Actifio vs MSP360 Backup comparison

Google and MSP360 are both solutions in the Backup and Recovery category. Google is ranked #48 with an average rating of 7.5, while MSP360 is ranked #55. Google holds a 0.6% mindshare in BRS, compared to MSP360’s 1.1% mindshare. Additionally, 88% of Google users are willing to recommend the solution, compared to 100% of MSP360 users who would recommend it.

Actifio

Read 9 Actifio reviews

1,934 Views
1,644 Comparison Views

88% willing to recommend

MSP360 Backup

Read 15 MSP360 Backup reviews

3,903 Views
2,381 Comparison Views

100% willing to recommend

Actifio

MSP360 Backup

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 11, 2024

Actifio and MSP360 Backup compete in the data protection solutions category. Actifio appears to have the upper hand due to its advanced data management and scalability capabilities, while MSP360 Backup is noted for its cost-effectiveness and ease of use.

Features: Actifio users highlight its advanced data management, scalability, and automation features. MSP360 Backup users value its simplicity, cloud-native capabilities, and compatibility with various storage providers.

Room for Improvement: Actifio users suggest enhancements in reporting, monitoring tools, and overall usability. MSP360 Backup users see room for improvement in customer support, interface intuitiveness, and possibly support for more complex enterprise environments.

Ease of Deployment and Customer Service: Actifio’s deployment can be complex and might require professional services, but its customer service is effective. MSP360 Backup is easy to deploy, making it suitable for smaller teams, but users desire better customer service.

Pricing and ROI: Actifio involves significant setup costs but delivers strong ROI through robust data management features. MSP360 Backup provides competitive pricing and quick ROI due to lower initial costs and operational efficiency.

To learn more, read our detailed Actifio vs. MSP360 Backup Report (Updated: April 2026).

Buyer's Guide

Actifio vs. MSP360 Backup

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Actifio

Ranking in Backup and Recovery

48th

Average Rating

8.2

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

Test Data Management (9th)

MSP360 Backup

Ranking in Backup and Recovery

55th

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Cloud Backup (45th), Disaster Recovery (DR) Software (33rd), MSP Backup (6th)

Mindshare comparison

As of May 2026, in the Backup and Recovery category, the mindshare of Actifio is 0.6%, up from 0.3% compared to the previous year. The mindshare of MSP360 Backup is 1.1%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Backup and Recovery Mindshare Distribution
Product	Mindshare (%)
Actifio	0.6%
MSP360 Backup	1.1%
Other	98.3%

Backup and Recovery

Featured Reviews

Jeff Poulton

Tech Lead / Informix DBA at a wholesaler/distributor with 5,001-10,000 employees

Has reduced storage requirements for development environments but presents challenges during upgrades and support interactions

The most concerning issue is IBM support. The issue I have with IBM support is that sometimes they don't seem to know their product very well at times. I don't know where the support is coming from, whether it's from IBM or from Google through IBM. I'm not sure who physically does the support. Their knowledge isn't great. Plus, the way we use it is not the focus of Google nowadays. Google, as I understand it, bought the product as an add-on to Google Cloud or whatever as a backup and that's not how we use it. I do see some problems with Actifio, specifically keeping current with operating systems. It can be tricky to upgrade Actifio. It can be a challenge. When we've had to do it, we've had to work with their support people, and some of them are just people reading a sheet of instructions. When those instructions are obviously wrong at times because you can tell if you have half a knowledge of what you're doing, it takes ages for them to go off and find someone to explain what's going wrong. So it can be very laborious.

Read full review

CONRAD FORREST

President at MTS Consulting Group, Inc.

The solution provides the ability to backup all types of cloud drives, is inexpensive, and has decent support

MSP360 Backup provides the backup functionality, but we need to provide the storage component. We can use Azure, AWS, or another provider, but we need to choose the storage provider and create a bucket to store our data. The vendor is making changes to improve the functionality of the service and the separation of storage, but I would like to see more integration and a knowledge base of the tool. Currently trying to understand why the storage is separated and how to implement the storage properly is a challenge. Using the solution incurs additional charges for the device storage and backup which are not included in the service. Unlike other solutions such as Kohl which includes everything at one price. MSP360 Backup can be improved by adding inclusive pricing.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"What really stands out in Actifio is that it can provide us full copies of the database without having full copies of the database."

"This product has unique capabilities that lead the product category in test data management, cloning and recovery."

"The ease of use is most valuable."

"The solution helps reduce costs."

"Very user-friendly and the QSA is very good."

"Actifio was very stable. Whenever they identified bugs, they would promptly provide us with patches."

