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OneSignal Reviews

Vendor: OneSignal
4.4 out of 5
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What is OneSignal?

OneSignal is a leading platform for customer engagement, empowering businesses to deliver personalized notifications, messages, and in-app experiences efficiently.

Get the OneSignal Buyer's Guide and find out what your peers are saying about OneSignal, Crelate Recruit, PropertyBlink Real Estate CRM and more!
OneSignal is the #18 ranked solution in top CRM solutions. PeerSpot users give OneSignal an average rating of 8.8 out of 10. OneSignal is most commonly compared to Crelate Recruit: OneSignal vs Crelate Recruit. OneSignal is popular among the midsize enterprise segment, accounting for 56% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a construction company, accounting for 44% of all views.
Buyer's Guide
OneSignal
March 2026
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Helped 886,576 peers since 2012

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OneSignal mindshare

As of April 2026, the mindshare of OneSignal in the CRM category stands at 0.4%, according to calculations based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
OneSignal0.4%
Microsoft Dynamics CRM2.4%
Salesforce Sales Cloud2.1%
Other95.1%
CRM

PeerResearch reports based on OneSignal reviews

TypeTitleDate
CategoryCRMApr 14, 2026Download
ProductReviews, tips, and advice from real usersApr 14, 2026Download
ComparisonOneSignal vs Microsoft Dynamics CRMApr 14, 2026Download
ComparisonOneSignal vs Salesforce Sales CloudApr 14, 2026Download
ComparisonOneSignal vs Zoho CRMApr 14, 2026Download
Suggested products
TitleRatingMindshareRecommending
Crelate Recruit0.00.5%0%0 interviewsAdd to research
PropertyBlink Real Estate CRM0.00.5%0%0 interviewsAdd to research
 
 
Key learnings from peers
Last updated Apr 12, 2026

Valuable Features

OneSignal's standout features include instant notifications, user-friendly interface, in-app messaging, A/B testing, and segmentation. It's recognized for high performance, reliability, and easily handling large volumes. Integrates well with WordPress and third-party tools, enhancing user engagement and increasing conversion rates. Cost-effective, helps reduce customer acquisition costs, increase retention, and boost brand awareness. Provides excellent customer support, helping businesses increase subscribers, drive traffic, and elevate marketing strategies through personalized communication.
  • "OneSignal has positively impacted my organization by saving a lot of money because it is a very cost-effective push notification tool in the market right now, has reduced our CAC by 40%, and I have also seen an increase in conversion rate with an average retention of 55.5%."
  • "OneSignal has positively impacted our organization by increasing our conversion rate from 27% to 40% and our retention rate from 43.4% to 55.5%, and it has been a very great tool because OneSignal has allowed us to grow the number of subscribers in a short time organically."
  • "OneSignal has positively impacted my organization as it has been very easy to use, even for our marketing department, and it has increased our engagement, user engagement, increased our user retention, and increased our brand awareness from 20 to 45%."

Room for Improvement

OneSignal users express the need for faster feature development based on their requirements. They desire more design options for in-apps, enhanced analytics, and easier message scheduling across multiple platforms. The user interface and support require improvements, and there are concerns about cost and data privacy. Users suggest expanding capabilities for automation and flows. Integration can be cumbersome, and some face challenges in creating notifications and using specific features.
  • "OneSignal should develop features a bit faster as per user requirements."
  • "I am not certain how OneSignal works for SMS messaging as I have not yet tried it, and I would not necessarily recommend it for in-apps especially if they are very rare."
  • "OneSignal needs some improvements, such as scheduling to multiple mediums can be a bit difficult."

ROI

OneSignal efficiently boosts subscriber growth in a short period, saving time and increasing traffic and sales. It reduces customer acquisition costs by 40%, raises conversion rates to about 27%-30%, and maintains retention rates around 45%-50%. It effectively drives traffic to sites like YouTube and Instagram and supports sales campaigns. Highly cost-effective and market-targeted, it enhances user engagement and brand awareness, facilitating direct purchase conversions and improving organization and ROI.

Pricing

Enterprise buyers find OneSignal pricing, setup costs, and licensing very cost-effective and affordable compared to alternatives like CleverTap. Users collectively agree that the expense is low and the setup process straightforward, making OneSignal a financially attractive option. This perception stems from its high affordability and effective license pricing model, resulting in positive feedback about the cost structure.

Popular Use Cases

OneSignal is widely used for sending multiple push notifications across platforms. It is considered intuitive and user-friendly, with robust features like user segmentation and A/B testing. Organizations utilize it to enhance user engagement and increase web traffic through notifications shared globally. OneSignal offers cost-effectiveness and supports integration with platforms like WordPress, Shopify, and Twilio. It caters to all major languages, making it ideal for marketers and developers to maintain connections with users.

Service and Support

OneSignal's customer service is lauded for being proactive, responsive, and quick. Many describe it as helpful, with issues resolved efficiently within days. Their support is rated highly, often as a nine out of ten, for its promptness and excellence. Users appreciate the 24/7 availability and solution-oriented approach. The service is described as great, unparalleled, and among the best, making OneSignal a reliable choice for many.

