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AWS Firewall Manager vs Palo Alto Networks Panorama comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 4, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Firewall Manager
Ranking in Firewall Security Management
9th
Average Rating
7.8
Reviews Sentiment
6.6
Number of Reviews
9
Ranking in other categories
No ranking in other categories
Palo Alto Networks Panorama
Ranking in Firewall Security Management
3rd
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
91
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Firewall Security Management category, the mindshare of AWS Firewall Manager is 3.7%, down from 5.7% compared to the previous year. The mindshare of Palo Alto Networks Panorama is 6.9%, down from 9.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Firewall Security Management Market Share Distribution
ProductMarket Share (%)
Palo Alto Networks Panorama6.9%
AWS Firewall Manager3.7%
Other89.4%
Firewall Security Management
 

Featured Reviews

Karthik Ekambaram - PeerSpot reviewer
Has centralized rule management and improved protection against suspicious traffic but needs better threat intelligence integration and automated policy enforcement
I have not compared AWS WAF with any other WAF solution yet, but whatever WAF you choose, there will always be challenges, and it cannot block all malicious traffic. For AWS WAF, we have seen cases where it allowed suspicious HTTPS headers even if they carried malicious payloads. However, the malicious payloads are not straightforward, and there are assembly scripts that come with the HTTP headers that sometimes AWS WAF misses. In the last four or five years, we have seen a case where WAF was unable to capture a threat. On the other hand, we also see alerts from WAF indicating that it has figured out many DDoS protection alerts and was able to block them, even with rate limiting. Rule-based WAF works perfectly fine, but I don't think any threat intelligence-based WAF solutions can be 100% accurate. The integration with AWS Organizations and enforcement of security policies, particularly SCP, is difficult to deploy in most of my companies due to client environments. When I say difficult, it depends on the client's organization processes, not AWS itself. The SCP feature is excellent in my view and is the best way to reduce the attack surface for organizations structured in a specific manner. While we have used it internally, limited features of SCPs can be utilized by customers. Regarding automating security policy deployment, we have utilized automated security policy features, but it is difficult in some instances. We have identified what has been identified, but enabling automated SCP policies can be restrictive, which is actually good but makes it hard to implement for all organizations. Automating security policy features could understand the customer's environment better. An AI- or ML-enabled automated SCP could be a better option since it can understand the actions of administrators or developers in the customer's organization within the AWS platform, providing more in-depth automated assessments and SCP features. I rate this solution 8 out of 10.
Waleed Aboda - PeerSpot reviewer
Centralized monitoring enhances control while seeking greater flexibility and rapid response
I am still working for Lotus. We work with Palo Alto three series, Panorama, and Firewall Banu, specifically Firewall three series and five series I find this solution valuable for full monitoring, centralized control for reporting, and centralized management. These features are instrumental in…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has centralized cloud firewall management rules. It provides compliance in tracking and reporting."
"The interface is intuitive and it is easy for the users."
"The product is highly reliable."
"AWS Firewall Manager isn't a separate solution when you create the virtual private cloud (VPC), so you can control the traffic through that security group."
"We work with compliance monitoring in the product, which is helpful for identifying framework-based misconfigurations, as it can tell you where to deploy firewall policies based on the frameworks."
"Also, the strength of the community is invaluable."
"The most valuable feature is scaling, which allows you to deploy one configuration and scan and deploy it across the network. The automated policy application feature also streamlines security operations."
"Once this solution is set up, we hardly have to touch it."
"The interface is very easy to use. You can do most jobs from one single console."
"I found logging and management features the most valuable in Palo Alto Networks Panorama. Another good feature of the product is that it lets you define global firewall policies and templates."
"These features are instrumental in achieving effective results."
"The solution is suitable for all sized businesses."
"From a configuration point of view, when we are implementing it for large organizations where the customer owns a hundred firewalls, it's just easy to manage them all at one central location."
"Managing the firewalls in the branch locations from a central management console is easier."
"Everything about the reporting and everything about Palo Alto Networks Panorama is good."
"The most valuable feature of Palo Alto Networks Panorama is its ease of use."
 

