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Airtable vs Betty Blocks comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Automation Anywhere
Sponsored
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
666
Ranking in other categories
Business Process Management (BPM) (2nd), Robotic Process Automation (RPA) (2nd), Process Mining (1st), Intelligent Document Processing (IDP) (1st), Agentic Automation (1st), Business Orchestration and Automation Technologies (2nd), AI Legal & Compliance (1st), AI Finance & Accounting (2nd), AI Procurement & Supply Chain (1st)
Airtable
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
19
Ranking in other categories
Project Management Software (10th), No-Code Development Platforms (3rd), Product Management Software (1st), AI Data Analysis (11th), AI Sales & Marketing (5th)
Betty Blocks
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
2
Ranking in other categories
Rapid Application Development Software (36th), No-Code Development Platforms (16th)
 

Featured Reviews

Venkat Sivaprakash - PeerSpot reviewer
Management Consultant at Accenture
Has significantly improved document-driven workflows and reduced processing time across finance and HR functions
Automation Anywhere has evolved significantly and upgraded itself to provide agentic AI and AI-based automation solutions for document automation. The product has matured considerably over time. We can create workflows that can call an API. We can include prompts in particular workflows for ChatGPT-related functions, connecting to an LLM and RAG to perform tasks. For document automation, modern features are available to train documents, ensuring high accuracy and repeatability over time. The system is very easy to use. I recently completed a course in document automation, typically designed for people involved in coding and technical aspects. Though I understand coding comprehensively, I don't do actual coding. The course was very accessible. Currently, extensive coding isn't necessary due to the hybrid model incorporating GenAI aspects, low-code, no-code capabilities, APIs, and numerous pre-built objects in Automation Anywhere. The features include GenAI-driven prompting methods and workflow creation capabilities. In these workflows, we can create decision boxes and call APIs without coding. We simply pull objects, drop them, connect them, and add minimal coding when needed. The most crucial aspect isn't coding but rather sizing the automation and fleshing out the details. Automation Co-pilot takes notes and performs automated analysis. It can extract details from videos, summarize conversations, and provide detailed information. During calls, it identifies instructions and performs tasks such as preparing reports and reconciliation. Automation Anywhere can also connect with Microsoft Co-pilot. Through Co-pilot, real-time operations can be executed, allowing direct interaction between vendors and automation through this component.
Favour Emosivbe - PeerSpot reviewer
Automation Specialist at ZapWorx
Has required stronger collaboration features while still supporting complex project workflows
The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.
Hans De Groot - PeerSpot reviewer
Owner/Operator at Informatieewerkplaats
The solution is stable and has good support, but is expensive
Betty Blocks, when I started with it, was similar to a back-end platform with the ability to have a standardized back-office UI out of the box, which is perfect for a lot of situations. For more customer-facing UIs, we had to create the front end ourselves, building endpoints with HTML and JavaScript. Then Betty Blocks started in 2018 with the page builder. This allowed us to create drag-and-drop interfaces. That was quite cumbersome. Now Betty Blocks is entering a new generation of it - next generation forms - which should be a lot better. The most valuable feature is the back end. The way we can create action flows for things such as sending emails, creating PDF reports, or connecting to web services is very complete. I never experience a lack of functionality in it. The standardized back-office UI is said to be deprecated over time, which is a shame, because it is a real time-saver and is one of their strong points, only if it was kept up-to-date.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature of this solution that I like the most is that it is coding free - it is a coding free tool. It does not need much coding at all. For all the activities you just drag and drop. That is the best advantage of this tool."
"Automation Anywhere is unlike any other software; Automation Anywhere provides me with my bread and butter, and I just love the tool."
"Automation Anywhere is fully configurable."
"The most valuable feature is the ability to transform data into clusters."
"The company continues with research and development to expand the capabilities of the product to meet market needs."
"The organizations where we have implemented AA have seen tremendous benefits achieved in terms of time and cost-saving with the highest quality of deliverables."
"The technical support is good. If it is required that they provide their resources, they will send their resources to your organization to support you in terms of development and technical support."
"We can do automation for some complex issues."
"The relations and multiple-choice options are the most valuable features. For example, if I have one client but multiple projects in the same client, it's much easier to map it with Airtable than if I use a Google Sheet. The relationship between interfaces is a key feature that I use very often."
"Airtable's customizable views are beneficial for managing my projects, as it offers broad features that even allow someone who understands it thoroughly to operate without needing external tools."
"I appreciated the ability to configure a graphical interface for a database, which was quite novel at the time."
"Airtable has had a positive impact, where previously reliance was placed on a calendar schedule for stand-up calls, spending lots of hours to understand who worked on which task, and after Airtable came into the picture, so much time has been reduced, primarily focusing on productivity and engaging in development."
"I am impressed with the product's user interface and integrations. It helps me to ship products very fast."
"Airtable has really benefited us in document storage."
"Airtable's ability to bring people from different teams and geographies together into say a master calendar, with complete control over who sees what when and in what format, is highly beneficial for communications organizations."
"Airtable stands out for its exceptional user-friendliness, making it accessible to users of all skill levels. Its intuitive navigation ensures a smooth experience, allowing users to easily explore and comprehend its functionalities. Moreover, Airtable offers powerful automation capabilities that enhance efficiency. One particularly advantageous aspect is the seamless linking of databases, enabling the effortless creation of relational databases. Overall, this feature has proven to be immensely valuable and has been the primary focus of my usage."
"All these components are separately tuneable, which makes it a very strong platform, and we believe that this should be considered in the enterprise market."
"The most valuable feature is the back end."
 

Cons

"The focus on usability and user experience is bang on. Addressing several personas and making it easy for every persona to adopt and embrace is the spot on focus. That's an area that has a lot more room to improve. In the absence of that, the skills and expertise in the industry are going to struggle and if you need broader adoption, which has maximum potential, the persona-based user experience is a focus and I'd say Automation Anywhere is already working on."
"Automation Anywhere could use to be more stabilized."
"They need to make the solution more robust."
"Automation Anywhere should improve its OCR capabilities."
"Excel, Outlook, and Word automation are very difficult with V11."
"It takes a lot of effort to build up the internal infrastructure/topics like Virtual Machine/Security/development-Governance/Usecase-Management."
"Automation Anywhere is unable to connect to the database directly. What we are doing now is directly writing the PL/SQL scripts and trying to push the data from the database into Automation Anywhere. This feature is available in UiPath, but not in Automation Anywhere."
"Queue management is still missing from the latest version which is a barrier to using the platform to start implementing complex cases where you have parent and child transactions going through multiple stages."
"They should allow us to duplicate the data to share it with others."
"The product should improve the Spanish translation."
"The interfaces provided by the company have certainly undergone significant improvements since their earlier versions. The growth and progress have been remarkable. I have personally shared numerous feedback points and observed the prompt implementation of changes within a few months, which is highly commendable. However, I must admit that I have encountered several challenges with their interfaces."
"The product's AI feature needs improvement."
"It'd be nice if the record limit of 50,000 record limit per base on pro accounts were substantially higher."
"I believe that the company I worked for did not utilize it to its full potential."
"The tool has changed the syncing time between the tables which has affected our multiple systems. I would like the product to add more calls per second to the API. It also needs to improve data storage. The tool starts to have problems after having huge amounts of data."
"The user interface should be more intuitive."
"I would like to see full integration with AI."
"In many cases, they make choices where flexibility is a little bit degraded, but if you leave everything open and the flexibility is great then the usability is a little bit less."
"What I find lacking in the software is its ability to query the database."
 

Pricing and Cost Advice

"We save 34,000 hours of time per year and have recouped up to $6000 in lost revenue."
"There is an annual subscription for Automation Anywhere."
"Automation Anywhere offers a subscription-based licensing model for cloud, on-premises, and hybrid deployments."
"The cost is high for small-scale businesses but it is fine for medium and large enterprises. Its high licensing cost may affect small-scale businesses. Reducing licensing costs would benefit many users."
"There are a lot of savings in terms of effort and time as well as costs. Automation Anywhere automates a lot of processes. It allows an organization to save the efforts of a lot people. It saves a lot of time because people can't work a whole day (24/7), but Automation Anywhere bots can."
"It is one of the most affordable RPA solutions, and as for licensing, they offer a community edition that greatly helps anyone who aspires to learn about the product before buying the enterprise solution."
"One of the things that will be good for the community will be to get the free version to download, which came out just a month ago called Community Edition. So, you can actually download it and try it for yourself."
"Pricing is too high for small-scale groups. The Control Room yearly fee is high, making it difficult to break even."
"The product's price is good."
"The product's price is good."
"The tool's pricing is based on the number of users. The product's pricing is okay for personal use. For large organizations, pricing can be a pain. As per the first-rate plan, you need to pay 10 USD per user. The next plan would cost you 20 USD per user. If you are looking for enterprise-type plans, then you need to contact the sales team."
"For basic usage, Airtable is an open-source tool but if you need premium features like script automation, then you need to pay for it. As my clients provide me access after buying the subscription I do not have much knowledge about pricing."
"The solution is not expensive."
"We are utilizing the free version of the software, which adequately meets most of our requirements. As we explore the higher-end versions, we have noticed that the primary distinctions lie in the number of records and usage limitations. However, the free version offers comprehensive functionality, and the disparity between the free and paid versions is minimal, with only a few minor differences."
"The product would be expensive for customers with only one application or database."
"The product is a little bit expensive."
"The pricing structure that we have been working with was based on a number of blocks."
"The pricing is quite high, but the pricing is also not very transparent."
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Top Industries

By visitors reading reviews
Outsourcing Company
15%
Financial Services Firm
12%
Manufacturing Company
11%
Comms Service Provider
11%
Comms Service Provider
16%
Outsourcing Company
13%
Media Company
12%
Construction Company
10%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business161
Midsize Enterprise85
Large Enterprise561
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise6
No data available
 

Questions from the Community

How good is Automation Anywhere for RPA processes?
It depends on your use case. Is it simply to automate a couple of processes? Is it to augment a human team? AA is ver...
How good is Automation Anywhere for RPA processes?
From my experience using AA tool, it depends on the applications that you want to automate, because there some applic...
How good is Automation Anywhere for RPA processes?
It is a highly preferred RPA tool. You can check my Automation Anywhere Review to know more.
What is your experience regarding pricing and costs for Airtable?
Pricing, setup cost, and licensing were pretty much easier because Airtable is straightforward. The pricing can be pr...
What needs improvement with Airtable?
There is definitely a scope of improvement for Airtable, particularly in understanding the menu bar, which seems very...
What is your primary use case for Airtable?
Airtable is used to manage and keep track of sprints, and anything that needs to be prioritized or any specific Jira ...
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Also Known As

Automation Anywhere, Testing Anywhere, Automation Anywhere Enterprise, Agentic Process Automation System (Now Certified for WorkSpaces)
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Interactive Demo

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Overview

 

Sample Customers

Google, Linkedin, Cisco, Juniper Networks, DellEMC, Comcast, Mastercard, Quest Diagnostics
Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
KPMG, TELE2, Sligro Food Group, Ymere, Flexpoint Group
Find out what your peers are saying about Airtable vs. Betty Blocks and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.