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BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
371
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
18th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
 

Mindshare comparison

As of May 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 23.8%, down from 33.8% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 2.0%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune23.8%
Google Cloud Identity1.7%
BlackBerry Enterprise Mobility Suite2.0%
Other72.5%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Varun Mehra - PeerSpot reviewer
Collaboration Support Engineer at a retailer with 11-50 employees
Centralized device management has transformed security and streamlined remote provisioning
One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
Joel Prodigalidad - PeerSpot reviewer
Central and Enduser Computing Manager at Infopro Business Solutions, Inc.
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Intune is a great product, and you should use it."
"The navigation, the keys, and the settings are easy to find. It is easy to understand."
"These capabilities have made a significant impact in my work, providing a comprehensive view of all devices and features in a single platform."
"Autopilot is definitely the most valuable feature for me, because as an MSP supporting some clients with 300 to 400 users, once it is configured correctly we use Microsoft Intune so that when a laptop is sent directly to a remote user they just log in with their email address and password and their machine is ready to go with Wi-Fi, SharePoint access, OneDrive backup, Outlook, and all the applications they need automatically configured and deployed."
"Microsoft Intune has impacted my organization positively in many ways, including standardizing the endpoint configuration, standardizing and strengthening the device security, and really improving the operational efficiency."
"On the cloud, you can manage everything; you can push policies, maintain patches, and maintain security because everything interacts on the cloud and a VPN is not required."
"Microsoft Endpoint Manager is not expensive overall, especially for small environments."
"Microsoft Tech Support is good, providing solid support."
"The containerization of the workspace is what we have found to be the most valuable."
"Compared to the product that we upgraded from, we have received great responses from our end users who are appreciative of the following: They can access their calendar in events better than the other product that we were using."
"Access to the emails on the go was most valuable."
"I value the way BES UEM was able to utilize Android for Work-Premium in BlackBerry Android devices."
"It has a good ease of use, and its intuitive."
"From my customers' standpoint, it's reasonably easy to get set up; it's just there, and it just works."
"Having access to our internet was extremely beneficial."
"Whenever we have issues, people rely on the ability to check messages promptly."
"The most valuable feature is the performance."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"It's easy to set up."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"The most beneficial feature for enhancing security is context-aware access."
"The most valuable feature of Google Cloud Identity is group access, as you are able to assign policies to groups instead of users individually."
 

Cons

"What frustrates me the most is just waiting and tapping my fingers, uncertain about whether my changes will take effect."
"There have been instances where enrolling devices should take 10 minutes but ends up taking an hour due to various issues."
"Microsoft Intune is very powerful and mostly excellent, but there are some areas for improvement."
"Intune should improve its software inventory to provide better metering of which software is used throughout the company. This is especially needed for reporting third-party software solutions."
"I want more secure, reliable, and efficient security policies."
"However, in Microsoft Intune that is not possible because Microsoft releases it across the world as one data piece."
"It could offer more attributes for authentication."
"One big problem with Microsoft is that they're changing the names of the products quite often, or they're quite consistently doing so. Intune is now Endpoint administration. Constantly switching the user interface or the administrative interface makes it quite hard to keep pace. If you are on a two-week holiday and you come back and look at the same screen you have looked at for the last couple of months, it looks different, which is annoying. Changing things around all the time doesn't make it easy."
"The interface could be improved."
"I'd like there to be more in the core product rather than having to buy additional products. For example, being able to trace your devices after an emergency is an additional product you have to buy to do that properly."
"It didn’t help us because we ran into lot of issues, and BlackBerry support couldn’t figure out the issues in a timely fashion."
"The initial installation could be simplified."
"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."
"One issue that is very annoying at that moment, that we're having an argument about with BlackBerry, is the inability to remove the signature automatically from the server."
"Because we were upgrading from Good Control to UEM, it was very complex to do that method."
"The biggest thing for me right now is, I would like to see improvement in their QA. I'm tired of getting broken software."
"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."
"The solution needs to better integrate with Mac's OS."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"Pricing is something that can be improved."
"For Google Cloud Identity, there will be a recurring cost. There is no ROI."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
 

Pricing and Cost Advice

"While I don't have access to high-level financial information, I believe we have achieved lower costs with this implementation."
"Microsoft Intune is not cost-effective as a standalone product."
"It is reasonable for the features it has."
"The solution is cost-efficient."
"The price is very reasonable."
"It is not expensive."
"We use Defender ATP and E5 licenses."
"There is a license required to use this solution. However, it was part of a bundle package. Microsoft Intune is far less expensive than other solutions, such as Workspace ONE."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"The pricing is a bit expensive."
"We probably spend about $50,000 a year on licensing."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The solution is not expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"Licensing fees are on a yearly basis."
"The product is billed on a monthly basis depending on the number of users."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Financial Services Firm
20%
Construction Company
10%
Outsourcing Company
10%
Energy/Utilities Company
7%
Financial Services Firm
12%
Computer Software Company
12%
Manufacturing Company
11%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business179
Midsize Enterprise61
Large Enterprise183
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
ExtraHop Networks, HealthChannels
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity and other solutions. Updated: April 2026.
896,387 professionals have used our research since 2012.