Amazon Cognito is a simple user identity and data synchronization service that helps you securely manage and synchronize app data for your users across their mobile devices. You can create unique identities for your users through a number of public login providers (Amazon, Facebook, and Google) and also support unauthenticated guests. You can save app data locally on users’ devices allowing your applications to work even when the devices are offline. With Amazon Cognito, you can save any kind of data in the AWS Cloud, such as app preferences or game state, without writing any backend code or managing any infrastructure. This means you can focus on creating great app experiences instead of having to worry about building and managing a backend solution to handle identity management, network state, storage, and sync.


| Product | Market Share (%) |
|---|---|
| Amazon Cognito | 5.4% |
| Microsoft Entra ID | 19.9% |
| Okta Workforce Identity | 8.9% |
| Other | 65.80000000000001% |
| Type | Title | Date | |
|---|---|---|---|
| Category | Access Management | Dec 31, 2025 | Download |
| Product | Reviews, tips, and advice from real users | Dec 31, 2025 | Download |
| Comparison | Amazon Cognito vs Microsoft Entra ID | Dec 31, 2025 | Download |
| Comparison | Amazon Cognito vs Okta Platform | Dec 31, 2025 | Download |
| Comparison | Amazon Cognito vs Ping Identity Platform | Dec 31, 2025 | Download |
| Title | Rating | Mindshare | Recommending | |
|---|---|---|---|---|
| Microsoft Entra ID | 4.3 | 19.9% | 95% | 266 interviewsAdd to research |
| Cloudflare One | 4.4 | 3.8% | 100% | 22 interviewsAdd to research |
| Company Size | Count |
|---|---|
| Small Business | 8 |
| Midsize Enterprise | 4 |
| Large Enterprise | 4 |
| Company Size | Count |
|---|---|
| Small Business | 67 |
| Midsize Enterprise | 38 |
| Large Enterprise | 118 |
| Author info | Rating | Review Summary |
|---|---|---|
| Solutions Architect & PMO at AS TV Play Baltics/TV3 Group | 2.5 | I use Amazon Cognito for secure single sign-on, benefiting from AWS-managed credential storage without leakage issues. However, its international localization needs improvement, requiring custom screens. While its security provides value, extended functionality costs are hard to justify. |
| Full-stack Developer / AWS Architect at Mantiqh Technologies | 4.5 | I use Amazon Cognito for user authentication, particularly for login and signup, due to its ease of integration and user management. While customization of authorization needs improvement, its simpler authentication process offers a better user experience compared to previous solutions. |
| Freelancer at Freelancer | 5.0 | I used Amazon Cognito for two years to manage application access, found it easy to integrate and stable, appreciated its support for identity providers, but felt branding customization could be improved; overall, it fully met my needs. |
| Cloud Software Engineer at a comms service provider with 51-200 employees | 4.0 | I use Amazon Cognito primarily for single sign-on to manage user access, especially in education and entertainment projects. The single sign-on feature is valuable, but enhancing token customization and improving the UI for easier configuration is needed. |
| Senior Technical Architect; Head of Platform at Blenheim Chalcot IT Services India | 4.0 | We use Amazon Cognito for user authentication, social sign-in, and SSO integration. Its IDP integration is valuable, but setup can be complex and costly. Although returns on investment are good, the pricing is high for smaller organizations. |
| Senior ict specialist at Information& eGov Authority | 3.5 | Amazon Cognito simplifies user management with built-in modules for creating, editing, and deleting users, saving time in development. While it integrates well with AWS services, improvements are needed in enriching user profiles and enhancing permission tracking for better reliability. |
| Chief technical officer at Solvezy Technology Kenya Limited | 4.5 | I use Amazon Cognito for user management and authentication, enabling swift authentication when users are created on the core application. However, I find the solution lacking in privileged access management, which is a generally needed enhancement in AWS services. |
| DevSecOps at Ciklum ApS | 4.5 | I am using Amazon Cognito for single-tenant authentication due to its ease of integration with various applications. While its seamless incorporation with Azure and Kubernetes is beneficial, the configuration process could be simplified. We chose this solution for its pay-as-you-go pricing model. |