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AWS Firewall Manager vs Palo Alto Networks Panorama comparison

Amazon Web Services (AWS) and Palo Alto Networks are both solutions in the Firewall Security Management category. Amazon Web Services (AWS) is ranked #8 with an average rating of 8.2, while Palo Alto Networks is ranked #4 with an average rating of 8.5. Amazon Web Services (AWS) holds a 3.3% mindshare in Firewall Security Management, compared to Palo Alto Networks’s 7.8% mindshare. Additionally, 100% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 97% of Palo Alto Networks users who would recommend it.
AWS Firewall Manager
Read 12 AWS Firewall Manager reviews
  • 1,097 Views
  • 1,097 Comparison Views
100% willing to recommend
Palo Alto Networks Panorama
Read 93 Palo Alto Networks Panorama reviews
  • 4,195 Views
  • 3,692 Comparison Views
97% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

Palo Alto Networks Panorama and AWS Firewall Manager compete in centralized firewall management. Panorama appears to have the upper hand due to its versatile integration capabilities beyond AWS and detailed threat intelligence.

Features: Palo Alto Networks Panorama provides centralized firewall management, enabling users to control multiple firewalls from one interface. It features automation capabilities for task management, robust threat intelligence, and detailed reporting. AWS Firewall Manager offers seamless integration within the AWS ecosystem, automated policy application, and robust scalability that efficiently manages AWS resources.

Room for Improvement: Palo Alto Networks Panorama could improve OS update scheduling, performance speed, and Active Directory integration, which currently incurs unwelcome traffic. Documentation clarity on automation processes is also needed. AWS Firewall Manager's extensive features present a learning curve, with many features rarely used. Improving logging features and community documentation would aid in user navigation and integration.

Ease of Deployment and Customer Service: Palo Alto Networks Panorama is effective across on-premises and hybrid cloud environments but has mixed feedback on technical support, with some experiencing delays. AWS Firewall Manager excels in public and hybrid cloud deployments within AWS, but its multitude of features can complicate adoption. Support is generally considered reliable.

Pricing and ROI: Palo Alto Networks Panorama is viewed as expensive but offers good value for larger deployments, though licensing costs are high compared to competitors. AWS Firewall Manager offers a cost-efficient, scalable solution with a pay-as-you-go model that provides financial flexibility, though AWS services are often seen as costly, impacting ROI perception.

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To learn more, read our detailed AWS Firewall Manager vs. Palo Alto Networks Panorama Report (Updated: April 2026).
Buyer's Guide
AWS Firewall Manager vs. Palo Alto Networks Panorama
April 2026
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Firewall Manager
Ranking in Firewall Security Management
8th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
12
Ranking in other categories
No ranking in other categories
Palo Alto Networks Panorama
Ranking in Firewall Security Management
4th
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
93
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the Firewall Security Management category, the mindshare of AWS Firewall Manager is 3.3%, down from 4.4% compared to the previous year. The mindshare of Palo Alto Networks Panorama is 7.8%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Firewall Security Management Mindshare Distribution
ProductMindshare (%)
Palo Alto Networks Panorama7.8%
AWS Firewall Manager3.3%
Other88.9%
Firewall Security Management
 

