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Avanan vs Proofpoint Targeted Attack Protection comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Avanan
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
19
Ranking in other categories
Email Security (16th), Data Loss Prevention (DLP) (21st)
Proofpoint Targeted Attack ...
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
1
Ranking in other categories
Advanced Threat Protection (ATP) (28th)
 

Mindshare comparison

Avanan and Proofpoint Targeted Attack Protection aren’t in the same category and serve different purposes. Avanan is designed for Email Security and holds a mindshare of 3.8%, up 3.7% compared to last year.
Proofpoint Targeted Attack Protection, on the other hand, focuses on Advanced Threat Protection (ATP), holds 1.8% mindshare, down 2.4% since last year.
Email Security
Advanced Threat Protection (ATP)
 

Featured Reviews

Robert Melendez - PeerSpot reviewer
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
KC
Dynamic runtime engine and good protection, but needs better support and a single console
We have two to three issues per month. We contact Proofpoint's customer support for these issues. I am a major point of contact for support. If I am not able to resolve an issue, we will be reaching out to them. Proofpoint can take a couple of days to get back. I also deal with other applications from Okta and Microsoft, and we get the support within a couple of hours. There is a lot of difference between a couple of hours and a couple of days. So, Proofpoint's support should be improved. Okta and Microsoft are also able to do a Zoom or video call, but Proofpoint provides support only through email communication. Only if you request, it would be a Zoom or video session.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Spam protection is the most valuable feature."
"Avanan is a stable software. My company hasn't faced any issues, bugs, or problems with the performance of Avanan."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"The program has reduced the dangers related to phishing, malware, ransomware, and other vulnerabilities."
"I like Avanan's SmartDLP module. It's seamless, and the administrative overhead is low. We aren't a very sophisticated operation. We just want to reduce our exposure, so we find ThreatCloud helpful. Avanan's acquisition by Check Point was beneficial for them."
"The customizable rules allow you to change aspects."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"The most valuable feature of Avanan is its Anti-Malware solution for Office 365, and box.com."
"It has a dynamic runtime engine, which gives it an advantage over Prisma that has a static engine. In Prisma, we have to do additional malware analysis, which is not required in Proofpoint."
 

Cons

"Being cloud first and because we are in the movie business, we use a lot of Macintoshes. So, there is absolutely no reason for us to have Active Directory whatsoever. However, if you are using Office 365, you must have Active Directory in order to reset passwords. Even though we have a single sign-on provider, we must have Azure Active Directory for Office 365, which is really stupid. As a cloud application, you would think that I don't need Active Directory, which I don't need for anything else except Office 365. We have one server inside that space to help us manage Active Directory just for Office 365. This is a very sore point, but it is what it is."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"They should come up with a mobile application so that it can be more flexible."
"Familiarization with performance for new teams may take a long time."
"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"In Avanan, the email channel is one of the channels where data leakage happens, and they need to consider it from a DLP perspective."
"It should also offer a quick backup in case any email is wrongly quarantined or deleted to ensure no data loss."
"Avanan doesn't cover certain tool segments."
"We are using the TRAP console that has a Linux-based UI, which is not user-friendly. The TAP console looks very advanced. Currently, we are maintaining three different consoles, and it is sometimes hard to switch between them or try to grab the data."
 

Pricing and Cost Advice

"The pricing of Avanan is reasonable."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Avanan’s price is comparable to Barracuda."
"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Educational Organization
8%
Manufacturing Company
8%
Financial Services Firm
7%
Financial Services Firm
14%
Computer Software Company
12%
Manufacturing Company
12%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s backup and retention services. I've brought this up with the vendor. They told me t...
Ask a question
Earn 20 points
 

Also Known As

No data available
Targeted Attack Protection
 

Overview

 

Sample Customers

Bethel School District, ServiceSource, Capital Caring
Brinker Capital
Find out what your peers are saying about Microsoft, Proofpoint, Abnormal Security and others in Email Security. Updated: June 2025.
861,803 professionals have used our research since 2012.