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BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
344
Ranking in other categories
Configuration Management (2nd), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
BlackBerry Enterprise Mobil...
Ranking in Enterprise Mobility Management (EMM)
17th
Average Rating
7.8
Number of Reviews
24
Ranking in other categories
No ranking in other categories
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (8th), Cloud Resource Access Management (5th)
 

Mindshare comparison

As of April 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 25.5%, down from 34.5% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.7%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.5%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune25.5%
Google Cloud Identity1.5%
BlackBerry Enterprise Mobility Suite1.7%
Other71.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

Abhinandan Yadav - PeerSpot reviewer
Network Security Engineer at Arrow PC Network Pvt Ltd
Modern endpoint management has transformed onboarding and strengthened remote security controls
The features of Microsoft Intune are straightforward, including Windows Autopilot, zero-touch deployment, centralized device management, and conditional access security controls. Using zero-touch deployment and Windows Autopilot in Microsoft Intune has significantly improved my workflow and organization. New laptops are shipped directly to users with no IT handling needed, and there is no manual imaging or configuration required. These features have a real impact. They save hours of manual setup per device, reduce dependency on the IT team for basic provisioning, and ensure every system is configured consistently and securely. Microsoft Intune has positively impacted my organization by improving device management. Devices are managed from a single cloud console. It has reduced manual work for provisioning and configuration. It has faster onboarding using Autopilot. It has enhanced security posture through enforced compliance policies, encryption, antivirus, and password rules. Conditional access ensures only trusted devices can access resources. I have better support for remote users, as devices can be managed from anywhere with no dependency on office network or VPN for basic management. It has easy troubleshooting and policy updates.
reviewer1310304 - PeerSpot reviewer
IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees
Helpful technical support, and performs well, but initial setup could be simplified
They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.
BL
Head - Work Transformation at Econz
User lifecycle management becomes streamlined with unified access and context-aware policies
If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft's licensing is more flexible and adaptive than its competitors."
"Autopilot is the most valuable feature."
"We can manage and standardize security across your environment, identify problems, receive alerts, and so on. That's its purpose, and that's also why it's so good."
"The Autopilot feature is the most valuable because it saves significant time on managing devices."
"It's cloud-based with no need for on-premise infrastructure, you can access it anywhere and start working on it, and you will have the record of data in your hand anytime if you need it quickly."
"What I like most about Microsoft Intune is that it's agile and easy to deploy, and it covers the maximum number of policies."
"Autopilot is the most valuable feature of Microsoft Intune."
"We already use a lot of Microsoft products in our company, and therefore, it made sense to also use this product."
"The technical support for the solution is excellent."
"It allows me to be able to access my email when I do not necessarily have my computer with me. I can also access my calendar when I am on public transport or outside of the office."
"Provides access to our Lotus Notes system in a controlled and managed manner and is device agnostic with a similar interface for the gamet of devices in the market."
"It was a big improvement to activate applications with one authentication; that was a big plus for the user experience."
"Security is the most valuable feature, because we are a financial institution. We have a large number of clients and we have to make sure all communications are secure and PCI compliant."
"The containerization of the workspace is what we have found to be the most valuable."
"We are using BlackBerry Work applications for accessing emails, calendars, and contacts, and the users are happy to have an easy way to have access to emails on the go."
"Having access to our internet was extremely beneficial."
"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"The most beneficial feature for enhancing security is context-aware access."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"It's easy to set up."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
 

Cons

"It just doesn't handle software updates well at all by itself. You need to be a scripting wizard to make those happen properly, or you use third-party tools. The Windows feature updates are very difficult to implement. I would like to see a proprietary built-in remote control tool. I know that they have Team Viewer integrated, but it is not seamless. It would be nice if they had a seamless remote desktop capability directly from the Intune console."
"Sometimes the syncing is inconsistent. I'm confident that the devices are checking in every eight hours, but sometimes the devices aren't picking up the settings as quickly as I would expect."
"Intune doesn't provide much control over Windows servers. It's something we struggle with."
"I rate Microsoft support four out of 10. Support is one area where Microsoft needs to improve a lot. I recently raised a ticket for a Microsoft Azure issue, and it took two and a half weeks for support to reply. They need to improve support across their entire catalog of products."
"It needs incorporation of Knox, ZeroTouch, etc."
"One issue that Inutune can improve is password integration with the BitLocker key option. Another issue is assigning licenses. We can assign the licenses for some users on the BPM side, and our BPS users work on Outlook 365 but cannot access it there. A BPS person can go to the company portal and download Outlook 2016. They could improve the NDIS part to assign a license directly to the BPS person that allows them to install the Intune device manager directly on our system."
"Logs and similar deployment/remediation detail for application delivery to Windows 10 computers should to be improved Additional application deployment options e.g. MSI deployment with more complex parameters or additional side-by-side files, and non-MSI deployment options."
"I think there should be a better tracking of the cell phones used on the Intune."
"The application is consistent across devices, but the interface is not as robust as you would expect for an enterprise solution."
"More devices supported like iOS, Android, and API so it can support various platforms to enhance the experience."
"Some users have complained that some features cannot be done through the BlackBerry Access Hub."
"That is where it is a bit challenging for us, because there is a lot of value-add in the product with a lot of different features."
"I would like more support for Google Chromebook operating system, so I could manage it."
"It would be ideal if there was something for communication with Microsoft tools like Teams or Skype for Business, or perhaps even with Zoom for conference calls."
"The biggest thing for me right now is, I would like to see improvement in their QA. I'm tired of getting broken software."
"It would be ideal if there was something for communication with Microsoft tools like Teams or Skype for Business, or perhaps even with Zoom for conference calls."
"I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."
"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"To improve the product, the integration with third-party products could always be smoother."
"The interface could be more user-friendly."
 

Pricing and Cost Advice

"Microsoft Intune is included in the E5 license at no additional cost."
"There is a license required to use the solution. If you're core users in Office 365, for example, you have Outlook email and E3 license, this is only email. You have to buy an EMS license to have Microsoft Intune. It is expensive."
"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."
"I rate Intune five out of 10 for pricing. It's expensive."
"Intune is moderately expensive. You can get the license bundled with Office 365 E3 or E5 licenses. The E5s are a bit expensive, but you get some cheaper solutions with Intune."
"While Microsoft charges for actual usage, it lacks discount options."
"Even if they charge a premium, they aim to provide equal value."
"It's reasonable. They're not giving it away, but it's reasonable."
"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."
"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."
"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."
"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."
"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."
"We currently pay by the year, but the licenses are calculated on a monthly basis."
"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."
"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."
"Licensing fees are on a yearly basis."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The product is billed on a monthly basis depending on the number of users."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"We probably spend about $50,000 a year on licensing."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The pricing is a bit expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
10%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
Financial Services Firm
20%
Construction Company
11%
Outsourcing Company
10%
Energy/Utilities Company
7%
Computer Software Company
12%
Financial Services Firm
12%
Manufacturing Company
11%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business129
Midsize Enterprise55
Large Enterprise170
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise19
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
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What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite
Cloud Identity, Cloud Identity Premium
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy
ExtraHop Networks, HealthChannels
Find out what your peers are saying about BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity and other solutions. Updated: April 2026.
890,027 professionals have used our research since 2012.