Head of Digital Consulting at a tech services company with 10,001+ employees
Real User
Jan 12, 2020
I usually deal with marketing and I use IBM Predictive Analytics for data mining. At this time, we are not using it because we are working with another company in a niche area with a specialized algorithm in artificial intelligence. Our most recent use case was related to the proposition of promotions for clients. Based on the contact history and other information, we would predict the next best offer for that client. We had another one that was related to real-time marketing based on a person's past behavior on a website. A third was in a contact center and it was used to anticipate certain customer actions in order to reduce the rate of complaints.
Predictive Analytics helps organizations identify patterns and forecast future events using data, statistical algorithms, and machine learning techniques. This solution is essential for businesses looking to leverage their data effectively to make informed decisions.Predictive Analytics models analyze current and historical data to provide forecasts about future trends. By leveraging advanced algorithms and machine learning, these models can assess potential outcomes and provide actionable...
I usually deal with marketing and I use IBM Predictive Analytics for data mining. At this time, we are not using it because we are working with another company in a niche area with a specialized algorithm in artificial intelligence. Our most recent use case was related to the proposition of promotions for clients. Based on the contact history and other information, we would predict the next best offer for that client. We had another one that was related to real-time marketing based on a person's past behavior on a website. A third was in a contact center and it was used to anticipate certain customer actions in order to reduce the rate of complaints.