AWS Firewall Manager vs Palo Alto Networks Panorama comparison

Amazon Web Services (AWS) and Palo Alto Networks are both solutions in the Firewall Security Management category. Amazon Web Services (AWS) is ranked #7 with an average rating of 8.2, while Palo Alto Networks is ranked #3 with an average rating of 8.5. Amazon Web Services (AWS) holds a 3.2% mindshare in Firewall Security Management, compared to Palo Alto Networks’s 7.0% mindshare. Additionally, 100% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 97% of Palo Alto Networks users who would recommend it.

AWS Firewall Manager

Read 11 AWS Firewall Manager reviews

988 Views
988 Comparison Views

100% willing to recommend

Palo Alto Networks Panorama

Read 93 Palo Alto Networks Panorama reviews

3,576 Views
3,326 Comparison Views

97% willing to recommend

AWS Firewall Manager

Palo Alto Networks Panorama

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 4, 2024

Palo Alto Networks Panorama and AWS Firewall Manager compete in centralized firewall management. Panorama appears to have the upper hand due to its versatile integration capabilities beyond AWS and detailed threat intelligence.

Features: Palo Alto Networks Panorama provides centralized firewall management, enabling users to control multiple firewalls from one interface. It features automation capabilities for task management, robust threat intelligence, and detailed reporting. AWS Firewall Manager offers seamless integration within the AWS ecosystem, automated policy application, and robust scalability that efficiently manages AWS resources.

Room for Improvement: Palo Alto Networks Panorama could improve OS update scheduling, performance speed, and Active Directory integration, which currently incurs unwelcome traffic. Documentation clarity on automation processes is also needed. AWS Firewall Manager's extensive features present a learning curve, with many features rarely used. Improving logging features and community documentation would aid in user navigation and integration.

Ease of Deployment and Customer Service: Palo Alto Networks Panorama is effective across on-premises and hybrid cloud environments but has mixed feedback on technical support, with some experiencing delays. AWS Firewall Manager excels in public and hybrid cloud deployments within AWS, but its multitude of features can complicate adoption. Support is generally considered reliable.

Pricing and ROI: Palo Alto Networks Panorama is viewed as expensive but offers good value for larger deployments, though licensing costs are high compared to competitors. AWS Firewall Manager offers a cost-efficient, scalable solution with a pay-as-you-go model that provides financial flexibility, though AWS services are often seen as costly, impacting ROI perception.

To learn more, read our detailed AWS Firewall Manager vs. Palo Alto Networks Panorama Report (Updated: December 2025).

Buyer's Guide

AWS Firewall Manager vs. Palo Alto Networks Panorama

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS Firewall Manager

Ranking in Firewall Security Management

7th

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Palo Alto Networks Panorama

Ranking in Firewall Security Management

3rd

Average Rating

8.4

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Firewall Security Management category, the mindshare of AWS Firewall Manager is 3.2%, down from 4.8% compared to the previous year. The mindshare of Palo Alto Networks Panorama is 7.0%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Firewall Security Management Market Share Distribution
Product	Market Share (%)
Palo Alto Networks Panorama	7.0%
AWS Firewall Manager	3.2%
Other	89.8%

Firewall Security Management

Featured Reviews

Venda E

Cloud Option Engineer at a tech vendor with 10,001+ employees

Centralized security policies have streamlined audits and ensure consistent protection by default

One area for improvement is the reporting and customization option. The compliance reports are helpful, but having more granular insights or export options would make it even easier to use during audits. Also, support for more third-party integration could improve flexibility. Another improvement I need to see is a smoother setup experience. Some of the initial configuration steps, especially around the organization and permissions, can feel complex. A more guided setup or clear UI explanation would make it easier for teams to adopt quickly. One more improvement would be better alerting options. Right now, we mostly rely on AWS Security Hub or CloudWatch for detailed alerts. Having more built-in, real-time notification directly from AWS Firewall Manager would make it easier to monitor policy violations without extra setup.

