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BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
16th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of August 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 21.1%, down from 32.0% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 3.3%, up from 0.8% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune21.1%
Google Cloud Identity1.7%
BlackBerry Enterprise Mobility Suite3.3%
Other73.9%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Intune is the user-friendly portal for end users."
"With Microsoft Intune, we set up the device within 20 to 30 minutes, reducing the provisioning time by 70 to 80%, and it has also reduced the IT workload by 40 to 60%."
"The conditional access policies that we set up are very useful."
"With these improvements, I estimate we've reduced our patching costs by over $100,000 a month, as the MSP previously had to troubleshoot various issues manually."
"We have not had any issues with the scalability."
"Intune device restriction policies enable me to enforce limitations on the device, like blocking the mobile camera or restricting the employees from using and inserting USB devices, including thumb drives and flash drives."
"There has been a noticeable increase in productivity for both my organization and clients."
"For the price, the features included with Microsoft are appealing."
"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."
"There is very high flexibility for different setups of single users, so it can give a single use many different device types with different enrollment types."
"If a device is stolen, you have the power to remove all of the contents remotely. You can do this very quickly."
"It was a big improvement to activate applications with one authentication. That was a big plus for the user experience."
"Whenever we have issues, people rely on the ability to check messages promptly."
"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."
"We can access emails within the active sync."
"The containerization of the workspace is what we have found to be the most valuable."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"The most beneficial feature for enhancing security is context-aware access."
"Everything is relatively good and overall, the product itself is good."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The most valuable feature is the performance."
"It's easy to set up."
"I have not experienced any serious problem with stability."
 

Cons

"Reporting in Microsoft Intune presents challenges because the built-in reports are often too basic."
"The support is not particularly good. Sometimes when you open a case with Microsoft, you end up resolving the issue by yourself."
"Microsoft Intune needs to support out of the box Apple Managed Device and Apple Business Managed Device with zero-touch deployment capabilities, which is something competitors provide."
"The solution requires Mac support."
"I switched away from Microsoft Intune because it cannot manage the MacBook very well."
"I expect Microsoft Intune to have more features in the cloud because there are two major functionalities that we need to be added. This is software metering and license management. These functionalities, for now, must be on-premise. For this purpose, we have set up a SQL Server and I hope that in near future this option will be in the cloud in Microsoft Intune."
"Automations in Microsoft Intune can be more elaborated; KQL (Kusto Query Language) is available, but if multiple automation options were readily available, which would include PowerShell, KQL, JSON, and different interpreters like VS Code or Python readily available from Microsoft Intune, it would help administration and management much better."
"Due to the abundance of features, there's a lot to organize, which makes managing and setting up the solution challenging. The setup is immense, and it would be good to see improvement in this area."
"As far as being able to remotely wipe a device, or remove it from the console, this is not simple to do. It is not a one-click motion, as it requires several steps."
"Support is terrible for the most part."
"The initial installation could be simplified."
"What I'm noticing now, and it feels like I took a step back, is that I have to zip logs again and upload them, and that takes a lot of time."
"I would like more support for Google Chromebook operating system, so I could manage it."
"What we don't have at the moment is RDP from the device to some kind of PC. Another feature would be access to a delegate's mailbox and I think that is to come in one of the next releases. There have been a lot of requests for that type of feature where, for example, a secretary can access the mailbox of the boss."
"Clumsy user interface"
"One issue that is very annoying at that moment, that we're having an argument about with BlackBerry, is the inability to remove the signature automatically from the server."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"To improve the product, the integration with third-party products could always be smoother."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."
 

Pricing and Cost Advice

"Microsoft licenses are costly."
"I recently got to know that the AD P1 license is compulsory to use Intune Autopilot, which was surprising for me. Earlier, this was not the case. It is the wrong thing to do. We now need to purchase AD P1 licenses for us and for our customers. I would rate it a seven out of ten for pricing."
"Microsoft Intune is included in the E5 license at no additional cost."
"The price could be better."
"Intune is included in the Microsoft 365 licensing package that we have."
"The pricing is competitive, but it is not cheap."
"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."
"I liked the tool's pricing until P2 came into effect. I am unsure about the current value versus the cost of the new licensing model."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"We probably spend about $50,000 a year on licensing."
"The solution is not expensive."
"The pricing is a bit expensive."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The product is billed on a monthly basis depending on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
8%
Outsourcing Company
7%
Outsourcing Company
18%
Construction Company
17%
Financial Services Firm
14%
Energy/Utilities Company
5%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise186
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
ExtraHop Networks, HealthChannels
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity and other solutions. Updated: August 2026.
909,701 professionals have used our research since 2012.