BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

BlackBerry and Google are both solutions in the Enterprise Mobility Management (EMM) category. BlackBerry is ranked #16, while Google is ranked #10 with an average rating of 7.8. BlackBerry holds a 1.4% mindshare in EMM, compared to Google’s 1.3% mindshare. Additionally, 78% of BlackBerry users are willing to recommend the solution, compared to 91% of Google users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

BlackBerry Enterprise Mobility Suite and Google Cloud Identity are contenders in the enterprise mobility and identity management market. Based on user reviews, BlackBerry Enterprise Mobility Suite leads in ease of deployment and customer service, while Google Cloud Identity has an advantage in features and ROI.

Features: BlackBerry Enterprise Mobility Suite offers robust security features, seamless integration with BlackBerry products, and strong data protection. Google Cloud Identity provides comprehensive cloud-based identity management, smooth integration with Google Workspace, and adaptable features for various enterprise needs.

Room for Improvement: Users suggest BlackBerry Enterprise Mobility Suite needs a better admin interface, more intuitive configuration options, and enhanced user experience. For Google Cloud Identity, users recommend more detailed documentation, improved customer support responsiveness, and enhanced offline capabilities.

Ease of Deployment and Customer Service: BlackBerry Enterprise Mobility Suite is noted for its straightforward deployment and responsive customer support, making it favorable for quick implementation. Google Cloud Identity has a steeper learning curve during deployment but offers satisfactory customer service once set up.

Pricing and ROI: BlackBerry Enterprise Mobility Suite is seen as more expensive, with a significant upfront setup cost, while offering notable ROI through its security benefits. Google Cloud Identity offers competitive pricing with scalable options, providing greater long-term ROI due to integration capabilities.

To learn more, read our detailed BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity Report (Updated: December 2025).

Buyer's Guide

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of February 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 28.3%, down from 35.7% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.4%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	28.3%
Google Cloud Identity	1.3%
BlackBerry Enterprise Mobility Suite	1.4%
Other	69.0%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

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Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Great for software update needs, operating system version updates, and security policy enforcement."

"I rate Intune 10 out of 10."

"At the moment, Autopilot is the most valuable feature."

"Application deployment and keeping the devices secure no matter where they are, by having this cloud solution — that has been great."

"It is a cloud solution, and you can easily scale as your needs grow."

"What I like most about Intune is its seamless enrollment process, particularly the Autopilot method."

"This product offers an alternative solution to other UEM (Unified Endpoint Management) solutions."

"It's normally able to meet 100% expectations of our customers."

More Microsoft Intune pros

"Every version upgrade has been straightforward."

"Whenever we have issues, people rely on the ability to check messages promptly."

"If a device is stolen, you have the power to remove all of the contents remotely. You can do this very quickly."

"The containerization of the workspace is what we have found to be the most valuable."

"It was a big improvement to activate applications with one authentication. That was a big plus for the user experience."

"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."

"The most important feature is Blackberry Work, for sure, because that is where you have email."

"The most important features would be instant messaging and the security that we get from the containerization."

More BlackBerry Enterprise Mobility Suite pros

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"The most valuable feature is that you can manage users from one central location."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"It's easy to set up."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

More Google Cloud Identity pros

Cons

"To make it a perfect ten, it would be helpful if there was a better way to troubleshoot user issues, as I've had a few users with corrupt files before and had to redeploy it without knowing the root cause."

"Enrollment into the Microsoft Intune service can still get easier, especially for legacy-managed systems, such as how we get it from a GPO or an SCCM configuration into Intune."

"There is still a gap between SCCM and Intune, especially in the reporting, inventory, and software deployment areas."

"Areas for improvement in Intune include expanding support beyond Samsung devices to accommodate other Android manufacturers like Redmi and Motorola."

"Integration with Mac devices requires some improvement."

"Technical support can be challenging when resources shift, requiring repeated explanations. Support from India sometimes provides information without the right solution."

"The solution could improve its flexibility."

"There's a significant discrepancy in Intune pricing between tenants."

