Auth0 vs Microsoft Entra ID comparison

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Comparison Buyer's Guide
Executive Summary

We performed a comparison between Auth0 and Microsoft Entra ID based on real PeerSpot user reviews.

Find out in this report how the two Single Sign-On (SSO) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Auth0 vs. Microsoft Entra ID Report (Updated: September 2023).
734,678 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
"It supports identity federation, FSO and multi-tenancy.""It has a lot of customization and out-of-the-box features.""It is easily connected and easy to put our app in single sign-on.""It's a very powerful platform. It has the ability to do the usual stuff, according to modern protocols, like OIDC and OAuth 2. But the real benefit of using the platform comes from its flexibility to enhance it with rules and, now, with what they call authentication pipelines. That is the most significant feature, as it allows you to customize everything regarding the authentication and authorization process.""The most valuable feature of the product is scalability.""The most valuable feature is interface application integration, but we haven't fully used it yet. We'll need it in the future for a few potential clients.""The most important thing for me is compliance. Everything that they have developed in Auth0 is already certified by many regulators such as ISO. So, we do not need to take care of that. We have the shared responsibility model to share assets with other products we are using in the cloud."

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"The most valuable feature is the authentication platform.""The best feature is the single sign-on provision for the various type of users.""Active Directory itself is the best feature it has. It also gives us a single pane of glass for managing user access.""Personally, I'm a great fan of Azure Active Directory due to the security and compliance features that are there in the classic or default Azure Active Directory.""Azure AD has features that have helped improve our security posture.""It's something we have to deal with every day. It is present. If you're in a domain environment, you'll need it to log in. If you work in a Microsoft-centric environment, you can't avoid it.""We can centralize and manage everything much more effectively with this tool.""Technical support has been great."

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"When they introduced the Organizations feature they did support different login screens per organization. However, they introduced a dependency between this feature and another called the New Universal Login Experience. The New Experience is a more lightweight login screen, but it is much less customizable. For example, today, we are able to fully customize our login screen and even control the background image according to the time of day. We have code to do that. But we are not able to write code anymore in the New Experience.""There could be easy integration with IoT devices for the product.""The price modelling is a bit confusing on the site and can be costly.""There is a possibility to improve the machine-to-machine authentication flow. This part of Auth0 is not really well documented, and we could really gain some additional knowledge on that.""The tool's price should be improved.""The Management API could be improved so it's easier to get user information.""The product support for multi-tenancy could be improved."

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"I hope, in the roadmap, Microsoft eventually offers the same features as Okta. It will take some more time to mature.""If any service is down, it can affect a whole region. We would need to wait on a ticket and get word from Microsoft to understand the issues. If it takes longer to resolve the issue on Microsoft's side, all we can do is wait for them to fix it.""The support could be better. Lately, they sort of dropped off a bit in terms of quality.""I haven't had any issues with the product.""I would like to see improvements made when it comes to viewing audit logs, sign-in logs, and resource tags.""I would like it to be easier to integrate third-party applications.""The solution can improve the educational portion because it is an administration cost.""Though the installation was seamless, it took longer than expected to be completed."

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Pricing and Cost Advice
  • "I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
  • "There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."
  • "Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
  • "It is a relatively inexpensive product in the industry."
  • More Auth0 Pricing and Cost Advice →

