BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of March 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 27.5%, down from 35.1% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.4%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	27.5%
Google Cloud Identity	1.3%
BlackBerry Enterprise Mobility Suite	1.4%
Other	69.8%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

Read full review

Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is very easy for me to configure all the things. Once I create policies and applications in Intune, it is very easy for us to enroll users."

"The stability of Microsoft Intune is good."

"Easy to use."

"The best feature of Microsoft Intune is that it managed the endpoints."

"Intune is valuable for managing various endpoints and integrating with the Azure cloud, which is essential for our organization."

"Microsoft Intune brings all our endpoint and security management tools into one place, acting as a comprehensive solution where we can manage numerous devices and configuration profiles, and block specific URLs, among many other capabilities."

"I would rate Microsoft Intune a nine out of ten."

"The most important thing for me is the autopilot feature."

More Microsoft Intune pros

"The functionality with UEM and BlackBerry Works, the shared calendar, is a massive improvement for us."

"It was a big improvement to activate applications with one authentication. That was a big plus for the user experience."

"It was an improvement when we got the Tasks and the Notes as well as Connect for Skype For Business."

"We were able to utilize Android for Work-Premium in BlackBerry Android devices."

"Cylance, their newest antivirus product, is the most valuable feature for us so far."

"There is very high flexibility for different setups of single users, so it can give a single use many different device types with different enrollment types."

"The most important features would be instant messaging and the security that we get from the containerization."

"Security is the most valuable feature, because we are a financial institution. We have a large number of clients and we have to make sure all communications are secure and PCI compliant."

More BlackBerry Enterprise Mobility Suite pros

"It's easy to set up."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."

"The solution is moderate to difficult to use. I found the approach was practical. Following the steps made it very easy to use."

"The initial setup is easy."

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"The most valuable feature is that you can manage users from one central location."

"It is a very stable solution. I would rate it a ten out of ten."

More Google Cloud Identity pros

Cons

"Intune is not the most user-friendly mobile device management platform available."

"Microsoft Intune is not user-friendly to manage and has room for improvement."

"Enrollment into the Microsoft Intune service can still get easier, especially for legacy-managed systems, such as how we get it from a GPO or an SCCM configuration into Intune."

"There should be more support for macOS. Even though macOS is supported by Intune and Microsoft is working very hard to get more features into Intune to manage macOS, that's one thing they can give a lot more attention to."

"A feature I would want to see added in Microsoft Intune is the ability to manage other non-Microsoft devices."

"The tool's tunnel gateway is not very good, making it an area where improvements are required."

"There is room for improvement in the reporting capabilities, specifically app reporting. It is challenging to report which apps are installed on which device."

"There needs to be more support for Mac operating systems."

More Microsoft Intune cons

"We cannot integrate BlackBerry Edit from BlackBerry Enterprise. BlackBerry Edit has issues when we are editing any document. We have other internal applications that we can use for documents, but we cannot edit into BlackBerry Edit. There's room for improvement with editing documents."

"I'd like there to be more in the core product rather than having to buy additional products. For example, being able to trace your devices after an emergency is an additional product you have to buy to do that properly."

"What we don't have at the moment is RDP from the device to some kind of PC. Another feature would be access to a delegate's mailbox and I think that is to come in one of the next releases. There have been a lot of requests for that type of feature where, for example, a secretary can access the mailbox of the boss."

"I know for the BlackBerry Connect, our users want to see more features, such as audio and video. I know the current version doesn't have that."

"Some users have complained that some features cannot be done through the BlackBerry Access Hub."

"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."

"The installations on the device could be simpler. It is a good solution, and all the features are there. So, there isn't a lot to improve. I'm sure they already have their thought process on how to improve it."

"The newest features sometimes pop in very slowly."

More BlackBerry Enterprise Mobility Suite cons

"The solution needs to better integrate with Mac's OS."

"To improve the product, the integration with third-party products could always be smoother."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"The customer service and support team is not so good."

"The interface could be more user-friendly."

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"The integration should be made easier."

More Google Cloud Identity cons

Pricing and Cost Advice

"Microsoft Intune has a user-based subscription model. You can go for a monthly or a yearly payment."

"Our Office 365 Business Premium license, including Office 365 and Intune Management, offers excellent value."

"Generally, we get favorable discounts, so it's not too bad. Obviously, we're looking at decreasing those wherever we can to bring value back to the public purse because it's all charity based. It's all publicly funded."

"I liked the tool's pricing until P2 came into effect. I am unsure about the current value versus the cost of the new licensing model."

"Pricing depends on the features. Microsoft offers special packages if there are more than 10,000 users, and you may be able to get a reduced rate."

"Consider the Microsoft Enterprise Mobility Suite rather than choosing specific sub-components, e.g. only Microsoft Intune."

"Intune's pricing is competitive. For example, the license of Blackberry's Enterprise Mobility Suite was costly, but Intune is affordable. It is included as an additional feature when you buy security enhancements for your organization. For example, let's say I have fifty users in my organization and all of them are using Microsoft cloud services, like Teams, Office 365, and OneDrive."

"Any bundle package, such as Security E3, covers multiple things, such as AAP, BitLocker, etc. If you go for them individually, they would be more expensive. Bundling makes the price more attractive and competitive."

More Microsoft Intune pricing and cost advice

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."

"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."

"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."

"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."

"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."

"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."

"We currently pay by the year, but the licenses are calculated on a monthly basis."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The pricing is a bit expensive."

"Licensing fees are on a yearly basis."

"The product is billed on a monthly basis depending on the number of users."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The solution is not expensive."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

More Google Cloud Identity pricing and cost advice

See which vendors are best for you

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Top Industries

By visitors reading reviews

Manufacturing Company

10%

Computer Software Company

10%

Financial Services Firm

Government

Financial Services Firm

19%

Outsourcing Company

11%

Real Estate/Law Firm

Energy/Utilities Company

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	123
Midsize Enterprise	50
Large Enterprise	164

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

What is your experience regarding pricing and costs for Google Cloud Identity?

Ask a question

Earn 20 points

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

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Product Reports

Download Microsoft Intune product report

Microsoft Intune

February 2026

BlackBerry Enterprise Mobility Suite

Download BlackBerry Enterprise Mobility Suite product report

BlackBerry Enterprise Mobility Suite report

Google Cloud Identity

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

The BlackBerry Enterprise Mobility Suite offers five editions to meet your enterprise’s evolving mobile needs. Growth can happen quickly, and the BlackBerry Enterprise Mobility Suite is designed to provide a seamless transition to the more advanced capabilities in higher-level editions. The subscription model ensures predictable annual expenditures and eliminates upfront capital costs.

BlackBerry

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

ExtraHop Networks, HealthChannels

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity