ServiceNow IT Operations Management vs WhatsUp Gold comparison

ServiceNow and Progress Software are both solutions in the IT Infrastructure Monitoring category. ServiceNow is ranked #15 with an average rating of 8.1, while Progress Software is ranked #17 with an average rating of 8.0. ServiceNow holds a 1.1% mindshare in IM, compared to Progress Software’s 2.5% mindshare. Additionally, 95% of ServiceNow users are willing to recommend the solution, compared to 85% of Progress Software users who would recommend it.

ServiceNow IT Operations Ma...

Read 46 ServiceNow IT Operations Management reviews

8,308 Views
3,988 Comparison Views

95% willing to recommend

WhatsUp Gold

Read 25 WhatsUp Gold reviews

13,110 Views
5,900 Comparison Views

85% willing to recommend

ServiceNow IT Operations Ma...

WhatsUp Gold

Comparison Buyer's Guide

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Executive SummaryUpdated on Oct 9, 2024

WhatsUp Gold and ServiceNow IT Operations Management compete in IT monitoring and management. ServiceNow has the upper hand due to its superior features and comprehensive platform, making it ideal for large enterprises.

Features: WhatsUp Gold provides network monitoring, real-time alerts, and performance metrics essential for small to medium-sized businesses. It also offers network discovery, mapping, and visualization for effective diagnostics. ServiceNow IT Operations Management excels with asset management, automated IT processes, and integrated incident response, providing enhanced visibility and operational efficiency across IT services.

Room for Improvement: WhatsUp Gold could improve its asset management capabilities, integrate more IT processes, and offer a broader range of IT service management tools. ServiceNow IT Operations Management may benefit from simplifying initial setup, shortening deployment time, and reducing its reliance on extensive customization for complex environments.

Ease of Deployment and Customer Service: WhatsUp Gold offers quick deployment and direct support, catering to smaller teams. ServiceNow IT Operations Management, while requiring significant initial configuration, allows for extensive customization and provides comprehensive resources alongside community support, suitable for dedicated IT teams and large-scale environments.

Pricing and ROI: WhatsUp Gold's lower setup cost and rapid ROI make it attractive for budget-conscious organizations seeking immediate network oversight. ServiceNow IT Operations Management demands a higher investment but delivers ROI through long-term infrastructure improvements and increased operational efficiency, appealing to organizations aiming for strategic growth.

To learn more, read our detailed ServiceNow IT Operations Management vs. WhatsUp Gold Report (Updated: August 2026).

Buyer's Guide

ServiceNow IT Operations Management vs. WhatsUp Gold

August 2026

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Helped 909,563 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ServiceNow IT Operations Ma...

Ranking in IT Infrastructure Monitoring

15th

Average Rating

8.2

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Event Monitoring (2nd), Cloud Management (13th), AIOps (3rd)

WhatsUp Gold

Ranking in IT Infrastructure Monitoring

17th

Average Rating

7.8

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

Application Performance Monitoring (APM) and Observability (34th), Network Monitoring Software (21st), Server Monitoring (14th), Configuration Management (20th), Log Management (39th), Cloud Monitoring Software (25th), Network Traffic Analysis (NTA) (11th)

Mindshare comparison

As of August 2026, in the IT Infrastructure Monitoring category, the mindshare of ServiceNow IT Operations Management is 1.1%, down from 2.2% compared to the previous year. The mindshare of WhatsUp Gold is 2.5%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

IT Infrastructure Monitoring Mindshare Distribution
Product	Mindshare (%)
ServiceNow IT Operations Management	1.1%
WhatsUp Gold	2.5%
Other	96.4%

IT Infrastructure Monitoring

Featured Reviews

reviewer2755671

Solution architect at a tech vendor with 10,001+ employees

Significant enhancement in operations with powerful discovery and analytics, yet pricing structure poses challenges

ServiceNow IT Operations Management provides out-of-the-box dashboards. Along with the dashboard, it also provides the Operations Workspace, which is very useful for operations teams. There is a functionality called Performance Analytics, which we are also using to develop some dashboards for the senior leadership and operations team where they can perform trend analysis of alerts and events happening across the infrastructure and application landscape. These dashboards are really useful here. ServiceNow IT Operations Management's biggest plus point is that it is a platform. ITOM is just one module that ServiceNow IT Operations Management offers, but they provide seamless integration of ITOM with their other modules such as ITSM, where we can leverage the AIs for discovery, perform impact analysis, which essentially helps to enhance the overall IT operations and reduce the downtime and MTTR.

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Erik Cheng

Technical Manager at Quan Hung Gourmet

Efficient monitoring with detailed customization, yet complexity remains

The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It helps streamline management and processes."

"We use this solution primarily for event management, aggregation, correlation, and analytics, and it has moved from simple correlation to AIOps and helps us and our customers move towards AIOps."

"The dashboard maintenance is very good, and the tool doesn't get stuck."

"The solution is easy to use and has great orchestration and automation capabilities."

"ServiceNow IT Operations Management is beneficial for the discovery of all CIs in our environment."

"The auto remediation feature has been most valuable. They have also introduced an AOP feature of ServiceNow that we are keen to explore."

"ServiceNow IT Operations Management pays for itself because of how flexible it is, and it's a very strong tool."

"The most valuable features of the solution are discovery, cloud governance, event management, and service mapping."

More ServiceNow IT Operations Management pros

"It handles the basics of monitoring."

"The most valuable aspects of the solution are the application monitors that allow for discreet roaming on network devices."

"The visual map and email alerts are very useful to have in real time so we always know the state of our network."

"Overall, we have been satisfied with the functionality of the product."

"The most valuable feature of WhatsUp Gold is NetFlow and the virtualized maps."

"It's a good product, and if one has the expertise to use it, it will be a good investment and it will help IT to save and plan for the future."

"WhatsUp Gold is very easy to deploy."

"This is a good, stable network monitoring solution for devices."

More WhatsUp Gold pros

Cons

"Service mapping is pretty limited."

"The vendor support rates between five to six because it takes a lot of time to get issues resolved, whether minor or major. For minor issues, the team takes a month's time to provide a fix."

"There are not enough apps in the app store to expand functionality. There should be more made available."

"The licensing model of the product is a bit rigid, and it can be a bit difficult to downscale if your needs change while also being expensive."

"It should have better integrations with other solutions."

"ServiceNow could be more prescriptive on how customers can leverage some of the benefits."

"In providing for customers, I think that the cost of ServiceNow is quite high."

"The security policies could be increased."

More ServiceNow IT Operations Management cons

"Users want SMS available via Whatsapp Gold. They don't want to go through third party SMS servers. The solution should work to make this possible."

"I would like to see better integration with switches so that you can see what is connected to each port, what the traffic is, and have a network map automatically generated."

"Sometimes it's a little bit slow."

"The product is old and not updated."

"The price could be improved. When we first started using this product, the company was new. The prices were very low then, in comparison with HP OpenView or IBM, but now the policy is too high, relative to the number of devices we have."

"This product should add other options for monitoring. It does not currently meet the broader needs of the banking industry in the version we have deployed."

"My understanding is that there are better products out there that do a better job."

"Integrations with other devices. I want to have a product that has full integration with my active directory so I can track user activity. I want to track my complete user activity, so I'm looking for a product to implement in the near future, which will have full integration with my network and active directory users. It became very difficult to track user activity."

More WhatsUp Gold cons

Pricing and Cost Advice

"The cost of ServiceNow is much higher."

"The solution is costly compared to the products offered by its competitors."

"There are additional costs, you have to pay more for everything."

"We obtained discovery licenses at about seven dollars Australian per unit, which we found to be reasonable and competitive."

"My customers pay for the ServiceNow IT Operations Management license annually. I'd rate the pricing based on value. ServiceNow IT Operations Management is a premium product as it has better features than competitors."

"While not entirely sure, I believe the solution costs at least a million dollars annually."

"The pricing is high and may be excluding the small to medium-sized enterprise businesses."

"The price of ServiceNow IT Operations Management is expensive."

More ServiceNow IT Operations Management pricing and cost advice

"The tool's price is reasonable. WhatsUp Gold is cheaper than SolarWinds."

"This is a well priced solution."

"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."

"There is a license needed to use WhatsUp Gold."

"The most valuable feature is the cost compared to other solutions."

"I'm not sure, but it's expensive. We don't pay any additional fees."

"The price of WhatsUp Gold is good."

"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."

More WhatsUp Gold pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

11%

Financial Services Firm

11%

Computer Software Company

Healthcare Company

Financial Services Firm

12%

Manufacturing Company

10%

Construction Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	6
Large Enterprise	29

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	5
Large Enterprise	14

Questions from the Community

What is your experience regarding pricing and costs for ServiceNow IT Operations Management?

Regarding pricing, while I initially felt the prices were high when we moved, I now see that it is reasonable considering that we are not just using an ITSM tool; we are improving processes and com...

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What needs improvement with ServiceNow IT Operations Management?

ServiceNow IT Operations Management can be improved by focusing on adoption, as some companies still use other tools, and we had to onboard them initially, addressing challenges such as data migrat...

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What is your primary use case for ServiceNow IT Operations Management?

As an implementation expert and former CIO, I handled implementation from an IT best practice perspective for different companies.

See all answers

What is your experience regarding pricing and costs for WhatsUp Gold?

Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...

See all answers

What needs improvement with WhatsUp Gold?

It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.

See all answers

What is your primary use case for WhatsUp Gold?

My use case for WhatsUp Gold includes all device availability checks, bandwidth usage, CPU, and memory usage, as well as alarm notifications.

See all answers

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Compared 3% of the time

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Compared 3% of the time

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Compared 3% of the time

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PRTG Network Monitor vs WhatsUp Gold

Compared 3% of the time

NinjaOne vs WhatsUp Gold

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ScienceLogic vs WhatsUp Gold

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Product Reports

Buyer's Guide

ServiceNow IT Operations Management

July 2026

ServiceNow IT Operations Management report

Download ServiceNow IT Operations Management product report

Buyer's Guide

WhatsUp Gold

July 2026

Download WhatsUp Gold product report

Also Known As

ServiceNow ITOM

No data available

Overview

ServiceNow IT Operations Management offers a scalable platform for managing IT infrastructure with features like discovery, dashboards, and service mapping. Ideal for incident, change, and problem management, it enhances operational efficiency and reduces IT service downtime.

ServiceNow IT Operations Management provides comprehensive solutions for consolidating events, automating workflows, and monitoring IT systems. Users utilize it for managing ticketing systems and conducting impact analysis through service mapping. The platform supports integrations with other modules, boosting efficiency with its intuitive interface. While highly functional, improvements in interface design and pricing are necessary, especially in integration with non-IP devices and cloud providers. Enhanced AI, machine learning, and discovery and monitoring functions are also needed.

What are the most important features?

Discovery: Automatically detects and maps IT infrastructure components.
Dashboard: Offers out-of-the-box reports through a user-friendly interface.
Service Mapping: Aids in assessing the impact of IT changes.
Event Management: Consolidates events for better management.
Orchestration: Streamlines automation processes to optimize workflows.

What benefits or ROI should be expected?

Scalability: Supports dynamic growth in IT operations.
Enhanced Efficiency: Improves workflow automation and event management.
Reduced Downtime: Minimizes service interruptions to maintain productivity.
Cost Reduction: Lowers operational costs by optimizing resources.

IT Operations Management by ServiceNow is widely implemented across industries like finance, healthcare, and manufacturing to optimize IT processes, enhance monitoring, and streamline infrastructure management. It is particularly effective in automating workflows and improving service reliability.

ServiceNow

WhatsUp Gold stands out with its comprehensive network monitoring, dynamic mapping, and real-time alerts, offering essential tools for managing extensive IT infrastructures.

WhatsUp Gold provides robust capabilities in network visibility through dynamic mapping and NetFlow analysis. The platform's interactive topology aids in pinpointing issues effectively. Auto-discovery ensures complete network device tracking. While offering an intuitive interface and integration with Cisco ServiceNow, users find server performance monitoring useful for incident handling. However, improvements are anticipated in application monitoring and Active Directory integration. The pricing model and customization options leave room for enhancement. Despite these, users benefit from its integrated dashboards for immediate device health checks and network updates, making it beneficial for large-scale infrastructure management.

What features does WhatsUp Gold offer?

Network Monitoring: Provides continuous oversight of network components
Dynamic Mapping: Offers visual representation of network topology
NetFlow Analysis: Delivers insights into bandwidth utilization
Threshold Alerts: Notifies users upon reaching set performance thresholds
Auto-Discovery: Detects devices automatically for complete network coverage

What benefits should users expect from reviews?

Comprehensive Visibility: Enhanced understanding of network elements
Real-Time Monitoring: Immediate insights into network and device status
Cost-Effectiveness: Competitive solution suitable for expansive networks
User-Friendly Interface: Simplifies the management of complex networks

Organizations in sectors like telecommunications, education, and healthcare utilize WhatsUp Gold for their network monitoring needs. Telecom companies track switches and routers, educational institutions manage bandwidth usage, and healthcare facilities monitor device availability to ensure seamless operations.

Progress Software

Sample Customers

servicenow, TransAlta, NATS, Symantec

Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof

Buyer's Guide

ServiceNow IT Operations Management vs. WhatsUp Gold

August 2026

Free Report: ServiceNow IT Operations Management vs. WhatsUp Gold

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