BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of April 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 25.5%, down from 34.5% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.7%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.5%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	25.5%
Google Cloud Identity	1.5%
BlackBerry Enterprise Mobility Suite	1.7%
Other	71.3%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

Read full review

reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

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Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Its protection policies are most valuable, it protects mobile devices as well as individual apps, it is pretty scalable, and its documentation is also pretty good."

"Intune does consolidate all endpoint and security management tools into one place, making everything easier to manage."

"The security compliance capabilities make it widely adopted across organizations."

"I would rate the overall solution as a 10."

"For our clients, the conditional access feature along with different compliance policies that they can set is valuable."

"It is a cloud-based service. It is easy to use and offers privacy."

"The security-related tools are excellent; these features allow us to secure devices, lock them down, and ensure compliance."

"Cloud-based device management is the best feature for me as it impacts my company the most; it is much easier than the previous Configuration Manager or SCCM."

More Microsoft Intune pros

"We are able to separate personal information and in the event of e breach, we are able to turn off access and/or delete this information."

"Provides access to our Lotus Notes system in a controlled and managed manner and is device agnostic with a similar interface for the gamet of devices in the market."

"Access to the emails on the go was most valuable. Having access to your emails in a secure way is one of the most important features of this solution. Blackberry ensures data security, and as a user, I can use it while on roaming or wherever I am."

"The containerization of the workspace is what we have found to be the most valuable."

"Access to the emails on the go was most valuable."

"Having access to our internet was extremely beneficial. We don't have that functionality now that we have switched to Microsoft Intune. It was definitely better with Blackberry."

"Web-based management tools are handy for administrators to control the ACL."

"The newer version is pretty stable."

More BlackBerry Enterprise Mobility Suite pros

"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."

"It is a very stable solution. I would rate it a ten out of ten."

"It's easy to set up."

"The solution is user-friendly."

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"The most valuable feature is the performance."

"The most valuable feature of Google Cloud Identity is group access, as you are able to assign policies to groups instead of users individually."

"The most beneficial feature for enhancing security is context-aware access."

More Google Cloud Identity pros

Cons

"The security aspect could be more effective. We are using other applications to manage network devices and groups, so if Microsoft Intune could improve in this area, especially on a network level, it would be a real advantage."

"Intune should improve its software inventory to provide better metering of which software is used throughout the company. This is especially needed for reporting third-party software solutions."

"The policies we had in SCCM and AD offered features that are missing from Microsoft Intune."

"One drawback of Intune is that we cannot find devices based on a user's region or location."

"There could be more wizard-driven policy development or creation. Some of the policies can get quite complex. If they have a wizard that assists the administrators in creating the policy, that will be a great job."

"From a new user's perspective, it may be a little overwhelming because there are quite a few things to look at in the console, however, once you are sort of acclimated and are familiar with your core functions, it's fairly simple and straightforward."

"It would be beneficial to have a more straightforward understanding of Intune's capabilities, presented in a simplified manner."

"There are items that require improvements. One is the controls from iOS."

More Microsoft Intune cons

"They could improve their QA. There are many times where something will be released, a new client will be released, and something gets broken. Or they do a release and they don't take into consideration how some people may be using parts of it. Even though it's supported, they release something and it breaks it because they weren't aware of it. The biggest thing for me right now is, I would like to see improvement in their QA. I'm tired of getting broken software."

"I'd like there to be more in the core product rather than having to buy additional products. For example, being able to trace your devices after an emergency is an additional product you have to buy to do that properly."

"More devices supported like iOS, Android, and API so it can support various platforms to enhance the experience."

"It would be ideal if there was something for communication with Microsoft tools like Teams or Skype for Business, or perhaps even with Zoom for conference calls."

"Some users have complained that some features cannot be done through the BlackBerry Access Hub."

"It would be nice if there was an easier way for team members to get onboarded in regards to what they have to do on the device. There are some programs like Apple DEP and Samsung Knox. Unfortunately, with these programs, to get existing users onto them, you have to factory wipe your device. If it did not have the DEP capabilities, it would be nicer if it did not have so many steps to go through. That is our biggest complaint from team members. It has too many steps."

"The interface could be improved."

More BlackBerry Enterprise Mobility Suite cons

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

"To improve the product, the integration with third-party products could always be smoother."

"The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

"The solution needs to better integrate with Mac's OS."

"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."

"Their stock management and remote computer management can be improved."

"Google Cloud Identity the UI could improve."

More Google Cloud Identity cons

Pricing and Cost Advice

"The pricing is not cheap, especially with inflation. They've had to increase their prices. It's not excessive, but alright."

"I would rate the price a four out of ten with ten being the most expensive."

"There is a license needed to use the solution and we are on an annual license."

"While I don't have access to high-level financial information, I believe we have achieved lower costs with this implementation."

"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."

"Intune's pricing is reasonable considering its benefits and the high costs it helps avoid."

"It's monthly for us, but it's built into the license cost that we pay our IT each month. It's maybe 129 Kroner per head, which translates to £10. There are some additional costs. Our IT had to set up and configure their own server, so there is an extra cost for that, but I'm not sure what that costs."

"It's affordable for the protection it gives. There are no additional costs."

More Microsoft Intune pricing and cost advice

"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."

"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."

"We currently pay by the year, but the licenses are calculated on a monthly basis."

"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."

"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"Licensing fees are on a yearly basis."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"The pricing is a bit expensive."

"The solution is not expensive."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"We probably spend about $50,000 a year on licensing."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The product is billed on a monthly basis depending on the number of users."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

Government

Financial Services Firm

20%

Construction Company

11%

Outsourcing Company

10%

Energy/Utilities Company

Computer Software Company

13%

Financial Services Firm

11%

Manufacturing Company

11%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	128
Midsize Enterprise	55
Large Enterprise	169

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

What is your experience regarding pricing and costs for Google Cloud Identity?

Ask a question

Earn 20 points

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

Jamf Pro vs Microsoft Intune

Comparisons

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IBM MaaS360 vs Microsoft Intune

Compared 8% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 7% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 5% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

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Workspace ONE UEM vs BlackBerry Enterprise Mobility Suite

Compared 22% of the time

IBM MaaS360 vs BlackBerry Enterprise Mobility Suite

Compared 13% of the time

Jamf Pro vs BlackBerry Enterprise Mobility Suite

Compared 10% of the time

SOTI MobiControl vs BlackBerry Enterprise Mobility Suite

Compared 9% of the time

Samsung Knox vs BlackBerry Enterprise Mobility Suite

Compared 7% of the time

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Compared 75% of the time

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Compared 4% of the time

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Compared 2% of the time

OneLogin vs Google Cloud Identity

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Product Reports

Microsoft Intune

Download Microsoft Intune product report

BlackBerry Enterprise Mobility Suite

Download BlackBerry Enterprise Mobility Suite product report

BlackBerry Enterprise Mobility Suite report

Google Cloud Identity

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

The BlackBerry Enterprise Mobility Suite offers five editions to meet your enterprise’s evolving mobile needs. Growth can happen quickly, and the BlackBerry Enterprise Mobility Suite is designed to provide a seamless transition to the more advanced capabilities in higher-level editions. The subscription model ensures predictable annual expenditures and eliminates upfront capital costs.

BlackBerry

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

ExtraHop Networks, HealthChannels

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity