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Palo Alto Networks WildFire vs Proofpoint Targeted Attack Protection comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Palo Alto Networks WildFire
Ranking in Advanced Threat Protection (ATP)
1st
Average Rating
8.4
Reviews Sentiment
7.1
Number of Reviews
72
Ranking in other categories
No ranking in other categories
Proofpoint Targeted Attack ...
Ranking in Advanced Threat Protection (ATP)
34th
Average Rating
7.0
Reviews Sentiment
7.1
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Advanced Threat Protection (ATP) category, the mindshare of Palo Alto Networks WildFire is 7.4%, down from 11.5% compared to the previous year. The mindshare of Proofpoint Targeted Attack Protection is 1.3%, down from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Advanced Threat Protection (ATP) Mindshare Distribution
ProductMindshare (%)
Palo Alto Networks WildFire7.4%
Proofpoint Targeted Attack Protection1.3%
Other91.3%
Advanced Threat Protection (ATP)
 

Featured Reviews

RK
Engineer at Taalumgroup
Achieve effective threat prevention and seamless integration with powerful technical support
Integration with third-party products is possible. For example, connecting a mail gateway with Palo Alto Networks WildFire allows them to handle prevention. Palo Alto Networks WildFire is a cloud-based sandboxing solution. The firewall is connected to WildFire, and XDR performs sandboxing from the cloud. WildFire conducts malware scanning and emulation, then informs the firewall to block threats based on the response. It also generates reports regarding malware and other issues. The sandboxing process involves sending sample files to the cloud for scanning, checking file authenticity, certificates, and detecting malicious code. WildFire performs multiple checks and informs the XDR agent about file status. This automatic process occurs within minutes or seconds. For unknown or suspicious files, immediate blocking occurs while samples are sent to WildFire for identification. I rate Palo Alto Networks WildFire a 9 out of 10.
KC
Information Security Specialist at Methanex Chile SpA
Dynamic runtime engine and good protection, but needs better support and a single console
We have two to three issues per month. We contact Proofpoint's customer support for these issues. I am a major point of contact for support. If I am not able to resolve an issue, we will be reaching out to them. Proofpoint can take a couple of days to get back. I also deal with other applications from Okta and Microsoft, and we get the support within a couple of hours. There is a lot of difference between a couple of hours and a couple of days. So, Proofpoint's support should be improved. Okta and Microsoft are also able to do a Zoom or video call, but Proofpoint provides support only through email communication. Only if you request, it would be a Zoom or video session.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I love the idea of Palo Alto Networks WildFire; it's more geared toward preventing malware, and if someone's laptop or phone is malware-infected, the tool prevents it from uploading valuable corporate data outside the corporate network."
"The solution has plenty of features."
"The most valuable feature is the Automatic Verdict, to recognize whether something is a threat, or not."
"We have found that Palo Alto Networks WildFire is scalable. We currently have six thousand users for the product."
"After implementing the Palo Alto firewalls, they have achieved more than what is expected, and we are able to control the number of applications; who gets to have access, and what is flowing inside the network."
"Their technical support is outstanding and top-notch."
"It has powerful threat prevention capability with very few false positives."
"The initial setup is very simple."
"Proofpoint's major module is email protection, and most of the spam emails that have been directed towards our organization have been locked by Proofpoint, so we have escaped from threat hunters."
"It has a dynamic runtime engine, which gives it an advantage over Prisma that has a static engine. In Prisma, we have to do additional malware analysis, which is not required in Proofpoint."
 

Cons

"The product's user interface for investigations needs enhancement."
"Customer Service: Great when I was at a large company but average or less than average at a small company."
"The support is quite difficult to access promptly. I rate it as seven out of ten."
"There will always be problems with encrypted traffic because we have to set it up where we're playing a middle man game, stripping it out, looking at it, and then putting it back together and sending it on its way, which requires CPU cycles and adds overhead."
"The GUI is better in 8.0, but I still feel it lacks the fast response most of us desire. Logs are much quicker."
"When you contact support, there is no guarantee that they will be available to help you tackle the issue that you are facing."
"The GUI is better in 8.0, but I still feel it lacks the fast response most of us desire."
"Perhaps an anti-spam feature could be considered."
"We are using the TRAP console that has a Linux-based UI, which is not user-friendly."
"We are using the TRAP console that has a Linux-based UI, which is not user-friendly. The TAP console looks very advanced. Currently, we are maintaining three different consoles, and it is sometimes hard to switch between them or try to grab the data."
 

Pricing and Cost Advice

"It's pretty expensive but with respect to value for money, it's okay."
"The price is fair and comparable to other solutions."
"This is an expensive product and the market for Palo Alto in Poland could be much bigger if the pricing was comparable to Fortinet."
"Palo Alto Networks WildFire is quite expensive, and this is what puts people off."
"Palo Alto Networks solutions are typically on the higher end of pricing, but considering the value and integration with our existing infrastructure, it is worth the investment."
"It's not particularly cheap, but it is absolutely worth it."
"For the last three years, the price of Palo Alto in Vietnam has been very high."
"​More expensive than other firewalls.​"
Information not available
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Comparison Review

it_user206346 - PeerSpot reviewer
Security Consultant at Webernetz.net - Network Security Consulting
Mar 11, 2015
Cisco ASA vs. Palo Alto Networks
Cisco ASA vs. Palo Alto: Management Goodies You often have comparisons of both firewalls concerning security components. Of course, a firewall must block attacks, scan for viruses, build VPNs, etc. However, in this post I am discussing the advantages and disadvantages from both vendors concerning…
 

Top Industries

By visitors reading reviews
Computer Software Company
10%
Financial Services Firm
8%
Comms Service Provider
8%
Manufacturing Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business38
Midsize Enterprise15
Large Enterprise29
No data available
 

Questions from the Community

How does Cisco Firepower NGFW Firewall compare with Palo Alto Networks Wildfire?
The Cisco Firepower NGFW Firewall is a very powerful and very complex piece of anti-viral software. When one considers that fact, it is all the more impressive that the setup is a fairly straightf...
Which is better - Wildfire or FortiGate?
FortiGate has a lot going for it and I consider it to be the best, most user-friendly firewall out there. What I like the most about it is that it has an attractive web dashboard with very easy nav...
How does Cisco ASA Firewall compare with Palo Alto's WildFire?
When looking to change our ASA Firewall, we looked into Palo Alto’s WildFire. It works especially in preventing advanced malware and zero-day exploits with real-time intelligence. The sandbox featu...
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Also Known As

No data available
Targeted Attack Protection
 

Overview

 

Sample Customers

Novamedia, Nexon Asia Pacific, Lenovo, Samsonite, IOOF, Sinogrid, SanDisk Corporation
Brinker Capital
Find out what your peers are saying about Palo Alto Networks, Microsoft, Proofpoint and others in Advanced Threat Protection (ATP). Updated: May 2026.
893,915 professionals have used our research since 2012.