More Microsoft Intune cons

"The console needs improvement. It does not provide all the information that we are looking for as far as who has installed a certain product."

"The entry level support needs improvement, but a lot of it has to do with the fact that we do not have premium support. Therefore, we have to go through Level 1 support for any issues."

"The interface could be improved."

"The only thing is that the UEM service is a little slow. We have a product production environment, and a test environment and both of them are a little slow. When you are using the UEM Web interface, it takes time to load."

"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."

"I'd like there to be more in the core product rather than having to buy additional products. For example, being able to trace your devices after an emergency is an additional product you have to buy to do that properly."

"I know for the BlackBerry Connect, our users want to see more features, such as audio and video. I know the current version doesn't have that."

"It's too difficult to manage ourselves. We have to get a third-party in to do that. The fact that it breaks on some end-users' devices is also a concern and just the frequency and complexity of upgrades is not ideal."

More BlackBerry Enterprise Mobility Suite cons

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."

"Technical support is slow."

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"We cannot manage the attributes of SSPR."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

More Google Cloud Identity cons

Pricing and Cost Advice

"It is expensive. The cost depends on the license that we choose."

"Microsoft Intune is included in the E5 license at no additional cost."

"For organizations that are a Microsoft shop, the pricing is compelling."

"Microsoft Intune's pricing is reasonable."

"I liked the tool's pricing until P2 came into effect. I am unsure about the current value versus the cost of the new licensing model."

"The pricing is inherently reasonable, as Microsoft leverages market insights to maintain the total cost of ownership at around ninety to ninety-five percent of what would be incurred in an on-premise scenario."

"Most of our clients come to us with licensing already in place. On average, it costs $6 per device per month to add Intune to an Office 365 subscription, but I am not sure."

"I would rate the price a four out of ten with ten being the most expensive."

More Microsoft Intune pricing and cost advice

"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."

"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."

"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."

"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."

"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The pricing is a bit expensive."

"The solution is not expensive."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"We probably spend about $50,000 a year on licensing."

"The product is billed on a monthly basis depending on the number of users."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"Licensing fees are on a yearly basis."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

10%

Financial Services Firm

10%

Manufacturing Company

10%

Government

Financial Services Firm

19%

Outsourcing Company

11%

Real Estate/Law Firm

Energy/Utilities Company

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	121
Midsize Enterprise	47
Large Enterprise	155

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	4
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...

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Comparisons

Jamf Pro vs Microsoft Intune

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 8% of the time

IBM MaaS360 vs Microsoft Intune

Compared 7% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 5% of the time

More Microsoft Intune Competitors

Workspace ONE UEM vs BlackBerry Enterprise Mobility Suite

Compared 28% of the time

IBM MaaS360 vs BlackBerry Enterprise Mobility Suite

Compared 13% of the time

SOTI MobiControl vs BlackBerry Enterprise Mobility Suite

Compared 12% of the time

Samsung Knox vs BlackBerry Enterprise Mobility Suite

Compared 9% of the time

ManageEngine Endpoint Central vs BlackBerry Enterprise Mobility Suite

Compared 7% of the time

More BlackBerry Enterprise Mobility Suite Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 83% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 1% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Microsoft Intune

January 2026

Download Microsoft Intune product report

Buyer's Guide

BlackBerry Enterprise Mobility Suite

January 2026

BlackBerry Enterprise Mobility Suite report

Download BlackBerry Enterprise Mobility Suite product report

Buyer's Guide

Google Cloud Identity

January 2026

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

The BlackBerry Enterprise Mobility Suite offers five editions to meet your enterprise’s evolving mobile needs. Growth can happen quickly, and the BlackBerry Enterprise Mobility Suite is designed to provide a seamless transition to the more advanced capabilities in higher-level editions. The subscription model ensures predictable annual expenditures and eliminates upfront capital costs.

BlackBerry

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

ExtraHop Networks, HealthChannels

Buyer's Guide

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

December 2025

Free Report: BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity and other solutions. Updated: December 2025.

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