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BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
16th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of August 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 21.1%, down from 32.0% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 3.3%, up from 0.8% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune21.1%
Google Cloud Identity1.7%
BlackBerry Enterprise Mobility Suite3.3%
Other73.9%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has helped with compliance. It has helped to ensure that devices comply with the organization's policy. If they are not compliant and secure, they cannot access the resources."
"Since the introduction of Microsoft Intune, we have had the problem completely taken care of."
"It saves time, money, and resources; when there was a local liaison, managing everything was a significant challenge, but with Microsoft Intune, it has become much easier—around 60% to 70% easier—and in terms of reliability and ease of use, it excels."
"If the product works, remote access will be a benefit. To this point we have not had reason to have confidence in achieving that access."
"I particularly appreciate the administration and security features, which can be deployed easily."
"Microsoft Intune is the best solution available; we can connect with any device and handle all queries, which sets it apart from other tools available in the market."
"We can implement a MAM policy in this Intune and protect the device through mobile application development without touching it. The interface is easy to use and understand."
"I believe that the solution is actually in Gartner's top quadrant at the moment for mobile device management."
"Web-based management tools are handy for administrators to control the ACL."
"Compared to the product that we upgraded from, we have received great responses from our end users who are appreciative of the following: They can access their calendar in events better than the other product that we were using."
"It allows me to be able to access my email when I do not necessarily have my computer with me, and I can also access my calendar when I am on public transport or outside of the office."
"It has a good ease of use, and its intuitive."
"Having access to our internet was extremely beneficial. We don't have that functionality now that we have switched to Microsoft Intune. It was definitely better with Blackberry."
"The containerization of the workspace is what we have found to be the most valuable."
"My customers find that they don't have to worry about managing their VPN connections for their mobile users, because BlackBerry handles all of that, as opposed to if you're just using Office 365."
"The functionality with UEM and BlackBerry Works, the shared calendar, is a massive improvement for us."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"Everything is relatively good and overall, the product itself is good."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"The most valuable feature of Google Cloud Identity is group access, as you are able to assign policies to groups instead of users individually."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"The solution is user-friendly."
 

Cons

"Intune should improve the management of non-Microsoft devices. It would be better to manage Mac, Android, and other non-Microsoft operating system devices within the same Intune interface."
"The reporting causes problems because we're trying to gather data to present to the management, but we can't get the data they request. If a user has removed an application from his device, but it won't report it at exactly the right time. It takes time to sync from the device to the portal. Let's say we are preparing a list or deck for the number of compliant devices that meet all of the organization's requirements. In a real-time scenario, that device could be compliant, but it is showing as non-compliant on the portal. It sometimes hampers the overall decisions that we make on our end."
"If you could replace SCCM completely with Intune, that would be fantastic so that you don't have to run SCCM with Intune as an extension."
"The reports aren't complete, and it's not easy to build custom reports."
"It's only good for a Microsoft environment."
"One drawback of Intune is that we cannot find devices based on a user's region or location."
"Microsoft Intune could be improved by enhancing its reporting functionalities (for entry level license)."
"Microsoft Intune could be improved with a more intuitive user interface, simpler policy configuration for complex environments, and faster troubleshooting tools."
"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."
"What we don't have at the moment is RDP from the device to some kind of PC. Another feature would be access to a delegate's mailbox and I think that is to come in one of the next releases. There have been a lot of requests for that type of feature where, for example, a secretary can access the mailbox of the boss."
"The console needs improvement. It does not provide all the information that we are looking for as far as who has installed a certain product."
"One fault that BlackBerry has is its salesforce. Their direct salesforce department is changing its salespeople constantly. One client I had, over a period of about three years, went through four salespeople. That continuity is a problem, in terms of dealing with the customers."
"The interface could be improved."
"Support is terrible for the most part."
"As far as being able to remotely wipe a device, or remove it from the console, this is not simple to do. It is not a one-click motion, as it requires several steps."
"Second level support needs to have strong knowledge of the product."
"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"The interface could be more user-friendly."
"The solution needs to better integrate with Mac's OS."
"The solution's storage capacity could be increased."
"Technical support is slow."
"I would like to see more integration in future releases."
 

Pricing and Cost Advice

"I have no comment on pricing of the solution."
"My team members bundled it together with their Microsoft solutions, including Microsoft 365 and related products."
"The price of Microsoft Intune is reasonable."
"Intune is cost-effective as it is included in some of the Office 365 packages."
"I would rate the price a four out of ten with ten being the most expensive."
"Microsoft offers some licensing where it's included at no extra cost when customers are already using the licenses. In such a case, it's a really good value. If you have to buy the licensing for it, it's probably on par with other solutions. It isn't substantially more or less expensive. The great thing is that it is included in some of Microsoft's licensed packages. So, some customers don't have to spend additional money for it. Typically, most providers that support Intune do charge a management fee of some sort or some fee. Certainly, we're no exception."
"In terms of the product price and licensing costs, my company finds the product to be reasonably priced."
"Microsoft Intune is included in the E5 license at no additional cost."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"The product is billed on a monthly basis depending on the number of users."
"The pricing is a bit expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The solution is not expensive."
"We probably spend about $50,000 a year on licensing."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Outsourcing Company
8%
Computer Software Company
7%
Outsourcing Company
20%
Construction Company
16%
Financial Services Firm
14%
Energy/Utilities Company
5%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
ExtraHop Networks, HealthChannels
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity and other solutions. Updated: August 2026.
911,436 professionals have used our research since 2012.