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BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
15th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
14th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (10th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of October 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.9%, down from 30.6% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 4.1%, up from 0.9% compared to the previous year. The mindshare of Google Cloud Identity is 1.8%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.9%
Google Cloud Identity1.8%
BlackBerry Enterprise Mobility Suite4.1%
Other74.2%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We already use a lot of Microsoft products in our company, and therefore, it made sense to also use this product."
"It significantly reduces the overhead associated with providing support."
"We are transforming our flat network by adopting different cloud solutions, and our own applications are hosted in the cloud. Intune ensures our security throughout our entire cloud-based system, improving our security posture."
"Microsoft Intune is a good solution and it is purely based on Azure cloud, so I can use all the benefits of Azure cloud in Microsoft Intune and several good features in Microsoft Intune to manage devices."
"The feature that we need occasionally but is really important is the ability to remotely wipe a device, control it, and perform similar functions."
"There are so many features, but Windows Autopilot is one of the features that are very valuable for most customers."
"The ability to deploy patches and automate software deployments to end-user devices is very useful."
"It is very easy for me to configure all the things. Once I create policies and applications in Intune, it is very easy for us to enroll users."
"There is very high flexibility for different setups of single users, so it can give a single use many different device types with different enrollment types."
"Web-based management tools are handy for administrators to control the ACL."
"We are able to separate personal information and in the event of e breach, we are able to turn off access and/or delete this information."
"It gives us the ability to have a container and the most secure possible application."
"Access to the emails on the go was most valuable."
"Whenever we have issues, people rely on the ability to check messages promptly."
"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."
"Having access to our internet was extremely beneficial. We don't have that functionality now that we have switched to Microsoft Intune. It was definitely better with Blackberry."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"The initial setup is easy."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
"The most valuable feature is the performance."
 

Cons

"When we raise a question or issue, it takes a longer time to resolve."
"There should be more predictability in the release cycle. We don't feel we have any control over when new updates come out, and whether there are changes to the backend functionality or to the user interface. Updates just happen."
"There should be more focus on mobile device security and integration."
"At the moment, we need more flexibility. We have some offices migrating to Windows 11 remotely. Sometimes, it is difficult to manage image installation because we have to collect some information before starting image deployment. Currently, Intune cannot collect the information needed for deploying new images."
"The installation could be improved to be simplified."
"Microsoft Intune lacks live location tracking capabilities. Improvements should be made in terms of MDM platforms for other devices."
"Every time we call, we get bounced to a new team... there is no cohesive end-to-end support, which is very frustrating and time-consuming."
"Regarding mobile devices, Intune is good, but there are other services that I would say are ahead of Intune from an administration and reporting point of view."
"The console needs improvement. It does not provide all the information that we are looking for as far as who has installed a certain product."
"From the past to the present, before mobility location, we frequently required a restart."
"Because we were upgrading from Good Control to UEM, it was very complex to do that method."
"The application is consistent across devices, but the interface is not as robust as you would expect for an enterprise solution."
"The initial installation could be simplified."
"The newest features sometimes pop in very slowly."
"The interface could be improved."
"They could improve their QA. There are many times where something will be released, a new client will be released, and something gets broken. Or they do a release and they don't take into consideration how some people may be using parts of it. Even though it's supported, they release something and it breaks it because they weren't aware of it. The biggest thing for me right now is, I would like to see improvement in their QA. I'm tired of getting broken software."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"For Google Cloud Identity, there will be a recurring cost. There is no ROI."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"The solution needs to better integrate with Mac's OS."
"Technical support is slow."
"I would like to see more integration in future releases."
 

Pricing and Cost Advice

"The cost of the license and the features are justified for myself as a technical person."
"The pricing needs improvement."
"It's bundled with Business Premium and an E3 license, which is beneficial. If you have to pay extra, it's pricey, but with the bundled package, it's acceptable. They recently increased the Business Premium pricing, which we don't appreciate. The price increase and yearly commitment are causing some problems for us."
"We spend a lot of money on Intune licensing, and some of our users have to be double licensed just because of how our dev and corporate environments are segmented."
"It's affordable. It's cheaper if you have an Office 365, E5, or E3 subscription because everything is there."
"If you're ever going to buy an Office 365 environment, then pricing is reasonable given all that it does, but if you're not, then you might find the pricing expensive."
"No one can compete with Microsoft when it comes to price, and the features it is offering."
"It's a part of Microsoft 365 and E5 licenses. Microsoft's strategy of making every feature in Microsoft Intune paid needs optimization. Remote control is one of the basic features, not a luxury feature, yet we must pay for it. I"
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"The solution is not expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"We probably spend about $50,000 a year on licensing."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The product is billed on a monthly basis depending on the number of users."
"Licensing fees are on a yearly basis."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
10%
Outsourcing Company
9%
Computer Software Company
7%
Outsourcing Company
23%
Financial Services Firm
15%
Construction Company
14%
Energy/Utilities Company
7%
Financial Services Firm
13%
Computer Software Company
10%
Manufacturing Company
10%
Comms Service Provider
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business191
Midsize Enterprise63
Large Enterprise187
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
ExtraHop Networks, HealthChannels
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity and other solutions. Updated: September 2026.
917,433 professionals have used our research since 2012.