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ServiceNow IT Operations Management vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 9, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ServiceNow IT Operations Ma...
Ranking in IT Infrastructure Monitoring
10th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
45
Ranking in other categories
Event Monitoring (1st), Cloud Management (10th), AIOps (3rd)
WhatsUp Gold
Ranking in IT Infrastructure Monitoring
29th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Application Performance Monitoring (APM) and Observability (29th), Network Monitoring Software (30th), Server Monitoring (16th), Configuration Management (19th), Log Management (31st), Cloud Monitoring Software (24th), Network Traffic Analysis (NTA) (10th)
 

Mindshare comparison

As of January 2026, in the IT Infrastructure Monitoring category, the mindshare of ServiceNow IT Operations Management is 1.7%, down from 2.4% compared to the previous year. The mindshare of WhatsUp Gold is 1.6%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
IT Infrastructure Monitoring Market Share Distribution
ProductMarket Share (%)
ServiceNow IT Operations Management1.7%
WhatsUp Gold1.6%
Other96.7%
IT Infrastructure Monitoring
 

Featured Reviews

reviewer2755671 - PeerSpot reviewer
Solution architect at a tech vendor with 10,001+ employees
Significant enhancement in operations with powerful discovery and analytics, yet pricing structure poses challenges
ServiceNow IT Operations Management provides out-of-the-box dashboards. Along with the dashboard, it also provides the Operations Workspace, which is very useful for operations teams. There is a functionality called Performance Analytics, which we are also using to develop some dashboards for the senior leadership and operations team where they can perform trend analysis of alerts and events happening across the infrastructure and application landscape. These dashboards are really useful here. ServiceNow IT Operations Management's biggest plus point is that it is a platform. ITOM is just one module that ServiceNow IT Operations Management offers, but they provide seamless integration of ITOM with their other modules such as ITSM, where we can leverage the AIs for discovery, perform impact analysis, which essentially helps to enhance the overall IT operations and reduce the downtime and MTTR.
EC
Technical Manager at Quan Hung Gourmet
Efficient monitoring with detailed customization, yet complexity remains
The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has been very useful for tracking. It has evolved a lot over time, and there is a single pane of glass where you can track and see everything."
"The initial setup is very straightforward. A person just needs to join a team to access the network and that's all."
"The way this solution has helped us is that it improved our communication."
"I like the solution mostly for CMDB discovery."
"The most valuable feature of ServiceNow IT Operations Management is the user interface."
"I like the tool's discovery feature."
"It includes a valuable feature called Discovery, that aids in application portfolio management, enabling visibility into IT infrastructure from top to bottom."
"The solution is easy to use and has great orchestration and automation capabilities."
"WhatsUp Gold is very easy to deploy."
"The user interface is good enough."
"The most valuable feature of WhatsUp Gold is NetFlow and the virtualized maps."
"The most valuable features are network bandwidth monitoring and monitoring device health."
"We no longer have to manually search for problems because we are alerted when something in the network goes down."
"The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless."
"I use it on premises to monitor my network database. We monitor the link up/down and use the SNMP traps as well."
"The product is reasonably priced."
 

Cons

"An area for improvement for ServiceNow IT Operations Management is making service mapping and discovery easier for non-IP devices."
"ServiceNow IT Operations Management is not very affordable. It is affordable for organizations with a minimum of 5,000 users plus."
"The pricing is high."
"Even though they call it low code there are a lot of customizations needed, especially from an ITOM standpoint."
"The solution needs to add mobilization, where we can connect mobile devices or wireless devices to do wireless scanning and bring assets into the database."
"Enhancing automation-related solutions, such as Wi-Fi, porting, machinery, and product automation would help to achieve better operational outcomes."
"ServiceNow could be more prescriptive on how customers can leverage some of the benefits."
"ServiceNow IT Operations Management could do a little bit better with integrations. Integrating ServiceNow IT Operations Management with CMDB processes needs a little more work."
"Pricing is too high relative to how many devices we use. The price list is not linear to number of devices."
"The pricing for this solution has gone up quite recently, which has led some of our customers to buy an alternative product."
"I would like to see them do an enhancement to the application monitoring. A lot of other products do better application monitoring so they should do some improvements to the application monitoring."
"Improvements are needed in integration, especially for WhatsApp call and messages."
"We can never achieve or get a good picture of the network topology."
"Adding on services increases the cost and on the version we have there is no option for ATM monitoring."
"Integrations with other devices. I want to have a product that has full integration with my active directory so I can track user activity. I want to track my complete user activity, so I'm looking for a product to implement in the near future, which will have full integration with my network and active directory users. It became very difficult to track user activity."
"Users want SMS available via Whatsapp Gold. They don't want to go through third party SMS servers. The solution should work to make this possible."
 

Pricing and Cost Advice

"The solution is costly compared to the products offered by its competitors."
"My customers pay for the ServiceNow IT Operations Management license annually. I'd rate the pricing based on value. ServiceNow IT Operations Management is a premium product as it has better features than competitors."
"There are additional costs, you have to pay more for everything."
"The cost of ServiceNow is much higher."
"The price of ServiceNow IT Operations Management is expensive."
"ServiceNow IT Operations Management is a costly solution. I'd rate the price at ten, on a scale from one to ten with one being the lowest and ten being the highest price. Some clients do have a problem with the price, but most find that the solution is worth the cost."
"The pricing is high and may be excluding the small to medium-sized enterprise businesses."
"I would rate the product's pricing a five out of ten since there are vendors who are cheaper."
"The tool's price is reasonable. WhatsUp Gold is cheaper than SolarWinds."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
"The price of WhatsUp Gold is good."
"The most valuable feature is the cost compared to other solutions."
"Pricing is reasonable compared to other products."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
"The pricing can be on the expensive side when considering competing products."
"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Financial Services Firm
12%
Computer Software Company
10%
Healthcare Company
6%
Financial Services Firm
12%
Manufacturing Company
11%
Government
11%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise5
Large Enterprise27
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

What do you like most about ServiceNow IT Operations Management?
From my perspective as an asset manager, the most valuable feature of the solution is the configuration management portion, where I can actively add something to the database.
What is your experience regarding pricing and costs for ServiceNow IT Operations Management?
It is definitely high-priced compared to other products available in the same domain in the market.
What needs improvement with ServiceNow IT Operations Management?
ServiceNow IT Operations Management has not been very popular in these regions for multiple reasons. One is that for SMB customers, ServiceNow IT Operations Management is not very affordable. It is...
What do you like most about WhatsUp Gold?
The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one l...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
 

Also Known As

ServiceNow ITOM
No data available
 

Overview

 

Sample Customers

servicenow, TransAlta, NATS, Symantec
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about ServiceNow IT Operations Management vs. WhatsUp Gold and other solutions. Updated: January 2026.
880,255 professionals have used our research since 2012.