"Actifio has actually kind of reshaped the backup methodologies, adding a new dimension to the way that data centers were being backed up in the past and forcing other vendors to change."

"Very user-friendly and the QSA is very good."

More Actifio pros

"It has allowed me to implement a cost effective, highly configurable solution."

"General ease of use and performance of the Windows version is the most valuable feature."

"The most valuable feature for me is that I can see what has has been successfully backed up and what not. I do not mean the file or folder view, because that's problematic with GDPR, but I mean which machines have successfully backed up. It's very valuable because you don't have to check the machines. The second feature is that you can change backup settings in the portal."

"The most valuable feature of MSP360 Backup is its reliability."

"The most valuable feature for me is that I can see what has been successfully backed up and what has not, which is very valuable because you don't have to check the machines, and the second feature is that you can change backup settings in the portal."

"The UI is pretty good. It's very simple. That is one thing that we like about this. It's very user-friendly."

"The best feature is that it's very user-friendly to do scheduled backups and version maintenance."

More MSP360 Backup pros

Cons

"Actifio is not putting much development into their deduplication technology anymore."

"Areas that need improvement would be the support for recovery in the physical environment."

"When we've had to upgrade Actifio, we've had to work with their support people, and some of them are just people reading a sheet of instructions."

"There are quite a few ways the product can be improved, actually."

"While the product does support various databases, the company needs to make more of an effort to support N-minus-one compatibility."

"There is a lot to improve on and a lot of new features that are needed."

"The solution doesn't support AIX software or in-cloud, and we have a lot of servers running on AIX and Oracle."

More Actifio cons

"The solution needs a better graphical user interface. It's a graphical user interface that is very old-school right now."

"The restore time could improve. When we had an issue the restore time was lengthy."

"Using the solution incurs additional charges for the device storage and backup which are not included in the service."

"We could basically use just a more concise visual dashboard reporting on the status of the various machines."

"They can add some production backup capabilities and the ability to do single instance back up. At the moment, it doesn't do deduplication on the standard backup. So, the issue is backing up PSG files for customers who have limited bandwidth. The other issue is that I don't like the implementation of the SQL backup. We do use SQL ourselves using a PowerShell script with the VDA tools as a module. That's how we back up. The rotation feature would be nice to have, but I know that they've got it on their dashboard or on their list to look at. They can also do a few tweaks to the dashboard. I would like the reporting capabilities on the portal to be much more granular. Normally, I export it to a text file, and then I run it through a pivot table in order to look at it from a cost-recovery point of view and to see when the backup last ran and if it was successful when it ran two or three days ago. Such a feature would work really well for my market. They can also add a cost-effective backup for Android and Apple cellphones. I've had one or two customers who were looking for this feature. I haven't found this functionality at the moment. I've been looking for a product that does that."

"The other issue is that I don't like the implementation of the SQL backup."

"The interface could use some updating."

"The interface feels like it is targeted for end users who typically are looking for an all-in-one integrated push button solution. It would be better if the interface had a beginner mode and an expert mode."

More MSP360 Backup cons

Pricing and Cost Advice

"Actifio is cheaper than other tools."

"Pricing is on a case by case basis."

"Support is very good. They send out a VM link and help you fix any issues."

"It provides a good cost savings compared to our previous cloud backup."

"MSP360 is vastly cheaper than its competitors and has almost all the same features."

"The cost is pretty inexpensive. Around four to five dollars per device, per workstation on each server."

"We have a very good return on investment."

"Pricing is reasonable although can be quite a large upfront cost."

"The solution is expensive."

"I rate the price of MSP360 Backup a seven out of ten."

"It includes a standard licensing fee. Once a year, there is a rebranding fee. The licensing costs are available on the internet for MSP360 Backup. There is a discount structure where if you have over 50 devices, you get a 50% discount. So, my cost is $2 a license per month."

More MSP360 Backup pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

24%

Construction Company

11%

Retailer

10%

Comms Service Provider

Financial Services Firm

13%

Construction Company

11%

Comms Service Provider

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	1
Midsize Enterprise	3
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	2
Large Enterprise	2

Questions from the Community

What needs improvement with Actifio?

See all answers

What is your primary use case for Actifio?

The main use case for me with Actifio is to provide databases to our development teams. We utilize snapshots or images to manage multiple copies of our production database efficiently without using...

See all answers

What advice do you have for others considering Actifio?

I do not work with the point-in-time recovery feature in Actifio. Our database has that capability. We don't use Actifio as a backup per se. In terms of Actifio's impact on reducing downtime for pr...

