Try our new research platform with insights from 80,000+ expert users

Birst vs ThoughtSpot comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.3
Birst offers substantial returns by providing visualization tools that impact the organization through enhanced sales and data access capabilities.
Sentiment score
6.2
ThoughtSpot offers time savings and decision-making benefits, though some struggle with costs and measuring financial returns due to adoption issues.
Using ThoughtSpot has resulted in significant time savings and improved business sales by allowing us to identify sellers and buyers across regions, facilitating targeted marketing.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
Based on our implementation in one project, we are trying to raise more funding to expand its use.
Senior Business Intelligence Architect at Mphasis
ThoughtSpot saves a significant amount of time compared to other tools and is very user-friendly.
Data Analyst at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
6.0
Birst's technical support is mixed; praised for responsiveness and customer service but faces challenges with time zones and reliance on forums.
Sentiment score
5.7
ThoughtSpot customer service is supportive with quick responses, but some users experience delays and find the knowledge base lacking.
I stopped opening tickets due to insufficient and untimely responses.
Software Engineer (Data specialist) at Salesforce
ThoughtSpot provides a dedicated customer success person and the ability to submit tickets online, with a response time of no more than a day.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
The knowledge base for ThoughtSpot is less robust compared to others.
Sr Data Analytics Consultant at Capgemini
 

Scalability Issues

Sentiment score
6.4
Birst's scalability receives mixed reviews; some praise it, while others face challenges, costs, and complexity, yet cloud solutions impress.
Sentiment score
5.9
ThoughtSpot is highly scalable with data warehouse integration, but security governance and advanced features may be challenging.
Tableau, Power BI, or Looker have separate tools for preparation, customization, and storytelling.
Sr Data Analytics Consultant at Capgemini
The platform does not have technical problems with scaling data or connections.
Software Engineer (Data specialist) at Salesforce
As our data has grown, I have validated huge datasets and complex models without significant issues.
Data Analyst at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
6.3
Birst users experience varying stability, with issues during upgrades and large datasets, though some report smooth performance improvements.
Sentiment score
6.1
ThoughtSpot is reliable with high stability and minimal issues, but some users face indexing delays and feature limitations.
I use it primarily for large datasets, and it performs faster than regular data visualization tools such as Power BI, which has limits on dataset size.
Sr Data Analytics Consultant at Capgemini
The upgrades are smooth with no downtime, which is super important.
Software Engineer (Data specialist) at Salesforce
The responsiveness of accessing live data is exceptional and faster than most other BI tools.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
 

Room For Improvement

Birst struggles with performance, customization, UI, visualization features, inefficiencies, and support, requiring enhancements and modernization in various areas.
ThoughtSpot users seek better visualization, customization, integration, user interface, data loading, pricing, governance, and tool integration features.
Currently, it is not as customizable as the options available on Power BI or Tableau.
Sr Data Analytics Consultant at Capgemini
Handling governance when there are many models and dashboards is complex.
Software Engineer (Data specialist) at Salesforce
Enhancing integration capabilities with other tools like DBT would also be beneficial as it would make our lives easier.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
 

Setup Cost

Birst offers market-standard pricing with a subscription model, providing comprehensive solutions and flexibility despite high entry costs.
ThoughtSpot offers flexible, competitive pricing with various models, being comparable to Tableau and higher than Power BI.
HubSpot is expensive.
Software Engineer (Data specialist) at Salesforce
ThoughtSpot's pricing is reasonable and in line with other BI tools.
Business Intelligence & Reporting Manager at a tech vendor with 51-200 employees
 

Valuable Features

Birst provides scalable data visualization, cloud-based architecture, and integrates ETL, reporting, and dashboards for efficient data-driven decisions.
ThoughtSpot offers fast data search, AI-driven insights, and self-service analytics, enhancing decision-making and user interaction.
Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily.
Sr Data Analytics Consultant at Capgemini
This alerting feature is very beneficial for our company at the moment, and we use it extensively.
When I upload a data dump, AI analytics suggest possible data visualizations and insights, which I can pin to dashboards or live boards for modification.
Data Analyst at a tech vendor with 10,001+ employees
 

Categories and Ranking

Birst
Ranking in Embedded BI
18th
Average Rating
7.4
Reviews Sentiment
6.8
Number of Reviews
20
Ranking in other categories
Reporting (30th)
ThoughtSpot
Ranking in Embedded BI
4th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
17
Ranking in other categories
BI (Business Intelligence) Tools (10th), Data Visualization (8th)
 

Mindshare comparison

As of January 2026, in the Embedded BI category, the mindshare of Birst is 1.2%, up from 0.5% compared to the previous year. The mindshare of ThoughtSpot is 5.3%, down from 6.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Market Share Distribution
ProductMarket Share (%)
ThoughtSpot5.3%
Birst1.2%
Other93.5%
Embedded BI
 

Featured Reviews

SK
Principal Engineering Manager I at a computer software company with 201-500 employees
Offers dashboards and self-service reports. The report performance is very slow.
Dashboards and self-service reports. These are widely used by customers in the EPM domain Most of our customers are interested in dashboards and self-service reports. We are able to offer them these features with this solution. Customer support takes lot of time to get a solution The report…
Sushma Polavarapu - PeerSpot reviewer
Sr Data Analytics Consultant at Capgemini
Creates user-friendly analysis environments for large datasets
The tool is user-friendly for the end users. It is primarily a search-based tool. Users do not need a technical background to work directly on the dataset. Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily. ThoughtSpot is fast, even with one to ten terabytes of data.
report
Use our free recommendation engine to learn which Embedded BI solutions are best for your needs.
881,082 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
18%
Computer Software Company
10%
Manufacturing Company
10%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise7
Large Enterprise12
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise13
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for ThoughtSpot?
The pricing is on the higher end but reasonable for what ThoughtSpot offers.
What needs improvement with ThoughtSpot?
There should be a free version of it for people to learn easily so that they get adapted easily and get used to supporting the Domo community, which is something very important. The certification c...
What is your primary use case for ThoughtSpot?
I had some experience with ThoughtSpot. It was a very limited use case, as I was just a part of a POC, so I cannot really comment.
 

Comparisons

 

Overview

 

Sample Customers

Citrix Systems, Jive Software, SunnyD, Toshiba Medical Systems, Cisco OpenDNS, RB, Sunny D, Vertafore
Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs
Find out what your peers are saying about Birst vs. ThoughtSpot and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.