Featured Reviews

Venda E - PeerSpot reviewer
Venda E
Cloud Option Engineer at a tech vendor with 10,001+ employees
Centralized security policies have streamlined audits and ensure consistent protection by default
One area for improvement is the reporting and customization option. The compliance reports are helpful, but having more granular insights or export options would make it even easier to use during audits. Also, support for more third-party integration could improve flexibility. Another improvement I need to see is a smoother setup experience. Some of the initial configuration steps, especially around the organization and permissions, can feel complex. A more guided setup or clear UI explanation would make it easier for teams to adopt quickly. One more improvement would be better alerting options. Right now, we mostly rely on AWS Security Hub or CloudWatch for detailed alerts. Having more built-in, real-time notification directly from AWS Firewall Manager would make it easier to monitor policy violations without extra setup.
Read full review
Richard Dombo - PeerSpot reviewer
Richard Dombo
Application Support Administrator at Meridian Port Services
Monitoring and managing multiple firewalls has become more efficient through centralized oversight and reliable logging
I would say that while Palo Alto Networks Panorama reporting capability is functional, it is not really intuitive. The presentation is not really as advanced as what an advanced solution would have provided. I would like to improve the dashboards on Palo Alto Networks Panorama, especially because I work in an environment where my managers are not really that technical. They do a great job leading us, but they do not have a technical background. If the dashboard could be improved to suit more executive use cases when it comes to reporting, that would be excellent. It is basic as far as I am concerned, and from an executive standpoint, it is not really that good. I would rate Palo Alto Networks Panorama as a product nine or 9.5 out of ten because there is always room for improvement, especially on the dashboard. I think if they could improve the dashboard, I would give them ten out of ten because from a technical standpoint, the dashboard is good, but at an executive level, it is not really that good. I usually struggle when doing presentations to my bosses because the dashboard and reporting from Palo Alto Networks Panorama are not as polished as they could be.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, it improved our security posture and made audits much easier."
"It has centralized cloud firewall management rules. It provides compliance in tracking and reporting."
"The most valuable feature is the centrally managed rule."
"After implementing AWS Firewall Manager, we reduced our manual security configuration effort by around sixty to seventy percent as the policies are now centralized, managed, and automatically enforced."
"The most valuable feature is the centrally managed rule. I also like the central orchestration."
"Also, the strength of the community is invaluable."
"We work with compliance monitoring in the product, which is helpful for identifying framework-based misconfigurations, as it can tell you where to deploy firewall policies based on the frameworks."
"My advice for anybody who is considering the AWS Firewall Manager is that it is pretty simple to set up and easy to use."
More AWS Firewall Manager pros
"Technical support is helpful and knowledgeable."
"Palo Alto is constantly improving its solutions."
"It has been very useful for our organization and we have been quite happy with its capabilities."
"If not for the OEM firewall restrictions, I'd rate Palo Alto Networks Panorama as ten out of ten compared to other products."
"It's easy to deploy any software or policies, and even if you have multiple devices across the globe, if you have urgent searching or maybe policy enforcement, you can do it easily."
"The solution is suitable for all sized businesses."
"Panorama has the capacity for SD-WAN configuration, which is appreciated alongside its capabilities for firewall management and firmware upgrades."
"The product can scale."
More Palo Alto Networks Panorama pros
 

Cons

"AWS Firewall Manager could be improved with more granular policy customization for better visibility through enhanced dashboards and reporting."
"This solution is suitable for a small-scale enterprise and may not scale up to a very high volume of traffic or a large number of servers."
"AWS Firewall Manager should be open to manage other third-party appliances as well."
"I would like to see AWS add some UTM features to the firewall. It would also be great if AWS Firewall had native IPS/IDS. They have the separate IPS/IDS, GuardDuty."
"They could consider organizing and enhancing documentation in a more structured and chronological manner"
"In AWS, there are so many features that many users get confused about what to use and what not to use."
"I would like to see AWS add some UTM features to the firewall. It would also be great if AWS Firewall had native IPS/IDS."
"The system should be more customizable."
More AWS Firewall Manager cons
"Pricing is always something that consumers hope will be addressed in their favor."
"There could be more integrations with third parties."
"The pricing of the solution could be considered an area of improvement, as it is a comprehensive and feature-rich product that may include features that are not needed by some companies."
"I'd like to see improvement in the speed and reliability of the solution."
"In the future, it would be beneficial if Panorama could include a firewall assurance feature similar to Skybox."
"The solution requires more flexibility and quicker response times."
"There is always room for improvement in anything."
"We had some challenges with the initial setup, but it was more on a learning curve basis."
More Palo Alto Networks Panorama cons
 

Pricing and Cost Advice

"The AWS Firewall Manager is a little on the costly side."
"It is a cost-efficient product."
"From what I've heard from my colleagues, it appears that the pricing is competitive, which influenced our decision to choose this option."
"The licensing is on a pay-as-you-go basis and we are billed monthly."
"If I were to rate the pricing of Palo on a scale of one to five, with one being really high and five being a good, reasonable price, I would rate Palo as a three."
"Its cost is quite high."
"Palo Alto is expensive and there are many cheaper firewalls, but they do not work as well."
"Palo Alto Networks Panorama is a more expensive solution than competitors. They should lower the price to stay competitive."
"The price of Palo Alto Networks Panorama is expensive."
"The price of the licenses could be lower. Still, because we have Panorama with 25 firewalls, Palo Alto gives us a good discount."
"The licensing is not cheap. There are always hidden costs. You have support costs, or maybe you need to buy more optics on how the solution fits into the rest of your environment. It is possible some of the rest of your environment will need to change too."
"Pricing is high compared to other vendors in the same space. Licensing is also fairly high for different functions to be added on."
More Palo Alto Networks Panorama pricing and cost advice
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Top Industries

By visitors reading reviews
Comms Service Provider
10%
Construction Company
7%
Manufacturing Company
6%
Healthcare Company
6%
Financial Services Firm
11%
Comms Service Provider
10%
Manufacturing Company
10%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise8
By reviewers
Company SizeCount
Small Business33
Midsize Enterprise15
Large Enterprise46
 