  • "Previously, only building and global administrators could purchase subscriptions or licenses. Mid-last year, Microsoft made it so users can purchase the license online. Microsoft business subscription is for 200 to 300 users. If you have more than 300 users, you can't purchase the business plan. You have to purchase the enterprise plan. The enterprise plan is for 301 users and above. Pay as you go is also available. If you pay as you go in Azure, you will be billed for whatever you use."
  • "It can be a bit expensive for organizations, but they do have different pricing models. Their free tier can be used on a personal level, but for an organization, the licenses might be a bit expensive. In general, the licenses can become cheaper, which will make it accessible for more people."
  • "The basic tier of Azure Active Directory is free, so many users use the service for free. For a small company having the security and compliance that Azure offers is a great benefit. For small companies that are using the basic services, not having to pay for Azure Active Directory is the main asset because they can manage their users and have authentications tools and security."
  • "Microsoft Azure AD has P1 or P2 licensing options, and it depends on the customer's needs. To use Conditional Access, you need to have the P1 license, and to use the PIN features, you need the P2 license."
  • "The pricing for companies and businesses is okay, it's fair. But if you are trying to teach someone about Azure AD, there is no licensing option for that... It would be nice to have a 'learning' license, one that is cheaper for a single person."
  • "The E5 plan we are using contains the premium plans for Azure Active Directory. We are not paying only for the Azure Active Directory Premium licenses. We have it already included within our E5 plan."
  • "The cost is billed on a per-user licensing basis."
  • "The process for buying licenses from Microsoft is somewhat messy and really hard to do. We have to talk to someone because it's hard to find out how many licenses we need. If I'm applying for 2,000 users, how many Windows licenses do we need? They could also charge less for support."
  • More Microsoft Entra ID Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The most valuable feature of the product is scalability.
    Top Answer:It is a relatively inexpensive product in the industry.
    Top Answer:The tool's price should be improved.
    Top Answer:It helps with privacy control of identity data. It makes security very easy.
    Top Answer:Sometimes it is difficult to understand the structure of the menu. Sometimes they make some changes in the configuration structure and you might have trouble finding a button or some functionality… more »
    Average Words per Review
    Average Words per Review
    Also Known As
    Azure Active Directory (Azure AD), Azure Active Directory
    Learn More

    Auth0 is an easily adaptable authentication and authorization platform.You can easily and quickly connect your apps, choose identity providers, add users, set up rules, customize your login page and access analytics from your Auth0 dashboard. It really is identity made simple for developers.

    Auth0’s identity and management platform provides:

    • Greater control
    • Superior security
    • Ease of use

    With Auth0 You Can:

    • Optimize for user experience, privacy, and security
    • Use social login integrations
    • Lower user friction
    • Incorporate rich user profiling
    • Facilitate more transactions.
    • Incorporate multi-factor authentication, custom extensions, and step-up authentication for high-risk/high-value transactions
    • Allow for anonymous initial use prior to registration
    • Delegate access for B2B2C SaaS services
    • Have access to an organizational portal, access controls, and multiple extensions
    • Federate with industry partner IAM systems
    • Establish layered policy and access controls

    Auth0 Features:

    • Universal login: Auth0 makes it possible for you to authenticate users across all of your applications using your own custom, secure, and standards-based unified login.
    • Single sign on: Auth0’s SSO feature allows users to log in once and use all applications they have been granted access to, regardless of whether or not it is through enterprise federation, social login, or username and password authentication.
    • Multi factor authentication (MFA): This feature gives you the ability to restrict access to sensitive resources. When moving into more restricted areas of applications, Auth0’s MFA allows you to require users to authenticate with a stronger authentication mechanism.
    • Actions: There are serverless developer tools to easily extend and customize Auth0. Auth0’s Actions is an extensibility platform that is designed to provide developers with more tools, and thus a better experience. Code is stored and runs on infrastructure owned and maintained by Auth0.
    • Machine to machine: The Auth0 platform simplifies communication between APIs and trusted services. WIth Auth0, you can enable secure access to your API from other internal or external non-interactive third party-apps with minimal configuration.
    • Passwordless: Auth0’s passwordless feature makes the authentication experience easy, and users don’t have to worry about reusing passwords across multiple sites, leaving your organization and your users more protected.

    Auth0 Benefits:

    • Security: Auth0 security allows the application to grant access rights to the user's resources on another service. Additionally, you can also give a limited set of access rights (instead of a full one) at will.
    • UI options: Auth0 provides the ability to use both built-in and custom UI. When developing your own iOS or Android application, you can choose either a native or browser-based login flow.
    • Auth0 Analytics: Auth0 makes it easy to track users in an application or on a website. With Auth0 Analytics, you can capture and measure specific events like the number of new and existing users, the number of users registered in each application, in-app login activity in the past year, the number of new registrations during the current day, and much more. Auth0 Analytics provides this data via visual graphs and offers the feature to filter reports to gain more accurate information.
    • Detailed documentation: Another benefit of Auth0 is that it includes detailed documentation and clear code examples in popular programming languages.
    • Built-in libraries: Auth0 offers several libraries with a large number of technologies.
    • Wide range of settings: With Auth0 you have the ability to choose from a variety of settings, and also have access to quality API.

