Affinity vs Microsoft Dynamics CRM comparison

Affinity and Microsoft are both solutions in the CRM category. Affinity is ranked #37, while Microsoft is ranked #1 with an average rating of 8.4. Affinity holds a 0.9% mindshare in CRM, compared to Microsoft’s 2.6% mindshare. Additionally, 100% of Affinity users are willing to recommend the solution, compared to 93% of Microsoft users who would recommend it.

Affinity

Read 3 Affinity reviews

1,288 Views
1,288 Comparison Views

100% willing to recommend

Microsoft Dynamics CRM

Read 80 Microsoft Dynamics CRM reviews

6,984 Views
4,609 Comparison Views

93% willing to recommend

Affinity

Microsoft Dynamics CRM

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Executive SummaryUpdated on Dec 19, 2024

Microsoft Dynamics CRM and Affinity compete in the customer relationship management space. In data comparisons, Microsoft Dynamics CRM is favored for its pricing and support, while Affinity stands out with powerful features.

Features: Microsoft Dynamics CRM offers seamless integration with other Microsoft products, comprehensive customization options, and cloud-based deployment. Affinity provides advanced relationship intelligence, robust data analytics, and intuitive user interfaces.

Ease of Deployment and Customer Service: Microsoft Dynamics CRM provides a structured deployment process with ample documentation and support for businesses familiar with Microsoft. Affinity ensures user-friendly deployment and personalized customer service, offering tailored assistance.

Pricing and ROI: Microsoft Dynamics CRM has a substantial initial setup cost but provides scalable ROI through integration and long-term business growth. Affinity may have a higher setup cost but justifies ROI with its focus on relationship analytics for significant business benefits.

To learn more, read our detailed Affinity vs. Microsoft Dynamics CRM Report (Updated: March 2026).

Buyer's Guide

Affinity vs. Microsoft Dynamics CRM

March 2026

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Helped 884,976 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Affinity

Ranking in CRM

37th

Average Rating

8.6

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Microsoft Dynamics CRM

Ranking in CRM

1st

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (2nd), Local Government CRM (1st), Marketing Management (2nd), Sales Force Automation (2nd)

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of Affinity is 0.9%, down from 1.3% compared to the previous year. The mindshare of Microsoft Dynamics CRM is 2.6%, down from 11.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Microsoft Dynamics CRM	2.6%
Affinity	0.9%
Other	96.5%

CRM

Featured Reviews

Marcus Quinn

Chief Information Officer at Business Growth & Software Development Consultancy

Open source, stable and capable of working with existing Adobe files

Affinity Photo needs to work more. They need to align as much as possible with the shortcuts and keystrokes of Adobe. It's just because when you learn a tool as a professional, you tend to learn all the shortcuts and keystrokes. And if they're not the same as the same type of products that you migrated from, you lose productivity because you forget how to do things. You don't know where things are on the menu. You don't know the icon for it because you just know it as, "Oh, if I press this key, I get that." You forget the user interface. You just remember the keystrokes and the shortcuts. So, if that could align as much as possible with what I'm used to from Adobe, that would be good. And there's another product I use called Pixelmator Pro. And as much as I wish Affinity Photos did everything that Photoshop did, I actually ended up using this other product, Pixelmator, more for image editing because I just find it faster and more in line with what I remember from Photoshop. So, they are good. They've designed a good product. It's just the shortcuts and keystrokes need to match what people are used to, especially coming from Adobe because, let's say, it didn't exist. Affinity is a newer product.

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NavinJacob

Chief Digital Officer at Cipher7

Has enabled seamless integration across platforms while supporting advanced analytics for customer insights

Microsoft Dynamics CRM doesn't provide solutions that allow you to transform easily if you have a heterogeneous mix of technologies or if your contact center is on analog and you try to digitize it. A lot of custom work is needed if you have to integrate heterogeneous technologies with the Microsoft suite, but if you are using the Microsoft suite, then it's quite seamless. Microsoft Dynamics CRM should add commercial models that allow smaller companies to use it because it can get pretty expensive. Better commercial options for smaller implementations may be helpful. There should be commercial options for smaller companies, as the overheads and costs of Dynamics can be quite high.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like that it's completely automated. It's a very robust system. You are not going to have faults in it."