See all answers

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Product Reports

Buyer's Guide

Actifio

May 2026

Download Actifio product report

Buyer's Guide

MSP360 Backup

April 2026

Download MSP360 Backup product report

Also Known As

No data available

Cloudberry Backup

Overview

Actifio offers a streamlined approach to data management, spotlighting its ease of use and seamless cloud integration. By eliminating the need for additional OS licenses, Actifio reduces costs while ensuring efficient time-saving backups and rapid recovery solutions.

Actifio integrates well with cloud storage, providing features like the Golden Copy for incremental backups with fast restores. It supports workflows and cloud processes effectively and is known for its excellent backup health monitoring and test environment management without full database copies. Recent user feedback indicates areas for improvements in workflow scheduling and recovery speed, alongside enhanced support for systems like AIX and Oracle.

What features make Actifio stand out?

Ease of use: Intuitive interface streamlining data management.
Cloud integration: Seamless compatibility with cloud storage solutions.
Golden Copy: Efficient incremental backups with swift restores.
Cost-efficient: No need for additional OS licenses.
Backup support: Effective for VMware and Hyper-V environments.

What benefits and ROI should users look for?

Time-saving: Reduces setup from hours to minutes.
Space optimization: Significant reduction in disk usage.
Support quality: Dedicated team aiding in smooth operations.
Reporting power: Offers detailed insights and analytics.

In industries focusing on data backups and test environment management, Actifio is a go-to choice due to its ability to manage non-production databases efficiently, allowing organizations to handle multiple database copies effectively without increasing disk usage. Its capability to back up virtual environments like VMware and Hyper-V ensures that organizations can rely on instant backup and recovery, particularly beneficial in test data management contexts.

Google

MSP360 Backup offers peer-to-peer backup, client-side encryption, and seamless integration with top cloud storage providers, appealing for its ease of use, minimal setup, and robust capabilities.

MSP360 Backup is designed for disaster recovery, workstation, and server backup in cloud environments. Organizations benefit from its compatibility with storage options such as OneDrive, Google Drive, and AWS, supporting incremental backups and ensuring secure data with client-side encryption. The platform facilitates error notifications and corrections, making it a reliable choice for backing up critical information. Despite its effectiveness, users see room for improvement in interface design, bug fixes in the Linux version, and support for more cloud providers.

What are the key features of MSP360 Backup?

Peer-to-Peer Backup: Enables direct data transfer between systems without intermediary servers.
Client-Side Encryption: Protects data by encrypting it before transmission.
Block-Level Transfers: Reduces backup times by only transferring parts of changed files.
Cloud Integration: Compatible with OneDrive, Google Drive, AWS for flexible storage choices.
Incremental Backups: Streamlines configuration and minimizes storage by updating only changes.
Reliable Scheduling: Offers robust scheduling options for automated backups.

What benefits should users look for in MSP360 Backup reviews?

User-Friendly Interface: Ensures ease of navigation with minimal learning curve.
Efficient Error Alerts: Helps quickly identify and resolve backup errors.
Technical Support: Provides excellent customer service for troubleshooting and guidance.
Backup Flexibility: Offers varied backup methods tailored to individual organizational needs.

In industry applications, organizations employ MSP360 Backup for virtual machine, physical computer, and confidential data management. It is used extensively for offsite backups by micro enterprises and integrates well for client data management, virtual machine, and SQL backup purposes, especially useful for daily monitoring post migrations.

MSP360

Sample Customers

IBM, Waste Industries, Nasdaq, Verizon, Sharp, Rosetta Stone, Dakine, JBS Australia, Texas Wesleyan University, Cintra, People's Choice Credit Union, Lotto NZ, Electric Insurance, Tyler Technologies, Intility, Corporate One Federal Credit Union, Bryant University, pc/nametag, Isagenix, Sungard Availability Services, Databank, Electrocraft, Lifescript, Westfleisch, Interstate National Corporation, RestorePoint, Net3, Access Community Health Network, Newmarket International, Rezolve Group Inc., Piri Reis University, MC Assembly, Grass-Merkur, dbMotion, Christian Broadcasting Network, Bezeq, Abilene Christian University, CNW Group, Softcat, Migliori, City of South Portland, NaviSite, News-Press & Gazette, Comtec, Equity Insurance, Admirals Bank, Assistra, Dassault, Henry Davis York Lawyers, SAI Global, Audax Group, DSM, Triad Retail Media, Euronet Worldwide, Palm Beach County School District, iGate, Emerald Queen Casino

StratX

Buyer's Guide

Actifio vs. MSP360 Backup

April 2026

Free Report: Actifio vs. MSP360 Backup

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