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Avanan vs Proofpoint Targeted Attack Protection comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare One
Sponsored
Average Rating
8.6
Reviews Sentiment
6.5
Number of Reviews
23
Ranking in other categories
Email Security (21st), Secure Web Gateways (SWG) (15th), Data Loss Prevention (DLP) (20th), Cloud Access Security Brokers (CASB) (11th), Distributed Denial-of-Service (DDoS) Protection (7th), Software Defined WAN (SD-WAN) Solutions (13th), Access Management (13th), Bot Management (3rd), ZTNA as a Service (9th), ZTNA (4th), Secure Access Service Edge (SASE) (10th), Remote Browser Isolation (RBI) (3rd)
Avanan
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Email Security (22nd), Data Loss Prevention (DLP) (42nd)
Proofpoint Targeted Attack ...
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
1
Ranking in other categories
Advanced Threat Protection (ATP) (33rd)
 

Mindshare comparison

Email Security Mindshare Distribution
ProductMindshare (%)
Avanan2.3%
Proofpoint Email Protection7.3%
Microsoft Defender for Office 3657.3%
Other83.1%
Email Security
Advanced Threat Protection (ATP) Mindshare Distribution
ProductMindshare (%)
Proofpoint Targeted Attack Protection1.3%
Palo Alto Networks WildFire7.5%
Microsoft Defender for Office 3656.9%
Other84.3%
Advanced Threat Protection (ATP)
 

Featured Reviews

CV
Network Architect at IP Dimension
Cloud security has improved remote access and has reduced costs for smaller client sites
I have used Cloudflare One's Identity-Aware Proxy, and it is quite straightforward from what I have seen so far. The app registration on the Azure side integrates fully into Cloudflare, and I am very satisfied with that part because it is easy to set up. The integration of Cloudflare One's Secure Web Gateway and Zero Trust Network Access works without any issues. That part is pretty automatic, and if you complete the rest of the setup, it comes together by itself with no issues from my side. What makes it nice is that we can actually start replacing on-site firewalls at this stage for the smaller clients because it does not matter if they go to a coffee shop or work from home; they are still secured by the same connection. The hops get shorter and you get better latency. We have done testing to see if it is better. One thing that we did notice with our proof of concept with our current client is that they have people connecting from the UK. When they used their previous VPN solution, uploading CAD drawings and other files to the server took a long time. They mentioned that it is much quicker on Cloudflare One's solution. I definitely believe that is part of the improved performance, and I am satisfied with that as well. What is nice about Cloudflare One is that it makes the setup easier and also easier to train technicians to maintain it. Compared to legacy systems, we do not need to get fancy firewalls in place that are costly. That is definitely also a cost-saver with Cloudflare One.
Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
KC
Information Security Specialist at Methanex Chile SpA
Dynamic runtime engine and good protection, but needs better support and a single console
We have two to three issues per month. We contact Proofpoint's customer support for these issues. I am a major point of contact for support. If I am not able to resolve an issue, we will be reaching out to them. Proofpoint can take a couple of days to get back. I also deal with other applications from Okta and Microsoft, and we get the support within a couple of hours. There is a lot of difference between a couple of hours and a couple of days. So, Proofpoint's support should be improved. Okta and Microsoft are also able to do a Zoom or video call, but Proofpoint provides support only through email communication. Only if you request, it would be a Zoom or video session.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The simplicity of the solution is its valuable features as almost no effort was needed to learn the configurations. It is also one of the cheapest firewalls available in this category."
"Cloudflare is simple to use."
"The best feature is rate limiting. If I'm expecting 500 visits per hour, Cloudflare will limit the requests if I suddenly get 50,000."
"We mostly use Cloudflare WAF, and gets basic Cloudflaire DDoS, caching as extra bonus . We like the factor these features are all integrated into 1 console, simple to manage."
"It's the endpoint exposition. We don't need to expose our VPN server to the internet and need a zero-test solution. I can apply some conditional access to the endpoint that's connecting to our network to check their security policies or the security condition of their workstation. Once the workstation is trying to connect to my internal network, then I would like to check the discrete condition of these endpoints that are trying to access my internal network. We created some conditional access. We have CrowdStrike, to check if the CrowdStrike is installed, to check if it's updated, and to check for Windows updates. We created some conditional policies to check it."
"Cloudflare Access is a stable solution."
"Cloudflare is simple to use."
"It will take the blow rather than our applications should an attack occur."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"Avanan Cloud Email Security has empowered teams with modern data security management knowledge and provided enough awareness that helps employees to prepare for any outcomes."
"It can detect corrupted files and filters out documents with viruses."
"Avanan has been an everlasting security solution for our email and messaging applications."
"Email Attachment Protection detects any insecure files and quickly blocks them to prevent the spread of viruses to other secure documents."
"It is simple to deploy this platform and interact with the set features."
"Prevention of account takeover by ransomware attackers has solved long-term problems that had become normal in the company."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"Proofpoint's major module is email protection, and most of the spam emails that have been directed towards our organization have been locked by Proofpoint, so we have escaped from threat hunters."
"It has a dynamic runtime engine, which gives it an advantage over Prisma that has a static engine. In Prisma, we have to do additional malware analysis, which is not required in Proofpoint."
 

