BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of March 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 27.5%, down from 35.1% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.4%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	27.5%
Google Cloud Identity	1.3%
BlackBerry Enterprise Mobility Suite	1.4%
Other	69.8%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

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reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

Read full review

Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The management control feature is the most valuable."

"Microsoft Intune is extremely important from a security perspective to ensure devices are compliant and gives us the efficiency to deploy apps automatically to a large number of users without the need for interaction from a client side, which is always helpful."

"Since the introduction of Microsoft Intune, we have had the problem completely taken care of."

"We were able to deploy about 65 computers in under two weeks to a completely remote user base without touching any of the machines."

"It is quite policy-enabled, so you can build pretty much any policy to manage remote endpoints."

"There has been a noticeable increase in productivity for both my organization and clients."

"Intune has significantly benefited our organization by providing comprehensive visibility into our device ecosystem."

"What I like most about Intune is its seamless enrollment process, particularly the Autopilot method."

More Microsoft Intune pros

"If a device is stolen, you have the power to remove all of the contents remotely. You can do this very quickly."

"I think it's a very solid product and people generally like it."

"Access to the emails on the go was most valuable."

"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."

"It allows me to be able to access my email when I do not necessarily have my computer with me. I can also access my calendar when I am on public transport or outside of the office."

"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."

"It does support hardware and operating system configurations from every angle."

"It gives us the ability to have a container and the most secure possible application."

More BlackBerry Enterprise Mobility Suite pros

"Everything is relatively good and overall, the product itself is good."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."

"Google is always on its own, and Google Cloud Identity is pretty good on every point."

"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."

"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

"Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best."

More Google Cloud Identity pros

Cons

"Its integration with Mac and Linux devices can be better. They should provide more features similar to Windows. We should be able to manage policies within Linux and Mac machines. If we can have more granular controls for these two operating systems, it will be really helpful."

"Due to the abundance of features, there's a lot to organize, which makes managing and setting up the solution challenging. The setup is immense, and it would be good to see improvement in this area."

"Management of Linux devices from Microsoft Intune would be great. Then we can manage any device and not only Windows and Apple."

"Regarding mobile devices, Intune is good, but there are other services that I would say are ahead of Intune from an administration and reporting point of view."

"Onboarding of endpoint devices is not straightforward. The onboarding process was a little heavier than I thought it would be. That's the key improvement area. Obviously, the more control you have over the devices, the better it is."

"It would be better if I could integrate it with my core group policy. I would like to have a group policy in my current environment, which has strict control, but those things are still missing. Although it has maximum compliance and security, it's not available on-premise."

"When Microsoft Intune is used with different android devices it does not always work as it is supposed to."

"More integration with monitoring tools is needed."

More Microsoft Intune cons

"I know for the BlackBerry Connect, our users want to see more features, such as audio and video. I know the current version doesn't have that."

"It's too difficult to manage ourselves. We have to get a third-party in to do that."

"The pain points for us would be the activation."

"It would be ideal if there was something for communication with Microsoft tools like Teams or Skype for Business, or perhaps even with Zoom for conference calls."

"The only thing is that the UEM service is a little slow. We have a product production environment, and a test environment and both of them are a little slow. When you are using the UEM Web interface, it takes time to load."

"The entry level support needs improvement, but a lot of it has to do with the fact that we do not have premium support. Therefore, we have to go through Level 1 support for any issues."

"I'd like there to be more in the core product rather than having to buy additional products. For example, being able to trace your devices after an emergency is an additional product you have to buy to do that properly."

"The only thing is that the UEM service is a little slow. When you are using the UEM Web interface, it takes time to load."

More BlackBerry Enterprise Mobility Suite cons

"To improve the product, the integration with third-party products could always be smoother."

"The integration should be made easier."

"The solution needs to better integrate with Mac's OS."

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"The interface could be more user-friendly."

"To improve the product, the integration with third-party products could always be smoother."

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

"Google Cloud Identity the UI could improve."

More Google Cloud Identity cons

Pricing and Cost Advice

"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."

"No one can compete with Microsoft when it comes to price, and the features it is offering."

"The licensing is on a yearly basis."

"Microsoft Intune is included in the E5 license at no additional cost."

"It is cheap, but as compared to Google, it is costly. Google is cheaper, but quality-wise, Microsoft Intune is better."

"As a partner, we always look for how we can generate more revenue from a consulting point of view, but I do not see any complaints from the customer side regarding pricing, so they are satisfied with it."

"All security solutions worldwide are expensive. Microsoft has allowed a small scale of features within Microsoft Intune for cost-efficient solutions. If you want the full suite, you need to invest more to gain better security features."

"There is a cost benefit of using Microsoft Intune because of the packaging with other Microsoft products."

More Microsoft Intune pricing and cost advice

"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."

"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."

"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."

"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."

"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"The pricing is a bit expensive."

"We probably spend about $50,000 a year on licensing."

"The product is billed on a monthly basis depending on the number of users."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"Licensing fees are on a yearly basis."

"The solution is not expensive."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

10%

Computer Software Company

Financial Services Firm

Government

Financial Services Firm

16%

Construction Company

11%

Outsourcing Company

10%

Real Estate/Law Firm

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	124
Midsize Enterprise	54
Large Enterprise	167

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

What is your experience regarding pricing and costs for Google Cloud Identity?

Ask a question

Earn 20 points

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

Jamf Pro vs Microsoft Intune

Comparisons

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Compared 10% of the time

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Compared 8% of the time

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Compared 78% of the time

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Compared 2% of the time

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Microsoft Entra External ID vs Google Cloud Identity

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Product Reports

Microsoft Intune

Download Microsoft Intune product report

BlackBerry Enterprise Mobility Suite

Download BlackBerry Enterprise Mobility Suite product report

BlackBerry Enterprise Mobility Suite report

Google Cloud Identity

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

The BlackBerry Enterprise Mobility Suite offers five editions to meet your enterprise’s evolving mobile needs. Growth can happen quickly, and the BlackBerry Enterprise Mobility Suite is designed to provide a seamless transition to the more advanced capabilities in higher-level editions. The subscription model ensures predictable annual expenditures and eliminates upfront capital costs.

BlackBerry

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

ExtraHop Networks, HealthChannels

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity