BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of March 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 27.5%, down from 35.1% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 1.4%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.3%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	27.5%
Google Cloud Identity	1.3%
BlackBerry Enterprise Mobility Suite	1.4%
Other	69.8%

Enterprise Mobility Management (EMM)

Featured Reviews

AkashKamble

Sr MacOS specialist engineer at Cyber24

Enables management of multiple operating systems with a single license

The best feature is that it's a Microsoft product, so if anything goes wrong, we get quick support for anything required. Remote system functionality allows us to sit anywhere and take control of any device via remote management. We can enhance security for clients' laptops with built-in Microsoft Defender, which is available with the Microsoft Intune license. We use it for reporting purposes through endpoint analytics. When pushing scripting, there are two types available: remediation script and reservation script. Through endpoint analytics, you can push defender policies to clients. It helps with reporting, inventory updates, and monitoring tenant status health.

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reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

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Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"This solution saves us a lot of time once it's implemented."

"It's not working perfectly, but Microsoft's Autopilot offers great visibility into automated deployment solutions."

"A valuable feature is user enrollment, where users can enroll their devices in their organizations themselves."

"Intune has automated the deployment of patches and applications, which is more efficient and easier. It allows us to deploy applications, packages, Windows updates, and security updates like BitLocker encryption more efficiently and easily."

"The Advanced Endpoint Analytics in Microsoft Intune has improved and helps us proactively detect and remediate anomalies in endpoints."

"Once it is well integrated with the rest of the environment, it makes everything easy."

"It is a cloud-based service. It is easy to use and offers privacy."

"I would rate the overall solution as a 10."

More Microsoft Intune pros

"It has a good ease of use, and its intuitive."

"The containerization of the workspace is what we have found to be the most valuable."

"The functionality with UEM and BlackBerry Works, the shared calendar, is a massive improvement for us."

"It gives us the ability to have a container and the most secure possible application."

"If a device is stolen, you have the power to remove all of the contents remotely. You can do this very quickly."

"Having access to our internet was extremely beneficial. We don't have that functionality now that we have switched to Microsoft Intune. It was definitely better with Blackberry."

"It does support hardware and operating system configurations from every angle."

"Security is the most valuable feature, because we are a financial institution. We have a large number of clients and we have to make sure all communications are secure and PCI compliant."

More BlackBerry Enterprise Mobility Suite pros

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

"The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."

"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."

"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP. It becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."

"The most valuable feature of Google Cloud Identity is its simplicity in deployment."

"The most beneficial feature for enhancing security is context-aware access."

"The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."

"The solution is user-friendly."

More Google Cloud Identity pros

Cons

"Some customers have reported experiencing slowness when using lower versions of the Android system."

"Microsoft Intune's support for Mac devices is lacking and could be improved."

"Enhancements for managing MacOS more comprehensively would be beneficial."

"Historically, Group Policy has simplified the management of various items, such as printer and drive mappings and while Intune offers workarounds, it lacks native support for these functionalities."

"Microsoft Intune is not as fast and extensive as traditional solutions such as SCCM and others."

"We would like to see the ability to use multiple personas on a device, similar to Samsung Knox, included in future updates."

"More integration with monitoring tools is needed."

"I would like to see Intune improve its handling of hybrid domain joins."

More Microsoft Intune cons

"The newest features sometimes pop in very slowly."

"As far as being able to remotely wipe a device, or remove it from the console, this is not simple to do. It is not a one-click motion, as it requires several steps."

"The only thing is that the UEM service is a little slow. We have a product production environment, and a test environment and both of them are a little slow. When you are using the UEM Web interface, it takes time to load."

"I know for the BlackBerry Connect, our users want to see more features, such as audio and video. I know the current version doesn't have that."

"The entry level support needs improvement, but a lot of it has to do with the fact that we do not have premium support. Therefore, we have to go through Level 1 support for any issues."

"One fault that BlackBerry has is its salesforce. Their direct salesforce department is changing its salespeople constantly. One client I had, over a period of about three years, went through four salespeople. That continuity is a problem, in terms of dealing with the customers."

"The initial installation could be simplified."

"More devices supported like iOS, Android, and API so it can support various platforms to enhance the experience."

More BlackBerry Enterprise Mobility Suite cons

"To improve the product, the integration with third-party products could always be smoother."

"We cannot manage the attributes of SSPR."

"The integration should be made easier."

"The interface could be improved by simplifying it further."

"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."

"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

"For Google Cloud Identity, there will be a recurring cost. There is no ROI."

"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."

More Google Cloud Identity cons

Pricing and Cost Advice

"We have the business premium licenses for the solution."

"There is a license required to use this solution. However, it was part of a bundle package. Microsoft Intune is far less expensive than other solutions, such as Workspace ONE."

"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."

"There is a license required to use the solution. If you're core users in Office 365, for example, you have Outlook email and E3 license, this is only email. You have to buy an EMS license to have Microsoft Intune. It is expensive."

"It comes with the E5 plan. We bought the E5 plan from Microsoft."

"The clients pay for a license and each can have a different type of license, such as an E3 or E5."

"There is a license needed for this solution and it is either included in one of the enterprise license agreements. Microsoft licensing is a mathematical institute, it could be quite complex. We tend to ask specialized organizations to research what the most profitable way it would be for us to use licenses in the organizations."

"It is reasonable. When you have Microsoft 365 E3 or E5 license, it is already licensed in that license. So, you could say it is free."

More Microsoft Intune pricing and cost advice

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

"With the new licensing model, there seems to be a significant increase in cost, which makes it difficult to push forward and talk with the business."

"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."

"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."

"We currently pay by the year, but the licenses are calculated on a monthly basis."

"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"We probably spend about $50,000 a year on licensing."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The product is billed on a monthly basis depending on the number of users."

"The solution is not expensive."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The pricing is a bit expensive."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

10%

Computer Software Company

10%

Financial Services Firm

Government

Financial Services Firm

18%

Outsourcing Company

12%

Real Estate/Law Firm

Energy/Utilities Company

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	124
Midsize Enterprise	53
Large Enterprise	167

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

What is your experience regarding pricing and costs for Google Cloud Identity?

Ask a question

Earn 20 points

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

Jamf Pro vs Microsoft Intune

Comparisons

Compared 10% of the time

IBM MaaS360 vs Microsoft Intune

Compared 8% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 7% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 5% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 4% of the time

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Workspace ONE UEM vs BlackBerry Enterprise Mobility Suite

Compared 26% of the time

IBM MaaS360 vs BlackBerry Enterprise Mobility Suite

Compared 12% of the time

SOTI MobiControl vs BlackBerry Enterprise Mobility Suite

Compared 11% of the time

Jamf Pro vs BlackBerry Enterprise Mobility Suite

Compared 10% of the time

Samsung Knox vs BlackBerry Enterprise Mobility Suite

Compared 8% of the time

More BlackBerry Enterprise Mobility Suite Competitors

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Compared 80% of the time

Okta Platform vs Google Cloud Identity

Compared 4% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

OneLogin vs Google Cloud Identity

Compared 2% of the time

Microsoft Entra External ID vs Google Cloud Identity

Compared 1% of the time

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Product Reports

Microsoft Intune

Download Microsoft Intune product report

BlackBerry Enterprise Mobility Suite

Download BlackBerry Enterprise Mobility Suite product report

BlackBerry Enterprise Mobility Suite report

Google Cloud Identity

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

The BlackBerry Enterprise Mobility Suite offers five editions to meet your enterprise’s evolving mobile needs. Growth can happen quickly, and the BlackBerry Enterprise Mobility Suite is designed to provide a seamless transition to the more advanced capabilities in higher-level editions. The subscription model ensures predictable annual expenditures and eliminates upfront capital costs.

BlackBerry

Cloud Identity is an Identity as a Service (IDaaS) and enterprise mobility management (EMM) product. It offers the identity services and endpoint administration that are available in G Suite as a stand-alone product. As an administrator, you can use Cloud Identity to manage your users, apps, and devices from a central location - the Google Admin console.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

ExtraHop Networks, HealthChannels

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity