ServiceNow IT Operations Management vs WhatsUp Gold comparison

Why PeerSpot?

ServiceNow and Progress Software are both solutions in the IT Infrastructure Monitoring category. ServiceNow is ranked #16 with an average rating of 8.1, while Progress Software is ranked #23 with an average rating of 7.0. ServiceNow holds a 1.0% mindshare in IM, compared to Progress Software’s 2.3% mindshare. Additionally, 95% of ServiceNow users are willing to recommend the solution, compared to 85% of Progress Software users who would recommend it.

ServiceNow IT Operations Ma...

Read 46 ServiceNow IT Operations Management reviews

9,711 Views
4,467 Comparison Views

95% willing to recommend

WhatsUp Gold

Read 25 WhatsUp Gold reviews

16,207 Views
7,293 Comparison Views

85% willing to recommend

ServiceNow IT Operations Ma...

WhatsUp Gold

Comparison Buyer's Guide

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Executive SummaryUpdated on Oct 9, 2024

WhatsUp Gold and ServiceNow IT Operations Management compete in IT monitoring and management. ServiceNow has the upper hand due to its superior features and comprehensive platform, making it ideal for large enterprises.

Features: WhatsUp Gold provides network monitoring, real-time alerts, and performance metrics essential for small to medium-sized businesses. It also offers network discovery, mapping, and visualization for effective diagnostics. ServiceNow IT Operations Management excels with asset management, automated IT processes, and integrated incident response, providing enhanced visibility and operational efficiency across IT services.

Room for Improvement: WhatsUp Gold could improve its asset management capabilities, integrate more IT processes, and offer a broader range of IT service management tools. ServiceNow IT Operations Management may benefit from simplifying initial setup, shortening deployment time, and reducing its reliance on extensive customization for complex environments.

Ease of Deployment and Customer Service: WhatsUp Gold offers quick deployment and direct support, catering to smaller teams. ServiceNow IT Operations Management, while requiring significant initial configuration, allows for extensive customization and provides comprehensive resources alongside community support, suitable for dedicated IT teams and large-scale environments.

Pricing and ROI: WhatsUp Gold's lower setup cost and rapid ROI make it attractive for budget-conscious organizations seeking immediate network oversight. ServiceNow IT Operations Management demands a higher investment but delivers ROI through long-term infrastructure improvements and increased operational efficiency, appealing to organizations aiming for strategic growth.

To learn more, read our detailed ServiceNow IT Operations Management vs. WhatsUp Gold Report (Updated: November 2026).

Buyer's Guide

ServiceNow IT Operations Management vs. WhatsUp Gold

November 2026

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Helped 921,523 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ServiceNow IT Operations Ma...

Ranking in IT Infrastructure Monitoring

16th

Average Rating

8.2

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Event Monitoring (5th), Cloud Management (17th), AIOps (4th)

WhatsUp Gold

Ranking in IT Infrastructure Monitoring

23rd

Average Rating

7.8

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

Application Performance Monitoring (APM) and Observability (44th), Network Monitoring Software (25th), Server Monitoring (18th), Configuration Management (22nd), Log Management (41st), Cloud Monitoring Software (27th), Network Traffic Analysis (NTA) (13th)

Mindshare comparison

As of November 2026, in the IT Infrastructure Monitoring category, the mindshare of ServiceNow IT Operations Management is 1.0%, down from 2.0% compared to the previous year. The mindshare of WhatsUp Gold is 2.3%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

IT Infrastructure Monitoring Mindshare Distribution
Product	Mindshare (%)
ServiceNow IT Operations Management	1.0%
WhatsUp Gold	2.3%
Other	96.7%

IT Infrastructure Monitoring

Featured Reviews

Abhay Bapnaa

Associate Vice President at AWL

Unified workflows have centralized ticketing and have provided real-time visibility across companies

ServiceNow IT Operations Management can be improved by focusing on adoption, as some companies still use other tools, and we had to onboard them initially, addressing challenges such as data migration and consistency, especially since we have 14,000 users in my group company utilizing this for multiple purposes, emphasizing workflows defined so that onboarding processes can be streamlined into a single tool. To improve ServiceNow IT Operations Management, I believe incorporating natural language processing is essential, allowing users to type queries such as 'I need this' and receive responses based on AI and data. Furthermore, enhancing analytics is crucial, as we have seven years of data providing a substantial history of past ITSM and non-ITSM business tickets that can help predict and reduce the volume of calls.

Read full review

Erik Cheng

Technical Manager at Quan Hung Gourmet

Efficient monitoring with detailed customization, yet complexity remains

The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless. I have used the automated device discovery with this topology feature. The interactive map feature helps me manage the topology because sometimes we cannot draw the topology correctly, so we need to manually edit the connections. The alerting system is very tunable and customizable, but it's a little complicated to use. Many customers cannot manage it by themselves and need support from us, the provider. We always use the dashboards in the SOC, where we constantly display a dashboard or multiple dashboards. This allows us to know immediately if the connection or bandwidth is full or if the connection is broken.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The way this solution has helped us is that it improved our communication."

"The solution allows you to subscribe to the features you need and utilize CMDB, ITSM, and discovery on the same platform."

"ITOM communicates information about incidents and maintains them. It handles tickets change, manages service networks, and reduces IT service downtime for the organization."

"The dashboard maintenance is very good, and the tool doesn't get stuck."

"The most important features of ServiceNow IT Operations Management are the discovery service mapping and orchestration."

"The most valuable features of the solution are discovery, cloud governance, event management, and service mapping."

"It is a market leader and is very implementation-friendly. Developers have a clear understanding of how the solution works, and it is mature enough to handle different client needs."

"The main and best thing about ServiceNow IT Operations Management is that it helps to organize user management tickets in an organized form."

More ServiceNow IT Operations Management pros

"In terms of pricing, I'd say that the pricing is nice and the product is good."

"It's a good product, and if one has the expertise to use it, it will be a good investment and it will help IT to save and plan for the future."

"The most important features of WhatsUp Gold are the server health and uptime it provides. Additionally, WhatsUp Gold is a Windows-based solution which is a benefit."

"It is stable."

"The threshold alerting is the most valuable feature."

"Their tech support is very good."

"The user interface is good enough."

"The installation and configuration process are easy."

More WhatsUp Gold pros

Cons

"The time for deployment of ServiceNow IT Operations Management depends on many factors. It's a SaaS application, it should not take too long, but if you want to define the tool based on your processes, then it would take some time. It fully depends on the company's complexity. There are out-of-the-box product flows and if you want to use them, you can from day one. However, if you want to customize it and change it to your company's practices, then it will take more time. The setup could be faster."

"There is room for improvement in service mapping within ServiceNow ITOM. When we have more time, we'll look to extend that and apply it to business-critical services like email."

"Lacks the ability to do its own monitoring."

"ServiceNow IT Operations Management could do a little bit better with integrations. Integrating ServiceNow IT Operations Management with CMDB processes needs a little more work."

"The solution's subscription model could be improved."

"I believe that technical support could improve a bit. I would rate it a six."

"If you are new to using the solution, you will find the setup complex."

"An area for improvement for ServiceNow IT Operations Management is making service mapping and discovery easier for non-IP devices."

More ServiceNow IT Operations Management cons

"The interface needs some work."

"This product should add other options for monitoring. It does not currently meet the broader needs of the banking industry in the version we have deployed."

"The price could be improved. When we first started using this product, the company was new. The prices were very low then, in comparison with HP OpenView or IBM, but now the policy is too high, relative to the number of devices we have."

"I haven't had any issue with stability, except during the upgrade to 2017 when we encountered slow responses."

"One of the biggest things that made us start to look at another product is we're not able to have an end to end monitoring from a user perspective throughout the system and back to the user. All the monitoring is from inside out, we need something that also can give us from outside in."

"Adding on services increases the cost and on the version we have there is no option for ATM monitoring."

"I would like to see them do an enhancement to the application monitoring. A lot of other products do better application monitoring so they should do some improvements to the application monitoring."

"Importing the maps and being able to customize them could be easier."

More WhatsUp Gold cons

Pricing and Cost Advice

"The pricing is high and may be excluding the small to medium-sized enterprise businesses."

"It is expensive. It is around 10 Euros per server per month."

"There are additional costs, you have to pay more for everything."

"My customers pay for the ServiceNow IT Operations Management license annually. I'd rate the pricing based on value. ServiceNow IT Operations Management is a premium product as it has better features than competitors."

"It is moderately expensive. The pricing itself and the licensing options are depending on the model and the customization."

"The cost of ServiceNow is much higher."

"The price of ServiceNow IT Operations Management is expensive."

"It has different subscription models."

More ServiceNow IT Operations Management pricing and cost advice

"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."

"There are some subscription charges that are quite heavy. I need to pay for support every year and these charges can be quite expensive. Aside from the initial cost for the tool, you need to pay additionally for support."

"There is a license needed to use WhatsUp Gold."

"The pricing can be on the expensive side when considering competing products."

"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."

"The most valuable feature is the cost compared to other solutions."

"I'm not sure, but it's expensive. We don't pay any additional fees."

"Pricing is reasonable compared to other products."

More WhatsUp Gold pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

12%

Financial Services Firm

10%

Computer Software Company

Outsourcing Company

Financial Services Firm

11%

Manufacturing Company

10%

Comms Service Provider

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	6
Large Enterprise	29

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	5
Large Enterprise	14

Questions from the Community

What is your experience regarding pricing and costs for ServiceNow IT Operations Management?

