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AWS Identity and Access Management vs Google Cloud Identity and Access Management comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Omada Identity
Sponsored
Ranking in Identity Management (IM)
4th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
48
Ranking in other categories
User Provisioning Software (4th), Identity and Access Management as a Service (IDaaS) (IAMaaS) (4th), Customer Identity and Access Management (CIAM) (3rd)
AWS Identity and Access Man...
Ranking in Identity Management (IM)
6th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
12
Ranking in other categories
No ranking in other categories
Google Cloud Identity and A...
Ranking in Identity Management (IM)
18th
Average Rating
9.0
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Identity Management (IM) category, the mindshare of Omada Identity is 3.2%, down from 3.6% compared to the previous year. The mindshare of AWS Identity and Access Management is 0.3%, up from 0.1% compared to the previous year. The mindshare of Google Cloud Identity and Access Management is 0.1%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Identity Management (IM) Market Share Distribution
ProductMarket Share (%)
Omada Identity3.2%
AWS Identity and Access Management0.3%
Google Cloud Identity and Access Management0.1%
Other96.4%
Identity Management (IM)
 

Featured Reviews

Pernilla Hulth - PeerSpot reviewer
The interface is easy to use and gives you a solid overview
The cloud-based deployment was straightforward, but the on-prem deployment was in a highly complex ecosystem. Omada has matured since then. I wouldn't say that it isn't straightforward, but it depends on the customer. A standard deployment is relatively easy, but it can be more painful if you need a lot of customization. We deployed the cloud solution in around four months, nearly meeting the 12-week benchmark. The on-prem deployment took three years. It was a highly complex ecosystem that was dependent on other systems. Depending on the size of your environment, you need a product owner and some specialists for maintenance. My last customer was a university with a complex environment. They had around 12 people involved in maintenance at that organization. Typically, it's between 2-5 people.
SumitMundik - PeerSpot reviewer
IAM improves cloud security management with hybrid network capabilities and global role access
In AWS Identity and Access Management solutions, CloudFormation tools are used to create templates. Having predefined templates available from the AWS team would be beneficial. Currently, security teams work on policies and scripts for creating generic AWS Identity and Access Management roles. If AWS could provide an option to automatically create templates based on desired access requirements, it would be extremely beneficial, especially for documentation and troubleshooting purposes. Storage gateway creation has limitations, allowing maximum of 50 SMB file shares per gateway. While it is costly to access S3 buckets via AWS Identity and Access Management role through storage gateway, companies invest in this for enhanced data security, particularly in financial sectors where data integrity is crucial. There is an ongoing issue where files are sometimes sent twice to S3 buckets, despite MoveIt logs showing single transmission. As a workaround, Lambda functions are implemented with a five-minute delay before processing files to downstream applications.
Atul-Yadav - PeerSpot reviewer
Achieving seamless identity management and robust security with integrated roles
As of now, I do not feel any further improvement is necessary because Google keeps enhancing the service's features. However, it would be beneficial if Google developed specific AI services for Google Cloud Identity and Access Management, such as Radian One AI, Radiant Logic, and LLMs, for AI-based security measures in cloud IAM.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Two valuable features of Omada Identity are the ability to discover accounts and link them to identities, and the automatic disabling of inactive accounts or identities."
"The teams we work with at Omada provide great insights and support. Overall, it has been a pleasure working with them. That's the part we value the most."
"As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configurable to meet our specific needs."
"Omada offers a technical solution that addresses both our needs."
"We don't have to go in and do a lot of the work that we did before. It may have saved us somewhere in the range of 10 to 30 percent of the time we spent on provisioning access."
"What I like most is that we can always find a solution, and we can also find the cause when something goes wrong. I like that the most because everything is in one way or another traceable. That is what I like most. I like its reliability."
"The most valuable feature in Omada is the governance. We work with other products and other product vendors, but the sweet spot in the market for Omada is where things are heavy on governance."
"The support response time and the freedom from strange bugs and strange things happening in the software are valuable."
"From my experience, AWS Identity and Access Management is a strong solution."
"The ease of control and the ability to manage group policies and individual policies are valuable features."
"IAM is highly helpful for monitoring and privilege management."
"The most beneficial aspect of AWS Identity and Access Management is the ability to manage security."
"AWS Identity and Access Management has an intuitive user interface that is simple to use."
"AWS IAM is beneficial as it provides standard access and identity management policies and roles for monitoring and logging."
"Constructing permissions is easy and very robust; you have a lot of flexibility with IAM permissions, how you can define them, using wildcards, and you can have explicit deny, explicit allow, and different conditions that certain conditions have to be met that this IAM policy will be executed or respected."
"Identity and Access Management allows organizing policy users into groups and defining policies and roles."
"Overall, I rate the solution at ten out of ten."
"The most valuable features in Google Cloud Identity and Access Management include Smart Access control, which automatically detects permissions, and rightsizing."
 

Cons

"We are trying to use Omada's standards and to adapt our processes. But we have had some trouble with the bad documentation. This is something that they could improve on. It has not been possible for us to analyze some of the problems so far, based on the documentation. We always need consultants. The documentation should include some implementation hints and some guidelines for implementing the processes."
"If you're running Omada on a cloud service, you may have some issues deploying the newest release. Sometimes, the latest release doesn't adapt to the processes we have already installed. Identity Access Management is a critical system for our organization, and we need to ensure that everyone has the same access as they did before the release."
"We are still on Omada on-prem, but I understand that when Omada is in the cloud, you cannot send an attachment via email. We have some emails with attachments for new employees because we have to explain to them how to register and do their multi-factor authentication. All that information is in the attachment. People have to do that before they are in our system. We cannot give them a link to our Intranet and SharePoint because they do not yet have access. They have to register before that, so I need to send the attachments, but this functionality is not there in the cloud."
"The web GUI can be improved."
"If I had to name one thing, it would be the user interface (UI)."
"I would like to see them expand the functionality of the tool to continue to be competitive with the monsters out there. For example, they could add functionality on the authentication side, functionality that Octa and SailPoint have. But they should do that while maintaining the same simplicity that makes Omada a product of choice today."
"Omada could make it a bit more convenient to send emails based on events automatically. Having that functionality is critical for us to maintain transparency."
"Omada's performance could be better because we had some latency issues. Still, it's difficult to say how much of that is due to Omada versus the resources used by our other vendors in our on-prem environment. Considering the resources we have invested into making it run well, it's slightly slower than we would expect."
"Workload management could be improved by providing temporary access."
"There is an ongoing issue where files are sometimes sent twice to S3 buckets, despite MoveIt logs showing single transmission."
"The accessibility and inclusion of more AI features would greatly enhance the program."
"Currently, AWS Identity and Access Management needs improvement in the prevention of unauthorized access to sensitive data and models."
"Currently, the IAM solution does not allow one user to create multiple access and secret keys, which can be distributed in a diverse manner."
"I would like to see scalability improvements in AWS Identity and Access Management, such as better integration with existing systems and applications."
"The documentation and policies could be more straightforward."
"The user activity tracking in AWS Identity and Access Management should be enhanced to provide detailed descriptions of user activities."
"I find Google Cloud Identity and Access Management's pricing to be on the expensive side, rating it as seven out of ten. However, if the price could be made cheaper as more clients are included, it would be beneficial."
"I find Google Cloud Identity and Access Management's pricing to be on the expensive side"
 

Pricing and Cost Advice

"Omada is too expensive. We are in the automotive industry. The pricing might be high because most of the other customers are in the insurance or banking sectors, but it's steep for an auto supply company."
"The pricing for Omada Identity is fair."
"It is not cheap. None of these solutions are cheap, but we have good pricing at least for now from a licensing perspective."
"It is not cheap. It is expensive, but compared to what we did almost three years ago, it is value for money. It is worth it."
"It is expensive. Fortunately, I had a very good procurement manager on my side, but they are expensive. The closest competitors are also very expensive. You get a full-fledged solution that can do everything you dream of, but you pay for everything."
"Omada continues to be very competitive on pricing, especially on the Omada cloud product."
"It is licensed per managed user per year."
"It is fairly priced for an on-premise environment, but for the cloud environment, I am not that happy with the pricing."
Information not available
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
12%
Manufacturing Company
9%
Government
6%
No data available
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise41
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise3
No data available
 

Questions from the Community

What do you like most about Omada Identity Cloud?
As an administrator, we benefit from a lot of functionality that is available out of the box, but it is also configur...
What is your experience regarding pricing and costs for Omada Identity Cloud?
They are positioned at a good price point. They are lower than some of their competitors.
What needs improvement with Omada Identity Cloud?
The biggest issue, which is the reason why we are transitioning from their product to SailPoint, is the overall user ...
What needs improvement with AWS Identity and Access Management?
In AWS Identity and Access Management solutions, CloudFormation tools are used to create templates. Having predefined...
What is your primary use case for AWS Identity and Access Management?
When attempting to access Windows UNC paths from MoveIt, it will request user ID and access. For instance, if ITS-Mov...
What advice do you have for others considering AWS Identity and Access Management?
The AWS Identity and Access Management Access Analyzer is not utilized in our implementation. The policy simulator fe...
What is your experience regarding pricing and costs for Google Cloud Identity and Access Management?
The price of Google Cloud Identity and Access Management is reasonable. The cost depends on factors such as usage dur...
What needs improvement with Google Cloud Identity and Access Management?
As of now, I do not feel any further improvement is necessary because Google keeps enhancing the service's features. ...
What is your primary use case for Google Cloud Identity and Access Management?
Google Cloud Identity and Access Management ( /products/google-cloud-identity-and-access-management-reviews ) is requ...
 

Also Known As

Omada Identity Suite, Omada Identity Cloud
No data available
No data available
 

Overview

 

Sample Customers

Bayer, ECCO Shoes, Vattenfall, NuStar Energy, Unicredit, Schiphol Group, BMW Group, Deutsche Leasing
1. Amazon.com2. Adobe3. Accenture4. AT&T5. Bank of America6. Cisco Systems7. Coca-Cola8. Dell Technologies9. Equinix10. GE Healthcare11. Google12. Hewlett Packard Enterprise13. IBM14. Intel15. JPMorgan Chase16. Kroger17. LinkedIn18. Lockheed Martin19. Mastercard20. Microsoft21. Netflix22. Nike23. Oracle24. PayPal25. PwC26. SAP27. Siemens28. Spotify29. Tesla30. Toyota31. Visa32. Walmart33. World Bank
1. Atlassian2. Cisco3. Coca-Cola4. Dell5. Equinix6. GE7. Google8. IBM9. Intel10. JPMorgan Chase11. LinkedIn12. Microsoft13. Netflix14. Oracle15. PayPal16. SAP17. Siemens18. Spotify19. Tesla20. Toyota21. Twitter22. Visa23. Walt Disney24. WeWork25. World Bank26. Xerox27. Zynga
Find out what your peers are saying about SailPoint, Microsoft, One Identity and others in Identity Management (IM). Updated: August 2025.
868,304 professionals have used our research since 2012.