Try our new research platform with insights from 80,000+ expert users

AWS Snowball vs IBM Turbonomic comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Snowball
Ranking in Cloud Migration
11th
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
10
Ranking in other categories
Data Migration Appliances (1st)
IBM Turbonomic
Ranking in Cloud Migration
6th
Average Rating
8.8
Reviews Sentiment
7.4
Number of Reviews
205
Ranking in other categories
Cloud Management (5th), Virtualization Management Tools (4th), IT Financial Management (1st), IT Operations Analytics (5th), Cloud Analytics (1st), Cloud Cost Management (1st), AIOps (11th)
 

Mindshare comparison

As of January 2026, in the Cloud Migration category, the mindshare of AWS Snowball is 1.5%, up from 0.7% compared to the previous year. The mindshare of IBM Turbonomic is 4.2%, up from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Migration Market Share Distribution
ProductMarket Share (%)
IBM Turbonomic4.2%
AWS Snowball1.5%
Other94.3%
Cloud Migration
 

Featured Reviews

Kevin-Davis - PeerSpot reviewer
Global CTO AWS Business Group at Eviden
Seamless data transfer and efficient migration with customizable storage sizes
I like that I can take data and send it straight to S3 when it loads in. The interface for getting my data onto the Snowball is so streamlined. I don't know if you've ever seen it before. It's really cool. I connect them to the backplane of our existing network. I'm able to address it quickly and move the data quickly inside my customers' data centers. There's a little screen on it, which changes the UPS codes and all that stuff. The label and everything AWS electronic, so I don't have to deal with shipping issues. It makes it super simple and easy to use from end to end.
Dan Ambrose - PeerSpot reviewer
Infrastructure Engineer 4 at a tech vendor with 1,001-5,000 employees
Helps visibility, bridges the data gap, and frees up time
We use IBM Turbonomic in a hybrid cloud environment. Although it supports multi-cloud capabilities, we currently operate in a single-cloud setting. Turbonomic offers visibility into our environment's performance, spanning across applications, underlying infrastructure, and protection resources. The visibility and analytics help to bridge the data gap between disparate IT teams such as applications and infrastructure. This is important for awareness collaboration, cost saving, and helping to design and improve our application. Enhanced visibility and data analytics have contributed to a significant reduction in our mean time to resolve. Tools like Turbonomic provide crucial visualization and insights, empowering us to make data-driven decisions instead of relying on assumptions as we did before. This newfound transparency translates to a massive improvement, going from complete darkness to having a clear 100 percent view of the situation. Although our applications are not optimized for the cloud we have seen some improvement in response time. IBM Turbonomic empowers us to achieve more with fewer people thanks to automation. Previously, customers frequently contacted us requesting resource increases to resolve issues. Now, we have a tool that allows us to objectively assess their needs, leading to a deeper understanding of our applications. This solution also generates significant cost savings in the cloud and optimizes hardware utilization within our data centers. Its AI algorithm intelligently allocates servers on hosts, maximizing efficiency without compromising performance. By fine-tuning resource allocation without causing performance bottlenecks, Turbonomic extends the lifespan of existing hardware, postponing the need for new purchases. This effectively stretches our capital expenditure budget. We started to see the benefits of IBM Turbonomic within the first 60 days. IBM is a fantastic partner. Their tech support has been outstanding, and the product itself is excellent - a very solid offering. By automating resource management with Turbonomic, our engineers are freed up to focus on more strategic initiatives like innovation and ongoing organizational projects. Previously, manually adding resources was a time-consuming process that interrupted workflows. Now, automation handles scaling efficiently, saving us thousands of man-hours and significant costs. It has illuminated the need for SetOps. It has highlighted areas of overspending, and the actions we've taken have demonstrated significant cost savings. IBM Turbonomic has positively impacted our overall application performance. IBM Turbonomic has helped reduce both CAPEX and OPEX. It has also significantly reduced cloud build times.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The support team's awesome, and they've always been very responsive."
"The features I like best are the tool's high capacity, scalability, end-to-end encryption for data security, ease of use, durability, and cost-effectiveness. It's particularly cost-effective for transferring large amounts of data compared to high-speed internet transfers."
"The solution is elastic."
"I like that I can take data and send it straight to S3 when it loads in."
"It's a nice way of shipping a lot of data without using a network."
"The way the data is moved is very clever. Also, the interface is very simple and user-friendly."
"The most valuable features of AWS Snowball for me are its security measures and its flexibility."
"The flexibility of AWS Snowball is valuable. Its security allows for the ability to move and secure data without concern if the device is lost and the option to trace it back to AWS data centers."
"Turbonomic can show us if we're not using some of our storage volumes efficiently in AWS. For example, if we've over-provisioned one of our virtual machines to have dedicated IOPs that it doesn't need, Turbonomic will detect that and tell us."
"We've saved hundreds of hours. Most of the time those hours would have to be after hours as well, which are more valuable to me as that's my personal time."
"The recommendation of the family types is a huge help because it has saved us a lot of money. We use it primarily for that. Another thing that Turbonomic provides us with is a single platform that manages the full application stack and that's something I really like."
"Before implementing Turbonomic, we had difficulty reaching a consensus about VM placement and sizing. Everybody's opinion was wrong, including mine. The application developers, implementers, and infrastructure team could never decide the appropriate size of a virtual machine. I always made the machines small, and they always made them too big. We were both probably wrong."
"The notifications saying, "This is a corrective action," even though some of them can be automated, are always welcome to see. They summarize your entire infrastructure and how you can better utilize it. That is the biggest feature."
"We like that Turbonomic shows application metrics and estimates the impact of taking a suggested action. It provides us a map of resource utilization as part of its recommendation. We evaluate and compare that to what we think would be appropriate from a human perspective to that what Turbonomic is doing, then take the best action going forward."
"With over 2500 ESX VMs, including 1500+ XenDesktop VDI desktops, hosted over two datacentres and 80+ vSphere hosts, firefighting has become something of the past."
"We have VM placement in Automated mode and currently have all other metrics in Recommend mode."
 