Regarding pricing, while I initially felt the prices were high when we moved, I now see that it is reasonable considering that we are not just using an ITSM tool; we are improving processes and com...

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What needs improvement with ServiceNow IT Operations Management?

See all answers

What is your primary use case for ServiceNow IT Operations Management?

As an implementation expert and former CIO, I handled implementation from an IT best practice perspective for different companies.

See all answers

What is your experience regarding pricing and costs for WhatsUp Gold?

Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...

See all answers

What needs improvement with WhatsUp Gold?

It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.

See all answers

What is your primary use case for WhatsUp Gold?

My use case for WhatsUp Gold includes all device availability checks, bandwidth usage, CPU, and memory usage, as well as alarm notifications.

See all answers

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Compared 3% of the time

BMC TrueSight vs ServiceNow IT Operations Management

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Compared 3% of the time

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Compared 3% of the time

SolarWinds NPM vs WhatsUp Gold

Compared 2% of the time

Splunk Enterprise Security vs WhatsUp Gold

Compared 2% of the time

SCOM vs WhatsUp Gold

Compared 2% of the time

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Product Reports

Buyer's Guide

ServiceNow IT Operations Management

October 2026

ServiceNow IT Operations Management report

Download ServiceNow IT Operations Management product report

Buyer's Guide

WhatsUp Gold

October 2026

Download WhatsUp Gold product report

Also Known As

ServiceNow ITOM

No data available

Overview

ServiceNow IT Operations Management offers a scalable platform for managing IT infrastructure with features like discovery, dashboards, and service mapping. Ideal for incident, change, and problem management, it enhances operational efficiency and reduces IT service downtime.

ServiceNow IT Operations Management provides comprehensive solutions for consolidating events, automating workflows, and monitoring IT systems. Users utilize it for managing ticketing systems and conducting impact analysis through service mapping. The platform supports integrations with other modules, boosting efficiency with its intuitive interface. While highly functional, improvements in interface design and pricing are necessary, especially in integration with non-IP devices and cloud providers. Enhanced AI, machine learning, and discovery and monitoring functions are also needed.

What are the most important features?

Discovery: Automatically detects and maps IT infrastructure components.
Dashboard: Offers out-of-the-box reports through a user-friendly interface.
Service Mapping: Aids in assessing the impact of IT changes.
Event Management: Consolidates events for better management.
Orchestration: Streamlines automation processes to optimize workflows.

What benefits or ROI should be expected?

Scalability: Supports dynamic growth in IT operations.
Enhanced Efficiency: Improves workflow automation and event management.
Reduced Downtime: Minimizes service interruptions to maintain productivity.
Cost Reduction: Lowers operational costs by optimizing resources.

IT Operations Management by ServiceNow is widely implemented across industries like finance, healthcare, and manufacturing to optimize IT processes, enhance monitoring, and streamline infrastructure management. It is particularly effective in automating workflows and improving service reliability.

ServiceNow

WhatsUp Gold stands out with its comprehensive network monitoring, dynamic mapping, and real-time alerts, offering essential tools for managing extensive IT infrastructures.

WhatsUp Gold provides robust capabilities in network visibility through dynamic mapping and NetFlow analysis. The platform's interactive topology aids in pinpointing issues effectively. Auto-discovery ensures complete network device tracking. While offering an intuitive interface and integration with Cisco ServiceNow, users find server performance monitoring useful for incident handling. However, improvements are anticipated in application monitoring and Active Directory integration. The pricing model and customization options leave room for enhancement. Despite these, users benefit from its integrated dashboards for immediate device health checks and network updates, making it beneficial for large-scale infrastructure management.

What features does WhatsUp Gold offer?

Network Monitoring: Provides continuous oversight of network components
Dynamic Mapping: Offers visual representation of network topology
NetFlow Analysis: Delivers insights into bandwidth utilization
Threshold Alerts: Notifies users upon reaching set performance thresholds
Auto-Discovery: Detects devices automatically for complete network coverage

What benefits should users expect from reviews?

Comprehensive Visibility: Enhanced understanding of network elements
Real-Time Monitoring: Immediate insights into network and device status
Cost-Effectiveness: Competitive solution suitable for expansive networks
User-Friendly Interface: Simplifies the management of complex networks

Organizations in sectors like telecommunications, education, and healthcare utilize WhatsUp Gold for their network monitoring needs. Telecom companies track switches and routers, educational institutions manage bandwidth usage, and healthcare facilities monitor device availability to ensure seamless operations.

Progress Software

Sample Customers

servicenow, TransAlta, NATS, Symantec

Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof

Buyer's Guide

ServiceNow IT Operations Management vs. WhatsUp Gold

November 2026

Free Report: ServiceNow IT Operations Management vs. WhatsUp Gold

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