BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

BlackBerry and Google are both solutions in the Enterprise Mobility Management (EMM) category. BlackBerry is ranked #19, while Google is ranked #10 with an average rating of 7.9. BlackBerry holds a 0.9% mindshare in EMM, compared to Google’s 1.1% mindshare. Additionally, 78% of BlackBerry users are willing to recommend the solution, compared to 91% of Google users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

BlackBerry Enterprise Mobility Suite and Google Cloud Identity are contenders in the enterprise mobility and identity management market. Based on user reviews, BlackBerry Enterprise Mobility Suite leads in ease of deployment and customer service, while Google Cloud Identity has an advantage in features and ROI.

Features: BlackBerry Enterprise Mobility Suite offers robust security features, seamless integration with BlackBerry products, and strong data protection. Google Cloud Identity provides comprehensive cloud-based identity management, smooth integration with Google Workspace, and adaptable features for various enterprise needs.

Room for Improvement: Users suggest BlackBerry Enterprise Mobility Suite needs a better admin interface, more intuitive configuration options, and enhanced user experience. For Google Cloud Identity, users recommend more detailed documentation, improved customer support responsiveness, and enhanced offline capabilities.

Ease of Deployment and Customer Service: BlackBerry Enterprise Mobility Suite is noted for its straightforward deployment and responsive customer support, making it favorable for quick implementation. Google Cloud Identity has a steeper learning curve during deployment but offers satisfactory customer service once set up.

Pricing and ROI: BlackBerry Enterprise Mobility Suite is seen as more expensive, with a significant upfront setup cost, while offering notable ROI through its security benefits. Google Cloud Identity offers competitive pricing with scalable options, providing greater long-term ROI due to integration capabilities.

To learn more, read our detailed BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity Report (Updated: September 2025).

Buyer's Guide

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of October 2025, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 31.3%, down from 36.6% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 0.9%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.1%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Market Share Distribution
Product	Market Share (%)
Microsoft Intune	31.3%
Google Cloud Identity	1.1%
BlackBerry Enterprise Mobility Suite	0.9%
Other	66.7%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

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Joel Prodigalidad

Central and Enduser Computing Manager at Infopro Business Solutions, Inc.

User-friendly solution simplifies modern application integration and streamlines data investigation

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration. Google Cloud Identity could have impacted our organization positively, but if it weren't for the Active Directory integration requirement, we could have been using the Google Identity solution. Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google. The Active Directory integration that Entra has is a better implementation compared to Google, which we found lacking.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"When a user receives the machine, sets it up, and turns it on, it connects to the domain and begins installing software, becoming ready within approximately half an hour, which represents a significant time savings for IT departments."

"I have seen a return on investment right from the start of the tool's usage."

"Once it is well integrated with the rest of the environment, it makes everything easy."

"The reporting and analytics features in Microsoft Intune have been a lifesaver."

"The biggest benefits of Intune are the ability to push changes and the added security. When we moved forward with Defender, we onboarded all those machines automatically. That helps dramatically. For a while, we were left with machines that weren't protected. We could see where people had done things they shouldn't have done, and Defender saved our skins a few times. It didn't happen a lot, but it happened enough that it made us glad we made that decision."

"The solution is easy to use."

"Microsoft's cloud comes with a lot of extra features that are free of charge."

"We are using the mobile feature, and we are also using MDM to lock the devices, to push restrictions, et cetera"

More Microsoft Intune pros

"There is very high flexibility for different setups of single users, so it can give a single use many different device types with different enrollment types."

"We were able to utilize Android for Work-Premium in BlackBerry Android devices."

"The technical support for the solution is excellent."

"It gives us the ability to have a container and the most secure possible application."

"If a device is stolen, you have the power to remove all of the contents remotely. You can do this very quickly."

"The containerization of the workspace is what we have found to be the most valuable."

"Cylance, their newest antivirus product, is the most valuable feature for us so far."

"We are able to separate personal information and in the event of e breach, we are able to turn off access and/or delete this information."

More BlackBerry Enterprise Mobility Suite pros

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

"The most valuable feature is the performance."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"The most valuable feature is that you can manage users from one central location."

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

More Google Cloud Identity pros

Cons

"My main pain point for Microsoft Intune is the contact part. Not all Android or iOS applications have access to integration, for example, contacts."

"Microsoft Intune needs to improve the initial login process."

"Microsoft Intune fails a lot when it comes to device compliance."

"A new Intune feature allows application packaging, but it incurs additional licensing costs for a significant number of applications."

"Intune does not provide real-time visibility."

"I expect Microsoft Intune to have more features in the cloud because there are two major functionalities that we need to be added. This is software metering and license management. These functionalities, for now, must be on-premise. For this purpose, we have set up a SQL Server and I hope that in near future this option will be in the cloud in Microsoft Intune."

"Technical support can be challenging when resources shift, requiring repeated explanations. Support from India sometimes provides information without the right solution."

"The solution's app deployment needs to be improved."

More Microsoft Intune cons

"The entry level support needs improvement, but a lot of it has to do with the fact that we do not have premium support. Therefore, we have to go through Level 1 support for any issues."

"Second level support needs to have strong knowledge of the product."

"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."

"The newest features sometimes pop in very slowly."

"More devices supported like iOS, Android, and API so it can support various platforms to enhance the experience."

"The console needs improvement. It does not provide all the information that we are looking for as far as who has installed a certain product."

"I would like more support for Google Chromebook operating system, so I could manage it."

