AWS Firewall Manager vs Palo Alto Networks Panorama comparison

AWS Firewall Manager vs. Palo Alto Networks Panorama

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS Firewall Manager

Ranking in Firewall Security Management

7th

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Palo Alto Networks Panorama

Ranking in Firewall Security Management

3rd

Average Rating

8.4

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Firewall Security Management category, the mindshare of AWS Firewall Manager is 3.2%, down from 4.8% compared to the previous year. The mindshare of Palo Alto Networks Panorama is 7.0%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Firewall Security Management Market Share Distribution
Product	Market Share (%)
Palo Alto Networks Panorama	7.0%
AWS Firewall Manager	3.2%
Other	89.8%

Firewall Security Management

Featured Reviews

Venda E

Cloud Option Engineer at a tech vendor with 10,001+ employees

Centralized security policies have streamlined audits and ensure consistent protection by default

One area for improvement is the reporting and customization option. The compliance reports are helpful, but having more granular insights or export options would make it even easier to use during audits. Also, support for more third-party integration could improve flexibility. Another improvement I need to see is a smoother setup experience. Some of the initial configuration steps, especially around the organization and permissions, can feel complex. A more guided setup or clear UI explanation would make it easier for teams to adopt quickly. One more improvement would be better alerting options. Right now, we mostly rely on AWS Security Hub or CloudWatch for detailed alerts. Having more built-in, real-time notification directly from AWS Firewall Manager would make it easier to monitor policy violations without extra setup.

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Richard Dombo

Application Support Administrator at Meridian Port Services

Monitoring and managing multiple firewalls has become more efficient through centralized oversight and reliable logging

I would say that while Palo Alto Networks Panorama reporting capability is functional, it is not really intuitive. The presentation is not really as advanced as what an advanced solution would have provided. I would like to improve the dashboards on Palo Alto Networks Panorama, especially because I work in an environment where my managers are not really that technical. They do a great job leading us, but they do not have a technical background. If the dashboard could be improved to suit more executive use cases when it comes to reporting, that would be excellent. It is basic as far as I am concerned, and from an executive standpoint, it is not really that good. I would rate Palo Alto Networks Panorama as a product nine or 9.5 out of ten because there is always room for improvement, especially on the dashboard. I think if they could improve the dashboard, I would give them ten out of ten because from a technical standpoint, the dashboard is good, but at an executive level, it is not really that good. I usually struggle when doing presentations to my bosses because the dashboard and reporting from Palo Alto Networks Panorama are not as polished as they could be.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is scaling, which allows you to deploy one configuration and scan and deploy it across the network. The automated policy application feature also streamlines security operations."

"The product is highly reliable."

"We work with compliance monitoring in the product, which is helpful for identifying framework-based misconfigurations, as it can tell you where to deploy firewall policies based on the frameworks."

"Overall, it improved our security posture and made audits much easier."

"The most valuable feature is the centrally managed rule. I also like the central orchestration."

"Also, the strength of the community is invaluable."

"It is helpful for our compliance, as the compliance manager manages compliance with leading industry standards such as FedRAMP, which my company complies with, GDPR laws, and ISO 27001."

"It has centralized cloud firewall management rules. It provides compliance in tracking and reporting."

More AWS Firewall Manager pros

"The solution is absolutely stable."

"The most valuable feature of Palo Alto Networks Panorama is its innovation and impressive capacity to handle network traffic efficiently."

"The most valuable feature of Palo Alto Networks Panorama is the simplicity of rule management. Both this device group and template management are very easy to use."

"Panorama has improved the organization by enabling log collection, administration, and optimization of firewall policies. It supports policy migration and offers platform stability and decent uptime."

"I really like the product."

"The most valuable aspect of this solution is the ability to manage our devices centrally. Additionally, we can monitor the workforce connections, receive reports, and use the backup feature."

"The best features Palo Alto Networks Panorama offers include the ability to manage multiple firewalls at one time."

"I found logging and management features the most valuable in Palo Alto Networks Panorama. Another good feature of the product is that it lets you define global firewall policies and templates."

More Palo Alto Networks Panorama pros

Cons

"AWS Firewall Manager should be open to manage other third-party appliances as well."

"They could consider organizing and enhancing documentation in a more structured and chronological manner"

"The areas of improvement are definitely platform resiliency, as we have seen outages on the AWS backbone, and whenever there is an outage on the AWS backbone, it impacts all the services hosted on that region, so we expect regional resiliency."

"One area for improvement is the reporting and customization option."

"I would like to see AWS add some UTM features to the firewall. It would also be great if AWS Firewall had native IPS/IDS. They have the separate IPS/IDS, GuardDuty."

"It needs to be more employee-friendly, and the security management could be more efficient."

"The product could benefit from improvements in the user interface and integration capabilities."

"Enabling and configuring the logging is not that straightforward."

More AWS Firewall Manager cons

"In our version, there is no feature to transfer or upload a database of third-party vulnerabilities or signatures so that Panorama can convert them into its own database. This kind of feature might already have come in version 10."

"An area for improvement would be the connectivity, which sometimes means logs can be slow to display."

"From a storage perspective, I would like to see an improvement where logs can be compressed to make some space available."

"Its scalability can be improved. It is too expensive to scale it in the way Palo Alto wants us to scale. Scalability is one of the main reasons why our customer is looking for alternatives. It is too expensive to scale. Its redundancy also requires improvement, but it seems that in the latest version, redundancy is improved, and you can have more than two devices in an HA pair. So, they are heading in that direction. It would be good if they combine their dynamic list functionality in a much better way with Panorama and include it as out-of-the-box functionality. Palo Alto supports the dynamic list functionality for some basic threats, but there is a lot of scope for improvement."

"Price is probably one of the biggest things that we struggle with, specifically with Palo, and that's across their whole portfolio."

"Customer support can improve."

"When extracting reports to a CSV file, the lack of correlation to the actual report generated is an issue. You get a CSV file with a vague name, which is inconvenient when sorting through multiple reports."

"The solution should improve the speed at which they make changes on the system. Historically, they've been a bit slow in that respect. They should apply changes to the box quicker and more often."

More Palo Alto Networks Panorama cons

Pricing and Cost Advice

"The licensing is on a pay-as-you-go basis and we are billed monthly."

"From what I've heard from my colleagues, it appears that the pricing is competitive, which influenced our decision to choose this option."

"The AWS Firewall Manager is a little on the costly side."

"It is a cost-efficient product."

"The product's pricing is high but flexible. It now follows the pay-per-use pricing model. I would rate the tool's pricing a five out of ten."

"Sometimes the company prefers to give a license to test the product in our environment before we go to the customer. But the customer should buy his own license, and that's the system here. The system is different between one country and another. Some countries say that the IT solutions provider should provide the license."

"The solution is relatively cheap; I rate it four out of five for affordability."

"The licensing is not cheap. There are always hidden costs. You have support costs, or maybe you need to buy more optics on how the solution fits into the rest of your environment. It is possible some of the rest of your environment will need to change too."

"Palo Alto Networks Panorama is a more expensive solution than competitors. They should lower the price to stay competitive."

"My company pays for the licensing cost of Palo Alto Networks Panorama yearly, and it's all-inclusive, so there's no need to pay extra for some features."

"Pricing is high compared to other vendors in the same space. Licensing is also fairly high for different functions to be added on."

"Palo Alto Networks Panorama has so many licenses. For example, it has threat protection and group protection licenses. One license depends on another. I find it more expensive than Cisco."

More Palo Alto Networks Panorama pricing and cost advice

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Top Industries

By visitors reading reviews

Comms Service Provider

Hospitality Company

Retailer

Manufacturing Company

Comms Service Provider

13%

Financial Services Firm

12%

Manufacturing Company

10%

Computer Software Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	33
Midsize Enterprise	15
Large Enterprise	46

Questions from the Community

What is your experience regarding pricing and costs for AWS Firewall Manager?

My experience with pricing, setup cost, and licensing for AWS Firewall Manager has been straightforward. There is no separate licensing cost for AWS Firewall Manager itself. It is included with AWS...

What needs improvement with AWS Firewall Manager?

What is your primary use case for AWS Firewall Manager?

My main use case for AWS Firewall Manager is centrally managing and enforcing security policies across multiple AWS accounts. It helps me to ensure consistent WAF rules, security group policies, an...

What is your experience regarding pricing and costs for Palo Alto Networks Panorama?

We did not purchase Palo Alto Networks Panorama through the Azure Marketplace. We purchased it directly through Palo Alto.

What needs improvement with Palo Alto Networks Panorama?

From a monitoring perspective, if we could improve on data retention and keep it for quite a long time, such as 90 days of data retention, that would be good for us to manage our CPU usage, as we c...

What is your primary use case for Palo Alto Networks Panorama?

My main use case for Palo Alto Networks Panorama is to manage our firewalls. We have around 450 firewalls, and we manage them through Panorama. Configuration entry is the primary focus of our use.

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Product Reports

AWS Firewall Manager

Download AWS Firewall Manager product report

Palo Alto Networks Panorama

Download Palo Alto Networks Panorama product report

Overview

AWS Firewall Manager is a security management service which allows you to centrally configure and manage firewall rules across your accounts and applications in AWS Organization. As new applications are created, Firewall Manager makes it easy to bring new applications and resources into compliance by enforcing a common set of security rules. Now you have a single service to build firewall rules, create security policies, and enforce them in a consistent, hierarchical manner across your entire infrastructure.

Using AWS Firewall Manager, you can easily roll out AWS WAF rules for your Application Load Balancers, API Gateways, and Amazon CloudFront distributions. Similarly, you can create AWS Shield Advanced protections for your Application Load Balancers, ELB Classic Load Balancers, Elastic IP Addresses and CloudFront distributions. Finally, with AWS Firewall Manager, you can enable security groups for your Amazon EC2 and ENI resource types in Amazon VPCs.

Amazon Web Services (AWS)

Panorama network security management provides static rules and dynamic security updates in an ever-changing threat landscape. Reduce administrator workload and improve your overall security posture with a single rule base for firewall, threat prevention, URL filtering, application awareness, user identification, file blocking and data filtering.

Palo Alto Networks

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

University of Arkansas, JBG SMITH, Temple University, Telkom Indonesia

AWS Firewall Manager vs. Palo Alto Networks Panorama