Cons

"The pricing is an area that can be improved. Pricing, as far as I recall, was the source of our problems."
"Feedback could be enhanced."
"Cloudflare DDoS has poor technical support."
"The onboarding process can be improved a little bit."
"I would like them to include a VPN feature to provide a secure connection to the data center."
"Our subscription plan for the solution has a limitation of bot signatures."
"The tool should provide on-premise versions. Currently, all versions are cloud-based."
"Lacks a VPN feature to provide a secure connection to the data center."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"Email querying is not efficient throughout."
"Sometimes it seemed like the allow list wasn't working. I've created many allow list rules however, they still seem to be blocked; the same is true with the blocked list rules."
"The email filtration system is not well set since it sometimes blocks useful emails that are safe."
"Frequent updates should be made on time to keep the system running effectively."
"The response to new threats is sometimes slow and can lead to data compromise."
"The user experience must be improved."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"We are using the TRAP console that has a Linux-based UI, which is not user-friendly."
"We are using the TRAP console that has a Linux-based UI, which is not user-friendly. The TAP console looks very advanced. Currently, we are maintaining three different consoles, and it is sometimes hard to switch between them or try to grab the data."
 

Pricing and Cost Advice

"Cloudflare Zero Trust Platform's pricing is good."
"The solution is not that expensive."
"The pricing of the solution is cheap. The licensing cost is also very low. I rate the cost and pricing a three out of ten."
"The prices are slightly expensive."
"My company has to make yearly payments towards the licensing costs attached to the solution. There are no hidden charges apart from the licensing costs of the solution."
"The pricing is somewhere in the middle. I would rate the pricing a seven out of ten."
"The solution's pricing lacks transparency."
"The price tag is no longer $200,000, but rather $300,000 to $400,000. It's twice."
"The pricing of Avanan is reasonable."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Good pricing arrangement as an SaaS offering."
"The product is not the cheapest in the market."
"Avanan’s price is comparable to Barracuda."
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Top Industries

By visitors reading reviews
Construction Company
22%
Comms Service Provider
10%
Financial Services Firm
8%
Computer Software Company
6%
Computer Software Company
12%
Financial Services Firm
9%
Construction Company
9%
Comms Service Provider
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise2
Large Enterprise11
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
No data available
 

Questions from the Community

What needs improvement with Cloudflare Access?
Cloudflare Access has strong integration with Microsoft, among other platforms. However, when it comes to Kaspersky, ...
What is your primary use case for Cloudflare Access?
Cloudflare Access provides secure access to internal applications for employees, external members of the organization...
What advice do you have for others considering Cloudflare Access?
Cloudflare Access is one of the best integrations available. While about two hundred vendors offer similar services, ...
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Also Known As

Cloudflare Area 1 Email Security, Cloudflare Bot Management, Cloudflare Gateway, Cloudflare Zero Trust Platform, Cloudflare DDoS, Cloudflare SASE & SSE Platform
No data available
Targeted Attack Protection
 

Overview

 

Sample Customers

23andMe
Bethel School District, ServiceSource, Capital Caring
Brinker Capital
Find out what your peers are saying about Proofpoint, Microsoft, Check Point Software Technologies and others in Email Security. Updated: April 2026.
886,510 professionals have used our research since 2012.