AWS Firewall Manager vs Palo Alto Networks Panorama comparison

Amazon Web Services (AWS) and Palo Alto Networks are both solutions in the Firewall Security Management category. Amazon Web Services (AWS) is ranked #8 with an average rating of 8.2, while Palo Alto Networks is ranked #4 with an average rating of 8.5. Amazon Web Services (AWS) holds a 3.3% mindshare in Firewall Security Management, compared to Palo Alto Networks’s 7.8% mindshare. Additionally, 100% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 97% of Palo Alto Networks users who would recommend it.

AWS Firewall Manager

Read 11 AWS Firewall Manager reviews

1,097 Views
1,097 Comparison Views

100% willing to recommend

Palo Alto Networks Panorama

Read 93 Palo Alto Networks Panorama reviews

4,195 Views
3,692 Comparison Views

97% willing to recommend

AWS Firewall Manager

Palo Alto Networks Panorama

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

Palo Alto Networks Panorama and AWS Firewall Manager compete in centralized firewall management. Panorama appears to have the upper hand due to its versatile integration capabilities beyond AWS and detailed threat intelligence.

Features: Palo Alto Networks Panorama provides centralized firewall management, enabling users to control multiple firewalls from one interface. It features automation capabilities for task management, robust threat intelligence, and detailed reporting. AWS Firewall Manager offers seamless integration within the AWS ecosystem, automated policy application, and robust scalability that efficiently manages AWS resources.

Room for Improvement: Palo Alto Networks Panorama could improve OS update scheduling, performance speed, and Active Directory integration, which currently incurs unwelcome traffic. Documentation clarity on automation processes is also needed. AWS Firewall Manager's extensive features present a learning curve, with many features rarely used. Improving logging features and community documentation would aid in user navigation and integration.

Ease of Deployment and Customer Service: Palo Alto Networks Panorama is effective across on-premises and hybrid cloud environments but has mixed feedback on technical support, with some experiencing delays. AWS Firewall Manager excels in public and hybrid cloud deployments within AWS, but its multitude of features can complicate adoption. Support is generally considered reliable.

Pricing and ROI: Palo Alto Networks Panorama is viewed as expensive but offers good value for larger deployments, though licensing costs are high compared to competitors. AWS Firewall Manager offers a cost-efficient, scalable solution with a pay-as-you-go model that provides financial flexibility, though AWS services are often seen as costly, impacting ROI perception.

To learn more, read our detailed AWS Firewall Manager vs. Palo Alto Networks Panorama Report (Updated: April 2026).

Buyer's Guide

AWS Firewall Manager vs. Palo Alto Networks Panorama

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS Firewall Manager

Ranking in Firewall Security Management

8th

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Palo Alto Networks Panorama

Ranking in Firewall Security Management

4th

Average Rating

8.4

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2026, in the Firewall Security Management category, the mindshare of AWS Firewall Manager is 3.3%, down from 4.4% compared to the previous year. The mindshare of Palo Alto Networks Panorama is 7.8%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Firewall Security Management Mindshare Distribution
Product	Mindshare (%)
Palo Alto Networks Panorama	7.8%
AWS Firewall Manager	3.3%
Other	88.9%

Firewall Security Management

Featured Reviews

Venda E

Cloud Option Engineer at a tech vendor with 10,001+ employees

Centralized security policies have streamlined audits and ensure consistent protection by default

One area for improvement is the reporting and customization option. The compliance reports are helpful, but having more granular insights or export options would make it even easier to use during audits. Also, support for more third-party integration could improve flexibility. Another improvement I need to see is a smoother setup experience. Some of the initial configuration steps, especially around the organization and permissions, can feel complex. A more guided setup or clear UI explanation would make it easier for teams to adopt quickly. One more improvement would be better alerting options. Right now, we mostly rely on AWS Security Hub or CloudWatch for detailed alerts. Having more built-in, real-time notification directly from AWS Firewall Manager would make it easier to monitor policy violations without extra setup.

