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ServiceNow IT Operations Management vs WhatsUp Gold comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 9, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ServiceNow IT Operations Ma...
Ranking in IT Infrastructure Monitoring
9th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
42
Ranking in other categories
Event Monitoring (1st), Cloud Management (11th), AIOps (3rd)
WhatsUp Gold
Ranking in IT Infrastructure Monitoring
30th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
25
Ranking in other categories
Application Performance Monitoring (APM) and Observability (30th), Network Monitoring Software (31st), Server Monitoring (16th), Configuration Management (17th), Log Management (28th), Cloud Monitoring Software (24th), Network Traffic Analysis (NTA) (12th)
 

Mindshare comparison

As of September 2025, in the IT Infrastructure Monitoring category, the mindshare of ServiceNow IT Operations Management is 2.2%, down from 2.7% compared to the previous year. The mindshare of WhatsUp Gold is 1.2%, up from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
IT Infrastructure Monitoring Market Share Distribution
ProductMarket Share (%)
ServiceNow IT Operations Management2.2%
WhatsUp Gold1.2%
Other96.6%
IT Infrastructure Monitoring
 

Featured Reviews

PriyankaBachu - PeerSpot reviewer
Provides templates which reduces duplications in rule configuration
Currently, we are integrating LogicMonitor with ServiceNow IT Operations Management to manage IT event management and auto-ticketing for alerts from the monitoring tool to ServiceNow The solution is saving time by providing templates, reducing duplication in rule configuration, and offering…
Tom Condo - PeerSpot reviewer
If CPU, memory, or disk space is over-utilized, it alerts us immediately via text or email if there is an issue
When it comes to the intuitiveness of the topology mapping feature, our network architect created a vision diagram of our entire network and then created the links tied into the WhatsUp active monitoring to different spots on our topology map. It's one of the more critical functions we do here. We have the map displayed in different places in our room and help desk. We get alerted via emails but we can also see it visually. It does what it says it's going to do. We find this feature very helpful. The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one link. You can go into a particular part of the topology map, scroll in, and see exactly which module it is. All the information is provided. This feature really helps. You can see the correlation between that link and what failed. This feature is very helpful. The interface is fairly intuitive. Some of our users used SolarWinds and Nagios, and WhatsUp is easy in comparison. Once you get set up, the look, feel, and configuration are good. Our network architect had never used it before but he was able to create the Visio and map. It was very simple. He has no problems with it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution is saving time by providing templates, reducing duplication in rule configuration, and offering efficient alert management."
"I like the tool's CMBD connection with Discovery. The solution is also flexible."
"You can improve integrations of the operation with the solution."
"From my perspective as an asset manager, the most valuable feature of the solution is the configuration management portion, where I can actively add something to the database."
"The most important features of ServiceNow IT Operations Management are the discovery service mapping and orchestration."
"It's easy to set up."
"The scalability of ServiceNow is good."
"The way this solution has helped us is that it improved our communication."
"The most valuable feature is the monitoring of resources."
"The most valuable feature of WhatsUp Gold is NetFlow and the virtualized maps."
"The user interface is good enough."
"The interface in the last few years it has been a lot greater, they are much more user-friendly. I like the interface."
"NetFlow monitoring, real-time monitoring, and surveys have been the most valuable features for our business."
"The tool's most valuable feature is the visibility it offers of everything in the network and infrastructure."
"We no longer have to manually search for problems because we are alerted when something in the network goes down."
"The best feature of WhatsUp Gold is the automatic generation of topology and its integration with virtualization and wireless."
 

