BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of February 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 28.3%, down from 35.7% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.4%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	28.3%
Google Cloud Identity	1.3%
BlackBerry Enterprise Mobility Suite	1.4%
Other	69.0%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

Read full review

Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I have seen a return on investment right from the start of the tool's usage."

"It allows our clients to have the confidence to centrally manage policies for security. It helps them in securing the organization from a technology aspect."

"Great for software update needs, operating system version updates, and security policy enforcement."

"It saves time, money, and resources; when there was a local liaison, managing everything was a significant challenge, but with Microsoft Intune, it has become much easier—around 60% to 70% easier—and in terms of reliability and ease of use, it excels."

"The feature that we need occasionally but is really important is the ability to remotely wipe a device, control it, and perform similar functions."

"Since implementing this solution, our company has grown substantially, and our talent pool has significantly expanded."

"We work completely in a Microsoft environment. Its interface is similar to other Microsoft solutions that we are using such as Microsoft Defender. So far, for our administrators, it is easy to use."

"While Microsoft Intune boasts a wide range of features, its user-friendliness and bundled licensing cost are key considerations for me."

More Microsoft Intune pros

"There is very high flexibility for different setups of single users, so it can give a single use many different device types with different enrollment types."

"Having access to our internet was extremely beneficial. We don't have that functionality now that we have switched to Microsoft Intune. It was definitely better with Blackberry."

"It was an improvement when we got the Tasks and the Notes as well as Connect for Skype For Business."

"We were able to utilize Android for Work-Premium in BlackBerry Android devices."

"The containerization of the workspace is what we have found to be the most valuable."

"Access to the emails on the go was most valuable. Having access to your emails in a secure way is one of the most important features of this solution. Blackberry ensures data security, and as a user, I can use it while on roaming or wherever I am."

"We are able to separate personal information and in the event of e breach, we are able to turn off access and/or delete this information."

"It has a good ease of use, and its intuitive."

More BlackBerry Enterprise Mobility Suite pros

"It's easy to set up."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."

More Google Cloud Identity pros

Cons

"The feature that allows us to import the business application from the configuration manager to Intune is not very good at this time."

"The admin portal for Microsoft Intune is not yet on the same level as other Microsoft 365 admin portals when comparing the interface and user-friendliness."

"It would be interesting to integrate the server side of Intune. Some group policy updates we have on the Windows Server side and possibly some on the client side could also be included."

"Automatic updating is pretty rough. It doesn't give me as much control as I had in the past."

"The reporting could be improved, as it's pretty poor compared to other products of this type."

"Customer service used to be better, but as we are nearing the end of the contract, the focus on investing in us as a customer has diminished. It is what one would expect in such a situation."

"I know that their AI pieces are at the infancy stage, but allowing users to do more tagging for information would be an interesting thing because Intune also directly integrates with Azure. Because a lot of the devices are hosted with that, you also get a lot of tagging of user data and other things like that."

"Intune is not the most user-friendly mobile device management platform available."

More Microsoft Intune cons

"I would like to see better integration with our AD. Instead of having to use Active Directory groups, we'd like to use Active Directory attributes instead. There is a lot of overhead in managing. Whereas, if we could key on something tied to HR, or some other feed indicating who they are or what role they have, and manage them that way, that would be much preferable than having to manage people with Active Directory groups. Because, if people move roles, then we have to make sure that we move them from one Active Directory group to another, which is hands-on, a lot of overhead."

"One fault that BlackBerry has is its salesforce. Their direct salesforce department is changing its salespeople constantly. One client I had, over a period of about three years, went through four salespeople. That continuity is a problem, in terms of dealing with the customers."

"The interface could be improved."

"The initial installation could be simplified."

"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."

"The installations on the device could be simpler. It is a good solution, and all the features are there. So, there isn't a lot to improve. I'm sure they already have their thought process on how to improve it."

"The console needs improvement. It does not provide all the information that we are looking for as far as who has installed a certain product."

"The pain points for us would be the activation."

More BlackBerry Enterprise Mobility Suite cons

"The solution needs to better integrate with Mac's OS."

"For Google Cloud Identity, there will be a recurring cost. There is no ROI."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"We cannot manage the attributes of SSPR."

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

More Google Cloud Identity cons

Pricing and Cost Advice

"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."

"We spend a lot of money on Intune licensing, and some of our users have to be double licensed just because of how our dev and corporate environments are segmented."

"Microsoft Intune is expensive."

"My team members bundled it together with their Microsoft solutions, including Microsoft 365 and related products."

"It is not a cheap solution. The price for a device when you start using it at a large scale can be improved. It is covered under our enterprise agreement. We pay once a year. I am not aware of any additional costs."

"Our enterprise agreement includes Microsoft Intune at no additional cost."

"The price of Microsoft Intune is reasonable."

"Its licensing model is not complex, but it is very expensive compared to other solutions. They can bring more models and reduce the pricing. They should allow customers to select the features they want and price it accordingly."

More Microsoft Intune pricing and cost advice

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."

"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."

"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."

"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."

"We currently pay by the year, but the licenses are calculated on a monthly basis."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"We probably spend about $50,000 a year on licensing."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"The solution is not expensive."

"The product is billed on a monthly basis depending on the number of users."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The pricing is a bit expensive."

"Licensing fees are on a yearly basis."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

10%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Financial Services Firm

20%

Outsourcing Company

11%

Real Estate/Law Firm

Energy/Utilities Company

Computer Software Company

15%

Manufacturing Company

11%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	122
Midsize Enterprise	48
Large Enterprise	160

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

What do you like most about Google Cloud Identity?

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The most valuable feature of Google Cloud Identity is its stability.

What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

What needs improvement with Google Cloud Identity?

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...

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Product Reports

Download Microsoft Intune product report

Microsoft Intune

January 2026

BlackBerry Enterprise Mobility Suite

Download BlackBerry Enterprise Mobility Suite product report

BlackBerry Enterprise Mobility Suite report

Google Cloud Identity

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

The BlackBerry Enterprise Mobility Suite offers five editions to meet your enterprise’s evolving mobile needs. Growth can happen quickly, and the BlackBerry Enterprise Mobility Suite is designed to provide a seamless transition to the more advanced capabilities in higher-level editions. The subscription model ensures predictable annual expenditures and eliminates upfront capital costs.

BlackBerry

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

ExtraHop Networks, HealthChannels

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity