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Affinity vs escala CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Affinity
Ranking in CRM
37th
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
escala CRM
Ranking in CRM
33rd
Average Rating
9.0
Reviews Sentiment
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the CRM category, the mindshare of Affinity is 0.9%, down from 1.3% compared to the previous year. The mindshare of escala CRM is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
escala CRM0.5%
Affinity0.9%
Other98.6%
CRM
 

Featured Reviews

Marcus Quinn - PeerSpot reviewer
Chief Information Officer at Business Growth & Software Development Consultancy
Open source, stable and capable of working with existing Adobe files
Affinity Photo needs to work more. They need to align as much as possible with the shortcuts and keystrokes of Adobe. It's just because when you learn a tool as a professional, you tend to learn all the shortcuts and keystrokes. And if they're not the same as the same type of products that you migrated from, you lose productivity because you forget how to do things. You don't know where things are on the menu. You don't know the icon for it because you just know it as, "Oh, if I press this key, I get that." You forget the user interface. You just remember the keystrokes and the shortcuts. So, if that could align as much as possible with what I'm used to from Adobe, that would be good. And there's another product I use called Pixelmator Pro. And as much as I wish Affinity Photos did everything that Photoshop did, I actually ended up using this other product, Pixelmator, more for image editing because I just find it faster and more in line with what I remember from Photoshop. So, they are good. They've designed a good product. It's just the shortcuts and keystrokes need to match what people are used to, especially coming from Adobe because, let's say, it didn't exist. Affinity is a newer product.
Alveiro Goyeneche - PeerSpot reviewer
Desarrollo de negocios at SEGEN GROUP SAS
Best suitable for small to medium companies and offers excellent technical support and training
The dashboard and reporting features of escala CRM have been beneficial because they are straightforward to use. Unlike other tools that try to do too much, escala focuses on simplicity, making it easier to train employees and adapt to our market needs. This simplicity is crucial for us, as extensive training can be expensive and time-consuming. The integration of Escala CRM with other tools is very good, particularly due to its use of APIs. Integrating with other applications is straightforward and standard practice, making it easy to connect with different tools as needed. Whether I would recommend escala CRM to others depends on the specific needs of the customer. If they require more than just CRM functionality, such as digital marketing capabilities, escala may not be a good fit. However, if they primarily need CRM features, it is worth considering based on its focus on small and medium-sized companies, excellent support, and training. Overall, I would rate escala CRM as a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We are using Affinity as a very robust contact list."
"I like that it's completely automated. It's a very robust system. You are not going to have faults in it."
"For me, the most valuable feature is the fact that they work with existing Adobe files. And open and edit PDFs and web-optimized exports. It's been very good."
"The most valuable features of Affinity are the connection features it provides because you have a large database of startups."
"The most valuable features of Affinity are the connection features it provides because you have a large database of startups. The people who worked in the companies and founded them are displayed in Affinity. It can show if they are using some special intelligence feature and that you may know this person, of your connections. For example, if they know the person. It works similar to the way LinkedIn does when you seek a connection. Additionally, Affinity shows how close this person is and how often they contact each other."
"The most valuable feature of Escala CRM is its excellent training and support."
 

Cons

"To get people to migrate, Affinity needs to somehow give them an incentive to change. The key is to make it as similar as possible. Shortcuts and keystrokes would be my biggest learning curve. So, to scale, you're going to have to convince people to relearn their workflow, and everybody's too busy to do that. Scalability is kind of mid because you face adoption resistance if you're pushing out to a studio or staff that are used to Adobe. Many products don't think beyond Microsoft and Adobe. If it's not Microsoft, then they don't understand. So, scalability is a challenge."
"Affinity could improve by adding more features. It has been a while since I have used it, but when I did, the features could improve."
"Affinity could improve by adding more features."
"It would be better if it were "pay-per-user" instead of "pay-per-account." For example, I'm Siddharth Mallya, and I have two email accounts. Each of those accounts is a separate payable account for me. For instance, I have created a network using my personal email ID, and now I have moved to my company email ID. It'll choose any one of those accounts, and that will become my paid account. For example, if I put in my personal email ID, then that's the account that I pay for. But I'm no longer using it, and it's not going to get updated. If I put in my work email ID, then that's an entirely separate account that I have to pay for."
"It would be better if it were pay-per-user instead of pay-per-account."
"It might not be suitable for larger enterprises."
 

Pricing and Cost Advice

"Affinity is an expensive solution. However, they over a free version trial. The solution is expensive but the people that have used it say it is worth the money."
"Affinity follows a pay-per-account model, and I think there will be a monthly or a yearly paid subscription. I have heard that it was expensive."
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Top Industries

By visitors reading reviews
Construction Company
18%
University
10%
Manufacturing Company
9%
Computer Software Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

Ask a question
Earn 20 points
What do you like most about escala CRM?
The most valuable feature of Escala CRM is its excellent training and support.
What needs improvement with escala CRM?
Currently, I don't see any areas that need improvement with Escala CRM. It meets our needs well at the moment. However, it might not be suitable for larger enterprises.
What is your primary use case for escala CRM?
Escala CRM is very good for sales tracking, lead management, and self-tracking. It is practical, simple, and easy to use, especially for companies with up to 100 employees. The process on the site ...
 

Comparisons

 

Overview

 

Sample Customers

T3 Advisors, Cushman & Wakefield,
Information Not Available
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