"The most valuable features of Affinity are the connection features it provides because you have a large database of startups. The people who worked in the companies and founded them are displayed in Affinity. It can show if they are using some special intelligence feature and that you may know this person, of your connections. For example, if they know the person. It works similar to the way LinkedIn does when you seek a connection. Additionally, Affinity shows how close this person is and how often they contact each other."

"For me, the most valuable feature is the fact that they work with existing Adobe files. And open and edit PDFs and web-optimized exports. It's been very good."

"The most valuable features of Affinity are the connection features it provides because you have a large database of startups."

"We are using Affinity as a very robust contact list."

"The most valuable feature of Microsoft Dynamics CRM is its performance."

"Microsoft Dynamics CRM has good integration with the Microsoft Stack of solutions. However, the Salesforce ecosystem is stronger."

"Easy and fast to implement, very flexible to be able to meet our business needs, and low cost licensing."

"Microsoft Dynamics CRM has the same features as Salesforce CRM, but what I like about the solution is that it's customizable. It's also one of the top-rated CRMs in the market. I also like that the coverage system of Microsoft Dynamics CRM is very, very broad, which means you can do a lot with it versus what you can do with Salesforce CRM."

"I would recommend this solution to others."

"Microsoft Dynamics CRM has a very nice UI, and is very easy to use."

"The most valuable feature of Microsoft Dynamics CRM is the integration with Microsoft Office 365."

"The way it effectively works with the array of other Microsoft tools, such as Azure, is valuable. It works very well with the use of data linking and things like that. Overall, it is a great overall tool to have an effective understanding of the transactional background of each of our customers."

More Microsoft Dynamics CRM pros

Cons

"It would be better if it were "pay-per-user" instead of "pay-per-account." For example, I'm Siddharth Mallya, and I have two email accounts. Each of those accounts is a separate payable account for me. For instance, I have created a network using my personal email ID, and now I have moved to my company email ID. It'll choose any one of those accounts, and that will become my paid account. For example, if I put in my personal email ID, then that's the account that I pay for. But I'm no longer using it, and it's not going to get updated. If I put in my work email ID, then that's an entirely separate account that I have to pay for."

"Affinity could improve by adding more features. It has been a while since I have used it, but when I did, the features could improve."

"To get people to migrate, Affinity needs to somehow give them an incentive to change. The key is to make it as similar as possible. Shortcuts and keystrokes would be my biggest learning curve. So, to scale, you're going to have to convince people to relearn their workflow, and everybody's too busy to do that. Scalability is kind of mid because you face adoption resistance if you're pushing out to a studio or staff that are used to Adobe. Many products don't think beyond Microsoft and Adobe. If it's not Microsoft, then they don't understand. So, scalability is a challenge."

"Affinity could improve by adding more features."

"It would be better if it were pay-per-user instead of pay-per-account."

"Microsoft Dynamics CRM can improve by having integration with Slack. Additionally, the solution is incomplete, and we must use other solutions to fulfill our needs."

"The solution could improve by having better integration documentation."

"Microsoft Dynamics CRM's customer support could be improved as tickets usually take a long time to resolve."

"The pricing of Microsoft Dynamics CRM can be complex due to Microsoft's complicated licensing model."

"Sometimes Microsoft's support can be difficult to contact, and it can take a while to get a response to a ticket."

"Microsoft Dynamics CRM can improve the integration with the other system. If they have more flexibility to connect with another system it will be more effective."

"Microsoft Dynamics CRM is operational enough, in terms of frequency, but an area for improvement would be its dashboard. Currently, it's widget-like, so hopefully, it could be improved, particularly to allow you to create a custom dashboard using a query. A custom dashboard would make the solution better and is an additional feature I'd like to see in the next release of Microsoft Dynamics CRM because right now, it only has a default dashboard, but maybe my account has limited access, so I can only see the default version of the dashboard."

