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OneSignal pros and cons

Vendor: OneSignal
4.3 out of 5

Pros & Cons summary

Buyer's Guide

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Prominent pros & cons

PROS

OneSignal has significantly reduced customer acquisition costs, with reports indicating a reduction by 40%.
User engagement has seen a noticeable increase, enhancing brand awareness between 20% to 45%.
Conversion rates have improved, with some instances rising from 40% to 65%.
It has been effective in increasing user retention, with some reports showing rates as high as 55.5%.
As a cost-effective push notification service, OneSignal has become indispensable for organizations looking to grow organically.

CONS

OneSignal should develop features faster according to user requirements.
OneSignal can be expensive, especially at $309 per month for around 100,000 subscribers.
OneSignal's product marketing is less powerful compared to more well-known CRM messaging tools.
Creating automations and flows in OneSignal could be made easier.
Setting up OneSignal can sometimes be a hassle, with more design choices for in-apps being desirable.
 

OneSignal Pros review quotes

Lowawot Alice - PeerSpot reviewer
Marketing Director at UPS
Feb 16, 2026
OneSignal has positively impacted my organization by allowing us to reduce our cost of customer acquisition and increase our conversion rate from 40 to 65%.
Steven Tombs - PeerSpot reviewer
Key Account Manager at Wells Fargo
Feb 19, 2026
OneSignal has positively impacted my organization as it has been very easy to use, even for our marketing department, and it has increased our engagement, user engagement, increased our user retention, and increased our brand awareness from 20 to 45%.
Rafit Colman - PeerSpot reviewer
Software Engineer at Medtronic
Feb 12, 2026
OneSignal has positively impacted my organization by increasing user engagement, increasing user retention, and increasing brand awareness by approximately 60 to 70 percent.
Learn what your peers think about OneSignal. Get advice and tips from experienced pros sharing their opinions. Updated: September 2026.
913,924 professionals have used our research since 2012.
Micah Gilbert - PeerSpot reviewer
Digital Marketing Manager at Unilever
Feb 27, 2026
OneSignal has positively impacted our organization by increasing our conversion rate from 27% to 40% and our retention rate from 43.4% to 55.5%, and it has been a very great tool because OneSignal has allowed us to grow the number of subscribers in a short time organically.
Fixen Gregory - PeerSpot reviewer
Dotnet Developer at AT&T
Feb 14, 2026
Since we started using OneSignal, we have seen improvement in our organization, as we have been able to reduce the CAC by 40%, increase our conversion rate to 30%, maintain an average retention rate of our customers at 45.5%, and seen it being very cost-effective because it is affordable while increasing user engagement and our brand awareness.
PK
Account Manager at Samsung
Feb 9, 2026
OneSignal is my main choice for push notifications because I believe it is the best option available.
PatelDhulva - PeerSpot reviewer
Customer Service Specialist at KPMG USA
Feb 7, 2026
OneSignal has positively impacted my organization with increased sales attributed to it, a higher number of monthly visitors, increased customer loyalty, and it keeps users coming back, supporting customer retention.
CM
Data Analyst at United Home Health and Behavioral Services
May 26, 2026
OneSignal has been an all-around better platform for our needs.
reviewer2885628 - PeerSpot reviewer
Performance marketing manager at a computer software company with 51-200 employees
Aug 26, 2026
OneSignal has positively impacted my organization as it was the very first CRM messaging SaaS in our company, making it really easy to implement.
XG
Product Designer at a tech services company with 1-10 employees
May 31, 2026
If your organization does not have a quick solution for managing a mail list or push notifications, this service is definitely worth a try.
 

OneSignal Cons review quotes

Lowawot Alice - PeerSpot reviewer
Marketing Director at UPS
Feb 16, 2026
OneSignal is somewhat expensive, especially when you have a lot of subscribers.
Steven Tombs - PeerSpot reviewer
Key Account Manager at Wells Fargo
Feb 19, 2026
OneSignal needs some improvements, such as scheduling to multiple mediums can be a bit difficult.
Rafit Colman - PeerSpot reviewer
Software Engineer at Medtronic
Feb 12, 2026
OneSignal can be improved by developing features faster per user requirement.
Learn what your peers think about OneSignal. Get advice and tips from experienced pros sharing their opinions. Updated: September 2026.
913,924 professionals have used our research since 2012.
Micah Gilbert - PeerSpot reviewer
Digital Marketing Manager at Unilever
Feb 27, 2026
I am not certain how OneSignal works for SMS messaging as I have not yet tried it, and I would not necessarily recommend it for in-apps especially if they are very rare.
Fixen Gregory - PeerSpot reviewer
Dotnet Developer at AT&T
Feb 14, 2026
Additionally, setting it up sometimes is a hassle, and more design choices for in-apps would be greatly appreciated.
PK
Account Manager at Samsung
Feb 9, 2026
OneSignal can be improved by addressing the expensive pricing of $309 per month for approximately 100,000 subscribers.
PatelDhulva - PeerSpot reviewer
Customer Service Specialist at KPMG USA
Feb 7, 2026
OneSignal has a big opportunity to be overused, however.
CM
Data Analyst at United Home Health and Behavioral Services
May 26, 2026
I would appreciate more design choices for in-apps, and I also think that more analytics would be beneficial.
reviewer2885628 - PeerSpot reviewer
Performance marketing manager at a computer software company with 51-200 employees
Aug 26, 2026
From my experience, OneSignal's product marketing is not as powerful compared to much more well-known CRM messaging tools, so improvements can be made.
XG
Product Designer at a tech services company with 1-10 employees
May 31, 2026
Because I haven't found any special features from this platform, as there are other similar platforms online for such features.