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BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
345
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
17th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
 

Mindshare comparison

As of April 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 25.5%, down from 34.5% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.7%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.5%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune25.5%
Google Cloud Identity1.5%
BlackBerry Enterprise Mobility Suite1.7%
Other71.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Abhinandan Yadav - PeerSpot reviewer
Network Security Engineer at Arrow PC Network Pvt Ltd
Modern endpoint management has transformed onboarding and strengthened remote security controls
The features of Microsoft Intune are straightforward, including Windows Autopilot, zero-touch deployment, centralized device management, and conditional access security controls. Using zero-touch deployment and Windows Autopilot in Microsoft Intune has significantly improved my workflow and organization. New laptops are shipped directly to users with no IT handling needed, and there is no manual imaging or configuration required. These features have a real impact. They save hours of manual setup per device, reduce dependency on the IT team for basic provisioning, and ensure every system is configured consistently and securely. Microsoft Intune has positively impacted my organization by improving device management. Devices are managed from a single cloud console. It has reduced manual work for provisioning and configuration. It has faster onboarding using Autopilot. It has enhanced security posture through enforced compliance policies, encryption, antivirus, and password rules. Conditional access ensures only trusted devices can access resources. I have better support for remote users, as devices can be managed from anywhere with no dependency on office network or VPN for basic management. It has easy troubleshooting and policy updates.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Intune brings all endpoint and security management tools into one place, and for app discovery, deployment, and automatic updating, it's reliable."
"We were trying to solve many issues, mainly the lack of centralized management. Before Microsoft Intune, we had to manually support devices one by one, installing applications and configuring policies individually. When we implemented the tool, it became much easier to manage our devices. We enroll them in Microsoft Intune and can manage all devices with a few clicks. For application management, it's the same process. If we want to deploy applications to hundreds or thousands of devices, we can do it easily with just a few clicks. This also applies to policies."
"The mobile device management is very useful."
"As the solution is a software as a service, the scalability is unlimited."
"The interface is user-friendly, and the reporting tool works in real-time."
"The most valuable features are that users can make screenshots, and devices only need the minimal version of iOS."
"We have seen a clear ROI with Microsoft Intune; time saved has reduced device setup from three to five hours to thirty minutes, and there is a workload reduction of around twenty to thirty percent less manual effort from the IT team."
"The user experience of Microsoft Intune is quite good because there's not much disturbance in the background; it's just running in the background."
"Cylance, their newest antivirus product, is the most valuable feature for us so far."
"Every version upgrade has been straightforward."
"It keeps things secure, it can remotely wipe the container and it's fairly easy to use."
"The containerization of the BlackBerry Dynamics is the most important thing for us. It allows us to keep personal and corporate data separate on a personal device. It allows us to wipe the corporate data while leaving all the personal data in place."
"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."
"It was a big improvement to activate applications with one authentication. That was a big plus for the user experience."
"Having access to our internet was extremely beneficial. We don't have that functionality now that we have switched to Microsoft Intune. It was definitely better with Blackberry."
"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."
"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."
"Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
"Everything is relatively good and overall, the product itself is good."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
 

Cons

"The solution does require maintenance, and it is complex to maintain, especially regarding updates, patching, and releases."
"Intune could add more Linux security features and more integration with on-prem devices. The application deployments can also be improved."
"It should be easier to define policies and comply with those policies."
"The security features should be improved."
"It would be nice to have a location tracker for the mobile device management tool. I'm not sure if it exists but hasn't been configured or if it's missing, but we've been unable to utilize the location features."
"The biggest improvement could be in the implementation, the ease of the implementation of it."
"It would be interesting to integrate the server side of Intune. Some group policy updates we have on the Windows Server side and possibly some on the client side could also be included."
"It's only good for a Microsoft environment. While it works very well for Microsoft users but if you have other kinds of operating systems, it's very painful to use."
"Scalability was slightly complex because we had to wait for licenses to come before the configuration."
"The application is consistent across devices, but the interface is not as robust as you would expect for an enterprise solution."
"From the past to the present, before mobility location, we frequently required a restart."
"The console needs improvement. It does not provide all the information that we are looking for as far as who has installed a certain product."
"One fault that BlackBerry has is its salesforce. Their direct salesforce department is changing its salespeople constantly. One client I had, over a period of about three years, went through four salespeople. That continuity is a problem, in terms of dealing with the customers."
"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."
"The initial installation could be simplified."
"The installations on the device could be simpler. It is a good solution, and all the features are there. So, there isn't a lot to improve. I'm sure they already have their thought process on how to improve it."
"We cannot manage the attributes of SSPR."
"Technical support is slow."
"I would like to see more integration in future releases."
"The solution needs to better integrate with Mac's OS."
"The interface could be more user-friendly."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
 

Pricing and Cost Advice

"The licensing costs we leave up to the customer and these vary from one to another."
"I rate Intune five out of 10 for pricing. It's expensive."
"Microsoft licenses are costly."
"Intune is available as an individual product, but it also comes with Office 365 Premium or an Enterprise license, and the price varies for each version."
"The price for Intune is fair."
"The purchase of the product was handled by someone else."
"For Microsoft 365 E5 clients, cost is not an issue as this product is one of the benefits."
"This cost is approximately $30 USD per user per month."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"We probably spend about $50,000 a year on licensing."
"Licensing fees are on a yearly basis."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The pricing is a bit expensive."
"The product is billed on a monthly basis depending on the number of users."
"The licensing cost depends on the partners and the relationship between the company and the partners."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Financial Services Firm
20%
Construction Company
11%
Outsourcing Company
10%
Energy/Utilities Company
7%
Computer Software Company
12%
Financial Services Firm
12%
Manufacturing Company
11%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business130
Midsize Enterprise55
Large Enterprise170
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
ExtraHop Networks, HealthChannels
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity and other solutions. Updated: April 2026.
891,869 professionals have used our research since 2012.