AWS Firewall Manager vs Palo Alto Networks Panorama comparison

Amazon Web Services (AWS) and Palo Alto Networks are both solutions in the Firewall Security Management category. Amazon Web Services (AWS) is ranked #7 with an average rating of 8.2, while Palo Alto Networks is ranked #4 with an average rating of 8.5. Amazon Web Services (AWS) holds a 3.1% mindshare in Firewall Security Management, compared to Palo Alto Networks’s 7.7% mindshare. Additionally, 100% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 97% of Palo Alto Networks users who would recommend it.

AWS Firewall Manager

Read 11 AWS Firewall Manager reviews

1,043 Views
1,043 Comparison Views

100% willing to recommend

Palo Alto Networks Panorama

Read 93 Palo Alto Networks Panorama reviews

3,802 Views
3,460 Comparison Views

97% willing to recommend

AWS Firewall Manager

Palo Alto Networks Panorama

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

Palo Alto Networks Panorama and AWS Firewall Manager compete in centralized firewall management. Panorama appears to have the upper hand due to its versatile integration capabilities beyond AWS and detailed threat intelligence.

Features: Palo Alto Networks Panorama provides centralized firewall management, enabling users to control multiple firewalls from one interface. It features automation capabilities for task management, robust threat intelligence, and detailed reporting. AWS Firewall Manager offers seamless integration within the AWS ecosystem, automated policy application, and robust scalability that efficiently manages AWS resources.

Room for Improvement: Palo Alto Networks Panorama could improve OS update scheduling, performance speed, and Active Directory integration, which currently incurs unwelcome traffic. Documentation clarity on automation processes is also needed. AWS Firewall Manager's extensive features present a learning curve, with many features rarely used. Improving logging features and community documentation would aid in user navigation and integration.

Ease of Deployment and Customer Service: Palo Alto Networks Panorama is effective across on-premises and hybrid cloud environments but has mixed feedback on technical support, with some experiencing delays. AWS Firewall Manager excels in public and hybrid cloud deployments within AWS, but its multitude of features can complicate adoption. Support is generally considered reliable.

Pricing and ROI: Palo Alto Networks Panorama is viewed as expensive but offers good value for larger deployments, though licensing costs are high compared to competitors. AWS Firewall Manager offers a cost-efficient, scalable solution with a pay-as-you-go model that provides financial flexibility, though AWS services are often seen as costly, impacting ROI perception.

To learn more, read our detailed AWS Firewall Manager vs. Palo Alto Networks Panorama Report (Updated: March 2026).

Buyer's Guide

AWS Firewall Manager vs. Palo Alto Networks Panorama

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS Firewall Manager

Ranking in Firewall Security Management

7th

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Palo Alto Networks Panorama

Ranking in Firewall Security Management

4th

Average Rating

8.4

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2026, in the Firewall Security Management category, the mindshare of AWS Firewall Manager is 3.1%, down from 4.5% compared to the previous year. The mindshare of Palo Alto Networks Panorama is 7.7%, down from 8.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Firewall Security Management Mindshare Distribution
Product	Mindshare (%)
Palo Alto Networks Panorama	7.7%
AWS Firewall Manager	3.1%
Other	89.2%

Firewall Security Management

Featured Reviews

Venda E

Cloud Option Engineer at a tech vendor with 10,001+ employees

Centralized security policies have streamlined audits and ensure consistent protection by default

One area for improvement is the reporting and customization option. The compliance reports are helpful, but having more granular insights or export options would make it even easier to use during audits. Also, support for more third-party integration could improve flexibility. Another improvement I need to see is a smoother setup experience. Some of the initial configuration steps, especially around the organization and permissions, can feel complex. A more guided setup or clear UI explanation would make it easier for teams to adopt quickly. One more improvement would be better alerting options. Right now, we mostly rely on AWS Security Hub or CloudWatch for detailed alerts. Having more built-in, real-time notification directly from AWS Firewall Manager would make it easier to monitor policy violations without extra setup.

