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Palo Alto Networks WildFire vs Proofpoint Targeted Attack Protection comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Palo Alto Networks WildFire
Ranking in Advanced Threat Protection (ATP)
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
72
Ranking in other categories
No ranking in other categories
Proofpoint Targeted Attack ...
Ranking in Advanced Threat Protection (ATP)
34th
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Advanced Threat Protection (ATP) category, the mindshare of Palo Alto Networks WildFire is 6.7%, down from 10.5% compared to the previous year. The mindshare of Proofpoint Targeted Attack Protection is 1.4%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Advanced Threat Protection (ATP) Mindshare Distribution
ProductMindshare (%)
Palo Alto Networks WildFire6.7%
Proofpoint Targeted Attack Protection1.4%
Other91.9%
Advanced Threat Protection (ATP)
 

Featured Reviews

reviewer2695164 - PeerSpot reviewer
IT Security Specialist at a tech services company with 11-50 employees
Advanced threat detection has protected critical document workflows and checks suspicious files
I would say the setup and putting together the hierarchy within the devices was not straightforward. There were many reboots and reconfigurations while the optimal setup was established. However, we were happy with the device. The setup process could be easier to establish the cluster. It should be easier to establish the Palo Alto Networks WildFire cluster between the devices. We had some difficulty with it, but it was not catastrophic. The operation and usability itself is what I was happy with.
KC
Information Security Specialist at Methanex Chile SpA
Dynamic runtime engine and good protection, but needs better support and a single console
We have two to three issues per month. We contact Proofpoint's customer support for these issues. I am a major point of contact for support. If I am not able to resolve an issue, we will be reaching out to them. Proofpoint can take a couple of days to get back. I also deal with other applications from Okta and Microsoft, and we get the support within a couple of hours. There is a lot of difference between a couple of hours and a couple of days. So, Proofpoint's support should be improved. Okta and Microsoft are also able to do a Zoom or video call, but Proofpoint provides support only through email communication. Only if you request, it would be a Zoom or video session.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution handles DSD segregation and monitors the gateways"
"Remote access is excellent."
"The primary use case for this solution is the attention to detail, and it is also easy to manage and easy to use."
"WildFire is always a product that we recommend for our Palo Alto clients because it tracks potential malware in the cloud and it is very important to prevent these types of attacks."
"It is an outstanding solution; it is one of the top solutions out there from what we have tested, and we have even tested Cisco Firepower."
"The most valuable features are all of the security features in terms of protection and SSL and VPN."
"The analysis is very fast."
"Being an application-based firewall, this is one of the critical focus factors along with the threat prevention services it provides."
"Proofpoint's major module is email protection, and most of the spam emails that have been directed towards our organization have been locked by Proofpoint, so we have escaped from threat hunters."
"It has a dynamic runtime engine, which gives it an advantage over Prisma that has a static engine. In Prisma, we have to do additional malware analysis, which is not required in Proofpoint."
 

Cons

"The price of WildFire should be reduced in order to make it more affordable for our customers."
"Palo Alto limits the files submitted per day."
"Palo Alto Networks WildFire is quite expensive, and this is what puts people off."
"The data analytical system for deployment needs to improve."
"The cost of this solution could still be improved, in particular, giving product discounts for charitable causes."
"In terms of what I'd like to see in the next release of Palo Alto Networks WildFire, each release is based on malware that has been identified."
"Smaller organizations may find it a bit costly. It is not a cheap solution, simply because of everything that it can do, so there might be a cost barrier for smaller organizations."
"Our main concern is that everything has to be synced with the WildFire Cloud and has to be checked through the subscription."
"We are using the TRAP console that has a Linux-based UI, which is not user-friendly."
"We are using the TRAP console that has a Linux-based UI, which is not user-friendly. The TAP console looks very advanced. Currently, we are maintaining three different consoles, and it is sometimes hard to switch between them or try to grab the data."
 

Pricing and Cost Advice

"It depends on the features. Additional features cost additional money as well."
"The licensing fees are on an annual basis, and there are no costs in addition to the standard fees."
"The price of Palo Alto Networks WildFire could improve. It is expensive. There is an annual subscription to use the solution."
"It's comparable to what the competition is. It is probably a little lesser than what the competition is because, as a state government, we go for whatever the lowest cost is."
"Pricing could be improved."
"This solution is very pricey and it depends on the package that you implement."
"Palo Alto Networks solutions are typically on the higher end of pricing, but considering the value and integration with our existing infrastructure, it is worth the investment."
"There are different types of licenses."
Information not available
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Comparison Review

it_user206346 - PeerSpot reviewer
Security Consultant at Webernetz.net - Network Security Consulting
Mar 11, 2015
Cisco ASA vs. Palo Alto Networks
Cisco ASA vs. Palo Alto: Management Goodies You often have comparisons of both firewalls concerning security components. Of course, a firewall must block attacks, scan for viruses, build VPNs, etc. However, in this post I am discussing the advantages and disadvantages from both vendors concerning…
 

Top Industries

By visitors reading reviews
Manufacturing Company
10%
Comms Service Provider
9%
Outsourcing Company
9%
Financial Services Firm
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business38
Midsize Enterprise15
Large Enterprise29
No data available
 

Questions from the Community

How does Cisco Firepower NGFW Firewall compare with Palo Alto Networks Wildfire?
The Cisco Firepower NGFW Firewall is a very powerful and very complex piece of anti-viral software. When one considers that fact, it is all the more impressive that the setup is a fairly straightf...
Which is better - Wildfire or FortiGate?
FortiGate has a lot going for it and I consider it to be the best, most user-friendly firewall out there. What I like the most about it is that it has an attractive web dashboard with very easy nav...
How does Cisco ASA Firewall compare with Palo Alto's WildFire?
When looking to change our ASA Firewall, we looked into Palo Alto’s WildFire. It works especially in preventing advanced malware and zero-day exploits with real-time intelligence. The sandbox featu...
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Also Known As

No data available
Targeted Attack Protection
 

Overview

 

Sample Customers

Novamedia, Nexon Asia Pacific, Lenovo, Samsonite, IOOF, Sinogrid, SanDisk Corporation
Brinker Capital
Find out what your peers are saying about Palo Alto Networks, Proofpoint, Microsoft and others in Advanced Threat Protection (ATP). Updated: September 2026.
914,322 professionals have used our research since 2012.