No more typing reviews! Try our Samantha, our new voice AI agent.

Palo Alto Networks WildFire vs Proofpoint Targeted Attack Protection comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Palo Alto Networks WildFire
Ranking in Advanced Threat Protection (ATP)
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
72
Ranking in other categories
No ranking in other categories
Proofpoint Targeted Attack ...
Ranking in Advanced Threat Protection (ATP)
33rd
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Advanced Threat Protection (ATP) category, the mindshare of Palo Alto Networks WildFire is 6.6%, down from 9.4% compared to the previous year. The mindshare of Proofpoint Targeted Attack Protection is 1.3%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Advanced Threat Protection (ATP) Mindshare Distribution
ProductMindshare (%)
Palo Alto Networks WildFire6.6%
Proofpoint Targeted Attack Protection1.3%
Other92.1%
Advanced Threat Protection (ATP)
 

Featured Reviews

reviewer2695164 - PeerSpot reviewer
IT Security Specialist at a tech services company with 11-50 employees
Advanced threat detection has protected critical document workflows and checks suspicious files
I would say the setup and putting together the hierarchy within the devices was not straightforward. There were many reboots and reconfigurations while the optimal setup was established. However, we were happy with the device. The setup process could be easier to establish the cluster. It should be easier to establish the Palo Alto Networks WildFire cluster between the devices. We had some difficulty with it, but it was not catastrophic. The operation and usability itself is what I was happy with.
KC
Information Security Specialist at Methanex Chile SpA
Dynamic runtime engine and good protection, but needs better support and a single console
We have two to three issues per month. We contact Proofpoint's customer support for these issues. I am a major point of contact for support. If I am not able to resolve an issue, we will be reaching out to them. Proofpoint can take a couple of days to get back. I also deal with other applications from Okta and Microsoft, and we get the support within a couple of hours. There is a lot of difference between a couple of hours and a couple of days. So, Proofpoint's support should be improved. Okta and Microsoft are also able to do a Zoom or video call, but Proofpoint provides support only through email communication. Only if you request, it would be a Zoom or video session.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"In this case, the Palo Alto Networks WildFire capability is very important and I would say very impressive."
"I love the idea of Palo Alto Networks WildFire. It's more geared toward preventing malware. If someone's laptop or phone is malware-infected, the tool prevents it from uploading valuable corporate data outside the corporate network. That's what I love about Palo Alto Networks WildFire. It stops malware in its tracks."
"The most effective feature of WildFire for threat analysis is its collaboration with other security profiles on our Palo Alto firewall."
"The initial setup is very simple."
"A good tool for file scanning and email threat detection, especially when it comes to attachments and communications."
"It is stable and pretty much scalable."
"The most valuable features of Palo Alto Networks WildFire are the good URL and file analysis that uses artificial intelligence, it has different interfaces such as REST, SMTP protocol, and HTTPS, the security incidents and event management are very good, additionally there are many file types that are supported and there is no limit to the number of files it can handle simultaneously, and it integrates well with SIEM solutions."
"The solution handles DSD segregation and monitors the gateways"
"It has a dynamic runtime engine, which gives it an advantage over Prisma that has a static engine. In Prisma, we have to do additional malware analysis, which is not required in Proofpoint."
"Proofpoint's major module is email protection, and most of the spam emails that have been directed towards our organization have been locked by Proofpoint, so we have escaped from threat hunters."
 

Cons

"If it is Arrow support, it's pathetic."
"The price of the Palo Alto Networks WildFire license is expensive. When it came time to renew the solution the price doubled."
"The configuration should be made a little bit easier. I understand why it is as it is, but there should be a way to make it easier from the user side."
"The initial setup was complex."
"When you contact support, there is no guarantee that they will be available to help you tackle the issue that you are facing."
"​The VPN and decryption need improvement."
"It would be nice if there was an easier way to install and deploy it, such as through the inclusion of wizards."
"The support is quite difficult to access promptly. I rate it as seven out of ten."
"We are using the TRAP console that has a Linux-based UI, which is not user-friendly."
"We are using the TRAP console that has a Linux-based UI, which is not user-friendly. The TAP console looks very advanced. Currently, we are maintaining three different consoles, and it is sometimes hard to switch between them or try to grab the data."
 

Pricing and Cost Advice

"It depends on the features. Additional features cost additional money as well."
"It IS a bit expensive, but I think you get what you pay for. Value is there."
"The solution is a bit expensive. You pay for security."
"The pricing is OK, it is not too expensive."
"WildFire is a little bit pricey. Sometimes it's difficult to sell it to customers at the current price."
"For the last three years, the price of Palo Alto in Vietnam has been very high."
"We pay between $3,000 and $4,000 CAD ($2,200 - $3,000 USD) per year to maintain this solution."
"Palo Alto Networks WildFire is quite expensive, and this is what puts people off."
Information not available
report
Use our free recommendation engine to learn which Advanced Threat Protection (ATP) solutions are best for your needs.
921,523 professionals have used our research since 2012.
 

Comparison Review

it_user206346 - PeerSpot reviewer
Security Consultant at Webernetz.net - Network Security Consulting
Mar 11, 2015
Cisco ASA vs. Palo Alto Networks
Cisco ASA vs. Palo Alto: Management Goodies You often have comparisons of both firewalls concerning security components. Of course, a firewall must block attacks, scan for viruses, build VPNs, etc. However, in this post I am discussing the advantages and disadvantages from both vendors concerning…
 

Top Industries

By visitors reading reviews
Manufacturing Company
13%
Outsourcing Company
9%
Comms Service Provider
9%
Financial Services Firm
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business38
Midsize Enterprise15
Large Enterprise30
No data available
 

Questions from the Community

How does Cisco Firepower NGFW Firewall compare with Palo Alto Networks Wildfire?
The Cisco Firepower NGFW Firewall is a very powerful and very complex piece of anti-viral software. When one considers that fact, it is all the more impressive that the setup is a fairly straightf...
Which is better - Wildfire or FortiGate?
FortiGate has a lot going for it and I consider it to be the best, most user-friendly firewall out there. What I like the most about it is that it has an attractive web dashboard with very easy nav...
How does Cisco ASA Firewall compare with Palo Alto's WildFire?
When looking to change our ASA Firewall, we looked into Palo Alto’s WildFire. It works especially in preventing advanced malware and zero-day exploits with real-time intelligence. The sandbox featu...
Ask a question
Earn 20 points
 

Also Known As

No data available
Targeted Attack Protection
 

Overview

 

Sample Customers

Novamedia, Nexon Asia Pacific, Lenovo, Samsonite, IOOF, Sinogrid, SanDisk Corporation
Brinker Capital
Find out what your peers are saying about Palo Alto Networks, Trellix, Microsoft and others in Advanced Threat Protection (ATP). Updated: October 2026.
921,523 professionals have used our research since 2012.