Cons

"An area for improvement for ServiceNow IT Operations Management is making service mapping and discovery easier for non-IP devices."
"Enhancing automation-related solutions, such as Wi-Fi, porting, machinery, and product automation would help to achieve better operational outcomes."
"ServiceNow could be more prescriptive on how customers can leverage some of the benefits."
"We are facing difficulties with service mapping of CIs from the end users, and are seeking help from third-party vendors."
"The pricing of some modules is higher because they are sold in packages. If we need something specific, we cannot take it individually."
"Lacks the ability to do its own monitoring."
"At times, it got cumbersome from the project management perspective. It could have been because of the way we were using it. I found Microsoft Project to be more extensive and robust than ITOM."
"Regarding ServiceNow, there is room for improvement in terms of customization, particularly in the area of self-customization."
"One of the biggest things that made us start to look at another product is we're not able to have an end to end monitoring from a user perspective throughout the system and back to the user. All the monitoring is from inside out, we need something that also can give us from outside in."
"The tool should focus on increasing its market share, as it is the only area of concern where improvements are needed."
"Improvements are needed in integration, especially for WhatsApp call and messages. Our region heavily uses WhatsApp Messenger for communication, and integration with this platform would be beneficial."
"The technical support does not bother to respond."
"Regional product team support is not very good."
"Users want SMS available via Whatsapp Gold. They don't want to go through third party SMS servers. The solution should work to make this possible."
"I think there are a few bugs now. Although they give some resolution for this, we cannot share the network remotely because of our company policy."
"We can never achieve or get a good picture of the network topology."
 

Pricing and Cost Advice

"We obtained discovery licenses at about seven dollars Australian per unit, which we found to be reasonable and competitive."
"The solution is costly compared to the products offered by its competitors."
"The price of ServiceNow IT Operations Management is expensive."
"My customers pay for the ServiceNow IT Operations Management license annually. I'd rate the pricing based on value. ServiceNow IT Operations Management is a premium product as it has better features than competitors."
"I would rate the product's pricing a five out of ten since there are vendors who are cheaper."
"The pricing is high and may be excluding the small to medium-sized enterprise businesses."
"ServiceNow IT Operations Management is a costly solution. I'd rate the price at ten, on a scale from one to ten with one being the lowest and ten being the highest price. Some clients do have a problem with the price, but most find that the solution is worth the cost."
"While not entirely sure, I believe the solution costs at least a million dollars annually."
"There is a license needed to use WhatsUp Gold."
"The tool's price is reasonable. WhatsUp Gold is cheaper than SolarWinds."
"The choice of version depends on the number of points, or devices, that you want to monitor, and this makes the product expensive."
"It is per device, per year. The pricing is very clear. If you have a service agreement, you get all of your major upgrades and minor upgrades. It was under $10,000 to go all-in with all of the different add-ons for it."
"The pricing can be on the expensive side when considering competing products."
"The price of WhatsUp Gold is good."
"The most valuable feature is the cost compared to other solutions."
"I'm not sure, but it's expensive. We don't pay any additional fees."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
12%
Computer Software Company
11%
Healthcare Company
5%
Financial Services Firm
13%
Manufacturing Company
12%
Government
11%
Computer Software Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise26
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise5
Large Enterprise14
 

Questions from the Community

What do you like most about ServiceNow IT Operations Management?
From my perspective as an asset manager, the most valuable feature of the solution is the configuration management portion, where I can actively add something to the database.
What is your experience regarding pricing and costs for ServiceNow IT Operations Management?
ServiceNow's pricing is expensive. We consider it a Tier 1 product, but it requires significant investment.
What needs improvement with ServiceNow IT Operations Management?
ServiceNow ( /products/servicenow-reviews )'s pricing is expensive. A more streamlined configuration process tailored to use cases and industry would be beneficial. We needed some external help to ...
What do you like most about WhatsUp Gold?
The interactive mapping interface for scrolling, zooming, and drilling down on an element to learn about a network issue is good. When we see a network there will sometimes be a spot that has one l...
What is your experience regarding pricing and costs for WhatsUp Gold?
Clients find the licensing calculator confusing, but we simplify this for them by collecting relevant information first. The licensing is based on devices, providing better cost-effectiveness than ...
What needs improvement with WhatsUp Gold?
It would be great if WhatsUp Gold could add features that simplify management with AI, as it is currently too complicated to manage.
 

Also Known As

ServiceNow ITOM
No data available
 

Overview

 

Sample Customers

servicenow, TransAlta, NATS, Symantec
Artoni Trasporti, Austin Independent School District, Banca Marche, Burke County North Carolina, Cambridge University School of Clinical Medicine, Clayco, Community Integrated Care, Desca, Deutsche Bergbau, Flexi-Van, Gropper, Hamleys, Hammonds Furniture, Knowledge IT, Idras S.P.A., Sibeg, Swann Engineering, Trivium Lindenhof
Find out what your peers are saying about ServiceNow IT Operations Management vs. WhatsUp Gold and other solutions. Updated: September 2025.
867,445 professionals have used our research since 2012.