BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of March 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 27.5%, down from 35.1% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.4%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	27.5%
Google Cloud Identity	1.3%
BlackBerry Enterprise Mobility Suite	1.4%
Other	69.8%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

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reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

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Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is very easy to use. It has a very easy interface."

"Conditional access has helped us tailor and enforce our security policies in the mobile space."

"The ability to deploy patches and automate software deployments to end-user devices is very useful."

"Easy to use."

"It is a cloud solution, and you can easily scale as your needs grow."

"I appreciate how easy it is to deploy certificates to end users to get control over their device with Microsoft Intune; that's what Microsoft Intune is known for, and that's what we use them for."

"It is a helpful tool to manage BYOD policies."

"The most valuable feature is probably mobile device management. Small businesses are coming under greater scrutiny and requirements for compliance as time goes on. We don't have to worry about a VPN because we can manage these devices, control company data, and lock users out. If needed, we can remotely wipe devices and deadman-switch them."

More Microsoft Intune pros

"If a device is stolen, you have the power to remove all of the contents remotely. You can do this very quickly."

"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."

"Security is the most valuable feature, because we are a financial institution. We have a large number of clients and we have to make sure all communications are secure and PCI compliant."

"The functionality with UEM and BlackBerry Works, the shared calendar, is a massive improvement for us."

"The containerization of the BlackBerry Dynamics is the most important thing for us. It allows us to keep personal and corporate data separate on a personal device. It allows us to wipe the corporate data while leaving all the personal data in place."

"Every version upgrade has been straightforward."

"Access to the emails on the go was most valuable. Having access to your emails in a secure way is one of the most important features of this solution. Blackberry ensures data security, and as a user, I can use it while on roaming or wherever I am."

"Whenever we have issues, people rely on the ability to check messages promptly."

More BlackBerry Enterprise Mobility Suite pros

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"The most valuable feature of Google Cloud Identity is its stability."

"The most valuable feature is the performance."

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

"It's easy to set up."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

"The initial setup is easy."

"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."

More Google Cloud Identity pros

Cons

"I have a lot of Apple products in my environment. It would be nice to have an improved integration of Apple products with Microsoft Intune without Jam."

"In the next release, I would like a feature to be able to properly lock down the device. For example, if an attacker or somebody steals the phone, you can be sure that the pin cannot be broken."

"The solution requires Mac support."

"The only issues I have had with Microsoft Intune were with applications where if they are not an MSI file, I cannot really upload it as an application."

"Microsoft Intune lacks live location tracking capabilities."

"While no specific feature requires immediate improvement, the ongoing expansion of reporting and inventory capabilities promises to enhance its utility."

"Sometimes, it takes time to synchronize the policies between the portal and the devices, you don't have a way to estimate how long it will take to deploy. You have some kind of gray area, where it can deploy in 30 minutes or three days."

"There are a couple of issues with stability."

More Microsoft Intune cons

"As far as being able to remotely wipe a device, or remove it from the console, this is not simple to do. It is not a one-click motion, as it requires several steps."

"The initial installation could be simplified."

"Some users have complained that some features cannot be done through the BlackBerry Access Hub."

"The pain points for us would be the activation."

"The interface could be improved."

"The entry level support needs improvement, but a lot of it has to do with the fact that we do not have premium support. Therefore, we have to go through Level 1 support for any issues."

"What we don't have at the moment is RDP from the device to some kind of PC. Another feature would be access to a delegate's mailbox and I think that is to come in one of the next releases. There have been a lot of requests for that type of feature where, for example, a secretary can access the mailbox of the boss."

"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."

More BlackBerry Enterprise Mobility Suite cons

"There is room for improvement in the configuration of their security policies. It seems quite basic."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"I would like to see more integration in future releases."

"The interface could be more user-friendly."

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"The customer service and support team is not so good."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

More Google Cloud Identity cons

Pricing and Cost Advice

"For Microsoft 365 E5 clients, cost is not an issue as this product is one of the benefits."

"There is a license required to use the solution. If you're core users in Office 365, for example, you have Outlook email and E3 license, this is only email. You have to buy an EMS license to have Microsoft Intune. It is expensive."

"As a partner, we always look for how we can generate more revenue from a consulting point of view, but I do not see any complaints from the customer side regarding pricing, so they are satisfied with it."

"If you're subscribing to Premium or E3, there are no additional costs for Intune, it's included."

"There is a cost benefit of using Microsoft Intune because of the packaging with other Microsoft products."

"Microsoft's licensing is more flexible and adaptive than its competitors."

"I don't have any problem as far as cost is concerned. It is bundled with our license."

"On a scale of one to ten with one being the cheapest, the cost of Microsoft Intune is a five."

More Microsoft Intune pricing and cost advice

"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."

"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."

"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."

"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

"We currently pay by the year, but the licenses are calculated on a monthly basis."

"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The pricing is a bit expensive."

"Licensing fees are on a yearly basis."

"The solution is not expensive."

"The product is billed on a monthly basis depending on the number of users."

"We probably spend about $50,000 a year on licensing."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

10%

Computer Software Company

10%

Financial Services Firm

Government

Financial Services Firm

18%

Outsourcing Company

12%

Real Estate/Law Firm

Energy/Utilities Company

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	123
Midsize Enterprise	53
Large Enterprise	166

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

What is your experience regarding pricing and costs for Google Cloud Identity?

Ask a question

Earn 20 points

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

Jamf Pro vs Microsoft Intune

Comparisons

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Compared 4% of the time

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Compared 9% of the time

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Compared 8% of the time

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Compared 81% of the time

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Product Reports

Download Microsoft Intune product report

Microsoft Intune

February 2026

BlackBerry Enterprise Mobility Suite

Download BlackBerry Enterprise Mobility Suite product report

BlackBerry Enterprise Mobility Suite report

Google Cloud Identity

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

The BlackBerry Enterprise Mobility Suite offers five editions to meet your enterprise’s evolving mobile needs. Growth can happen quickly, and the BlackBerry Enterprise Mobility Suite is designed to provide a seamless transition to the more advanced capabilities in higher-level editions. The subscription model ensures predictable annual expenditures and eliminates upfront capital costs.

BlackBerry

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

ExtraHop Networks, HealthChannels

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity