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ActiveCampaign vs ELMA 365 comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ActiveCampaign
Ranking in CRM
30th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
ELMA 365
Ranking in CRM
85th
Average Rating
0.0
Reviews Sentiment
6.9
Number of Reviews
1
Ranking in other categories
Business Process Management (BPM) (54th), Robotic Process Automation (RPA) (66th)
 

Mindshare comparison

As of April 2026, in the CRM category, the mindshare of ActiveCampaign is 0.5%, up from 0.3% compared to the previous year. The mindshare of ELMA 365 is 0.4%, down from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
ActiveCampaign0.5%
ELMA 3650.4%
Other99.1%
CRM
 

Featured Reviews

Laura Oosterbroek - PeerSpot reviewer
Head of Markting at Vanderkamp
Easy to use, efficient marketing automation and CRM tool
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.
PT
Senior Customer Success Manager at Precio Fishbone Vietnam
A great ERP for medium and even small businesses
If one has experience in the ERP market, big brands like Microsoft require a lot of money over other platforms like Odoo. We can implement an on-premise model for some enterprise customers because it gives privacy and security. For other customers, we provide the cloud version. Currently, we recommend customers implement the ERP platform on the cloud environment because of the flexibility and scaling. I recommend that customers invest in a solution with the possibility of scaling in the future while providing many functions and features out of the box. In many ERPs we provide, although we would recommend ELMA as a default option for medium and even enterprise customers, they need bigger brands. ELMA 365 should be the second or third option for customers right now. I rate ELMA 365 a ten out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."
"A lot of customers, when we introduce this kind of product into their organization, it provides a lot of analytics."
 

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."
"Customers want improved productivity."
 

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."
"I rate the solution's pricing a five out of ten."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
26%
Construction Company
18%
Financial Services Firm
15%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?
The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.
What needs improvement with ActiveCampaign?
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have importe...
What is your primary use case for ActiveCampaign?
I use it For marketing automation purposes and for share repurpose purposes.
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Comparisons

 

Also Known As

No data available
ELMA BPM
 

Overview

 

Sample Customers

Information Not Available
Air Astana, GS Nanotech, Kapital Bank, Mriya Resort & SPA, Obninskorgsintez, VestaBank, pwc, Zarubezhneft, lockobank, Rosatom
Find out what your peers are saying about Microsoft, Salesforce, Zoho and others in CRM. Updated: March 2026.
886,426 professionals have used our research since 2012.