Questions from the Community

What is your experience regarding pricing and costs for AWS Firewall Manager?
My experience with pricing, setup cost, and licensing for AWS Firewall Manager has been straightforward. There is no separate licensing cost for AWS Firewall Manager itself. It is included with AWS...
See all answers
What needs improvement with AWS Firewall Manager?
One area for improvement is the reporting and customization option. The compliance reports are helpful, but having more granular insights or export options would make it even easier to use during a...
See all answers
What is your primary use case for AWS Firewall Manager?
My main use case for AWS Firewall Manager is centrally managing and enforcing security policies across multiple AWS accounts. It helps me to ensure consistent WAF rules, security group policies, an...
See all answers
What is your experience regarding pricing and costs for Palo Alto Networks Panorama?
We did not purchase Palo Alto Networks Panorama through the Azure Marketplace. We purchased it directly through Palo Alto.
See all answers
What needs improvement with Palo Alto Networks Panorama?
From a monitoring perspective, if we could improve on data retention and keep it for quite a long time, such as 90 days of data retention, that would be good for us to manage our CPU usage, as we c...
See all answers
What is your primary use case for Palo Alto Networks Panorama?
My main use case for Palo Alto Networks Panorama is to manage our firewalls. We have around 450 firewalls, and we manage them through Panorama. Configuration entry is the primary focus of our use.
See all answers
 

Comparisons

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AlgoSec vs AWS Firewall Manager Logo
AlgoSec vs AWS Firewall Manager
Compared 12% of the time
Skybox Security Suite vs AWS Firewall Manager Logo
Skybox Security Suite vs AWS Firewall Manager
Compared 10% of the time
Cisco Secure Firewall Management Center vs AWS Firewall Manager Logo
Cisco Secure Firewall Management Center vs AWS Firewall Manager
Compared 10% of the time
Tufin Orchestration Suite vs AWS Firewall Manager Logo
Tufin Orchestration Suite vs AWS Firewall Manager
Compared 9% of the time
More AWS Firewall Manager Competitors
Fortinet FortiManager vs Palo Alto Networks Panorama Logo
Fortinet FortiManager vs Palo Alto Networks Panorama
Compared 13% of the time
AlgoSec vs Palo Alto Networks Panorama Logo
AlgoSec vs Palo Alto Networks Panorama
Compared 13% of the time
FireMon Security Manager vs Palo Alto Networks Panorama Logo
FireMon Security Manager vs Palo Alto Networks Panorama
Compared 11% of the time
Tufin Orchestration Suite vs Palo Alto Networks Panorama Logo
Tufin Orchestration Suite vs Palo Alto Networks Panorama
Compared 9% of the time
Cisco Security Cloud Control vs Palo Alto Networks Panorama Logo
Cisco Security Cloud Control vs Palo Alto Networks Panorama
Compared 4% of the time
More Palo Alto Networks Panorama Competitors
 

Product Reports

Buyer's Guide
AWS Firewall Manager
April 2026
AWS Firewall Manager reportDownload AWS Firewall Manager product report
Buyer's Guide
Palo Alto Networks Panorama
April 2026
Palo Alto Networks Panorama reportDownload Palo Alto Networks Panorama product report
 

Overview

AWS Firewall Manager is a security management service which allows you to centrally configure and manage firewall rules across your accounts and applications in AWS Organization. As new applications are created, Firewall Manager makes it easy to bring new applications and resources into compliance by enforcing a common set of security rules. Now you have a single service to build firewall rules, create security policies, and enforce them in a consistent, hierarchical manner across your entire infrastructure.

Using AWS Firewall Manager, you can easily roll out AWS WAF rules for your Application Load Balancers, API Gateways, and Amazon CloudFront distributions. Similarly, you can create AWS Shield Advanced protections for your Application Load Balancers, ELB Classic Load Balancers, Elastic IP Addresses and CloudFront distributions. Finally, with AWS Firewall Manager, you can enable security groups for your Amazon EC2 and ENI resource types in Amazon VPCs.

Amazon Web Services (AWS)

Panorama network security management provides static rules and dynamic security updates in an ever-changing threat landscape. Reduce administrator workload and improve your overall security posture with a single rule base for firewall, threat prevention, URL filtering, application awareness, user identification, file blocking and data filtering.

Palo Alto Networks
 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
University of Arkansas, JBG SMITH, Temple University, Telkom Indonesia
Buyer's Guide
AWS Firewall Manager vs. Palo Alto Networks Panorama
April 2026
Free Report: AWS Firewall Manager vs. Palo Alto Networks Panorama
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