Cons

"I think AWS Snowball could improve by expanding its availability to more countries."
"AWS support could be more responsive."
"Snowball is not interesting and is a pain to deal with."
"If AWS Snowball is intercepted, there is a potential risk of unauthorized access to the data."
"There's always room for improvement as you use the service more and gain expertise. Some challenges I've faced include the time factor (data transfer can be time-consuming), data validation after the transfer, risks associated with physical handling and shipping of the device, and ensuring data security during transit."
"24/7 support is more expensive on AWS compared to Azure."
"The costs of services the customer needs also matter, such as storage requirements and whether storage is rational."
"It's not an easy product to start using for a beginner, but If you're a professional, it's easy to understand."
"Recovering resources when they're not needed is not as optimized as it could be."
"Additional interfaces would be helpful."
"They could add a few more reports. They could also be a bit more granular. While they have reports, sometimes it is hard to figure out what you are looking for just by looking at the date."
"In Azure, it's not what you're using. You purchase the whole 8 TB disk and you pay for it. It doesn't matter how much you're using. So something that I've asked for from Turbonomic is recommendations based on disk utilization. In the example of the 8 TB disk where only 200 GBs are being used, based on the history, there should be a recommendation like, "You can safely use a 500 GB disk." That would create a lot of savings."
"It would be good for Turbonomic, on their side, to integrate with other companies like AppDynamics or SolarWinds or other monitoring softwares. I feel that the actual monitoring of applications, mixed in with their abilities, would help. That would be the case wherever Turbonomic lacks the ability to monitor an application or in cases where applications are so customized that it's not going to be able to handle them. There is monitoring that you can do with scripting that you may not be able to do with Turbonomic."
"We don't use Turbonomic for FinOps and part of the reason is its cost reporting. The reporting could be much more robust and, if that were the case, I could pitch it for FinOps."
"I would love to see Turbonomic analyze backup data. We have had people in the past put servers into daily full backups with seven-year retention and where the disk size is two terabytes. So, every single day, there is a two terabyte snapshot put into a Blob somewhere. I would love to see Turbonomic say, "Here are all your backups along with the age of them," to help us manage the savings by not having us spend so much on the storage in Azure. That would be huge."
"I do not like Turbonomic's new licensing model. The previous model was pretty straightforward, whereas the new model incorporates what most of the vendors are doing now with cores and utilization. Our pricing under the new model will go up quite a bit. Before, it was pretty straightforward, easy to understand, and reasonable."
 

Pricing and Cost Advice

"It's not a cheap solution, but the price is right for the product."
"The tool's pricing depends on the type of Snowball device you choose, the amount of data you need to transfer, and the service fees involved. There’s a standard price for larger data transfers and a flat job fee, which includes the first ten days of on-site usage. Typically, there are no additional data transfer fees."
"Licensing is per socket, so load up on the cores rather than a lot of lower core CPUs."
"It's worth the time and money investment if you can afford it."
"I'm not involved in any of the billing, but my understanding is that is fairly expensive."
"I know there have been some issues with the billing, when the numbers were first proposed, as to how much we would save. There was a huge miscommunication on our part. Turbonomic was led to believe that we could optimize our AWS footprint, because we didn't know we couldn't. So, we were promised savings of $750,000. Then, when we came to implement Turbonomic, the developers in AWS said, "Absolutely not. You're not putting that in our environment. We can't scale down anything because they coded it." Our AWS environment is a legacy environment. It has all these old applications, where all the developers who have made it are no longer with the company. Those applications generate a ton of money for us. So, if one breaks, we are really in trouble and they didn't want to have to deal with an environment that was changing and couldn't be supported. That number went from $750,000 to about $450,000. However, that wasn't Turbonomic's fault."
"The pricing is in line with the other solutions that we have. It's not a bargain software, nor is it overly expensive."
"IBM Turbonomic is an investment that we believe will deliver positive returns."
"If you're a super-small business, it may be a little bit pricey for you... But in large, enterprise companies where money is, maybe, less of an issue, Turbonomic is not that expensive. I can't imagine why any big company would not buy it, for what it does."
"I have not seen Turbonomic's new pricing since IBM purchased it. When we were looking at it in my previous company before IBM's purchase, it was compatible with other tools."
report
Use our free recommendation engine to learn which Cloud Migration solutions are best for your needs.
881,082 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
11%
Manufacturing Company
8%
Government
7%
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
9%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise57
Large Enterprise147
 

Questions from the Community

Which is better - Microsoft Azure Data Box or AWS Snowball?
Microsoft Azure Databox is a 45-pound, super rugged, tamper-resistant, human-managed hardware appliance that can transfer up to 100TB of data capacity to copy, store, then send to the Azure cloud. ...
What is your experience regarding pricing and costs for AWS Snowball?
Depending of what is your priority; UseAWS Snowball if you are heavily invested in AWS or need edge computing features Choose Azure Data Box for smooth integration with Azure and potentially lower ...
What needs improvement with AWS Snowball?
It's difficult to make a comparison and it depends on the customer. When analyzing costs, I must see how the customer uses AWS, Azure, or Google. Google is particularly interesting, for example, fo...
What is your experience regarding pricing and costs for Turbonomic?
It offers different scenarios. It provides more capabilities than many other tools available. Typically, its price is set as a percentage of the consumption of some of our customers' services. The ...
What needs improvement with Turbonomic?
The implementation could be enhanced.
What is your primary use case for Turbonomic?
We use IBM Turbonomic to automate our cloud operations, including monitoring, consolidating dashboards, and reporting. This helps us get a consolidated view of all customer spending into a single d...
 

Also Known As

Amazon AWS Snowball, Amazon Snowball, Snowball
Turbonomic, VMTurbo Operations Manager
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

Wazee Digital, Craftsy, Live Nation, Essess
IBM, J.B. Hunt, BBC, The Capita Group, SulAmérica, Rabobank, PROS, ThinkON, O.C. Tanner Co.
Find out what your peers are saying about AWS Snowball vs. IBM Turbonomic and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.