Deployment

Users report that OneSignal's initial setup is highly cost-effective and straightforward, with an intuitive interface. It integrates seamlessly with third-party services, making it easy for users to personalize their usage. Many found the licensing affordable and praised its capability to send push notifications across all major browsers and devices quickly. Settings are easy to navigate for users new to the platform. Cost and ease of use are frequently highlighted as significant benefits.

Scalability

OneSignal demonstrates exceptional scalability, successfully accommodating large volumes and facilitating organizational growth. It effectively adjusts to diverse organizational sizes, adapting to evolving demands and handling extensive data requirements. Users consistently highlight its capacity to scale alongside their organizational needs.

Stability

Users agree that OneSignal remains stable, noting no downtime or lag during use. Many report consistent and excellent performance without disruptions. Experiences indicate solid stability with no issues related to performance delays. Observers have not encountered any slow performance, affirming positive use without interruptions. The consistent feedback highlights that lagging and downtime are unobserved, reflecting a stable platform. Stability is a common feature noted by users without the presence of slowdowns or downtime.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our OneSignal Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Large Enterprise7
By reviewers
By visitors reading reviews
Company SizeCount
Small Business23
Midsize Enterprise43
Large Enterprise11
By visitors reading reviews

Top industries

By visitors reading reviews
Construction Company
44%
Financial Services Firm
9%
Healthcare Company
9%
Comms Service Provider
9%
Insurance Company
6%
Manufacturing Company
5%
Outsourcing Company
5%
Energy/Utilities Company
3%
Transportation Company
3%
University
1%
Hospitality Company
1%
Legal Firm
1%
Recreational Facilities/Services Company
1%
Retailer
1%

Compare OneSignal with alternative products

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Learn more about OneSignal

With its intuitive interface, OneSignal enhances communication by enabling businesses to connect with their audience through push notifications, email, SMS messaging, and in-app messages. It supports growth by helping businesses increase engagement, retention, and monetization. Trusted by numerous brands, OneSignal offers a scalable solution for marketers and developers aiming to boost customer interaction and satisfaction.

What are the key features of OneSignal?
  • Push Notifications: Deliver messages directly to users' devices, enhancing engagement with timely updates.
  • Email Campaigns: Easily manage email marketing efforts to nurture customer relationships.
  • SMS Messaging: Reach customers quickly and effectively through mobile text messaging.
  • In-App Messaging: Engage users within the application to drive interaction and retention.
  • Segmentation and Targeting: Personalize communication by segmenting audiences according to their behavior and preferences.
What benefits and ROI should users evaluate when considering OneSignal?
  • Increased Engagement: Boost customer interaction with tailored messaging strategies.
  • Improved Retention: Keep customers engaged and reduce churn with personalized communication.
  • Scalability: Accommodate growing business needs without compromising performance.
  • Ease of Integration: Simplify adoption with seamless integration capabilities.

OneSignal implementation thrives across industries such as e-commerce, media, and finance. E-commerce benefits from timely push notifications about sales and updates. Media companies leverage OneSignal to disseminate breaking news, while financial services use it for secure communication with clients. Each industry maximizes audience reach through tailored messaging.

Related questions

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OneSignal Reviews Summary
Author infoRatingReview Summary
Marketing Director at UPS4.5I highly recommend OneSignal as a fast, reliable, and scalable push notification service. It significantly boosted my organization's conversions and sales and offers excellent support. While expensive for large subscriber bases, I find it incredibly valuable, despite wishing for easier automations.
Key Account Manager at Wells Fargo4.5I've used OneSignal for six years; it's an easy-to-use, stable, scalable, and cost-effective push notification solution. It boosted our engagement and brand awareness significantly, though its UI and multi-medium scheduling could still improve.
Software Engineer at Medtronic4.0OneSignal is a cost-effective, stable push and in-app notification solution. Its segmentation increased user engagement, retention, and brand awareness by 60-70%, reducing acquisition costs. I appreciate its effectiveness but hope for faster feature development.
Digital Marketing Manager at Unilever4.5I find OneSignal excellent, cost-effective, and stable, especially for push notifications, significantly boosting my conversion and retention. Its support and scalability are great, though I haven't explored SMS or rare in-app messaging fully.
Senior Software Engineer at Unilever Inc.4.5I find OneSignal a highly cost-effective, easy-to-use, and robust solution for high-volume push notifications. It delivered great ROI, reducing CAC and improving retention. I only wish for faster feature development and more in-app design choices.
Dotnet Developer at AT&T4.5I find OneSignal a stable, scalable, cost-effective solution for daily global push and in-app messages, significantly boosting our ROI (CAC -40%, conversion +30%). Its excellent support and features are great, though I desire faster feature development.
Account Manager at Samsung4.0I highly recommend OneSignal as my top choice for push notifications. Its excellent platform, features, and superb customer support offer great ROI. While easy to use, I find its pricing for many subscribers can be quite expensive.
Customer Service Specialist at KPMG USA4.5I find OneSignal fantastic for push notifications and user engagement, significantly boosting sales, loyalty, and website traffic. It’s easy, stable, scalable, and cost-effective, despite minor mobile app and multi-platform scheduling challenges.