BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

Download the complete report

Helped 882,333 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of February 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 28.3%, down from 35.7% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.4%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	28.3%
Google Cloud Identity	1.3%
BlackBerry Enterprise Mobility Suite	1.4%
Other	69.0%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

Read full review

Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Intune helps the organization manage access to its internal apps, data, and resources."

"Without Microsoft Intune, it would be extremely challenging, if not impossible, for a large company to send out computers to users and have them set up and ready to use right out of the box in a remote location."

"The best features in Microsoft Intune that I appreciate most are its centralized features."

"Its price is reasonable. It is a part of our M365 suite."

"Autopilot is definitely the most valuable feature for me, because as an MSP supporting some clients with 300 to 400 users, once it is configured correctly we use Microsoft Intune so that when a laptop is sent directly to a remote user they just log in with their email address and password and their machine is ready to go with Wi-Fi, SharePoint access, OneDrive backup, Outlook, and all the applications they need automatically configured and deployed."

"There are so many features, but Windows Autopilot is one of the features that are very valuable for most customers."

"Its price is reasonable. It is a part of our M365 suite."

"The best feature of Microsoft Intune is that it managed the endpoints."

More Microsoft Intune pros

"It gives us the ability to have a container and the most secure possible application."

"We were able to utilize Android for Work-Premium in BlackBerry Android devices."

"It does support hardware and operating system configurations from every angle."

"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."

"Access to the emails on the go was most valuable. Having access to your emails in a secure way is one of the most important features of this solution. Blackberry ensures data security, and as a user, I can use it while on roaming or wherever I am."

"Every version upgrade has been straightforward."

"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."

"There is very high flexibility for different setups of single users, so it can give a single use many different device types with different enrollment types."

More BlackBerry Enterprise Mobility Suite pros

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"The most valuable feature of Google Cloud Identity is its stability."

"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."

"The initial setup is easy."

"It's easy to set up."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

More Google Cloud Identity pros

Cons

"Cost is the biggest factor for us right now. Microsoft Intune and AD P1 together in a bundle is a good thing to have, but it is very costly compared to other products in the market. Otherwise, Microsoft Intune is the best."

"There are challenges with Intune, specifically in reporting. Many third-party companies offer single-pane-of-glass reporting that shows you what your update environment looks like, how your patch is doing, application status, etc., but Intune's reporting is not intuitive. You can connect to Azure, monitoring, and the workbooks, but it's not streamlined."

"We need the capabilities of the Cloud Management Gateway (CMG) to be enhanced through Intune instead of Azure."

"It would be interesting to integrate the server side of Intune. Some group policy updates we have on the Windows Server side and possibly some on the client side could also be included."

"Intune should improve its software inventory to provide better metering of which software is used throughout the company. This is especially needed for reporting third-party software solutions."

"The solution can have some compliance problems in general and the end-point user can bypass easily the company policies in Intune."

"More integration with monitoring tools is needed."

"Sometimes, updating a client policy is very difficult. This needs to be improved."

More Microsoft Intune cons

"The interface could be improved."

"Second level support needs to have strong knowledge of the product."

"The only thing is that the UEM service is a little slow. We have a product production environment, and a test environment and both of them are a little slow. When you are using the UEM Web interface, it takes time to load."

"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."

"The newest features sometimes pop in very slowly."

"I know for the BlackBerry Connect, our users want to see more features, such as audio and video. I know the current version doesn't have that."

"The initial installation could be simplified."

"The installations on the device could be simpler. It is a good solution, and all the features are there. So, there isn't a lot to improve. I'm sure they already have their thought process on how to improve it."

More BlackBerry Enterprise Mobility Suite cons

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."

"To improve the product, the integration with third-party products could always be smoother."

"The solution needs to better integrate with Mac's OS."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"I would like to see more integration in future releases."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

More Google Cloud Identity cons

Pricing and Cost Advice

"We spend a lot of money on Intune licensing, and some of our users have to be double licensed just because of how our dev and corporate environments are segmented."

"All security solutions worldwide are expensive. Microsoft has allowed a small scale of features within Microsoft Intune for cost-efficient solutions. If you want the full suite, you need to invest more to gain better security features."

"We have a limited budget for security investments, so Microsoft should consider reducing pricing in our region. This would make investment more viable, especially since larger businesses in other countries can afford it easily."

"Microsoft Intune has been incorporated into our Microsoft E5 licenses."

"Its price is in the medium range. It is acceptable because you're paying for the features. I am not aware of any additional costs."

"It's bundled with Business Premium and an E3 license, which is beneficial. If you have to pay extra, it's pricey, but with the bundled package, it's acceptable. They recently increased the Business Premium pricing, which we don't appreciate. The price increase and yearly commitment are causing some problems for us."

"The pricing needs improvement."

"I am not that aware of the pricing, but as compared to other MDM solutions, Microsoft is providing a lot of things at the organizational level. So, it is quite reasonable as compared to other MDM solutions."

More Microsoft Intune pricing and cost advice

"We currently pay by the year, but the licenses are calculated on a monthly basis."

"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."

"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."

"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."

"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"We probably spend about $50,000 a year on licensing."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The product is billed on a monthly basis depending on the number of users."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The pricing is a bit expensive."

"Licensing fees are on a yearly basis."

More Google Cloud Identity pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Enterprise Mobility Management (EMM) solutions are best for your needs.

See recommendations

882,333 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

10%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Financial Services Firm

20%

Outsourcing Company

12%

Energy/Utilities Company

Real Estate/Law Firm

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	122
Midsize Enterprise	48
Large Enterprise	160

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

What do you like most about Google Cloud Identity?

Ask a question

Earn 20 points

The most valuable feature of Google Cloud Identity is its stability.

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

What needs improvement with Google Cloud Identity?

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...

Jamf Pro vs Microsoft Intune

Comparisons

Compared 10% of the time

IBM MaaS360 vs Microsoft Intune

Compared 8% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 8% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 5% of the time

More Microsoft Intune Competitors

Workspace ONE UEM vs BlackBerry Enterprise Mobility Suite

Compared 27% of the time

IBM MaaS360 vs BlackBerry Enterprise Mobility Suite

Compared 13% of the time

SOTI MobiControl vs BlackBerry Enterprise Mobility Suite

Compared 12% of the time

Samsung Knox vs BlackBerry Enterprise Mobility Suite

Compared 9% of the time

Jamf Pro vs BlackBerry Enterprise Mobility Suite

Compared 7% of the time

More BlackBerry Enterprise Mobility Suite Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 82% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Product Reports

Download Microsoft Intune product report

Microsoft Intune

January 2026

BlackBerry Enterprise Mobility Suite

Download BlackBerry Enterprise Mobility Suite product report

BlackBerry Enterprise Mobility Suite report

Google Cloud Identity

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

The BlackBerry Enterprise Mobility Suite offers five editions to meet your enterprise’s evolving mobile needs. Growth can happen quickly, and the BlackBerry Enterprise Mobility Suite is designed to provide a seamless transition to the more advanced capabilities in higher-level editions. The subscription model ensures predictable annual expenditures and eliminates upfront capital costs.

BlackBerry

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

ExtraHop Networks, HealthChannels

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity