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BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

BlackBerry and Google are both solutions in the Enterprise Mobility Management (EMM) category. BlackBerry is ranked #17, while Google is ranked #10 with an average rating of 7.7. BlackBerry holds a 1.2% mindshare in EMM, compared to Google’s 1.3% mindshare. Additionally, 78% of BlackBerry users are willing to recommend the solution, compared to 91% of Google users who would recommend it.
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Microsoft Intune
Read 305 Microsoft Intune reviews
  • 30,362 Views
  • 15,788 Comparison Views
94% willing to recommend
BlackBerry Enterprise Mobil...
Read 24 BlackBerry Enterprise Mobility Suite reviews
  • 757 Views
  • 651 Comparison Views
78% willing to recommend
Google Cloud Identity
Read 25 Google Cloud Identity reviews
  • 4,915 Views
  • 590 Comparison Views
91% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Oct 1, 2024

BlackBerry Enterprise Mobility Suite and Google Cloud Identity are contenders in the enterprise mobility and identity management market. Based on user reviews, BlackBerry Enterprise Mobility Suite leads in ease of deployment and customer service, while Google Cloud Identity has an advantage in features and ROI.

Features: BlackBerry Enterprise Mobility Suite offers robust security features, seamless integration with BlackBerry products, and strong data protection. Google Cloud Identity provides comprehensive cloud-based identity management, smooth integration with Google Workspace, and adaptable features for various enterprise needs.

Room for Improvement: Users suggest BlackBerry Enterprise Mobility Suite needs a better admin interface, more intuitive configuration options, and enhanced user experience. For Google Cloud Identity, users recommend more detailed documentation, improved customer support responsiveness, and enhanced offline capabilities.

Ease of Deployment and Customer Service: BlackBerry Enterprise Mobility Suite is noted for its straightforward deployment and responsive customer support, making it favorable for quick implementation. Google Cloud Identity has a steeper learning curve during deployment but offers satisfactory customer service once set up.

Pricing and ROI: BlackBerry Enterprise Mobility Suite is seen as more expensive, with a significant upfront setup cost, while offering notable ROI through its security benefits. Google Cloud Identity offers competitive pricing with scalable options, providing greater long-term ROI due to integration capabilities.

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To learn more, read our detailed BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity Report (Updated: December 2025).
Buyer's Guide
BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity
December 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
305
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
17th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
10th
Average Rating
7.6
Reviews Sentiment
6.7
Number of Reviews
25
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
 

Mindshare comparison

As of January 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 28.7%, down from 36.0% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.2%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Market Share Distribution
ProductMarket Share (%)
Microsoft Intune28.7%
Google Cloud Identity1.3%
BlackBerry Enterprise Mobility Suite1.2%
Other68.8%
Enterprise Mobility Management (EMM)
 

Featured Reviews

AkashKamble - PeerSpot reviewer
AkashKamble
Sr MacOS specialist engineer at Cyber24
Enables management of multiple operating systems with a single license
The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.
Read full review
DS
Denni Sembiring
Deputy Technical Service Lead at Halodata
Review about BlackBerry Enterprise Mobility Suite
For the purpose of better performance is we have some applications, internal applications, that work on document but when we did integration with BlackBerry Edit from BlackBerry Enterprise, yeah. I think that we failed. We failed on that integration. We cannot integrate that BlackBerry Edit. BlackBerry Edit has issues for editing any document. We have other internal applications that can bring or field documents but cannot edit into BlackBerry Edit. There's room for improvement with editing documents. When I was the [inaudible 00:09:48] for BlackBerry Enterprise, maybe they need to create... I'm so sorry. Because for month or once on a month, I need to delete database or some database logs from BlackBerry that use much [crosstalk 00:10:09]- I think the database slow because the BlackBerry Enterprise, it have database that put inside SQL Server, so every month I need to check the hard disk if it is sufficient to handle the database files or not. Every month, I need to check hard disk, so if it's not sufficient or it's already full, I need to delete some logs. I think on the UEM server, they can keep the database or hard disk performance, like approval. So from the UEM server, we can delete any file that is not used anymore. Yeah, something like that, I think.
Read full review
BL
Bhushan Ladkhedkar
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature that we need occasionally but is really important is the ability to remotely wipe a device, control it, and perform similar functions."
"Intune is flexible. If you want to move a device that was previously on-prem, we can bring it to the cloud and apply all the policies. This is helpful for even those organizations that were on-prem and not on the cloud. They can also come and use these features, which are pretty cool and would be handy to protect the data and manage the devices as well."
"Microsoft Intune simplifies device management by replacing the traditional method of installing OS, joining a domain, and configuring everything manually."
"Microsoft Intune is far more efficient and faster than MECM."
"The most valuable features are the ones that make sure that the deployment is of a standard operating system and the Zero Touch deployment, which is very useful. This allows users to have an out of box experience."
"What I like the most about Microsoft Intune is its ability to manage mobile devices. Through integration with System Center, it can also manage desktops and laptops."
"Microsoft Intune is the best solution available; we can connect with any device and handle all queries, which sets it apart from other tools available in the market."
"The aspects I find most valuable are the managing the data and applications. I can also restrict the users to install any applications. I can also wipe the data if the phone was missplaced or stolen. These are the basics for me."
More Microsoft Intune pros
"Access to the emails on the go was most valuable. Having access to your emails in a secure way is one of the most important features of this solution. Blackberry ensures data security, and as a user, I can use it while on roaming or wherever I am."
"It does support hardware and operating system configurations from every angle."
"If a device is stolen, you have the power to remove all of the contents remotely. You can do this very quickly."
"There is very high flexibility for different setups of single users, so it can give a single use many different device types with different enrollment types."
"We can access emails within the active sync."
"It gives us the ability to have a container and the most secure possible application."
"The containerization of the BlackBerry Dynamics is the most important thing for us. It allows us to keep personal and corporate data separate on a personal device. It allows us to wipe the corporate data while leaving all the personal data in place."
"It was a big improvement to activate applications with one authentication. That was a big plus for the user experience."
More BlackBerry Enterprise Mobility Suite pros
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"It is a very stable solution. I would rate it a ten out of ten."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The most valuable feature is that you can manage users from one central location."
"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."
"The solution is user-friendly."
More Google Cloud Identity pros
 

Cons

"A more incisive reporting tool with automated progress updates and graphical representation would be beneficial, as the current manual method lacks efficiency and visual clarity."
"A major challenge is making all the products work within device management solutions like Intune. It would be beneficial if Microsoft removed support for older products much earlier in the process."
"We need the capabilities of the Cloud Management Gateway (CMG) to be enhanced through Intune instead of Azure."
"Microsoft Intune lacks live location tracking capabilities. Improvements should be made in terms of MDM platforms for other devices."
"If you wish to block any App Store application, there is no way to do so."
"Intune could add more features that are relevant to the core application control functions. For example, it would be helpful if it had more control over the on-prem environment from the cloud platform. Greater Teams availability in the Saudi market would also be helpful."
"The platform is incredibly slow and could be more responsive. Specifically, when making changes to security policies, I would like to see those changes take effect more quickly."
"Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect."
More Microsoft Intune cons
"From the past to the present, before mobility location, we frequently required a restart."
"I'd like there to be more in the core product rather than having to buy additional products. For example, being able to trace your devices after an emergency is an additional product you have to buy to do that properly."
"What we don't have at the moment is RDP from the device to some kind of PC. Another feature would be access to a delegate's mailbox and I think that is to come in one of the next releases. There have been a lot of requests for that type of feature where, for example, a secretary can access the mailbox of the boss."
"The interface could be improved."
"The entry level support needs improvement, but a lot of it has to do with the fact that we do not have premium support. Therefore, we have to go through Level 1 support for any issues."
"The initial installation could be simplified."
"More devices supported like iOS, Android, and API so it can support various platforms to enhance the experience."
"They could improve their QA. There are many times where something will be released, a new client will be released, and something gets broken. Or they do a release and they don't take into consideration how some people may be using parts of it. Even though it's supported, they release something and it breaks it because they weren't aware of it. The biggest thing for me right now is, I would like to see improvement in their QA. I'm tired of getting broken software."
More BlackBerry Enterprise Mobility Suite cons
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"The solution needs to better integrate with Mac's OS."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"I would like to see more integration in future releases."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
More Google Cloud Identity cons
 

Pricing and Cost Advice

"Pricing depends on the features. Microsoft offers special packages if there are more than 10,000 users, and you may be able to get a reduced rate."
"It is reasonable. When you have Microsoft 365 E3 or E5 license, it is already licensed in that license. So, you could say it is free."
"Its licensing model is not complex, but it is very expensive compared to other solutions. They can bring more models and reduce the pricing. They should allow customers to select the features they want and price it accordingly."
"This cost is approximately $30 USD per user per month."
"Intune is linked with Microsoft. We can deploy the Microsoft E365 license to users by Intune. There are different types of licenses, such as device administrator licenses, E5 licenses for device enrollment manually, and P1 and p2 licenses for device enrollment automatically. These are the licenses required for the administration."
"We don't pay for Intune because it is bundled with the premium subscription to Office 365. It includes Intune and Defender. I don't have to buy two extra products to manage my enterprise."
"It's a part of Microsoft 365 and E5 licenses. Microsoft's strategy of making every feature in Microsoft Intune paid needs optimization. Remote control is one of the basic features, not a luxury feature, yet we must pay for it. I"
"Microsoft Intune costs about $7 per user per month, which is somewhat on the pricier end. That said, it's a reliable product, so it's fair."
More Microsoft Intune pricing and cost advice
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
More BlackBerry Enterprise Mobility Suite pricing and cost advice
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The pricing is a bit expensive."
"The solution is not expensive."
"Licensing fees are on a yearly basis."
"We probably spend about $50,000 a year on licensing."
More Google Cloud Identity pricing and cost advice
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Manufacturing Company
10%
Financial Services Firm
9%
Government
8%
Financial Services Firm
23%
Energy/Utilities Company
9%
Manufacturing Company
9%
Real Estate/Law Firm
9%
Computer Software Company
18%
Manufacturing Company
10%
Financial Services Firm
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise46
Large Enterprise152
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
See all answers
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
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How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
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What do you like most about Google Cloud Identity?
The most valuable feature of Google Cloud Identity is its stability.
See all answers
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
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What needs improvement with Google Cloud Identity?
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...
See all answers
 

Comparisons

Jamf Pro vs Microsoft Intune Logo
Jamf Pro vs Microsoft Intune
Compared 10% of the time
Workspace ONE UEM vs Microsoft Intune Logo
Workspace ONE UEM vs Microsoft Intune
Compared 8% of the time
ManageEngine Endpoint Central vs Microsoft Intune Logo
ManageEngine Endpoint Central vs Microsoft Intune
Compared 6% of the time
IBM MaaS360 vs Microsoft Intune Logo
IBM MaaS360 vs Microsoft Intune
Compared 6% of the time
Microsoft Entra ID vs Microsoft Intune Logo
Microsoft Entra ID vs Microsoft Intune
Compared 5% of the time
More Microsoft Intune Competitors
Workspace ONE UEM vs BlackBerry Enterprise Mobility Suite Logo
Workspace ONE UEM vs BlackBerry Enterprise Mobility Suite
Compared 28% of the time
SOTI MobiControl vs BlackBerry Enterprise Mobility Suite Logo
SOTI MobiControl vs BlackBerry Enterprise Mobility Suite
Compared 15% of the time
IBM MaaS360 vs BlackBerry Enterprise Mobility Suite Logo
IBM MaaS360 vs BlackBerry Enterprise Mobility Suite
Compared 12% of the time
ManageEngine Endpoint Central vs BlackBerry Enterprise Mobility Suite Logo
ManageEngine Endpoint Central vs BlackBerry Enterprise Mobility Suite
Compared 9% of the time
Samsung Knox vs BlackBerry Enterprise Mobility Suite Logo
Samsung Knox vs BlackBerry Enterprise Mobility Suite
Compared 9% of the time
More BlackBerry Enterprise Mobility Suite Competitors
Microsoft Entra ID vs Google Cloud Identity Logo
Microsoft Entra ID vs Google Cloud Identity
Compared 85% of the time
Okta Platform vs Google Cloud Identity Logo
Okta Platform vs Google Cloud Identity
Compared 4% of the time
SailPoint Identity Security Cloud vs Google Cloud Identity Logo
SailPoint Identity Security Cloud vs Google Cloud Identity
Compared 2% of the time
OneLogin vs Google Cloud Identity Logo
OneLogin vs Google Cloud Identity
Compared 1% of the time
Microsoft Entra External ID vs Google Cloud Identity Logo
Microsoft Entra External ID vs Google Cloud Identity
Compared 1% of the time
More Google Cloud Identity Competitors
 

Product Reports

Buyer's Guide
Microsoft Intune
December 2025
Microsoft Intune reportDownload Microsoft Intune product report
Buyer's Guide
BlackBerry Enterprise Mobility Suite
January 2026
BlackBerry Enterprise Mobility Suite reportDownload BlackBerry Enterprise Mobility Suite product report
Buyer's Guide
Google Cloud Identity
December 2025
Google Cloud Identity reportDownload Google Cloud Identity product report
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Cloud Identity, Cloud Identity Premium
 

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

  • Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
  • Conditional Access: Enhances security with policies that restrict access based on conditions.
  • Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
  • Mobile Device Management: Enables control over both personal and corporate devices.
  • Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

  • Centralized Management: Reduces complexity by managing devices and applications in one place.
  • Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
  • Improved Productivity: Enhances efficiency with seamless integration and automation features.
  • Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

The BlackBerry Enterprise Mobility Suite offers five editions to meet your enterprise’s evolving mobile needs. Growth can happen quickly, and the BlackBerry Enterprise Mobility Suite is designed to provide a seamless transition to the more advanced capabilities in higher-level editions. The subscription model ensures predictable annual expenditures and eliminates upfront capital costs.

BlackBerry

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google
 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
ExtraHop Networks, HealthChannels
Buyer's Guide
BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity
December 2025
Free Report: BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity and other solutions. Updated: December 2025.
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