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Looker vs Looker Studio vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

Embedded BI Mindshare Distribution
ProductMindshare (%)
Looker6.4%
Tableau Enterprise17.6%
Qlik Sense8.6%
Other67.4%
Embedded BI
Reporting Mindshare Distribution
ProductMindshare (%)
Looker Studio2.6%
Microsoft Power BI17.4%
Tableau Enterprise16.5%
Other63.5%
Reporting
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Tableau Enterprise6.7%
Microsoft Power BI9.3%
Amazon QuickSight3.7%
Other80.3%
BI (Business Intelligence) Tools
 

Featured Reviews

Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at Cognizant
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
Uzair Faruqi - PeerSpot reviewer
Head Of Data Science at Mjunction Services
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Empowering every employee to make smarter decisions in less time easily pushes us into the black on ROI."
"From a developer's perspective, the way the functionality's being handled is great."
"The most valuable features are the ability to create visualizations for non-technical employees, as well as the ability to provide ways to dynamically slice the data."
"It is a pretty stable solution because it is a cloud-based product."
"I would rate the stability a ten out of ten. I didn't face any issues with stability."
"We can centralize all our data models."
"The stability of Looker has been good since I have been using it. However, it depends on what components are being used."
"From a developer's perspective, the way the functionality's being handled is great."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"The integration with Excel and Google Sheets is a valuable feature, making it easy to access and visualize data."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
"The ability to design complex data models and equations."
"I am impressed with the tool's scheduling mechanism, refresh mechanism, and different types of charts."
"This solution is a powerful way to have several tools integrated at one location and convert data into beautiful reports that can be easily edited and viewed."
"Valuable features include advanced integrated analysis and easy implementation."
"This is a great tool if your organization leverages other sets of Google tools and needs some quick ideas that are a prettier and more interactive than Google Analytics."
"A valuable feature of Tableau is that it is a useful tool for small setups."
"The ability to have a question and be able to quickly find the answer without having to reconfigure the data like you would have to using Excel."
"I like Tableau's heat maps and the storyboard. You can create data stories and tons of visuals with it, and it goes together really well. Tableau lets you manipulate the data in various ways."
"The best use case for us is the solution's integration with Salesforce because we are also partners of Salesforce."
"The most valuable feature is the geographic data analysis."
"The customer service and support for Tableau in Thailand are excellent."
"The ability to connect multiple data sources, build data extracts, and display said data in an automated, graphical format is the key driving factor ensuring I continue using Tableau."
"We use Tableau dashboards in Tableau Server connected to our ERP system in our weekly executive sales meetings, and the almost real-time data allows a better decision-making process while also helping us identify data quality and cleansing related issues."
 

Cons

"Looker depends on the database components. For example, if you have a underperforming database, then you likely will have a poor performance experience."
"The pricing model makes sense, but can be very expensive, potentially prohibitively so for smaller companies."
"There is a lot of customization that we needed/need to build ourselves. Other BI tools have more out of the box."
"Features related to visualization should continue to be improved."
"This product is useful for non-technical users, who are able to use the interface to easily slice data. But for the admin users who are responsible for maintaining the schemas and files behind the scenes, it can easily become a chore, as there is a lot of manual work involved in defining the schemas of the connected database(s), as well as any refactored tables; the restrictive syntax also makes maintenance difficult."
"It needs to be more user-friendly."
"Their needs to be much more control of visualizations to become more on par with Tableau."
"One thing is that Looker is not user-friendly to non-technical users."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"Looker Studio did not fit our needs for scalability."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"The challenges with Google Data Studio are associated with the security part, making it an area where improvements are required."
"When you physically install a product on one machine instead of the cloud, you have a better visibility, best icon quality, etc.. It's more of an issue with how we are adapting to the transition. We are still in the early moments of using this tool, and we need to go deeper to discover some improvements."
"The tool should improve on live data integration for quicker data reflection."
"Other tools might be worth considering if you need more advanced features or support for a larger user base."
"Preparation and consolidation of data. Many organizations needs prepare data, changes formats or consolidate sources. ETL jobs waste a lot time and sometimes is unproductive."
"When you're working on a dashboard, you can't select multiple components at a time and align them, so you have to go one by one. This is very cumbersome."
"The SQL programming functionality needs to be improved."
"Delivering analytics via emails on enterprise scale is difficult."
"Small multiples (a.k.a. Trellis charts) are possible only through very hacky means. Update: Still remains a challenge."
"They need to make it more flexible for enterprise administration, e.g, more job scheduling flexibility, more robust permission control, and more comprehensive mapping service that is native and not dependent on a third party like Mapbox."
"Licensing and pricing options could be made better so that more users would be able to use it."
"I would like to see them add new charts, especially gauges, which are unfortunately not currently available in Tableau."
 

Pricing and Cost Advice

"It is cheap."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"Looker is expensive and could be made better by reducing it."
"It's not cheap, but it's not expensive for big companies."
"I do not have to make any payments to use the solution."
"The cost is quite affordable based on feature analysis."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The tool is free."
"The product is available for free."
"The solution is free but the Google Looker is expensive."
"We are paying an annual licensing fee."
"Tableau is not as cost-effective as Microsoft BI."
"The solution is very expensive. If you have many users then it is going to cost your company a lot of money."
"We are on an annual license which costs us $1,400 which is very expensive. Microsft BI is less expensive."
"I believe it has a lifelong license, and once you purchase it, you don't have to renew it, but I'm not sure."
"For data extraction and analysis, Tableau is better than any other tool I have used with the same pricing model."
"The solution is expensive but it depends on the customer's needs which will determine the cost of the licensing."
"I rate the product price in the Indian region a seven to eight on a scale of one to ten, where one is a low price, and ten is a high price."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Retailer
9%
Media Company
8%
Computer Software Company
7%
Financial Services Firm
10%
Computer Software Company
10%
Manufacturing Company
9%
Comms Service Provider
7%
Financial Services Firm
16%
Manufacturing Company
9%
Computer Software Company
8%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise67
Large Enterprise184
 

Questions from the Community

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What do you like most about Google Data Studio?
The company dashboard is useful because we could share it via a link as a reminder for everyone to check it weekly. W...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people ...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most ...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
 

Comparisons

 

Also Known As

No data available
Data Studio
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Genesys, Shueisha
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Salesforce, Qlik, MicroStrategy and others in Embedded BI. Updated: March 2026.
885,789 professionals have used our research since 2012.