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Richard Dombo

Application Support Administrator at Meridian Port Services

Monitoring and managing multiple firewalls has become more efficient through centralized oversight and reliable logging

I would say that while Palo Alto Networks Panorama reporting capability is functional, it is not really intuitive. The presentation is not really as advanced as what an advanced solution would have provided. I would like to improve the dashboards on Palo Alto Networks Panorama, especially because I work in an environment where my managers are not really that technical. They do a great job leading us, but they do not have a technical background. If the dashboard could be improved to suit more executive use cases when it comes to reporting, that would be excellent. It is basic as far as I am concerned, and from an executive standpoint, it is not really that good. I would rate Palo Alto Networks Panorama as a product nine or 9.5 out of ten because there is always room for improvement, especially on the dashboard. I think if they could improve the dashboard, I would give them ten out of ten because from a technical standpoint, the dashboard is good, but at an executive level, it is not really that good. I usually struggle when doing presentations to my bosses because the dashboard and reporting from Palo Alto Networks Panorama are not as polished as they could be.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is the centrally managed rule."

"My advice for anybody who is considering the AWS Firewall Manager is that it is pretty simple to set up and easy to use."

"We work with compliance monitoring in the product, which is helpful for identifying framework-based misconfigurations, as it can tell you where to deploy firewall policies based on the frameworks."

"The most valuable feature is scaling, which allows you to deploy one configuration and scan and deploy it across the network. The automated policy application feature also streamlines security operations."

"It has centralized cloud firewall management rules. It provides compliance in tracking and reporting."

"The interface is intuitive and it is easy for the users."

"AWS Firewall Manager isn't a separate solution when you create the virtual private cloud (VPC), so you can control the traffic through that security group."

"Also, the strength of the community is invaluable."

More AWS Firewall Manager pros

"Palo Alto Networks Panorama has improved the way my company works, which is why my company uses it."

"I really like the product."

"Palo Alto is expensive and there are many cheaper firewalls, but they do not work as well."

"I like the quality of this product, and it performs. It's the best solution in the IT business."

"Technical support is helpful and knowledgeable."

"The initial setup isn't very complex, it's user-friendly."

"The application ID or App-ID feature is a good feature for us. We are also using IPS and content inspection features. The firewall can inspect the packages that are passing through my network."

"The solution works on a single pane of glass, so we have a good overview of everything happening."

More Palo Alto Networks Panorama pros

Cons

"This solution is suitable for a small-scale enterprise and may not scale up to a very high volume of traffic or a large number of servers."

"AWS Firewall Manager should be open to manage other third-party appliances as well."

"The product could benefit from improvements in the user interface and integration capabilities."

"I would like to see AWS add some UTM features to the firewall. It would also be great if AWS Firewall had native IPS/IDS. They have the separate IPS/IDS, GuardDuty."

"This solution is suitable for a small-scale enterprise and may not scale up to a very high volume of traffic or a large number of servers."

"The system should be more customizable."

"One area for improvement is the reporting and customization option."

"The areas of improvement are definitely platform resiliency, as we have seen outages on the AWS backbone, and whenever there is an outage on the AWS backbone, it impacts all the services hosted on that region, so we expect regional resiliency."

More AWS Firewall Manager cons

"Its UI and usability could be improved. The way the UI looks could be improved to make it a little bit more intuitive. Other than that, it is a pretty simple product."

"They need to do less bug-related releases and create versions that are stable for at least six months at a time. I don't find this issue in other solutions like Cisco, Check Point, FortiGate, or others. Those just provide a patch if there is a bug and we don't have to worry about downtime."

"It is not a cheap product."

"The central firewall management could be better."

"The current documentation is not detailed enough."

"There is room for improvement in the integration within endpoint detection. They need to do some integration between endpoints and the firewalls."

"I would like more dashboard management."

"The licensing costs are quite high."

More Palo Alto Networks Panorama cons

Pricing and Cost Advice

"The AWS Firewall Manager is a little on the costly side."

"The licensing is on a pay-as-you-go basis and we are billed monthly."

"From what I've heard from my colleagues, it appears that the pricing is competitive, which influenced our decision to choose this option."

"It is a cost-efficient product."

"Everyone, I suppose, would like the price to be improved. Price is always a good thing to change."

"Palo Alto Networks Panorama has so many licenses. For example, it has threat protection and group protection licenses. One license depends on another. I find it more expensive than Cisco."

"Pricing is high compared to other vendors in the same space. Licensing is also fairly high for different functions to be added on."

"It has freed up staff time, which is where we are seeing ROI."

"The solution is expensive and could be cheaper."

"The solution is priced a bit higher than competitors."

"The pricing model is reasonable for this class of solutions."

"The price of Palo Alto Networks Panorama is high. There is a pay-per-use model."

More Palo Alto Networks Panorama pricing and cost advice

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Top Industries

By visitors reading reviews

Comms Service Provider

10%

University

Manufacturing Company

Financial Services Firm

11%

Comms Service Provider

11%

Manufacturing Company

10%

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	33
Midsize Enterprise	15
Large Enterprise	46

Questions from the Community

What is your experience regarding pricing and costs for AWS Firewall Manager?

My experience with pricing, setup cost, and licensing for AWS Firewall Manager has been straightforward. There is no separate licensing cost for AWS Firewall Manager itself. It is included with AWS...

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What needs improvement with AWS Firewall Manager?

See all answers

What is your primary use case for AWS Firewall Manager?

My main use case for AWS Firewall Manager is centrally managing and enforcing security policies across multiple AWS accounts. It helps me to ensure consistent WAF rules, security group policies, an...

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What is your experience regarding pricing and costs for Palo Alto Networks Panorama?

We did not purchase Palo Alto Networks Panorama through the Azure Marketplace. We purchased it directly through Palo Alto.

See all answers

What needs improvement with Palo Alto Networks Panorama?

From a monitoring perspective, if we could improve on data retention and keep it for quite a long time, such as 90 days of data retention, that would be good for us to manage our CPU usage, as we c...

See all answers

What is your primary use case for Palo Alto Networks Panorama?

My main use case for Palo Alto Networks Panorama is to manage our firewalls. We have around 450 firewalls, and we manage them through Panorama. Configuration entry is the primary focus of our use.

See all answers

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Compared 11% of the time

Tufin Orchestration Suite vs Palo Alto Networks Panorama

Compared 9% of the time

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Compared 3% of the time

More Palo Alto Networks Panorama Competitors

Product Reports

Buyer's Guide

AWS Firewall Manager

April 2026

Download AWS Firewall Manager product report

Buyer's Guide

Palo Alto Networks Panorama

March 2026

Download Palo Alto Networks Panorama product report

Overview

AWS Firewall Manager is a security management service which allows you to centrally configure and manage firewall rules across your accounts and applications in AWS Organization. As new applications are created, Firewall Manager makes it easy to bring new applications and resources into compliance by enforcing a common set of security rules. Now you have a single service to build firewall rules, create security policies, and enforce them in a consistent, hierarchical manner across your entire infrastructure.

Using AWS Firewall Manager, you can easily roll out AWS WAF rules for your Application Load Balancers, API Gateways, and Amazon CloudFront distributions. Similarly, you can create AWS Shield Advanced protections for your Application Load Balancers, ELB Classic Load Balancers, Elastic IP Addresses and CloudFront distributions. Finally, with AWS Firewall Manager, you can enable security groups for your Amazon EC2 and ENI resource types in Amazon VPCs.

Amazon Web Services (AWS)

Panorama network security management provides static rules and dynamic security updates in an ever-changing threat landscape. Reduce administrator workload and improve your overall security posture with a single rule base for firewall, threat prevention, URL filtering, application awareness, user identification, file blocking and data filtering.

Palo Alto Networks

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

University of Arkansas, JBG SMITH, Temple University, Telkom Indonesia

Buyer's Guide

AWS Firewall Manager vs. Palo Alto Networks Panorama

March 2026

Free Report: AWS Firewall Manager vs. Palo Alto Networks Panorama

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