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BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
15th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
 

Mindshare comparison

As of September 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 20.1%, down from 31.1% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 3.7%, up from 0.8% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune20.1%
Google Cloud Identity1.7%
BlackBerry Enterprise Mobility Suite3.7%
Other74.5%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"This product allows us to restrict users who have access to the system, or to Office 365."
"Microsoft Intune has had a very positive impact on our organization, especially in terms of security and efficiency."
"It works pretty well for us."
"I like that it's very good and very simple. I found that we just needed to have a proper subscription for an Intune tenant, and from the subscription, if we have the right role assigned, like the global admin role or the owner role, we can use Microsoft cloud resources. With the help of that, we can do many things like setting up Microsoft Intune in the cloud to create our virtual machines. All these can be done, and the steps are very simple. I really liked it. I like features like Windows Auto-Enrollment. I like it very much because whenever you supply it to the end-user, it will be ready to use immediately. The end-user only needs to provide the user credentials, and then they are good to go. I also really like Cloud PC, which was recently launched on Azure."
"The solution’s most valuable feature is its ease of use."
"It meets the basic security needs and management needs for most organizations."
"I appreciate Intune's autopilot feature, which allows us to enroll devices and install applications to meet corporate requirements seamlessly."
"Microsoft Intune has transformed my organization; we are managing to scale the Intune deployment across all our regions efficiently, and it works perfectly for our needs."
"The most important features would be instant messaging and the security that we get from the containerization."
"If you create such a setup, a secure setup, you will have a really fine solution."
"Cylance, their newest antivirus product, is the most valuable feature for us so far."
"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."
"Whenever we have issues, people rely on the ability to check messages promptly."
"The most important feature is Blackberry Work, for sure, because that is where you have email."
"When the product works, it allows us to secure these devices in a way we could not before, and have control over the iOS updates and applications that we lacked."
"The security of the product is excellent."
"It is a very stable solution. I would rate it a ten out of ten."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"Everything is relatively good and overall, the product itself is good."
"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."
"The solution is user-friendly."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
 

Cons

"The reporting and troubleshooting experience with Microsoft Intune could be improved because clearer and more detailed error reporting for failed policies or applications installed would make administration much easier, especially when diagnosing policy sync or device compliance issues across large environments."
"I would like more clarity on how Intune is migrating control from Active Directory group policies, especially as we move over to Windows 11. It seems inefficient to manage some settings in Active Directory and others in Intune."
"The most significant issue I encounter is troubleshooting when a policy is not applying or a device is showing non-compliant; the error messages can be pretty vague, which makes it necessary for me to dig around and piece things together myself."
"What would make this product better is adding more security policies and features in the next upgrade."
"The most significant challenge is reporting and monitoring. The reporting accuracy for deploying applications and all aspects of Intune needs to be improved."
"Reporting in Microsoft Intune presents challenges because the built-in reports are often too basic."
"When you have a pressing issue, there is a lack of response. I believe Microsoft support needs to work on the response aspect."
"The reporting and troubleshooting experience for Microsoft Intune could be more detailed and easier to navigate, especially when diagnosing policy sync or device compliance issues across large environments."
"The interface could be improved."
"Second level support needs to have strong knowledge of the product."
"One fault that BlackBerry has is its salesforce. Their direct salesforce department is changing its salespeople constantly. One client I had, over a period of about three years, went through four salespeople. That continuity is a problem, in terms of dealing with the customers."
"I'd like there to be more in the core product rather than having to buy additional products. For example, being able to trace your devices after an emergency is an additional product you have to buy to do that properly."
"From the past to the present, before mobility location, we frequently required a restart."
"The first installation is very complicated but future installments are much easier."
"Because we were upgrading from Good Control to UEM, it was very complex to do that method."
"The pain points for us would be the activation."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"Technical support is slow."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"The interface could be more user-friendly."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"One area where Cloud Identity has room for improvement is monitoring and alerts. If you want to set up some alerts, you don't have much control over the configuration."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
 

Pricing and Cost Advice

"The tool is cheaper than our company's other MDM tools."
"I rate Intune an eight out of ten for affordability. It's bundled with the 365 licensing, which is competitive overall."
"It is not a cheap solution. The price for a device when you start using it at a large scale can be improved. It is covered under our enterprise agreement. We pay once a year. I am not aware of any additional costs."
"The product is offered as part of a Microsoft standard bundle. The pricing can be competitive to Airwatch, and Maas360."
"Based on the features that it gives, it is cost-efficient. It is not necessarily on the expensive side of the scale. It provides a hefty number of features that any organization would want. It is in a good price range."
"Microsoft Intune is included in the E5 license at no additional cost."
"With our standard E5 agreement with Microsoft, there have been no pricing concerns. Introductory professional services, like a fast-track service, were included with our E5 membership, and there have been no additional costs."
"There is a license required to use this solution. However, it was part of a bundle package. Microsoft Intune is far less expensive than other solutions, such as Workspace ONE."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"We probably spend about $50,000 a year on licensing."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The pricing is a bit expensive."
"Licensing fees are on a yearly basis."
"The product is billed on a monthly basis depending on the number of users."
"The solution is not expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
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Top Industries

By visitors reading reviews
Financial Services Firm
9%
Manufacturing Company
9%
Outsourcing Company
8%
Computer Software Company
7%
Outsourcing Company
21%
Construction Company
16%
Financial Services Firm
14%
Energy/Utilities Company
5%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
ExtraHop Networks, HealthChannels
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity and other solutions. Updated: August 2026.
911,839 professionals have used our research since 2012.