlackBerry users are willing to recommend the solution, compared to 91% of Google users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

BlackBerry Enterprise Mobility Suite and Google Cloud Identity are contenders in the enterprise mobility and identity management market. Based on user reviews, BlackBerry Enterprise Mobility Suite leads in ease of deployment and customer service, while Google Cloud Identity has an advantage in features and ROI.

Features: BlackBerry Enterprise Mobility Suite offers robust security features, seamless integration with BlackBerry products, and strong data protection. Google Cloud Identity provides comprehensive cloud-based identity management, smooth integration with Google Workspace, and adaptable features for various enterprise needs.

Room for Improvement: Users suggest BlackBerry Enterprise Mobility Suite needs a better admin interface, more intuitive configuration options, and enhanced user experience. For Google Cloud Identity, users recommend more detailed documentation, improved customer support responsiveness, and enhanced offline capabilities.

Ease of Deployment and Customer Service: BlackBerry Enterprise Mobility Suite is noted for its straightforward deployment and responsive customer support, making it favorable for quick implementation. Google Cloud Identity has a steeper learning curve during deployment but offers satisfactory customer service once set up.

Pricing and ROI: BlackBerry Enterprise Mobility Suite is seen as more expensive, with a significant upfront setup cost, while offering notable ROI through its security benefits. Google Cloud Identity offers competitive pricing with scalable options, providing greater long-term ROI due to integration capabilities.

To learn more, read our detailed BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity Report (Updated: December 2025).

Buyer's Guide

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of January 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 28.7%, down from 36.0% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.2%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	28.7%
Google Cloud Identity	1.3%
BlackBerry Enterprise Mobility Suite	1.2%
Other	68.8%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

Denni Sembiring

Deputy Technical Service Lead at Halodata

Review about BlackBerry Enterprise Mobility Suite

For the purpose of better performance is we have some applications, internal applications, that work on document but when we did integration with BlackBerry Edit from BlackBerry Enterprise, yeah. I think that we failed. We failed on that integration. We cannot integrate that BlackBerry Edit. BlackBerry Edit has issues for editing any document. We have other internal applications that can bring or field documents but cannot edit into BlackBerry Edit. There's room for improvement with editing documents. When I was the [inaudible 00:09:48] for BlackBerry Enterprise, maybe they need to create... I'm so sorry. Because for month or once on a month, I need to delete database or some database logs from BlackBerry that use much [crosstalk 00:10:09]- I think the database slow because the BlackBerry Enterprise, it have database that put inside SQL Server, so every month I need to check the hard disk if it is sufficient to handle the database files or not. Every month, I need to check hard disk, so if it's not sufficient or it's already full, I need to delete some logs. I think on the UEM server, they can keep the database or hard disk performance, like approval. So from the UEM server, we can delete any file that is not used anymore. Yeah, something like that, I think.

Read full review

Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Since implementing this solution, our company has grown substantially, and our talent pool has significantly expanded."

"We handle the distribution software, collect metrics for app usage, and create policies to make the device compliant for Microsoft Intune."

"I appreciate Intune's autopilot feature, which allows us to enroll devices and install applications to meet corporate requirements seamlessly."

"The Microsoft Windows Autopilot and Defender policies are the most valuable features of this solution."

"The best feature is that we don't need to worry about downtime. We don't need to worry about the network connections of our office or the virtual private network. Everything is being done through the internet. Using Intune Autopilot, we can configure and deploy everything to the devices."

"I can see that the patch management process is much improved with the bundled patch management option available in Microsoft Intune compared to the KPI deployment required by the other deployment solutions."

"The user experience is good; we could work and deploy many controls through Microsoft Intune."

"I like Intune's ability to install software to a device remotely and push policy through the Azure portal."

More Microsoft Intune pros

"The most important features would be instant messaging and the security that we get from the containerization."

"Having access to our internet was extremely beneficial. We don't have that functionality now that we have switched to Microsoft Intune. It was definitely better with Blackberry."

"The containerization of the BlackBerry Dynamics is the most important thing for us. It allows us to keep personal and corporate data separate on a personal device. It allows us to wipe the corporate data while leaving all the personal data in place."

"Cylance, their newest antivirus product, is the most valuable feature for us so far."

"It was an improvement when we got the Tasks and the Notes as well as Connect for Skype For Business."

"It gives us the ability to have a container and the most secure possible application."

"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."

"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."

More BlackBerry Enterprise Mobility Suite pros

"The most valuable feature is the performance."

"The initial setup is easy."

"I have not experienced any serious problem with stability."

"The solution is user-friendly."

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

More Google Cloud Identity pros

Cons

"I find the price for Microsoft Intune too high, which represents an area for improvement in Microsoft's pricing model."

"One area for improvement is app deployment. Another is the Windows update rollout. If you're rolling out an object to a device that's offline, Intune stops trying to reach this device after it sits idle for a bit. We are forced to find a workaround that could help manage that."

"I assess the stability of the product as low. I have faced downtime crashes and performance issues with Microsoft Intune."

"I think there should be a better tracking of the cell phones used on the Intune."

"Unfortunately, Intune’s management extension does not provide the same level of logging, and I lack the visibility in Intune that I had with SCCM."

"It should be simplified. I've worked with many different mobile device management solutions, and Intune is one of the more complex ones. It could be more simplified, and some of it is related to the wording that is being used, such as a configuration profile versus a policy. They really should have had different names to make it less confusing."

"When pushing anything from Microsoft Intune, the sync timing is 48 hours. While sometimes it takes 5 to 10 minutes, the official period given by Microsoft is within 48 hours, which can be time-consuming for policies, applications, or patches."

"The solution can have some compliance problems in general and the end-point user can bypass easily the company policies in Intune."

More Microsoft Intune cons

"I'd like there to be more in the core product rather than having to buy additional products. For example, being able to trace your devices after an emergency is an additional product you have to buy to do that properly."

"The only thing is that the UEM service is a little slow. We have a product production environment, and a test environment and both of them are a little slow. When you are using the UEM Web interface, it takes time to load."

"I would like to see better integration with our AD. Instead of having to use Active Directory groups, we'd like to use Active Directory attributes instead. There is a lot of overhead in managing. Whereas, if we could key on something tied to HR, or some other feed indicating who they are or what role they have, and manage them that way, that would be much preferable than having to manage people with Active Directory groups. Because, if people move roles, then we have to make sure that we move them from one Active Directory group to another, which is hands-on, a lot of overhead."

"The entry level support needs improvement, but a lot of it has to do with the fact that we do not have premium support. Therefore, we have to go through Level 1 support for any issues."

"The pain points for us would be the activation."

"It's too difficult to manage ourselves. We have to get a third-party in to do that. The fact that it breaks on some end-users' devices is also a concern and just the frequency and complexity of upgrades is not ideal."

"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."

"They could improve their QA. There are many times where something will be released, a new client will be released, and something gets broken. Or they do a release and they don't take into consideration how some people may be using parts of it. Even though it's supported, they release something and it breaks it because they weren't aware of it. The biggest thing for me right now is, I would like to see improvement in their QA. I'm tired of getting broken software."

More BlackBerry Enterprise Mobility Suite cons

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"The interface could be improved by simplifying it further."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"We cannot manage the attributes of SSPR."

"Google Cloud Identity the UI could improve."

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

More Google Cloud Identity cons

Pricing and Cost Advice

"I have no comment on pricing of the solution."

"Microsoft Intune is pretty reasonable. We have difficulty with Azure, which is probably why we have not put many assets in Azure. Everything we put there is very expensive."

"The Intune license model is costly."

"The purchase of the product was handled by someone else."

"All security solutions worldwide are expensive. Microsoft has allowed a small scale of features within Microsoft Intune for cost-efficient solutions. If you want the full suite, you need to invest more to gain better security features."

"The licensing is on a yearly basis."

"Microsoft offers some licensing where it's included at no extra cost when customers are already using the licenses. In such a case, it's a really good value. If you have to buy the licensing for it, it's probably on par with other solutions. It isn't substantially more or less expensive. The great thing is that it is included in some of Microsoft's licensed packages. So, some customers don't have to spend additional money for it. Typically, most providers that support Intune do charge a management fee of some sort or some fee. Certainly, we're no exception."

"The cost of the license and the features are justified for myself as a technical person."

More Microsoft Intune pricing and cost advice

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."

"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."

"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."

"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."

"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."

"We currently pay by the year, but the licenses are calculated on a monthly basis."

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"Licensing fees are on a yearly basis."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The pricing is a bit expensive."

"We probably spend about $50,000 a year on licensing."

"The product is billed on a monthly basis depending on the number of users."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The solution is not expensive."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

11%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Financial Services Firm

22%

Outsourcing Company

11%

Real Estate/Law Firm

Manufacturing Company

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	120
Midsize Enterprise	47
Large Enterprise	153

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	4
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...

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Comparisons

Jamf Pro vs Microsoft Intune

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 8% of the time

IBM MaaS360 vs Microsoft Intune

Compared 6% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 5% of the time

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Workspace ONE UEM vs BlackBerry Enterprise Mobility Suite

Compared 27% of the time

IBM MaaS360 vs BlackBerry Enterprise Mobility Suite

Compared 14% of the time

SOTI MobiControl vs BlackBerry Enterprise Mobility Suite

Compared 13% of the time

Samsung Knox vs BlackBerry Enterprise Mobility Suite

Compared 9% of the time

ManageEngine Endpoint Central vs BlackBerry Enterprise Mobility Suite

Compared 8% of the time

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Microsoft Entra ID vs Google Cloud Identity

Compared 84% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 1% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Microsoft Intune

January 2026

Download Microsoft Intune product report

Buyer's Guide

BlackBerry Enterprise Mobility Suite

January 2026

BlackBerry Enterprise Mobility Suite report

Download BlackBerry Enterprise Mobility Suite product report

Buyer's Guide

Google Cloud Identity

January 2026

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

The BlackBerry Enterprise Mobility Suite offers five editions to meet your enterprise’s evolving mobile needs. Growth can happen quickly, and the BlackBerry Enterprise Mobility Suite is designed to provide a seamless transition to the more advanced capabilities in higher-level editions. The subscription model ensures predictable annual expenditures and eliminates upfront capital costs.

BlackBerry

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

ExtraHop Networks, HealthChannels

Buyer's Guide

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

December 2025

Free Report: BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity and other solutions. Updated: December 2025.

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We monitor all Enterprise Mobility Management (EMM) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.