Cons

"Enabling and configuring the logging is not that straightforward."
"I would like to see AWS add some UTM features to the firewall. It would also be great if AWS Firewall had native IPS/IDS. They have the separate IPS/IDS, GuardDuty."
"AWS Firewall Manager should be open to manage other third-party appliances as well."
"The product could benefit from improvements in the user interface and integration capabilities."
"For AWS WAF, we have seen cases where it allowed suspicious HTTPS headers even if they carried malicious payloads."
"This solution is suitable for a small-scale enterprise and may not scale up to a very high volume of traffic or a large number of servers."
"They could consider organizing and enhancing documentation in a more structured and chronological manner"
"The system should be more customizable."
"The initial setup can be complex."
"The solution is extremely expensive. You can integrate it with other Palo Alto products, however, it ends up being too much."
"I am observing that whenever pushing our configurations sometimes the configuration will not push properly and then we have to go to the individual firewall and save it again."
"There is a need to improve the upgrade process. When we are upgrading the solution we are facing some issues with Elasticsearch services. Every time we upgrade it takes a long time to become stable."
"My pain point is the automation process is not well-documented. There are some things that they could improve on there."
"The price of Palo Alto Networks Panorama could be better."
"Integration between Panorama and the Edge Firewall has a lot of issues, like different configuration assets, configuration object templates, lack of flexibility, and not a good browser."
"Its scalability can be improved. It is too expensive to scale it in the way Palo Alto wants us to scale. Scalability is one of the main reasons why our customer is looking for alternatives. It is too expensive to scale. Its redundancy also requires improvement, but it seems that in the latest version, redundancy is improved, and you can have more than two devices in an HA pair. So, they are heading in that direction. It would be good if they combine their dynamic list functionality in a much better way with Panorama and include it as out-of-the-box functionality. Palo Alto supports the dynamic list functionality for some basic threats, but there is a lot of scope for improvement."
 

Pricing and Cost Advice

"From what I've heard from my colleagues, it appears that the pricing is competitive, which influenced our decision to choose this option."
"The AWS Firewall Manager is a little on the costly side."
"It is a cost-efficient product."
"The licensing is on a pay-as-you-go basis and we are billed monthly."
"We have a yearly license. The cost is not that high and not that cheap either."
"The pricing model is reasonable for this class of solutions."
"Palo Alto products are generally priced higher compared to their competitors."
"My company pays for the licensing cost of Palo Alto Networks Panorama yearly, and it's all-inclusive, so there's no need to pay extra for some features."
"The price of Panorama is expensive."
"Initially, Palo Alto looks expensive, but if you dig deeper then you will find that it is very comparable, or even cheaper than other solutions."
"The pricing is pretty average. On a scale of one to ten, I would rate it a five."
"Palo Alto is expensive and there are many cheaper firewalls, but they do not work as well."
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Top Industries

By visitors reading reviews
Computer Software Company
10%
Financial Services Firm
10%
Comms Service Provider
7%
Retailer
6%
Financial Services Firm
13%
Computer Software Company
12%
Comms Service Provider
11%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Large Enterprise6
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise14
Large Enterprise47
 

Questions from the Community

What do you like most about AWS Firewall Manager?
It has centralized cloud firewall management rules. It provides compliance in tracking and reporting.
What is your experience regarding pricing and costs for AWS Firewall Manager?
Microsoft Firewall costs depend on region-based pricing. I don't recall the exact costs because we usually don't get the costing for the firewall alone but rather for the entire product we use, so ...
What needs improvement with AWS Firewall Manager?
I don't see any specific problems with AWS Firewall Manager, but the area of improvement could be in threat intelligence integration. For instance, while I'm not specifically saying Mandiant, which...
What do you like most about Palo Alto Networks Panorama?
The most valuable aspect of Palo Alto Networks Panorama for me is the centralized management of multiple firewalls.
What is your experience regarding pricing and costs for Palo Alto Networks Panorama?
If you go with the cloud-based deployment, it is pretty much affordable. If you go with the physical bare-metal hardware, then it is quite expensive.
What needs improvement with Palo Alto Networks Panorama?
I do see some disadvantages with Panorama. If your staff is not technical enough, you have to be very careful if you have production devices on Panorama because once you push any changes, those get...
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
University of Arkansas, JBG SMITH, Temple University, Telkom Indonesia
Find out what your peers are saying about AWS Firewall Manager vs. Palo Alto Networks Panorama and other solutions. Updated: September 2025.
871,408 professionals have used our research since 2012.