BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

BlackBerry and Google are both solutions in the Enterprise Mobility Management (EMM) category. BlackBerry is ranked #16, while Google is ranked #10 with an average rating of 7.8. BlackBerry holds a 1.4% mindshare in EMM, compared to Google’s 1.3% mindshare. Additionally, 78% of BlackBerry users are willing to recommend the solution, compared to 92% of Google users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Oct 1, 2024

BlackBerry Enterprise Mobility Suite and Google Cloud Identity are contenders in the enterprise mobility and identity management market. Based on user reviews, BlackBerry Enterprise Mobility Suite leads in ease of deployment and customer service, while Google Cloud Identity has an advantage in features and ROI.

Features: BlackBerry Enterprise Mobility Suite offers robust security features, seamless integration with BlackBerry products, and strong data protection. Google Cloud Identity provides comprehensive cloud-based identity management, smooth integration with Google Workspace, and adaptable features for various enterprise needs.

Room for Improvement: Users suggest BlackBerry Enterprise Mobility Suite needs a better admin interface, more intuitive configuration options, and enhanced user experience. For Google Cloud Identity, users recommend more detailed documentation, improved customer support responsiveness, and enhanced offline capabilities.

Ease of Deployment and Customer Service: BlackBerry Enterprise Mobility Suite is noted for its straightforward deployment and responsive customer support, making it favorable for quick implementation. Google Cloud Identity has a steeper learning curve during deployment but offers satisfactory customer service once set up.

Pricing and ROI: BlackBerry Enterprise Mobility Suite is seen as more expensive, with a significant upfront setup cost, while offering notable ROI through its security benefits. Google Cloud Identity offers competitive pricing with scalable options, providing greater long-term ROI due to integration capabilities.

To learn more, read our detailed BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity Report (Updated: February 2026).

Buyer's Guide

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

February 2026

Download the complete report

Helped 881,821 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of February 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 28.3%, down from 35.7% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.4%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	28.3%
Google Cloud Identity	1.3%
BlackBerry Enterprise Mobility Suite	1.4%
Other	69.0%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

Read full review

Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution has reduced the risk of security breaches by 30%."

"What I like most about the tool is that it's now very easy to set up a device for someone to use. It also helps us tremendously in managing security. Before, we used on-premise management with a domain controller. It was difficult to manage security comprehensively. For example, it was hard to know which computers were updated. We weren't able to do that easily with our previous solution."

"Based on my experience, I would recommend Microsoft Intune to organizations looking for management of a large number of devices and enterprise environments."

"Conditional access has helped us tailor and enforce our security policies in the mobile space."

"The stability is good."

"Intune's feature that I have found most valuable is its auto-pilot feature."

"What I like most about Intune is its seamless enrollment process, particularly the Autopilot method."

"Microsoft Intune is reliable, scalable, and user-friendly."

More Microsoft Intune pros

"The containerization of the workspace is what we have found to be the most valuable."

"The technical support for the solution is excellent."

"We were able to utilize Android for Work-Premium in BlackBerry Android devices."

"The containerization of the BlackBerry Dynamics is the most important thing for us. It allows us to keep personal and corporate data separate on a personal device. It allows us to wipe the corporate data while leaving all the personal data in place."

"Whenever we have issues, people rely on the ability to check messages promptly."

"It has a good ease of use, and its intuitive."

"The most important feature is Blackberry Work, for sure, because that is where you have email."

"Access to the emails on the go was most valuable. Having access to your emails in a secure way is one of the most important features of this solution. Blackberry ensures data security, and as a user, I can use it while on roaming or wherever I am."

More BlackBerry Enterprise Mobility Suite pros

"The most valuable feature of Google Cloud Identity is its stability."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

"Google is always on its own. Google Cloud Identity is pretty good on every point."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"It's easy to set up."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"The most beneficial feature for enhancing security is context-aware access."

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

More Google Cloud Identity pros

Cons

"The installation could be improved to be simplified."

"We faced issues with macOS support. The product should have better inventory and asset management."

"Intune needs to incorporate more tools to reduce the number of third-party applications we rely on."

"Microsoft Intune needs to support out of the box Apple Managed Device and Apple Business Managed Device with zero-touch deployment capabilities, which is something competitors provide."

"The solution requires Mac support."

"You can have a bad day where 80% of the enrollments failed. The next day it's running with the same devices without any changes, and you don't know why."

"The time we have to wait to deploy policies has room for improvement."

"From an end-user perspective of Microsoft Intune, I haven't experienced any challenges since installation. However, some customers have reported experiencing slowness when using lower versions of the Android system."

More Microsoft Intune cons

"As far as being able to remotely wipe a device, or remove it from the console, this is not simple to do. It is not a one-click motion, as it requires several steps."

"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."

"The newest features sometimes pop in very slowly."

"Second level support needs to have strong knowledge of the product."

"One fault that BlackBerry has is its salesforce. Their direct salesforce department is changing its salespeople constantly. One client I had, over a period of about three years, went through four salespeople. That continuity is a problem, in terms of dealing with the customers."

"The only thing is that the UEM service is a little slow. We have a product production environment, and a test environment and both of them are a little slow. When you are using the UEM Web interface, it takes time to load."

"What we don't have at the moment is RDP from the device to some kind of PC. Another feature would be access to a delegate's mailbox and I think that is to come in one of the next releases. There have been a lot of requests for that type of feature where, for example, a secretary can access the mailbox of the boss."

"The interface could be improved."

More BlackBerry Enterprise Mobility Suite cons

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"The customer service and support team is not so good."

"Technical support is slow."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

"To improve the product, the integration with third-party products could always be smoother."

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

More Google Cloud Identity cons

Pricing and Cost Advice

"This cost is approximately $30 USD per user per month."

"The pricing for Microsoft Intune is reasonable. Our clients are satisfied."

"Intune comes with the licensing that is common for large organizations. However, Microsoft has recently released many add-ons that are very expensive, especially for large organizations or corporations."

"The pricing is good because customers are not complaining about it."

"As a partner, we always look for how we can generate more revenue from a consulting point of view, but I do not see any complaints from the customer side regarding pricing, so they are satisfied with it."

"It's affordable for the protection it gives. There are no additional costs."

"The solution is cost-efficient."

"It is not expensive."

More Microsoft Intune pricing and cost advice

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."

"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."

"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."

"We currently pay by the year, but the licenses are calculated on a monthly basis."

"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The pricing is a bit expensive."

"Licensing fees are on a yearly basis."

"The solution is not expensive."

"The licensing cost depends on the partners and the relationship between the company and the partners."

More Google Cloud Identity pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Enterprise Mobility Management (EMM) solutions are best for your needs.

See recommendations

881,821 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

10%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Financial Services Firm

19%

Outsourcing Company

12%

Real Estate/Law Firm

Energy/Utilities Company

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	121
Midsize Enterprise	47
Large Enterprise	158

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

See all answers

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

See all answers

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

See all answers

Ask a question

Earn 20 points

What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

See all answers

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

See all answers

What needs improvement with Google Cloud Identity?

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...

See all answers

Comparisons

Jamf Pro vs Microsoft Intune

Compared 10% of the time

IBM MaaS360 vs Microsoft Intune

Compared 8% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 8% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 5% of the time

More Microsoft Intune Competitors

Workspace ONE UEM vs BlackBerry Enterprise Mobility Suite

Compared 28% of the time

IBM MaaS360 vs BlackBerry Enterprise Mobility Suite

Compared 13% of the time

SOTI MobiControl vs BlackBerry Enterprise Mobility Suite

Compared 12% of the time

Samsung Knox vs BlackBerry Enterprise Mobility Suite

Compared 8% of the time

ManageEngine Endpoint Central vs BlackBerry Enterprise Mobility Suite

Compared 6% of the time

More BlackBerry Enterprise Mobility Suite Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 82% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Microsoft Intune

January 2026

Download Microsoft Intune product report

Buyer's Guide

BlackBerry Enterprise Mobility Suite

February 2026

BlackBerry Enterprise Mobility Suite report

Download BlackBerry Enterprise Mobility Suite product report

Buyer's Guide

Google Cloud Identity

January 2026

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

The BlackBerry Enterprise Mobility Suite offers five editions to meet your enterprise’s evolving mobile needs. Growth can happen quickly, and the BlackBerry Enterprise Mobility Suite is designed to provide a seamless transition to the more advanced capabilities in higher-level editions. The subscription model ensures predictable annual expenditures and eliminates upfront capital costs.

BlackBerry

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

ExtraHop Networks, HealthChannels

Buyer's Guide

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

February 2026

Free Report: BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity and other solutions. Updated: February 2026.

DOWNLOAD NOW

881,821 professionals have used our research since 2012.

See our BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity report.

See our list of best Enterprise Mobility Management (EMM) vendors.

We monitor all Enterprise Mobility Management (EMM) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.