ServiceNow IT Operations Management vs WhatsUp Gold comparison

ServiceNow IT Operations Management vs. WhatsUp Gold

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ServiceNow IT Operations Ma...

Ranking in IT Infrastructure Monitoring

10th

Average Rating

8.2

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Event Monitoring (1st), Cloud Management (9th), AIOps (3rd)

WhatsUp Gold

Ranking in IT Infrastructure Monitoring

18th

Average Rating

7.8

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

Application Performance Monitoring (APM) and Observability (29th), Network Monitoring Software (22nd), Server Monitoring (14th), Configuration Management (20th), Log Management (39th), Cloud Monitoring Software (23rd), Network Traffic Analysis (NTA) (10th)

Mindshare comparison

As of June 2026, in the IT Infrastructure Monitoring category, the mindshare of ServiceNow IT Operations Management is 1.1%, down from 2.2% compared to the previous year. The mindshare of WhatsUp Gold is 2.6%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

IT Infrastructure Monitoring Mindshare Distribution
Product	Mindshare (%)
ServiceNow IT Operations Management	1.1%
WhatsUp Gold	2.6%
Other	96.3%

IT Infrastructure Monitoring

Featured Reviews

reviewer2755671

Solution architect at a tech vendor with 10,001+ employees

Significant enhancement in operations with powerful discovery and analytics, yet pricing structure poses challenges

ServiceNow IT Operations Management provides out-of-the-box dashboards. Along with the dashboard, it also provides the Operations Workspace, which is very useful for operations teams. There is a functionality called Performance Analytics, which we are also using to develop some dashboards for the senior leadership and operations team where they can perform trend analysis of alerts and events happening across the infrastructure and application landscape. These dashboards are really useful here. ServiceNow IT Operations Management's biggest plus point is that it is a platform. ITOM is just one module that ServiceNow IT Operations Management offers, but they provide seamless integration of ITOM with their other modules such as ITSM, where we can leverage the AIs for discovery, perform impact analysis, which essentially helps to enhance the overall IT operations and reduce the downtime and MTTR.

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Erik Cheng

Technical Manager at Quan Hung Gourmet

Efficient monitoring with detailed customization, yet complexity remains

The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The reason is it's cost-effective, number one."

"Our ROI since implementing ServiceNow ITOM has been significant."

"The Discovery feature is the most valuable. I only use the Discovery and Service Mapping features. I am using the minor subscription called ITOM Visibility, which includes the Discovery and Service Mapping features. It is easy to understand and easy to use. It has a lot of documentation. You can find a lot of help online, which helps me in finding what I need in a rapid way. You can find videos on YouTube channels and a lot of stuff and information in the online community."

"The solution allows you to subscribe to the features you need and utilize CMDB, ITSM, and discovery on the same platform."

"ITOM communicates information about incidents and maintains them. It handles tickets change, manages service networks, and reduces IT service downtime for the organization."

"The auto remediation feature has been most valuable. They have also introduced an AOP feature of ServiceNow that we are keen to explore."

"I like the solution mostly for CMDB discovery."

"Before that, if a switch went down, we'd get 600 tickets; now, we get only one."

More ServiceNow IT Operations Management pros

"The threshold alerting is the most valuable feature."

"There is a flow monitor option, so we can trace the source IP, the destination IP, and top talker feature in this."

"The solution effectively monitors network devices and servers."

"The installation and configuration process are easy."

"The documentation is very good."

"The most valuable aspects of the solution are the application monitors that allow for discreet roaming on network devices."

"You have to invest a few days to become an expert in this solution, but after that, it's possible to do almost anything with it."

"In terms of pricing, I'd say that the pricing is nice and the product is good."

More WhatsUp Gold pros

Cons

"There is a slower learning curve associated with the tool's scripting part. It is also not cheap."

"There are times the application has some performance issue, but it could be because of our network. There should be something done to resolve this."

"I believe that technical support could improve a bit. I would rate it a six."

"ServiceNow IT Operations Management could be improved by providing more user customization options."

"The setup and deployment could be simplified, and the pricing could improve."

"ServiceNow IT Operations Management is not very affordable. It is affordable for organizations with a minimum of 5,000 users plus."

"The pattern part can be improved. Patterns are used in the Discovery feature. Although it is easy to create new patterns and modify the existing ones, it would be better if this solution can have more out-of-the-box patterns. In terms of new features, they can include artificial intelligence, something like machine learning."

"ServiceNow could be more prescriptive on how customers can leverage some of the benefits."

More ServiceNow IT Operations Management cons

"Regional product team support is not very good."

"Sometimes it's a little bit slow."

"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive."

"Users want SMS available via Whatsapp Gold. They don't want to go through third party SMS servers. The solution should work to make this possible."

"I haven't had any issue with stability, except during the upgrade to 2017 when we encountered slow responses."

"The product is old and not updated."

"Improvements are needed in integration, especially for WhatsApp call and messages. Our region heavily uses WhatsApp Messenger for communication, and integration with this platform would be beneficial."

"The pricing for this solution has gone up quite recently, which has led some of our customers to buy an alternative product."

More WhatsUp Gold cons

Pricing and Cost Advice

"The solution is costly compared to the products offered by its competitors."

"The cost of ServiceNow is much higher."

"I would rate the product's pricing a five out of ten since there are vendors who are cheaper."

"ServiceNow IT Operations Management is a costly solution. I'd rate the price at ten, on a scale from one to ten with one being the lowest and ten being the highest price. Some clients do have a problem with the price, but most find that the solution is worth the cost."

"It has different subscription models."

"While not entirely sure, I believe the solution costs at least a million dollars annually."

"We obtained discovery licenses at about seven dollars Australian per unit, which we found to be reasonable and competitive."

"The pricing is high and may be excluding the small to medium-sized enterprise businesses."

More ServiceNow IT Operations Management pricing and cost advice

"The pricing can be on the expensive side when considering competing products."

"There is a license needed to use WhatsUp Gold."

"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."

"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."

"The price of WhatsUp Gold is good."

"This is a well priced solution."

"Pricing is reasonable compared to other products."

"I'm not sure, but it's expensive. We don't pay any additional fees."

More WhatsUp Gold pricing and cost advice

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902,417 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Manufacturing Company

12%

Financial Services Firm

11%

Computer Software Company

Healthcare Company

Financial Services Firm

13%

Manufacturing Company

10%

Government

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	6
Large Enterprise	29

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	5
Large Enterprise	14

Questions from the Community

What is your experience regarding pricing and costs for ServiceNow IT Operations Management?

Regarding pricing, while I initially felt the prices were high when we moved, I now see that it is reasonable considering that we are not just using an ITSM tool; we are improving processes and com...

What needs improvement with ServiceNow IT Operations Management?

ServiceNow IT Operations Management can be improved by focusing on adoption, as some companies still use other tools, and we had to onboard them initially, addressing challenges such as data migrat...

What is your primary use case for ServiceNow IT Operations Management?

As an implementation expert and former CIO, I handled implementation from an IT best practice perspective for different companies.

What is your experience regarding pricing and costs for WhatsUp Gold?

Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...

What needs improvement with WhatsUp Gold?

It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.

What is your primary use case for WhatsUp Gold?

My use case for WhatsUp Gold includes all device availability checks, bandwidth usage, CPU, and memory usage, as well as alarm notifications.

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Product Reports

ServiceNow IT Operations Management

Download ServiceNow IT Operations Management product report

ServiceNow IT Operations Management report

WhatsUp Gold

Download WhatsUp Gold product report

Also Known As

ServiceNow ITOM

No data available

Overview

ServiceNow IT Operations Management offers a scalable platform for managing IT infrastructure with features like discovery, dashboards, and service mapping. Ideal for incident, change, and problem management, it enhances operational efficiency and reduces IT service downtime.

ServiceNow IT Operations Management provides comprehensive solutions for consolidating events, automating workflows, and monitoring IT systems. Users utilize it for managing ticketing systems and conducting impact analysis through service mapping. The platform supports integrations with other modules, boosting efficiency with its intuitive interface. While highly functional, improvements in interface design and pricing are necessary, especially in integration with non-IP devices and cloud providers. Enhanced AI, machine learning, and discovery and monitoring functions are also needed.

What are the most important features?

Discovery: Automatically detects and maps IT infrastructure components.
Dashboard: Offers out-of-the-box reports through a user-friendly interface.
Service Mapping: Aids in assessing the impact of IT changes.
Event Management: Consolidates events for better management.
Orchestration: Streamlines automation processes to optimize workflows.

What benefits or ROI should be expected?

Scalability: Supports dynamic growth in IT operations.
Enhanced Efficiency: Improves workflow automation and event management.
Reduced Downtime: Minimizes service interruptions to maintain productivity.
Cost Reduction: Lowers operational costs by optimizing resources.

IT Operations Management by ServiceNow is widely implemented across industries like finance, healthcare, and manufacturing to optimize IT processes, enhance monitoring, and streamline infrastructure management. It is particularly effective in automating workflows and improving service reliability.

ServiceNow

WhatsUp Gold stands out with its comprehensive network monitoring, dynamic mapping, and real-time alerts, offering essential tools for managing extensive IT infrastructures.

WhatsUp Gold provides robust capabilities in network visibility through dynamic mapping and NetFlow analysis. The platform's interactive topology aids in pinpointing issues effectively. Auto-discovery ensures complete network device tracking. While offering an intuitive interface and integration with Cisco ServiceNow, users find server performance monitoring useful for incident handling. However, improvements are anticipated in application monitoring and Active Directory integration. The pricing model and customization options leave room for enhancement. Despite these, users benefit from its integrated dashboards for immediate device health checks and network updates, making it beneficial for large-scale infrastructure management.

What features does WhatsUp Gold offer?

Network Monitoring: Provides continuous oversight of network components
Dynamic Mapping: Offers visual representation of network topology
NetFlow Analysis: Delivers insights into bandwidth utilization
Threshold Alerts: Notifies users upon reaching set performance thresholds
Auto-Discovery: Detects devices automatically for complete network coverage

What benefits should users expect from reviews?

Comprehensive Visibility: Enhanced understanding of network elements
Real-Time Monitoring: Immediate insights into network and device status
Cost-Effectiveness: Competitive solution suitable for expansive networks
User-Friendly Interface: Simplifies the management of complex networks

Organizations in sectors like telecommunications, education, and healthcare utilize WhatsUp Gold for their network monitoring needs. Telecom companies track switches and routers, educational institutions manage bandwidth usage, and healthcare facilities monitor device availability to ensure seamless operations.

Progress Software

Sample Customers

servicenow, TransAlta, NATS, Symantec

Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof

ServiceNow IT Operations Management vs. WhatsUp Gold