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Richard Dombo

Application Support Administrator at Meridian Port Services

Monitoring and managing multiple firewalls has become more efficient through centralized oversight and reliable logging

I would say that while Palo Alto Networks Panorama reporting capability is functional, it is not really intuitive. The presentation is not really as advanced as what an advanced solution would have provided. I would like to improve the dashboards on Palo Alto Networks Panorama, especially because I work in an environment where my managers are not really that technical. They do a great job leading us, but they do not have a technical background. If the dashboard could be improved to suit more executive use cases when it comes to reporting, that would be excellent. It is basic as far as I am concerned, and from an executive standpoint, it is not really that good. I would rate Palo Alto Networks Panorama as a product nine or 9.5 out of ten because there is always room for improvement, especially on the dashboard. I think if they could improve the dashboard, I would give them ten out of ten because from a technical standpoint, the dashboard is good, but at an executive level, it is not really that good. I usually struggle when doing presentations to my bosses because the dashboard and reporting from Palo Alto Networks Panorama are not as polished as they could be.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Also, the strength of the community is invaluable."

"AWS Firewall Manager isn't a separate solution when you create the virtual private cloud (VPC), so you can control the traffic through that security group."

"My advice for anybody who is considering the AWS Firewall Manager is that it is pretty simple to set up and easy to use."

"Overall, it improved our security posture and made audits much easier."

"We work with compliance monitoring in the product, which is helpful for identifying framework-based misconfigurations, as it can tell you where to deploy firewall policies based on the frameworks."

"From a technical perspective, it is a good product."

"Once this solution is set up, we hardly have to touch it."

"The interface is intuitive and it is easy for the users."

More AWS Firewall Manager pros

"Especially for big, worldwide clients, one of the most valuable features is being able to create some rules to place on the security groups."

"We use the solution for centralized monitoring."

"Palo Alto's user interface is much more user-friendly than other platforms."

"Centralized management is a valuable feature."

"The management and the deployment features are most valuable, as we can easily deploy and manage the devices and do fast deployments without moving from our office by just providing a short description to the end-user about how to install the physical device."

"This is like a cherry on the top of all of your network security from Palo Alto in your organization."

"Technical support is pretty good, they have good engineers on their side, they are very helpful and they follow up, and we are very satisfied with their level of support."

"The application ID, this kind of technology, has a very high-level check, and it makes everything more secure for your enterprise network."

More Palo Alto Networks Panorama pros

Cons

"The product could benefit from improvements in the user interface and integration capabilities."

"In AWS, there are so many features that many users get confused about what to use and what not to use."

"I would like to see AWS add some UTM features to the firewall. It would also be great if AWS Firewall had native IPS/IDS. They have the separate IPS/IDS, GuardDuty."

"AWS Firewall Manager should be open to manage other third-party appliances as well."

"The areas of improvement are definitely platform resiliency, as we have seen outages on the AWS backbone, and whenever there is an outage on the AWS backbone, it impacts all the services hosted on that region, so we expect regional resiliency."

"This solution is suitable for a small-scale enterprise and may not scale up to a very high volume of traffic or a large number of servers."

"For AWS WAF, we have seen cases where it allowed suspicious HTTPS headers even if they carried malicious payloads."

"I would like to see AWS add some UTM features to the firewall. It would also be great if AWS Firewall had native IPS/IDS."

More AWS Firewall Manager cons

"The product could offer more integration with other solutions."

"Sometimes in Palo Alto Networks Panorama, we receive issues where it is overloaded and unresponsive. We have issues with accessing the devices due to a slow response from Panorama."

"I would like to see Networks Panorama more integrated into the firewall solutions rather than being a separate component."

"Instead of searching their knowledge base in their website, maybe they can interact with us in the user interface to explain things better."

"Panorama needs to work on its configuration issues."

"The pricing is quite high."

"The notification and alerting system could be improved."

"The dual WAN functionality is missing in this solution."

More Palo Alto Networks Panorama cons

Pricing and Cost Advice

"It is a cost-efficient product."

"The AWS Firewall Manager is a little on the costly side."

"The licensing is on a pay-as-you-go basis and we are billed monthly."

