ActiveCampaign vs WORKetc comparison

ActiveCampaign and WORKetc are both solutions in the CRM category. ActiveCampaign is ranked #30 with an average rating of 9.0, while WORKetc is ranked #82. ActiveCampaign holds a 0.6% mindshare in CRM, compared to WORKetc’s 0.4% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 100% of WORKetc users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

709 Views
709 Comparison Views

100% willing to recommend

WORKetc

Read 3 WORKetc reviews

505 Views
500 Comparison Views

100% willing to recommend

ActiveCampaign

WORKetc

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

WORKetc and ActiveCampaign compete in business management and marketing automation categories. ActiveCampaign appears to have the upper hand due to its automation and segmentation capabilities that support personalized marketing strategies, while WORKetc offers more versatility in business management by integrating CRM with project management.

Features: ActiveCampaign provides advanced automation, effective email marketing, and superior segmentation capabilities. These features enable personalized marketing efforts, making it attractive for marketers seeking targeted strategies. WORKetc integrates CRM, project management, and billing into a single platform, making it comprehensive for business management requirements.

Ease of Deployment and Customer Service: ActiveCampaign offers straightforward deployment with a supportive onboarding process and responsive customer service. WORKetc's setup is more integrated but may require additional initial configuration for optimal use, which can impact deployment times.

Pricing and ROI: ActiveCampaign has competitive pricing, offering significant ROI due to efficient automation, appealing to companies focused on marketing productivity. WORKetc presents a higher setup cost, offering a strong ROI for businesses needing a combined CRM and project management tool.

To learn more, read our detailed ActiveCampaign vs. WORKetc Report (Updated: March 2026).

Buyer's Guide

ActiveCampaign vs. WORKetc

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

30th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

WORKetc

Ranking in CRM

82nd

Average Rating

8.6

Reviews Sentiment

7.5

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.3% compared to the previous year. The mindshare of WORKetc is 0.4%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
ActiveCampaign	0.6%
WORKetc	0.4%
Other	99.0%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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it_user633570

Executive Manager at a construction company

The project and task management features are valuable.

Project and task management Finance and bill management CRM We use it as a team management tool and online service for billing and finance management, and contact management as well. We are waiting for a new UI design, and also I think that not having a mobile version is a weakness. I think I…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"It is deceptively simple but remarkably powerful."

"WORKetc is a great tool; complex and useful; maybe even too complex with a lot of customized options."

"Creating a streamlined process from sales through to completion of projects has made an immense difference to our operations."

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"The UI needs to move forward to a refreshed version but this is in the works."

"It just feels that the current UI is a bit old school."

"We are waiting for a new UI design, and also I think that not having a mobile version is a weakness."

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

Information not available

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Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

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Comparisons

Odoo vs ActiveCampaign

Compared 31% of the time

Microsoft Dynamics CRM vs ActiveCampaign

Compared 29% of the time

Vtiger CRM vs ActiveCampaign

Compared 17% of the time

HubSpot CRM vs ActiveCampaign

Compared 13% of the time

Data Cloud vs ActiveCampaign

Compared 10% of the time

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Microsoft Dynamics CRM vs WORKetc

Compared 58% of the time

Zoho CRM vs WORKetc

Compared 30% of the time

Oracle CRM vs WORKetc

Compared 12% of the time

More WORKetc Competitors

Product Reports

Buyer's Guide

CRM

March 2026

Download ActiveCampaign product report

Buyer's Guide

CRM

March 2026

Download WORKetc product report

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

WORKetc is the one cloud app solution for managing your business from end to end, whether you're at work, at home, or on the road.

With integrated CRM, project management, billing, time tracking, help desk, and more, WORKetc gives you a complete bird's eye view of the entire customer lifecycle -- from finding your customer all the way to providing post-sales support.

Forget the hassles and costs of switching between and subscribing to half a dozen different apps. WORKetc is the one software solution for your entire business.

WORKetc

Buyer's Guide

ActiveCampaign vs. WORKetc

March 2026

Free Report: ActiveCampaign vs. WORKetc

Find out what your peers are saying about ActiveCampaign vs. WORKetc and other solutions. Updated: March 2026.

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