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BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
379
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
15th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
14th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (10th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of October 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.9%, down from 30.6% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 4.1%, up from 0.9% compared to the previous year. The mindshare of Google Cloud Identity is 1.8%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.9%
Google Cloud Identity1.8%
BlackBerry Enterprise Mobility Suite4.1%
Other74.2%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Intune does consolidate all endpoint and security management tools into one place, making everything easier to manage."
"I can reach devices or computers over the internet. I don't need to worry about the network connectivity between the offices. I can manage any device. That is the most important part."
"The best feature in Microsoft Intune is zero touch deployment, which allows me to automate many tasks compared to manually installing Windows and applications one by one, making it easier to enroll devices with Autopilot and pre-deploy applications."
"Microsoft Intune is brilliant for scalability and is excellent for scaling purposes."
"Microsoft Intune's autopilot has been nice to have."
"Overall, Microsoft Intune has helped me manage devices more efficiently while maintaining better security and compliance standards across the organization."
"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."
"What I appreciate most about Microsoft Intune is that we can manage multiple devices simultaneously in a single frame of time, and I can manage everything remotely from anywhere."
"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."
"The security of the product is excellent."
"If a device is stolen, you have the power to remove all of the contents remotely. You can do this very quickly."
"It allows me to be able to access my email when I do not necessarily have my computer with me, and I can also access my calendar when I am on public transport or outside of the office."
"I think it's a very solid product and people generally like it."
"The technical support for the solution is excellent."
"Security is the most valuable feature, because we are a financial institution, we have a large number of clients, and we have to make sure all communications are secure and PCI compliant."
"Cylance, their newest antivirus product, is the most valuable feature for us so far."
"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
"The most valuable feature is that you can manage users from one central location."
"The most valuable feature of Google Cloud Identity is its stability."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"It is a very stable solution. I would rate it a ten out of ten."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
 

Cons

"They need to add more group policies. Intune currently does not have many group policies that you can deploy. Its reporting, which is very limited at the moment, also needs improvement. It will be great if they can add report customization. Its stability needs to be improved. Sometimes, when you register a device in Intune, it doesn't show up instantly on the engine portal on the admin side. They need to provide better support for complicated issues. They also have a long turnaround time."
"The mobile management is good for iPhone and iPad, but the Apple Mac management needs improvement. That is probably because Microsoft does not have low-level access to Apple Mac hardware. If you are doing basic things, it is okay, but if you want to image Apple Macs and do things like that, then Jamf is much better."
"Currently, Microsoft Intune's focus is mainly on Windows, but they can make much more improvement in terms of other platforms."
"I'd like some more reporting so that I don't have to delve into PowerShell and I can pull more of the local device information such as memory, apps installed, etc. It would be nice to be able to see the apps that are present there but might not be managed. For example, if they installed 7Zip, it could report that back via an installed program or feature to see what was currently installed."
"There is room for improvement, particularly in terms of compatibility, extending beyond the well-known major brands."
"Microsoft Intune lacks the ability to provide seamless remote assistance or remote control."
"We've faced significant pushback with Copilot as our clients aren't seeing a favorable cost-benefit analysis."
"For macOS devices, we use the Jamf portal. I understand that the Jamf portal and server are more secure than Microsoft Intune for macOS."
"The pain points for us would be the activation."
"One issue that is very annoying at that moment, that we're having an argument about with BlackBerry, is the inability to remove the signature automatically from the server."
"The first installation is very complicated but future installments are much easier."
"From the past to the present, before mobility location, we frequently required a restart."
"I would like more support for Google Chromebook operating system, so I could manage it."
"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."
"The initial installation could be simplified."
"I know for the BlackBerry Connect, our users want to see more features, such as audio and video. I know the current version doesn't have that."
"In Google, if we want support they are very slow to respond."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"The customer service and support team is not so good."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
 

Pricing and Cost Advice

"Microsoft's licensing is more flexible and adaptive than its competitors."
"Microsoft Intune costs about $7 per user per month, which is somewhat on the pricier end. That said, it's a reliable product, so it's fair."
"Microsoft Intune is more expensive than other solutions, but it offers a wider range of features and control."
"Intune comes with the licensing that is common for large organizations. However, Microsoft has recently released many add-ons that are very expensive, especially for large organizations or corporations."
"Based on the features that it gives, it is cost-efficient. It is not necessarily on the expensive side of the scale. It provides a hefty number of features that any organization would want. It is in a good price range."
"Microsoft Intune has been incorporated into our Microsoft E5 licenses."
"Microsoft Intune is a cost effective choice. It is less expensive than other products on the market."
"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"We probably spend about $50,000 a year on licensing."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The product is billed on a monthly basis depending on the number of users."
"The pricing is a bit expensive."
"Licensing fees are on a yearly basis."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The solution is not expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
10%
Outsourcing Company
9%
Computer Software Company
7%
Outsourcing Company
23%
Financial Services Firm
15%
Construction Company
14%
Energy/Utilities Company
7%
Financial Services Firm
13%
Computer Software Company
10%
Manufacturing Company
10%
Comms Service Provider
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise64
Large Enterprise187
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
ExtraHop Networks, HealthChannels
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity and other solutions. Updated: September 2026.
918,169 professionals have used our research since 2012.