"They could improve their QA. There are many times where something will be released, a new client will be released, and something gets broken. Or they do a release and they don't take into consideration how some people may be using parts of it. Even though it's supported, they release something and it breaks it because they weren't aware of it. The biggest thing for me right now is, I would like to see improvement in their QA. I'm tired of getting broken software."

More BlackBerry Enterprise Mobility Suite cons

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

"We cannot manage the attributes of SSPR."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"I would like to see more integration in future releases."

"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

"The interface could be improved by simplifying it further."

"To improve the product, the integration with third-party products could always be smoother."

More Google Cloud Identity cons

Pricing and Cost Advice

"We don't pay for Intune because it is bundled with the premium subscription to Office 365. It includes Intune and Defender. I don't have to buy two extra products to manage my enterprise."

"It's a part of Microsoft 365 and E5 licenses. Microsoft's strategy of making every feature in Microsoft Intune paid needs optimization. Remote control is one of the basic features, not a luxury feature, yet we must pay for it. I"

"Microsoft Intune is reasonably priced for large organizations that already have Microsoft Enterprise licenses, but it is less affordable for smaller businesses."

"For Microsoft 365 E5 clients, cost is not an issue as this product is one of the benefits."

"The cost is somewhat on the higher side, particularly when considering certain price points, especially in markets like India."

"This cost is approximately $30 USD per user per month."

"It is reasonable. When you have Microsoft 365 E3 or E5 license, it is already licensed in that license. So, you could say it is free."

"I am satisfied with the pricing."

More Microsoft Intune pricing and cost advice

"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."

"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."

"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

"We currently pay by the year, but the licenses are calculated on a monthly basis."

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."

"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"We probably spend about $50,000 a year on licensing."

"The solution is not expensive."

"The pricing is a bit expensive."

"Licensing fees are on a yearly basis."

"The product is billed on a monthly basis depending on the number of users."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Financial Services Firm

10%

Manufacturing Company

Government

Financial Services Firm

28%

Manufacturing Company

Energy/Utilities Company

Real Estate/Law Firm

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	116
Midsize Enterprise	46
Large Enterprise	152

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	4
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What do you like most about Google Cloud Identity?

The most valuable feature of Google Cloud Identity is its stability.

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

We do not use these capabilities of Google Cloud Identity because of the limitations for Active Directory integration...

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Comparisons

Jamf Pro vs Microsoft Intune

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 8% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 7% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 6% of the time

IBM MaaS360 vs Microsoft Intune

Compared 5% of the time

More Microsoft Intune Competitors

Workspace ONE UEM vs BlackBerry Enterprise Mobility Suite

Compared 40% of the time

SOTI MobiControl vs BlackBerry Enterprise Mobility Suite

Compared 13% of the time

IBM MaaS360 vs BlackBerry Enterprise Mobility Suite

Compared 12% of the time

More BlackBerry Enterprise Mobility Suite Competitors

Microsoft Entra ID vs Google Cloud Identity

Compared 85% of the time

Okta Workforce Identity vs Google Cloud Identity

Compared 6% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 1% of the time

SOTI MobiControl vs Google Cloud Identity

Compared 1% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

More Google Cloud Identity Competitors

Product Reports

Buyer's Guide

Microsoft Intune

October 2025

Download Microsoft Intune product report

Buyer's Guide

BlackBerry Enterprise Mobility Suite

October 2025

BlackBerry Enterprise Mobility Suite report

Download BlackBerry Enterprise Mobility Suite product report

Buyer's Guide

Google Cloud Identity

October 2025

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune provides centralized management of mobile devices and applications, ensuring security, compliance, and productivity through integration with Microsoft services like Microsoft 365 and Azure Active Directory.

Organizations use Intune for managing mobile devices and applications, enhancing security and compliance across platforms. With features like single sign-on, conditional access, and zero-touch deployment via Autopilot, it facilitates efficient operations. Intune's scalability, easy enrollment, and capabilities such as remote wipe support diverse device management, offering robust data protection and efficient operation. Despite its features, improvement areas include reporting, compatibility with non-Microsoft devices, and better support for macOS and Linux devices.

What are the key features of Microsoft Intune?

Seamless Integration: Works with Microsoft 365, Azure Active Directory, and System Center for streamlined management.
Conditional Access: Enhances security with policies that restrict access based on conditions.
Autopilot: Provides zero-touch deployment for setting up new devices efficiently.
Mobile Device Management: Enables control over both personal and corporate devices.
Application Deployment: Facilitates app delivery across a range of devices.

What benefits should users look for in reviews?

Centralized Management: Reduces complexity by managing devices and applications in one place.
Security Enhancement: Protects data with features like remote wipe and compliance monitoring.
Improved Productivity: Enhances efficiency with seamless integration and automation features.
Device Scalability: Supports diverse device management for growing business needs.

In industries such as finance, healthcare, and education, Microsoft Intune is implemented to ensure secure and compliant device management. Companies leverage its capabilities to deploy security policies and manage both corporate-owned and BYOD environments, facilitating a unified approach to data protection and compliance.

Microsoft

The BlackBerry Enterprise Mobility Suite offers five editions to meet your enterprise’s evolving mobile needs. Growth can happen quickly, and the BlackBerry Enterprise Mobility Suite is designed to provide a seamless transition to the more advanced capabilities in higher-level editions. The subscription model ensures predictable annual expenditures and eliminates upfront capital costs.

BlackBerry

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

ExtraHop Networks, HealthChannels

Buyer's Guide

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

September 2025

Free Report: BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity and other solutions. Updated: September 2025.

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