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BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
343
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
17th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
 

Mindshare comparison

As of April 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 25.5%, down from 34.5% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.7%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.5%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune25.5%
Google Cloud Identity1.5%
BlackBerry Enterprise Mobility Suite1.7%
Other71.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Abhinandan Yadav - PeerSpot reviewer
Network Security Engineer at Arrow PC Network Pvt Ltd
Modern endpoint management has transformed onboarding and strengthened remote security controls
The features of Microsoft Intune are straightforward, including Windows Autopilot, zero-touch deployment, centralized device management, and conditional access security controls. Using zero-touch deployment and Windows Autopilot in Microsoft Intune has significantly improved my workflow and organization. New laptops are shipped directly to users with no IT handling needed, and there is no manual imaging or configuration required. These features have a real impact. They save hours of manual setup per device, reduce dependency on the IT team for basic provisioning, and ensure every system is configured consistently and securely. Microsoft Intune has positively impacted my organization by improving device management. Devices are managed from a single cloud console. It has reduced manual work for provisioning and configuration. It has faster onboarding using Autopilot. It has enhanced security posture through enforced compliance policies, encryption, antivirus, and password rules. Conditional access ensures only trusted devices can access resources. I have better support for remote users, as devices can be managed from anywhere with no dependency on office network or VPN for basic management. It has easy troubleshooting and policy updates.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It works well if you have a Microsoft environment."
"We have definitely seen a good return on investment with Microsoft Intune, as it saved us a lot of time on manual tasks and reduced the need for extra tools, so overall costs went down as well."
"Microsoft Intune is unique in providing management for all operating systems, including macOS, Linux, Android, and iOS."
"Intune's most valuable features are the device, compliance, and configuration policies."
"Endpoint Manager has been around the longest, it's survived, it's matured and it's the top dog in general."
"One of the most valuable features of Microsoft Intune is the detection and remediation script capability."
"I like how Intune brings everything into one place. For example, you can set up conditional access to applications and devices inside Intune. I also like the segregation inside the Intune devices. You can segregate them by Windows, iOS, iPadOS, macOS, and Android. You can sort it by platform, so you don't need to go into the devices section."
"Intune makes our organization more secure and flexible."
"It has a good ease of use, and its intuitive."
"It gives us the ability to have a container and the most secure possible application."
"Provides access to our Lotus Notes system in a controlled and managed manner and is device agnostic with a similar interface for the gamet of devices in the market."
"We were able to utilize Android for Work-Premium in BlackBerry Android devices."
"When the product works, it allows us to secure these devices in a way we could not before, and have control over the iOS updates and applications that we lacked."
"Access to the emails on the go was most valuable."
"From my customers' standpoint, it's reasonably easy to get set up; it's just there, and it just works."
"The newer version is pretty stable."
"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"Following the steps made it very easy to use."
"The most valuable feature of Google Cloud Identity is its stability."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"The initial setup is easy."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
 

Cons

"There should be more predictability in the release cycle. We don't feel we have any control over when new updates come out, and whether there are changes to the backend functionality or to the user interface. Updates just happen."
"The reporting functionality of Microsoft Intune is limited compared to Microsoft System Center, which offers many more reporting options."
"Management of Linux devices from Microsoft Intune would be great. Then we can manage any device and not only Windows and Apple."
"Once it's configured it is unobtrusive, but it does take some hands-on to configure and deploy it properly."
"Sometimes, updating a client policy is very difficult. This needs to be improved."
"It could offer more attributes for authentication."
"I would like to see better integration with Microsoft."
"There were several bugs with stability."
"One issue that is very annoying at that moment, that we're having an argument about with BlackBerry, is the inability to remove the signature automatically from the server."
"Some users have complained that some features cannot be done through the BlackBerry Access Hub."
"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document."
"It would be ideal if there was something for communication with Microsoft tools like Teams or Skype for Business, or perhaps even with Zoom for conference calls."
"The console needs improvement. It does not provide all the information that we are looking for as far as who has installed a certain product."
"The initial installation could be simplified."
"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."
"One fault that BlackBerry has is its salesforce. Their direct salesforce department is changing its salespeople constantly. One client I had, over a period of about three years, went through four salespeople. That continuity is a problem, in terms of dealing with the customers."
"We cannot manage the attributes of SSPR."
"Their stock management and remote computer management can be improved."
"Google Cloud Identity the UI could improve."
"Technical support is slow."
"The integration should be made easier."
"To improve the product, the integration with third-party products could always be smoother."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"The interface could be more user-friendly."
 

Pricing and Cost Advice

"Every customer used to purchase licenses based on their needs."
"It's affordable for the protection it gives. There are no additional costs."
"Microsoft Intune is available for individual purchase at a low per-device cost."
"The price is reasonable, but they should lower it a bit to make it more competitive. It's cheaper than AirWatch and other products, but I still feel like Microsoft can make a base version or with Exchange online or a la carte only Intune version which will be useful. A customer who doesn't want to go full-fledged E3 or E5 can take out or consume an Intune solution only for their purpose, and we want to target that customer."
"Intune's pricing is competitive. For example, the license of Blackberry's Enterprise Mobility Suite was costly, but Intune is affordable. It is included as an additional feature when you buy security enhancements for your organization. For example, let's say I have fifty users in my organization and all of them are using Microsoft cloud services, like Teams, Office 365, and OneDrive."
"Based on the features that it gives, it is cost-efficient. It is not necessarily on the expensive side of the scale. It provides a hefty number of features that any organization would want. It is in a good price range."
"The price of Intune is often included as part of a bundle with other Microsoft licenses, which makes it somewhat cheaper."
"I recently got to know that the AD P1 license is compulsory to use Intune Autopilot, which was surprising for me. Earlier, this was not the case. It is the wrong thing to do. We now need to purchase AD P1 licenses for us and for our customers. I would rate it a seven out of ten for pricing."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"Licensing fees are on a yearly basis."
"The product is billed on a monthly basis depending on the number of users."
"The solution is not expensive."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The pricing is a bit expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"We probably spend about $50,000 a year on licensing."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Financial Services Firm
20%
Construction Company
11%
Outsourcing Company
10%
Energy/Utilities Company
7%
Computer Software Company
13%
Financial Services Firm
12%
Manufacturing Company
11%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business129
Midsize Enterprise55
Large Enterprise170
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
ExtraHop Networks, HealthChannels
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity and other solutions. Updated: April 2026.
886,976 professionals have used our research since 2012.