"Sometimes Microsoft's support can be difficult to contact, and it can take a while to get a response to a ticket."

More Microsoft Dynamics CRM cons

Pricing and Cost Advice

"Affinity is an expensive solution. However, they over a free version trial. The solution is expensive but the people that have used it say it is worth the money."

"Affinity follows a pay-per-account model, and I think there will be a monthly or a yearly paid subscription. I have heard that it was expensive."

"Microsoft Dynamics CRM is slightly cheaper than Salesforce today. Pricing for the solution is pretty aggressive in the market."

"The solution is open source and is free. However, it does require a Dynamics 365 subscription."

"The solution is expensive."

"It is a very comprehensive package. We get everything from Access to D 365. We get Microsoft's suite of tools. I'm not too sure about the pricing, but I can't imagine it being cheap."

"The cost depends on a number of factors, so whoever is implementing it will need to take that into consideration before it is done."

"We have deployed the cloud-based version and it is a subscription and the price is based on the number of users using it."

"The cost varies on multiple factors including customization and the number of users."

"The solution is expensive."

More Microsoft Dynamics CRM pricing and cost advice

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Top Industries

By visitors reading reviews

University

12%

Manufacturing Company

11%

Computer Software Company

Legal Firm

Financial Services Firm

10%

Manufacturing Company

Government

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	41
Midsize Enterprise	22
Large Enterprise	20

Questions from the Community

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What are the pros and cons of MS dynamics vs. Salesforce CRM?

When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...

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What needs improvement with Microsoft Dynamics CRM?

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What is your primary use case for Microsoft Dynamics CRM?

I have been working with Microsoft Dynamics CRM for five or six years for various customers. I work with CRM and some amount of Microsoft communication server to integrate it. I focus on the area o...

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Product Reports

Buyer's Guide

Affinity

March 2026

Download Affinity product report

Buyer's Guide

Microsoft Dynamics CRM

March 2026

Download Microsoft Dynamics CRM product report

Also Known As

No data available

Dynamics CRM, MS Dynamics CRM

Overview

Reimagining relationship intelligence. Using patented technology, we help businesses leverage their most valuable data to find their next big opportunity

Affinity

Microsoft Dynamics CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and customer service processes. With its user-friendly interface and powerful features, it enables organizations to effectively manage their customer interactions and drive business growth.

One of the key features of Microsoft Dynamics CRM is its sales automation capabilities. It allows sales teams to track leads, manage opportunities, and close deals more efficiently. The solution provides a centralized platform for managing customer information, enabling sales representatives to access real-time data and make informed decisions. It also offers tools for forecasting, pipeline management, and sales analytics, helping businesses optimize their sales processes and drive revenue growth.

In addition to sales automation, Microsoft Dynamics CRM offers robust marketing automation features. It enables marketers to create and execute targeted marketing campaigns, track campaign performance, and generate actionable insights. The solution provides tools for lead management, email marketing, social media integration, and customer segmentation, allowing businesses to engage with their customers effectively and drive marketing ROI.

Furthermore, Microsoft Dynamics CRM helps organizations deliver exceptional customer service. It provides a unified view of customer interactions, enabling customer service representatives to deliver personalized and timely support. The solution offers case management, a knowledge base, and self-service portal capabilities, empowering customers to find answers to their queries and resolve issues on their own. It also provides tools for service analytics and reporting, helping businesses identify areas for improvement and enhance customer satisfaction.

Microsoft

Sample Customers

T3 Advisors, Cushman & Wakefield,

Metro Bank, Nissan, Pandora, Delta, Haynes International, City of London, Trek and many more market leaders.

Buyer's Guide

Affinity vs. Microsoft Dynamics CRM

March 2026

Free Report: Affinity vs. Microsoft Dynamics CRM

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