"From what I've heard from my colleagues, it appears that the pricing is competitive, which influenced our decision to choose this option."

"Cost-wise, it's very expensive."

"Palo Alto Networks Panorama is a more expensive solution than competitors. They should lower the price to stay competitive."

"My company pays for the licensing cost of Palo Alto Networks Panorama yearly, and it's all-inclusive, so there's no need to pay extra for some features."

"Although I don't have direct knowledge of the setup cost I believe it is mid-range."

"It is very affordable when compared to more expensive firewalls."

"It is pretty reasonable as compared to other companies."

"The licensing is not cheap. There are always hidden costs. You have support costs, or maybe you need to buy more optics on how the solution fits into the rest of your environment. It is possible some of the rest of your environment will need to change too."

"If I were to rate the pricing of Palo on a scale of one to five, with one being really high and five being a good, reasonable price, I would rate Palo as a three."

More Palo Alto Networks Panorama pricing and cost advice

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Top Industries

By visitors reading reviews

Comms Service Provider

10%

University

Manufacturing Company

Construction Company

Comms Service Provider

11%

Financial Services Firm

11%

Manufacturing Company

10%

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	33
Midsize Enterprise	15
Large Enterprise	46

Questions from the Community

What is your experience regarding pricing and costs for AWS Firewall Manager?

My experience with pricing, setup cost, and licensing for AWS Firewall Manager has been straightforward. There is no separate licensing cost for AWS Firewall Manager itself. It is included with AWS...

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What needs improvement with AWS Firewall Manager?

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What is your primary use case for AWS Firewall Manager?

My main use case for AWS Firewall Manager is centrally managing and enforcing security policies across multiple AWS accounts. It helps me to ensure consistent WAF rules, security group policies, an...

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What is your experience regarding pricing and costs for Palo Alto Networks Panorama?

We did not purchase Palo Alto Networks Panorama through the Azure Marketplace. We purchased it directly through Palo Alto.

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What needs improvement with Palo Alto Networks Panorama?

From a monitoring perspective, if we could improve on data retention and keep it for quite a long time, such as 90 days of data retention, that would be good for us to manage our CPU usage, as we c...

See all answers

What is your primary use case for Palo Alto Networks Panorama?

My main use case for Palo Alto Networks Panorama is to manage our firewalls. We have around 450 firewalls, and we manage them through Panorama. Configuration entry is the primary focus of our use.

See all answers

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Compared 11% of the time

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Compared 9% of the time

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Compared 3% of the time

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Product Reports

Buyer's Guide

AWS Firewall Manager

April 2026

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Buyer's Guide

Palo Alto Networks Panorama

March 2026

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Overview

AWS Firewall Manager is a security management service which allows you to centrally configure and manage firewall rules across your accounts and applications in AWS Organization. As new applications are created, Firewall Manager makes it easy to bring new applications and resources into compliance by enforcing a common set of security rules. Now you have a single service to build firewall rules, create security policies, and enforce them in a consistent, hierarchical manner across your entire infrastructure.

Using AWS Firewall Manager, you can easily roll out AWS WAF rules for your Application Load Balancers, API Gateways, and Amazon CloudFront distributions. Similarly, you can create AWS Shield Advanced protections for your Application Load Balancers, ELB Classic Load Balancers, Elastic IP Addresses and CloudFront distributions. Finally, with AWS Firewall Manager, you can enable security groups for your Amazon EC2 and ENI resource types in Amazon VPCs.

Amazon Web Services (AWS)

Panorama network security management provides static rules and dynamic security updates in an ever-changing threat landscape. Reduce administrator workload and improve your overall security posture with a single rule base for firewall, threat prevention, URL filtering, application awareness, user identification, file blocking and data filtering.

Palo Alto Networks

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

University of Arkansas, JBG SMITH, Temple University, Telkom Indonesia

Buyer's Guide

AWS Firewall Manager vs. Palo Alto Networks Panorama

April 2026

Free Report: AWS Firewall Manager vs. Palo Alto Networks Panorama

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