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Richard Dombo

Application Support Administrator at Meridian Port Services

Monitoring and managing multiple firewalls has become more efficient through centralized oversight and reliable logging

I would say that while Palo Alto Networks Panorama reporting capability is functional, it is not really intuitive. The presentation is not really as advanced as what an advanced solution would have provided. I would like to improve the dashboards on Palo Alto Networks Panorama, especially because I work in an environment where my managers are not really that technical. They do a great job leading us, but they do not have a technical background. If the dashboard could be improved to suit more executive use cases when it comes to reporting, that would be excellent. It is basic as far as I am concerned, and from an executive standpoint, it is not really that good. I would rate Palo Alto Networks Panorama as a product nine or 9.5 out of ten because there is always room for improvement, especially on the dashboard. I think if they could improve the dashboard, I would give them ten out of ten because from a technical standpoint, the dashboard is good, but at an executive level, it is not really that good. I usually struggle when doing presentations to my bosses because the dashboard and reporting from Palo Alto Networks Panorama are not as polished as they could be.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature is the centrally managed rule. I also like the central orchestration."

"It is helpful for our compliance, as the compliance manager manages compliance with leading industry standards such as FedRAMP, which my company complies with, GDPR laws, and ISO 27001."

"Overall, it improved our security posture and made audits much easier."

"Also, the strength of the community is invaluable."

"The most valuable feature is scaling, which allows you to deploy one configuration and scan and deploy it across the network. The automated policy application feature also streamlines security operations."

"The product is highly reliable."

"It has centralized cloud firewall management rules. It provides compliance in tracking and reporting."

"We work with compliance monitoring in the product, which is helpful for identifying framework-based misconfigurations, as it can tell you where to deploy firewall policies based on the frameworks."

More AWS Firewall Manager pros

"I like its flexibility."

"It's easy to deploy any software or policies."

"Palo Alto Networks Panorama has simplified management by providing a unified interface for firewall management and configuration."

"The most valuable feature of Palo Alto Networks Panorama is the simplicity of rule management. Both this device group and template management are very easy to use."

"We are attracted to Palo Alto because it is stable."

"The most valuable feature of Palo Alto Networks Panorama is its innovation and impressive capacity to handle network traffic efficiently."

"The management and the deployment features are most valuable. We can easily deploy and manage the devices. We can do fast deployments without moving from our office and by just providing a short description to the end-user about how to install the physical device."

"The application ID or App-ID feature is a good feature for us. We are also using IPS and content inspection features. The firewall can inspect the packages that are passing through my network."

More Palo Alto Networks Panorama pros

Cons

"One area for improvement is the reporting and customization option."

"The product could benefit from improvements in the user interface and integration capabilities."

"The areas of improvement are definitely platform resiliency, as we have seen outages on the AWS backbone, and whenever there is an outage on the AWS backbone, it impacts all the services hosted on that region, so we expect regional resiliency."

"AWS Firewall Manager should be open to manage other third-party appliances as well."

"It needs to be more employee-friendly, and the security management could be more efficient."

"For AWS WAF, we have seen cases where it allowed suspicious HTTPS headers even if they carried malicious payloads."

"This solution is suitable for a small-scale enterprise and may not scale up to a very high volume of traffic or a large number of servers."

"I would like to see AWS add some UTM features to the firewall. It would also be great if AWS Firewall had native IPS/IDS. They have the separate IPS/IDS, GuardDuty."

More AWS Firewall Manager cons

"The solution requires more flexibility and quicker response times."

"Palo Alto Networks Panorama has some bugs that could be fixed."

"The current documentation is not detailed enough."

"In our version, there is no feature to transfer or upload a database of third-party vulnerabilities or signatures so that Panorama can convert them into its own database. This kind of feature might already have come in version 10."

"My pain point is the automation process is not well-documented. There are some things that they could improve on there."

"Customer support can improve."

"The ease of use of Palo Alto Networks Panorama is an area for improvement. Another downside is that you need a lot of comprehension to understand what it is."

"The presentation is not really as advanced as what an advanced solution would have provided."

More Palo Alto Networks Panorama cons

Pricing and Cost Advice

"The AWS Firewall Manager is a little on the costly side."

"From what I've heard from my colleagues, it appears that the pricing is competitive, which influenced our decision to choose this option."

"It is a cost-efficient product."

"The licensing is on a pay-as-you-go basis and we are billed monthly."

"My company pays for the licensing cost of Palo Alto Networks Panorama yearly, and it's all-inclusive, so there's no need to pay extra for some features."

"It is not a cheap solution."

"You can buy the hardware only and each box is not even $10,000. It's only $8,000 for the unit itself. However, then you are charged a three-year license at $81,000."

"It has freed up staff time, which is where we are seeing ROI."

"The price of the licenses could be lower. Still, because we have Panorama with 25 firewalls, Palo Alto gives us a good discount."

"The product's pricing is high but flexible. It now follows the pay-per-use pricing model. I would rate the tool's pricing a five out of ten."

"There is a license required to use this solution and it is paid annually."

"We pay approximately $3,000 a year in order to use the product."

More Palo Alto Networks Panorama pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

Comms Service Provider

Hospitality Company

Computer Software Company

Comms Service Provider

13%

Financial Services Firm

12%

Manufacturing Company

10%

Computer Software Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	33
Midsize Enterprise	15
Large Enterprise	46

Questions from the Community

What is your experience regarding pricing and costs for AWS Firewall Manager?

My experience with pricing, setup cost, and licensing for AWS Firewall Manager has been straightforward. There is no separate licensing cost for AWS Firewall Manager itself. It is included with AWS...

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What needs improvement with AWS Firewall Manager?

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What is your primary use case for AWS Firewall Manager?

My main use case for AWS Firewall Manager is centrally managing and enforcing security policies across multiple AWS accounts. It helps me to ensure consistent WAF rules, security group policies, an...

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What do you like most about Palo Alto Networks Panorama?

The most valuable aspect of Palo Alto Networks Panorama for me is the centralized management of multiple firewalls.

See all answers

What is your experience regarding pricing and costs for Palo Alto Networks Panorama?

We did not purchase Palo Alto Networks Panorama through the Azure Marketplace. We purchased it directly through Palo Alto.

See all answers

What needs improvement with Palo Alto Networks Panorama?

From a monitoring perspective, if we could improve on data retention and keep it for quite a long time, such as 90 days of data retention, that would be good for us to manage our CPU usage, as we c...

See all answers

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Product Reports

Buyer's Guide

AWS Firewall Manager

January 2026

Download AWS Firewall Manager product report

Buyer's Guide

Palo Alto Networks Panorama

January 2026

Download Palo Alto Networks Panorama product report

Overview

AWS Firewall Manager is a security management service which allows you to centrally configure and manage firewall rules across your accounts and applications in AWS Organization. As new applications are created, Firewall Manager makes it easy to bring new applications and resources into compliance by enforcing a common set of security rules. Now you have a single service to build firewall rules, create security policies, and enforce them in a consistent, hierarchical manner across your entire infrastructure.

Using AWS Firewall Manager, you can easily roll out AWS WAF rules for your Application Load Balancers, API Gateways, and Amazon CloudFront distributions. Similarly, you can create AWS Shield Advanced protections for your Application Load Balancers, ELB Classic Load Balancers, Elastic IP Addresses and CloudFront distributions. Finally, with AWS Firewall Manager, you can enable security groups for your Amazon EC2 and ENI resource types in Amazon VPCs.

Amazon Web Services (AWS)

Panorama network security management provides static rules and dynamic security updates in an ever-changing threat landscape. Reduce administrator workload and improve your overall security posture with a single rule base for firewall, threat prevention, URL filtering, application awareness, user identification, file blocking and data filtering.

Palo Alto Networks

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers

University of Arkansas, JBG SMITH, Temple University, Telkom Indonesia

Buyer's Guide

AWS Firewall Manager vs. Palo Alto Networks Panorama

December 2025

Free Report: AWS Firewall Manager vs. Palo Alto Networks Panorama

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