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Birst vs ThoughtSpot comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.3
Birst offers substantial returns by providing visualization tools that impact the organization through enhanced sales and data access capabilities.
Sentiment score
6.6
Users find ThoughtSpot beneficial for efficiency and decision-making despite challenges in financial tracking and initial investment costs.
Using ThoughtSpot has resulted in significant time savings and improved business sales by allowing us to identify sellers and buyers across regions, facilitating targeted marketing.
Based on our implementation in one project, we are trying to raise more funding to expand its use.
ThoughtSpot saves a significant amount of time compared to other tools and is very user-friendly.
 

Customer Service

Sentiment score
6.0
Birst's technical support is mixed; praised for responsiveness and customer service but faces challenges with time zones and reliance on forums.
Sentiment score
6.1
ThoughtSpot support is responsive with mixed feedback; praised for quick responses but criticized for insufficient resources and lengthy processes.
I stopped opening tickets due to insufficient and untimely responses.
ThoughtSpot provides a dedicated customer success person and the ability to submit tickets online, with a response time of no more than a day.
We have dedicated support contacts for our company, but pushing through features we need requires long processes and upvotes on their website despite the support.
 

Scalability Issues

Sentiment score
6.4
Birst's scalability receives mixed reviews; some praise it, while others face challenges, costs, and complexity, yet cloud solutions impress.
Sentiment score
6.0
ThoughtSpot excels in scalability for large datasets, despite user management challenges, with strong Snowflake integration enhancing automatic scaling.
As our data has grown, I have validated huge datasets and complex models without significant issues.
The platform does not have technical problems with scaling data or connections.
Tableau, Power BI, or Looker have separate tools for preparation, customization, and storytelling.
 

Stability Issues

Sentiment score
6.3
Birst users experience varying stability, with issues during upgrades and large datasets, though some report smooth performance improvements.
Sentiment score
6.0
ThoughtSpot is reliable with high stability, though some users report performance challenges and increased costs from integration limitations.
The responsiveness of accessing live data is exceptional and faster than most other BI tools.
I use it primarily for large datasets, and it performs faster than regular data visualization tools such as Power BI, which has limits on dataset size.
The upgrades are smooth with no downtime, which is super important.
 

Room For Improvement

Birst struggles with performance, customization, UI, visualization features, inefficiencies, and support, requiring enhancements and modernization in various areas.
ThoughtSpot needs better visualization, dashboard customization, data integration, and performance features to compete effectively with Power BI.
The platform also has fewer formulas and functions compared to Power BI and Qlik, limiting the creation of complex functions directly within ThoughtSpot.
Enhancing integration capabilities with other tools like DBT would also be beneficial as it would make our lives easier.
A crucial feature we needed is missing, which involves restricting views of certain KPIs when users select conflicting parameters.
 

Setup Cost

Birst offers market-standard pricing with a subscription model, providing comprehensive solutions and flexibility despite high entry costs.
ThoughtSpot offers competitive pricing, often cheaper than Tableau and more than Power BI, with flexible, negotiable billing options.
ThoughtSpot's pricing is reasonable and in line with other BI tools.
HubSpot is expensive.
 

Valuable Features

Birst provides scalable data visualization, cloud-based architecture, and integrates ETL, reporting, and dashboards for efficient data-driven decisions.
ThoughtSpot offers intuitive search, fast analytics, AI insights, and user-friendly interfaces for efficient, self-service data exploration.
When I upload a data dump, AI analytics suggest possible data visualizations and insights, which I can pin to dashboards or live boards for modification.
This alerting feature is very beneficial for our company at the moment, and we use it extensively.
Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily.
 

Categories and Ranking

Birst
Ranking in Embedded BI
15th
Average Rating
7.4
Reviews Sentiment
6.8
Number of Reviews
20
Ranking in other categories
Reporting (29th)
ThoughtSpot
Ranking in Embedded BI
5th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
16
Ranking in other categories
BI (Business Intelligence) Tools (11th), Data Visualization (8th)
 

Mindshare comparison

As of August 2025, in the Embedded BI category, the mindshare of Birst is 0.7%, up from 0.5% compared to the previous year. The mindshare of ThoughtSpot is 5.1%, down from 6.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI
 

Featured Reviews

SK
Offers dashboards and self-service reports. The report performance is very slow.
Dashboards and self-service reports. These are widely used by customers in the EPM domain Most of our customers are interested in dashboards and self-service reports. We are able to offer them these features with this solution. Customer support takes lot of time to get a solution The report…
Sushma Polavarapu - PeerSpot reviewer
Creates user-friendly analysis environments for large datasets
The tool is user-friendly for the end users. It is primarily a search-based tool. Users do not need a technical background to work directly on the dataset. Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily. ThoughtSpot is fast, even with one to ten terabytes of data.
report
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865,384 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
20%
Computer Software Company
11%
Manufacturing Company
11%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for ThoughtSpot?
The pricing is on the higher end but reasonable for what ThoughtSpot offers.
What needs improvement with ThoughtSpot?
I do not think there is anything that needs improvement at the moment. It is being improved continuously. They are connecting to many AI-type tools. Their pricing has recently changed to be more pr...
What is your primary use case for ThoughtSpot?
Clients use ThoughtSpot because of its search facility. It is easy for searching and does not require analysts to provide reports. There is no drill-down path on the data, so users can drill data a...
 

Comparisons

 

Overview

 

Sample Customers

Citrix Systems, Jive Software, SunnyD, Toshiba Medical Systems, Cisco OpenDNS, RB, Sunny D, Vertafore
Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs
Find out what your peers are saying about Birst vs. ThoughtSpot and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.