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Bigin by Zoho CRM vs Pega Customer Service comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Bigin by Zoho CRM
Ranking in CRM
23rd
Average Rating
8.0
Reviews Sentiment
6.4
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Pega Customer Service
Ranking in CRM
34th
Average Rating
8.6
Reviews Sentiment
6.0
Number of Reviews
6
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of Bigin by Zoho CRM is 0.7%, down from 0.9% compared to the previous year. The mindshare of Pega Customer Service is 0.4%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Bigin by Zoho CRM0.7%
Pega Customer Service0.4%
Other98.9%
CRM
 

Featured Reviews

Vivek_Kumar@ - PeerSpot reviewer
Zoho Developer at KG CRM Solutions LLP - Zoho Authorized Partner
Has supported lead and deal tracking for small businesses but lacks deeper customization options
The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages. For example, when a lead enters a system, we can automatically generate welcome emails. Once any modification in the lead is done, such as when it's qualified, we can send them qualified emails or acknowledgment emails based on the business pipeline. This user-friendly interface has helped my customers adapt quicker to Bigin by Zoho CRM as, after customization or completion of the project, I will make a Loom video to train the clients through the sessions, and through the Loom videos and SOPs, they can adapt easily to Bigin by Zoho CRM. They can also adapt to all the applications.
Kishore-Panathula - PeerSpot reviewer
Sr. Architect-CLSA at Wipro Limited
Unified customer service has provided real-time insights and supports flexible, intuitive workflows
We have a customer service application for customer service in a smaller group, and for most purposes, we use the direct platform. It is a unified channel that depends upon the business. We do not use all channels, but we leverage them wherever they are applicable. The interface is intuitive and depends upon the business. Whenever there is a request for information, we come up with a design and then provide the opportunity to see if it is usable or if they would prefer it in another fashion. Out of the box, it is acceptable. It has all the features required for supporting the customer service side. Although we are not using the voice feature, it gives people the flexibility to interact and get real information. Real-time information is available. It includes both a dashboard and the customer service front desk UI.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages."
"We can add users and products to the workflows."
"I rate Bigin by Zoho CRM nine out of ten."
"With Bigin by Zoho CRM, we spent about a week for setup and within 15 days it was operational, requiring less than a month total for implementation."
"The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages."
"It has all the features required for supporting the customer service side, and although we are not using the voice feature, it gives people the flexibility to interact and get real information with real-time information available."
"The product is scalable. It works efficiently for changing existing features."
"Pega Customer Service is scalable."
"The most valuable feature of the solution is case management and different configurations."
"The technical support provided for all the solutions from Pega is of the same quality since they have their own internal teams and the same mechanisms, which are good for dealing with issues of different users."
 

Cons

"Their commercial model based on slabs is not easily comprehensible. The sales representatives should be better equipped to explain the slab structure in a simpler manner."
"Zoho CRM needs to incorporate HRM."
"Bigin by Zoho CRM is a very limited application; we cannot customize it as we want."
"Bigin by Zoho CRM is a very limited application; we cannot customize it as we want."
"The user interface is too modular and fragmented, posing challenges. The UI could be much better by the year 2025."
"The licensing cost could also be improved."
"Pega JVM function needs to be improved."
"The only concern I have seen about the product is its prices."
"Improvements are always required, but at this moment, the UI is the key area that is not flexible enough for us."
"The product's pricing needs improvement."
 

Pricing and Cost Advice

Information not available
"The tool's pricing is flexible, and I rate it four to five out of ten."
"The solution provides licenses to users either based on the number of users or the number of cases that an end user creates."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
35%
Computer Software Company
17%
Performing Arts
7%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What needs improvement with Bigin by Zoho CRM?
With AI becoming prevalent, Bigin by Zoho CRM needs AI updates, which I heard they are working on. Additionally, their commercial model based on slabs is not easily comprehensible. The sales repres...
What is your primary use case for Bigin by Zoho CRM?
In my previous organization, we used Bigin by Zoho CRM for vendor onboarding, payments, and everything. In the present organization, we are only doing the billing. Since we are a very small organiz...
What advice do you have for others considering Bigin by Zoho CRM?
We are currently working on integrating Bigin by Zoho CRM with other applications, particularly an HR HRIS system, though this is planned for 2026 end. Bigin by Zoho CRM saves considerable time com...
What do you like most about Pega Customer Service?
The product is scalable. It works efficiently for changing existing features.
What is your experience regarding pricing and costs for Pega Customer Service?
The setup cost depends upon the business. We do not use all channels, so it depends, but we leverage them wherever they are applicable.
What needs improvement with Pega Customer Service?
Improvements are always required, but at this moment, the UI is the key area that is not flexible enough for us. From the implementation side, it is still at the higher end. However, I do not have ...
 

Overview

Find out what your peers are saying about Bigin by Zoho CRM vs. Pega Customer Service and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.