BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of March 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 27.5%, down from 35.1% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.4%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	27.5%
Google Cloud Identity	1.3%
BlackBerry Enterprise Mobility Suite	1.4%
Other	69.8%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

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Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution has significantly improved managing a diverse range of devices. We have observed enhancements across Android, iOS, and Windows devices."

"It is a cloud solution, and you can easily scale as your needs grow."

"Intune's feature that I have found most valuable is its auto-pilot feature."

"This product offers an alternative solution to other UEM (Unified Endpoint Management) solutions."

"Without Microsoft Intune, it would be extremely challenging, if not impossible, for a large company to send out computers to users and have them set up and ready to use right out of the box in a remote location."

"We use a local Active Directory, but we weren't able to manage all our on-site systems without a solution like Intune, and we needed to deploy software like VPNs and other things. It's seamless now to to this through Intune."

"It is a stable solution."

"Microsoft Intune is the best solution available; we can connect with any device and handle all queries, which sets it apart from other tools available in the market."

More Microsoft Intune pros

"It was an improvement when we got the Tasks and the Notes as well as Connect for Skype For Business."

"It allows me to be able to access my email when I do not necessarily have my computer with me. I can also access my calendar when I am on public transport or outside of the office."

"It gives us the ability to have a container and the most secure possible application."

"The containerization of the workspace is what we have found to be the most valuable."

"The containerization of the BlackBerry Dynamics is the most important thing for us. It allows us to keep personal and corporate data separate on a personal device. It allows us to wipe the corporate data while leaving all the personal data in place."

"The functionality with UEM and BlackBerry Works, the shared calendar, is a massive improvement for us."

"Cylance, their newest antivirus product, is the most valuable feature for us so far."

"If a device is stolen, you have the power to remove all of the contents remotely. You can do this very quickly."

More BlackBerry Enterprise Mobility Suite pros

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"The solution is user-friendly."

"The most valuable feature is the performance."

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

"Google is always on its own. Google Cloud Identity is pretty good on every point."

More Google Cloud Identity pros

Cons

"The closest Microsoft Intune can be to GPOs, the better. There needs to be more granularity on application deployments. However, they have done better recently with the application deployments."

"The feature that allows us to import the business application from the configuration manager to Intune is not very good at this time."

"Enhancements for managing MacOS more comprehensively would be beneficial."

"I would like some integration with the Microsoft reporting platform Power BI."

"The reporting functionality of Microsoft Intune is limited compared to Microsoft System Center, which offers many more reporting options."

"The technical support could be improved."

"Lacking ability to leverage more iOS device management internally."

"The worst aspect is the reporting."

More Microsoft Intune cons

"It would be ideal if there was something for communication with Microsoft tools like Teams or Skype for Business, or perhaps even with Zoom for conference calls."

"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."

"The newest features sometimes pop in very slowly."

"They could improve their QA. There are many times where something will be released, a new client will be released, and something gets broken. Or they do a release and they don't take into consideration how some people may be using parts of it. Even though it's supported, they release something and it breaks it because they weren't aware of it. The biggest thing for me right now is, I would like to see improvement in their QA. I'm tired of getting broken software."

"The installations on the device could be simpler. It is a good solution, and all the features are there. So, there isn't a lot to improve. I'm sure they already have their thought process on how to improve it."

"The initial installation could be simplified."

"What we don't have at the moment is RDP from the device to some kind of PC. Another feature would be access to a delegate's mailbox and I think that is to come in one of the next releases. There have been a lot of requests for that type of feature where, for example, a secretary can access the mailbox of the boss."

"I know for the BlackBerry Connect, our users want to see more features, such as audio and video. I know the current version doesn't have that."

More BlackBerry Enterprise Mobility Suite cons

"The interface could be improved by simplifying it further."

"The customer service and support team is not so good."

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

"To improve the product, the integration with third-party products could always be smoother."

"I would like to see more integration in future releases."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"The interface could be more user-friendly."

"We cannot manage the attributes of SSPR."

More Google Cloud Identity cons

Pricing and Cost Advice

"All security solutions worldwide are expensive. Microsoft has allowed a small scale of features within Microsoft Intune for cost-efficient solutions. If you want the full suite, you need to invest more to gain better security features."

"For organizations that are a Microsoft shop, the pricing is compelling."

"There is a license required to use this solution. However, it was part of a bundle package. Microsoft Intune is far less expensive than other solutions, such as Workspace ONE."

"Microsoft Intune is pretty reasonable. We have difficulty with Azure, which is probably why we have not put many assets in Azure. Everything we put there is very expensive."

"There is a license required to use the solution. If you're core users in Office 365, for example, you have Outlook email and E3 license, this is only email. You have to buy an EMS license to have Microsoft Intune. It is expensive."

"The tool is cheaper than our company's other MDM tools."

"Microsoft Intune has been incorporated into our Microsoft E5 licenses."

"For Microsoft 365 E5 clients, cost is not an issue as this product is one of the benefits."

More Microsoft Intune pricing and cost advice

"We currently pay by the year, but the licenses are calculated on a monthly basis."

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."

"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."

"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."

"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."

"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The solution is not expensive."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The pricing is a bit expensive."

"We probably spend about $50,000 a year on licensing."

"Licensing fees are on a yearly basis."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

10%

Computer Software Company

10%

Financial Services Firm

Government

Financial Services Firm

19%

Outsourcing Company

11%

Real Estate/Law Firm

Energy/Utilities Company

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	123
Midsize Enterprise	51
Large Enterprise	166

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

What is your experience regarding pricing and costs for Google Cloud Identity?

Ask a question

Earn 20 points

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

Jamf Pro vs Microsoft Intune

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Product Reports

Download Microsoft Intune product report

Microsoft Intune

February 2026

BlackBerry Enterprise Mobility Suite

Download BlackBerry Enterprise Mobility Suite product report

BlackBerry Enterprise Mobility Suite report

Google Cloud Identity

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

The BlackBerry Enterprise Mobility Suite offers five editions to meet your enterprise’s evolving mobile needs. Growth can happen quickly, and the BlackBerry Enterprise Mobility Suite is designed to provide a seamless transition to the more advanced capabilities in higher-level editions. The subscription model ensures predictable annual expenditures and eliminates upfront capital costs.

BlackBerry

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

ExtraHop Networks, HealthChannels

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity