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BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
353
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
18th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
 

Mindshare comparison

As of May 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 23.8%, down from 33.8% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 2.0%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune23.8%
Google Cloud Identity1.7%
BlackBerry Enterprise Mobility Suite2.0%
Other72.5%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Varun Mehra - PeerSpot reviewer
Collaboration Support Engineer at a retailer with 11-50 employees
Centralized device management has transformed security and streamlined remote provisioning
One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Intune is the user-friendly portal for end users."
"I have been using the Enterprise Application Management feature of Microsoft Intune, which enhances abilities when it comes to app discovery, deployment, and automatic updating."
"Its most valuable aspect is it is very connected with the Microsoft ecosystem."
"Intune's feature that I have found most valuable is its auto-pilot feature."
"The most valuable feature is the policy CSPs."
"Intune provides a centralized management solution, although its suitability depends on specific needs and comparisons with alternatives like Jamf, Kandji, or ManageEngine."
"My favorite feature of Microsoft Intune is the dashboard; the dashboard is very simple and user-friendly, and any person, even without prior knowledge, can understand it easily by seeing the interface dashboard."
"The most important thing for me is the autopilot feature."
"Security is the most valuable feature, because we are a financial institution, we have a large number of clients, and we have to make sure all communications are secure and PCI compliant."
"The technical support for the solution is excellent."
"Provides access to our Lotus Notes system in a controlled and managed manner and is device agnostic with a similar interface for the gamet of devices in the market."
"The security is outstanding."
"It was a big improvement to activate applications with one authentication; that was a big plus for the user experience."
"It allows me to be able to access my email when I do not necessarily have my computer with me. I can also access my calendar when I am on public transport or outside of the office."
"The most important features would be instant messaging and the security that we get from the containerization."
"I think it's a very solid product and people generally like it."
"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"I have not experienced any serious problem with stability."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"The most valuable feature of Google Cloud Identity is its stability."
"The most valuable feature is the performance."
 

Cons

"They should improve its compatibility with other operating systems such as iOS and Linux. It supports Linux but they still need to work on the iOS part."
"There are a lot of small use cases where we realized that some technical solution was missing in Microsoft in comparison to other products. For example, it lacks something similar to sensing or location-based rules and configurations."
"There should be more focus on mobile device security and integration."
"It would help if administrators could pinpoint the exact location of a stolen device to help law enforcement retrieve it and apprehend the suspect."
"There are a lot of small use cases where we realized that some technical solution was missing in Microsoft in comparison to other products."
"The installation could be improved to be simplified."
"We face multiple scenarios where IT decision-makers request specific policy implementations, however, due to product limitations, we cannot fulfill these requests."
"There is room for improvement in server patch management and allowing direct uploads of EXE applications instead of needing to convert them to Intune format, which would save time."
"Support is terrible for the most part."
"The application is consistent across devices, but the interface is not as robust as you would expect for an enterprise solution."
"The newest features sometimes pop in very slowly."
"It would be ideal if there was something for communication with Microsoft tools like Teams or Skype for Business, or perhaps even with Zoom for conference calls."
"The pain points for us would be the activation."
"The only thing is that the UEM service is a little slow. We have a product production environment, and a test environment and both of them are a little slow. When you are using the UEM Web interface, it takes time to load."
"I would like to see better integration with our AD. Instead of having to use Active Directory groups, we'd like to use Active Directory attributes instead. There is a lot of overhead in managing. Whereas, if we could key on something tied to HR, or some other feed indicating who they are or what role they have, and manage them that way, that would be much preferable than having to manage people with Active Directory groups. Because, if people move roles, then we have to make sure that we move them from one Active Directory group to another, which is hands-on, a lot of overhead."
"I would like more support for Google Chromebook operating system, so I could manage it."
"Technical support is slow."
"We cannot manage the attributes of SSPR."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"Their stock management and remote computer management can be improved."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"The interface could be more user-friendly."
 

Pricing and Cost Advice

"There is a license needed to use the solution and we are on an annual license."
"Intune is inexpensive. It also comes bundled in some Office 365 licenses, so you can choose to purchase it separately or as a package."
"The product is expensive."
"It's affordable. It's cheaper if you have an Office 365, E5, or E3 subscription because everything is there."
"There is a license required to use this solution. However, it was part of a bundle package. Microsoft Intune is far less expensive than other solutions, such as Workspace ONE."
"It comes as a bundle, so you do not really know what the prices are. Microsoft does not break it down to the user cost for us. It is just bundled with our E5 license."
"The purchase of the product was handled by someone else."
"Its price is fair. It's a normal price. It isn't too expensive or too cheap."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The solution is not expensive."
"The pricing is a bit expensive."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The product is billed on a monthly basis depending on the number of users."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Financial Services Firm
20%
Construction Company
11%
Outsourcing Company
10%
Energy/Utilities Company
7%
Computer Software Company
12%
Financial Services Firm
12%
Manufacturing Company
11%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business153
Midsize Enterprise59
Large Enterprise170
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
ExtraHop Networks, HealthChannels
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity and other solutions. Updated: April 2026.
892,776 professionals have used our research since 2012.