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Auth0 vs Microsoft Entra ID comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 16, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.3
Auth0 delivers 300% ROI, reducing password issues and development costs while enhancing security and efficiency for enterprises.
Sentiment score
7.6
Microsoft Entra ID streamlines identity management, reducing costs and enhancing security, productivity, and financial returns for organizations.
We leverage existing licensing, like Windows Server or SQL, and hybrid benefits, and our sales and marketing teams benefit from co-selling and partnership advantages.
We get a return from not needing to pay other vendors to do what we already had from Microsoft, which was better than the competition.
The return on investment comes from not needing as many IT staff to manage and verify user identity and ensuring seamless device connection without needing to administer device compliance manually.
 

Customer Service

Sentiment score
7.3
Auth0's customer service is praised for rapid responses and assistance, though smaller accounts face challenges in accessing support.
Sentiment score
6.7
Microsoft Entra ID support is praised for expertise, though response times vary; Premier Support offers faster resolutions.
The support staff are engineers, not just frontline personnel, ensuring expert assistance.
Their support is excellent.
The actual support when you get to that level is a ten out of ten.
There are immediate answers to any issues that arise with great knowledge and a deep understanding of the product and business needs.
It's not timely or professional.
 

Scalability Issues

Sentiment score
7.3
Auth0 offers strong scalability with mostly positive user feedback, though some faced issues resolved by a MongoDB structural update.
Sentiment score
7.9
Microsoft Entra ID offers scalable, flexible cloud architecture, satisfying diverse organizational needs and ensuring reliable performance across sectors.
The tool is very scalable and meets our customers' needs.
We experienced no scalability issues with Microsoft Entra ID.
Its scalability is impressive, aided by Microsoft's efforts to expand its data centers.
When dealing with tens of thousands of objects, it requires proper management and best practices to retrieve only necessary data.
 

Stability Issues

Sentiment score
8.9
Auth0 is praised by users for its stability, high availability, reliable performance, and excellent documentation with high ratings.
Sentiment score
7.9
Microsoft Entra ID is praised for high reliability and uptime, despite occasional downtime and performance issues.
It's a critical solution that we can't do without.
The stability of the solution is very high at 99.999%.
We rarely had significant problems or crashes.
 

Room For Improvement

Auth0 users seek improved authorization, pricing, customization, administration flexibility, IoT integration, and enhanced Management API for user data.
Microsoft Entra ID struggles with integration, documentation, and support, causing inefficiencies and user dissatisfaction in identity management.
By default, the user profile does not contain the name, first name, or address, which I would expect.
A reduction of 20-25% would be great.
A recent incident we dealt with took four months to resolve with a seven-day deadline, which was quite frustrating.
Synchronization issues occasionally occur, making it challenging to analyze logs and pinpoint the exact problem.
There is a need for better transformation support from on-premises Active Directory policies to the cloud, as Entra ID doesn't cover this sufficiently yet.
 

Setup Cost

Enterprise users have mixed opinions on Auth0 pricing; some find it clear and valuable, others see it as costly.
Microsoft Entra ID offers flexible pricing with free and premium plans, suitable for businesses, educational, and non-profit organizations.
The cost of the solution itself was cost-effective enough that I didn't even need to compare it with EntraID.
We are getting our money's worth.
Microsoft sets pricing based on customer demand, adjusting to find the optimal balance between sales volume and profit per unit, similar to how Costco manages product prices.
Most features of Entra ID are part of Microsoft's ecosystem and included in Microsoft 365 bundles, which means there are no additional costs associated with pricing and licensing.
 

Valuable Features

Auth0 excels in security, scalability, and integration, offering seamless authentication with extensive customization and compliance with major standards.
Microsoft Entra ID enhances user experience and security with multifactor authentication, single sign-on, and comprehensive identity management features.
The most important feature for me was the ease of use, as it needed to be easy to integrate into my platform.
The most valuable feature of Auth0 is its customizability.
We can secure the applications that we are building and make sure that if the application were to be compromised, there is no full access to a customer's environment causing issues and other security concerns.
It's integrated with Microsoft technologies like Authenticator, SSO, and MFA, streamlining operations and creating a seamless environment.
The granular control, such as preventing logins from specific locations, enhances security significantly.
 