    Reviews from Real Users:

    And Engineer Lead for SaaS Technology & Customer Success at a media company says, "The solution's overall flexibility and customizability were the chief factors for selecting it in the beginning. They still remain among the best reasons to use Auth0. The flexibility that you get, and what it's allowed us to do on top of it in terms of code, is key.”

    "It's a very powerful platform,” says Shlomi C., a System Architect at Skai. “It has the ability to do the usual stuff, according to modern protocols, like OIDC and OAuth 2. But the real benefit of using the platform comes from its flexibility to enhance it with rules and, now, with what they call authentication pipelines. That is the most significant feature, as it allows you to customize everything regarding the authentication and authorization process.”

    Jakub W., Principal Architect at a computer software company, says "The most important thing for me is compliance. Everything that they have developed in Auth0 is already certified by many regulators such as ISO. So, we do not need to take care of that. We have the shared responsibility model to share assets with other products we are using in the cloud.”

    For Siddhit R., Linux Platform Engineer at a tech services company, "The most valuable feature is that it is simple to integrate, irrespective of your codebase.”

    Secure access to any app or resource from anywhere

    Take advantage of adaptive identity and network access controls to secure access to any app or resource for every user or digital workload across your entire environment.

    Protect and verify every identity

    Implement consistent security policies for every user—employees, frontline workers, customers, partners—as well as apps, devices, and workloads across multicloud and hybrid.

    Provide only the access necessary

    Discover and right-size permissions, manage access lifecycles, and ensure least privilege access for any identity.

    Simplify the user experience

    Reduce IT friction and improve the hybrid workforce experience with seamless access to any resource, single sign-on, user self-service management, and automated lifecycle workflows.

    Learn more about Auth0
    Learn more about Microsoft Entra ID
    Sample Customers
    JetPrivilege, Safari, Schneider Electric
    Azure Active Directory is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak,, and more.
    Top Industries
    Computer Software Company18%
    Financial Services Firm11%
    Comms Service Provider8%
    Manufacturing Company6%
    Financial Services Firm15%
    Computer Software Company14%
    Manufacturing Company7%
    Non Profit6%
    Educational Organization29%
    Computer Software Company12%
    Financial Services Firm10%
    Company Size
    Small Business25%
    Midsize Enterprise25%
    Large Enterprise50%
    Small Business28%
    Midsize Enterprise15%
    Large Enterprise56%
    Small Business34%
    Midsize Enterprise14%
    Large Enterprise52%
    Small Business16%
    Midsize Enterprise37%
    Large Enterprise47%
    Buyer's Guide
    Auth0 vs. Microsoft Entra ID
    September 2023
    Find out what your peers are saying about Auth0 vs. Microsoft Entra ID and other solutions. Updated: September 2023.
    734,678 professionals have used our research since 2012.

    Auth0 is ranked 2nd in Single Sign-On (SSO) with 7 reviews while Microsoft Entra ID is ranked 1st in Single Sign-On (SSO) with 101 reviews. Auth0 is rated 8.4, while Microsoft Entra ID is rated 8.8. The top reviewer of Auth0 writes "Very easy to set up new SAML and SSO integrations with support for all IDPs including Okta and Azure". On the other hand, the top reviewer of Microsoft Entra ID writes "Provides a secure environment to easily manage users and assign roles and permissions". Auth0 is most compared with Frontegg, Amazon Cognito, Cloudflare Access, Okta Workforce Identity and ForgeRock, whereas Microsoft Entra ID is most compared with Google Cloud Identity, CyberArk Privileged Access Manager, PingFederate, SailPoint IdentityIQ and Okta Workforce Identity. See our Auth0 vs. Microsoft Entra ID report.

    See our list of best Single Sign-On (SSO) vendors and best Access Management vendors.

    We monitor all Single Sign-On (SSO) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.