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BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
374
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
18th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (9th), Cloud Resource Access Management (5th)
 

Mindshare comparison

As of June 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 22.7%, down from 33.5% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 2.4%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune22.7%
Google Cloud Identity1.7%
BlackBerry Enterprise Mobility Suite2.4%
Other73.2%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Varun Mehra - PeerSpot reviewer
Collaboration Support Engineer at a retailer with 11-50 employees
Centralized device management has transformed security and streamlined remote provisioning
One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
Joel Prodigalidad - PeerSpot reviewer
Central and Enduser Computing Manager at Infopro Business Solutions, Inc.
User-friendly solution simplifies modern application integration and streamlines data investigation
We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It supports end-users who tend to lock their devices quite frequently. Its conditional access policy helps us keep the users logged into their devices."
"Microsoft Intune impacts my organization positively by saving significant time via faster onboarding; there is no requirement for manual imaging or setup."
"The user experience is good; we could work and deploy many controls through Microsoft Intune."
"Intune has significantly benefited our organization by providing comprehensive visibility into our device ecosystem."
"Advanced endpoint analytics provides granular information about devices in Microsoft Intune, facilitating easier troubleshooting at system and application levels."
"As the solution is a software as a service, the scalability is unlimited."
"Based on my experience, I would recommend Microsoft Intune to organizations looking for management of a large number of devices and enterprise environments."
"It is a comprehensive security solution that not only controls access to enterprise resources but also tracks and prevents unauthorized access, ensuring the protection of sensitive data and preventing potential data loss scenarios."
"Security is the most valuable feature, because we are a financial institution, we have a large number of clients, and we have to make sure all communications are secure and PCI compliant."
"The container approach gets you separation between private and corporate data."
"It does support hardware and operating system configurations from every angle."
"Cylance, their newest antivirus product, is the most valuable feature for us so far."
"The most important feature is Blackberry Work, for sure, because that is where you have email."
"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."
"When the product works, it allows us to secure these devices in a way we could not before, and have control over the iOS updates and applications that we lacked."
"The functionality with UEM and BlackBerry Works, the shared calendar, is a massive improvement for us."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"Google is always on its own. Google Cloud Identity is pretty good on every point."
"The most beneficial feature for enhancing security is context-aware access."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution."
"The solution is user-friendly."
"It is a very stable solution. I would rate it a ten out of ten."
"The most valuable feature is the performance."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
 

Cons

"The synchronization could be improved."
"There's quite a lot of development that they can do within their Intune dashboard. I think there are too many lines hyperlinked to move you around. Others, in contrast, give you a simple dashboard and an intuitive administrative walkthrough."
"When Microsoft Intune is used with different android devices it does not always work as it is supposed to."
"The way the apps are getting deployed, the checkboxes for deleting previous versions are actually creating more conflicts than fixing problems."
"I would like some integration with the Microsoft reporting platform Power BI."
"Intune is a good product for UEM, which is helpful for Windows 10 management. However, for MAM, there is lots of improvement needed."
"It would be nice to have a location tracker for the mobile device management tool. I'm not sure if it exists but hasn't been configured or if it's missing, but we've been unable to utilize the location features."
"Intune needs to incorporate more tools to reduce the number of third-party applications we rely on."
"Scalability was slightly complex because we had to wait for licenses to come before the configuration."
"The newest features sometimes pop in very slowly."
"Support is terrible for the most part."
"From the past to the present, before mobility location, we frequently required a restart."
"The newest features sometimes pop in very slowly."
"The console needs improvement. It does not provide all the information that we are looking for as far as who has installed a certain product."
"The pain points for us would be the activation."
"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."
"The interface could be more user-friendly."
"To improve the product, the integration with third-party products could always be smoother."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"Their stock management and remote computer management can be improved."
"In Google, if we want support they are very slow to respond."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
 

Pricing and Cost Advice

"Our Office 365 Business Premium license, including Office 365 and Intune Management, offers excellent value."
"It is reasonable for the features it has."
"The price of Intune is included with the license for Office 365, so we don't have to pay anything extra for it."
"The price for Intune is fair."
"This cost is approximately $30 USD per user per month."
"There is a license needed to use the solution and we are on an annual license."
"The purchase of the product was handled by someone else."
"We spend a lot of money on Intune licensing, and some of our users have to be double licensed just because of how our dev and corporate environments are segmented."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"The pricing is a bit expensive."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"Licensing fees are on a yearly basis."
"The product is billed on a monthly basis depending on the number of users."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The licensing cost depends on the partners and the relationship between the company and the partners."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Financial Services Firm
20%
Construction Company
10%
Outsourcing Company
10%
Energy/Utilities Company
7%
Computer Software Company
12%
Financial Services Firm
12%
Manufacturing Company
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business182
Midsize Enterprise62
Large Enterprise183
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
ExtraHop Networks, HealthChannels
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity and other solutions. Updated: April 2026.
896,563 professionals have used our research since 2012.