Categories and Ranking

Auth0
Ranking in Single Sign-On (SSO)
5th
Ranking in Access Management
3rd
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
18
Ranking in other categories
Customer Identity and Access Management (CIAM) (1st)
Microsoft Entra ID
Ranking in Single Sign-On (SSO)
1st
Ranking in Access Management
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
226
Ranking in other categories
Authentication Systems (1st), Identity Management (IM) (1st), Identity and Access Management as a Service (IDaaS) (IAMaaS) (1st), Microsoft Security Suite (2nd)
 

Mindshare comparison

As of May 2025, in the Single Sign-On (SSO) category, the mindshare of Auth0 is 9.1%, down from 10.8% compared to the previous year. The mindshare of Microsoft Entra ID is 27.2%, up from 25.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Single Sign-On (SSO)
 

Featured Reviews

Serge Wautier - PeerSpot reviewer
Simplified integration with helpful support and decent pricing
Auth0 is used as an identity provider for our new SaaS platform to manage the identity of users Auth0 is cost-effective because it provides all the features we need, and it was very easy to integrate into our platform. The documentation is comprehensive, and their support team is highly helpful.…
Aaron Liang - PeerSpot reviewer
Has significantly improved secure access to applications and resources in our environment
Microsoft Entra ID has helped by simplifying our management of permissions for APIs. We are not directly exposing credentials, as we use tokens instead. It has made management easier and more secure, especially in a multi-user environment. The implementation of Microsoft Entra ID significantly improved secure access to applications and resources in our environment, primarily through the widespread use of single-sign-on. Managing API permissions became much easier, as application registration often involves calling an API to utilize services without directly exposing credentials, relying instead on token-based authentication. This streamlined approach benefits end-users by simplifying access while remaining transparent to them. Ultimately, my role focuses on ensuring a smooth and user-friendly experience, even if the underlying technology remains unseen by the end-users. Our company strongly emphasizes passwordless authentication, primarily through device-bound passkeys in Microsoft Authenticator. While administrators with high-privileged accounts utilize YubiKeys and passwords for tasks like accessing Microsoft Graph, we are actively transitioning all other users towards passwordless methods such as Windows Hello biometrics. This approach streamlines authentication and enhances security. Though initial deployment in 2022 presented challenges due to hardware limitations and the lingering effects of the COVID-19 pandemic, the technology has significantly improved and provides a simple and effective user experience.
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Comms Service Provider
7%
Manufacturing Company
7%
Educational Organization
30%
Computer Software Company
10%
Financial Services Firm
9%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Auth0?
It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users.
What is your experience regarding pricing and costs for Auth0?
The cost of the solution itself was cost-effective enough that I didn't even need to compare it with EntraID.
What needs improvement with Auth0?
There is no immediate need for improvement. However, better documentation for Salesforce integration is suggested. Multi-factor authentication could be considered for future research.
How does Duo Security compare with Microsoft Authenticator?
We switched to Duo Security for identity verification. We’d been using a competitor but got the chance to evaluate Duo for 30 days, and we could not be happier. Duo Security is easy to configure a...
What do you like most about Azure Active Directory?
It is very simple. The Active Directory functions are very easy for us. Its integration with anything is very easy. We can easily do third-party multifactor authentication.
What is your experience regarding pricing and costs for Azure Active Directory?
Regarding pricing, for the services we receive, it seems within the market range and about average.
 

Also Known As

No data available
Azure AD, Azure Active Directory, Azure Active Directory, Microsoft Authenticator
 

Interactive Demo

Demo not available
 

Overview

 

Sample Customers

1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota
Microsoft Entre ID is trusted by companies of all sizes and industries including Walmart, Zscaler, Uniper, Amtrak, monday.com, and more.
Find out what your peers are saying about Auth0 vs. Microsoft Entra ID and other solutions. Updated: April 2025.
849,686 professionals have used our research since 2012.