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Google Data Studio vs Looker Studio vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

Embedded BI Mindshare Distribution
ProductMindshare (%)
Google Data Studio5.5%
Tableau Enterprise17.5%
Qlik Sense7.9%
Other69.1%
Embedded BI
Reporting Mindshare Distribution
ProductMindshare (%)
Looker Studio2.5%
Tableau Enterprise14.5%
Microsoft Power BI14.1%
Other68.9%
Reporting
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
Tableau Enterprise6.2%
Microsoft Power BI8.1%
Amazon QuickSight3.3%
Other82.4%
BI (Business Intelligence) Tools
 

Featured Reviews

Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
Heron Ziegel - PeerSpot reviewer
Project Engineer at Quartz Consulting Group
Has supported quick dashboard creation and data sharing but lacks tools for managing multiple reports efficiently
We integrated Looker Studio with other platforms in our data ecosystem; we tried integrating with Sheets, and that went okay, but it could have been better. It could have been better because it needed a very specific format to read the data, so we had to reformat the sheet file. Looker Studio was mostly just helpful in that it provided live updating charts for tracking performance indicators in the organization. Integrating with a database was very difficult because there wasn't a lot of feedback for what was going wrong with the connection. I don't remember if we reached out to support. I didn't personally reach out, but my boss may have. I didn't reach out to support, so I do not have experience with it to rate it. We worked with the free version of Looker Studio initially, and we upgraded at some point to the pro version; I don't remember if we actually paid for it or if it was just a free trial. The pricing was reasonable. I remember doing a price comparison, and it was pretty reasonable, but it did have fewer features than a lot of other software, which was okay for a comparable price but a little cheaper.
Uzair Faruqi - PeerSpot reviewer
Head Of Data Science at Mjunction Services
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture."
"The product is easy to use."
"We can centralize all our data models."
"We LOVE Looker here at Snagajob."
"Empowering every employee to make smarter decisions in less time easily pushes us into the black on ROI."
"Looker offers incredible business visualization and analytical tools: graphs, charts, tables, and single numbers."
"It is a pretty stable solution because it is a cloud-based product."
"Looker is an extremely valuable product that can really transform your company's ability to use data to answer challenging questions."
"Data Studio integrates seamlessly with other Google products, and we can use it with other APIs if we like."
"Looker's ability to perform aggregation before visualization allows for effective data slicing and dicing."
"What I appreciate about Looker Studio is mostly the clean visuals, which is good, as I prefer a dashboard with a clean aesthetic rather than feeling sort of an old Windows type of dashboard."
"The fact that Looker Studio is free and has a free tier was probably the biggest benefit; it is very accessible and not too difficult to use."
"The product's initial setup phase is very simple."
"The most valuable features of this solution are its ease of use and the plethora of query sources."
"I find it favorable regarding speed of development, ease of building, and flexibility."
"This is a great tool if your organization leverages other sets of Google tools and needs some quick ideas that are a prettier and more interactive than Google Analytics."
"Tableau's visualization features let you present information insights quickly and practically."
"It's both intuitive and complex/deep."
"It allows us to basically understand and evaluate our numbers in an expedient manner."
"One of the most valuable features of Tableau is that it's a visual analytics solution, not just a dashboarding solution. Compared to Power BI, which is a dashboarding solution, there are no limitations with Tableau. For example, when you add a chart or a map to Power BI, it has a 3,000-point limitation. When you try to track your whole vehicle on the map, you only see the first 3,000 rows on the map, and Power BI doesn't tell you which part of the data is shown on the map. But Tableau doesn't have any limitations, which means that you can see five million data points on a map. It starts the project by creating the visuals that directly converts to SQLs. In that way, all the components have no limitations. When we compared Tableau to Power BI, we also found Tableau to be more fancy. Fancy means you can create more visual graphics and more visual dashboards. With Power BI, this isn't so—it's just some tables and some simple charts together. Tableau is more for business users who want to analyze data. Tableau can directly connect the analytics systems, like R or Titan, and get the results in screen, so it's a good solution for analytics scientists. It has some predefined capabilities to understand the data."
"The most valuable feature is the richness of its visualization and from a self-service standpoint, the ease of use."
"Tableau's performance is really good, and it is adding new features."
"The ease of presenting findings is very helpful."
"Tableau Enterprise has had a strong positive impact on our organization by improving data visibility, speeding up decision-making, and managing reports efficiently."
 

Cons

"One thing is that Looker is not user-friendly to non-technical users."
"The integration with different databases must be improved."
"Integrations with other BI tools could be better."
"The visualization capability of the product is limited."
"This product is useful for non-technical users, who are able to use the interface to easily slice data. But for the admin users who are responsible for maintaining the schemas and files behind the scenes, it can easily become a chore, as there is a lot of manual work involved in defining the schemas of the connected database(s), as well as any refactored tables; the restrictive syntax also makes maintenance difficult."
"There is a lot of customization that we needed/need to build ourselves. Other BI tools have more out of the box."
"Some of the visualizations are a bit limited on how much you can customize them."
"Features related to visualization should continue to be improved."
"There is a significant degree of sophistication required to compete with Tableau or Cognos."
"The tool should improve on live data integration for quicker data reflection."
"The tool should improve on live data integration for quicker data reflection."
"Stability and scalability an be improved for a full ten."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"Insisting on forums, blogs and community outreach in communications, and posting videos on an established calendar would be useful."
"The tool has a lot of room for improvement. It's not very professional and allows for only simple tasks like indicating KPIs or quick calculations. It lacks a good calculation-based language like Power BI's DAX, making it less suitable for professional use. Additionally, the variety of visualization tools is limited, and customization options are restricted."
"Panels are not as easy to use as other data extraction UIs."
"The cost of the solution should be improved."
"Sometimes have issues with stability which are dependent on network bandwidth, latency and user logon from multiple browsers"
"We were not happy with their support. Even for the production issue, they didn't give proper support to us."
"It's already using 32 gigabytes of memory, but the performance is not so good. It's very heavy."
"The pricing is expensive."
"It felt a bit slow."
"The process of embedding the dashboards on external portals and websites could be improved."
"When I've done presentations in the past, I've had issues with uploading the cartography."
 

Pricing and Cost Advice

"It is cheap."
"Looker is expensive and could be made better by reducing it."
"I do not have to make any payments to use the solution."
"It's not cheap, but it's not expensive for big companies."
"The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
"I think the tool is cheap because you don't need to pay anything for using the tool. However, when connecting and analyzing other data sources, you should consider where to analyze this information because Google Data Studio doesn't handle much data well. You must also consider how you will connect this data to it. In this case, you might need to hire DevOps or a data team to help with these issues."
"The tool is free."
"The product is available for free."
"The cost is quite affordable based on feature analysis."
"The solution is free but the Google Looker is expensive."
"It is a bit difficult for some people when they hear $70.00 per month, as some solutions are available for less than $10.00 or for free."
"It is a bit overpriced."
"For the use and the capability of the software, it's $70 per month, and that is quite inexpensive."
"Buy 50 at a time. Project your use base every three months, and project your requirements forward."
"It is expensive when you compare it with Power BI. It should be cheaper."
"There is a license for this solution and we pay on an annual basis."
"The cost is high."
"For big business, Tableau could be expensive as having a lot of Tableau server users (entering with a browser to reports) could be a bit expensive."
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Comparison Review

it_user79932 - PeerSpot reviewer
Senior Manager - BI Head with 5,001-10,000 employees
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
13%
Retailer
8%
Media Company
8%
Computer Software Company
6%
Financial Services Firm
10%
Computer Software Company
10%
Manufacturing Company
9%
Retailer
7%
Financial Services Firm
15%
Manufacturing Company
9%
Computer Software Company
8%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise6
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise67
Large Enterprise185
 

Questions from the Community

What needs improvement with Looker?
One thing is that Looker is not user-friendly to non-technical users. Someone with knowledge of Looker can understand...
What is your primary use case for Looker?
Looker serves as our main business intelligence reporting tool by creating dashboards and reports. We create interact...
What advice do you have for others considering Looker?
My advice to others looking into using Looker is that if they are new users with some technical knowledge of SQL or P...
What needs improvement with Google Data Studio?
I would appreciate improvements in the data modeling features, as it's not straightforward, and it's not what people ...
What is your primary use case for Google Data Studio?
I used Looker Studio mainly for reporting, where I created multiple dashboards on it. I wouldn't say I made the most ...
What advice do you have for others considering Google Data Studio?
I confirm that we have a call regarding my experience with Zoho. Looker Studio is a good visualization tool, but I wo...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
 

Also Known As

Looker
Data Studio
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Genesys, Shueisha
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Salesforce, Qlik, Zoho and others in Embedded BI. Updated: May 2026.
896,099 professionals have used our research since 2012.