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ActiveCampaign vs WORKetc comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ActiveCampaign
Ranking in CRM
33rd
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
WORKetc
Ranking in CRM
104th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of ActiveCampaign is 0.3%, up from 0.2% compared to the previous year. The mindshare of WORKetc is 0.0%, down from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Laura Oosterbroek - PeerSpot reviewer
Easy to use, efficient marketing automation and CRM tool
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.
it_user619572 - PeerSpot reviewer
Channels all email via a single address into projects based around the employees or teams that are working on them.
The UI needs to move forward to a refreshed version but this is in the works. The UI (user interface) in a web browser is currently version 4. Although already good as it is, a 5th version is apparently in progress that will substantially upgrade both the appearance as well as the ergonomics of the service. This is currently under testing internally and due to be released sometimesoon for public beta.
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Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?
The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.
What needs improvement with ActiveCampaign?
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have importe...
What is your primary use case for ActiveCampaign?
I use it For marketing automation purposes and for share repurpose purposes.
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Comparisons

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Overview

Find out what your peers are saying about ActiveCampaign vs. WORKetc and other solutions. Updated: April 2025.
850,028 professionals have used our research since 2012.