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SAS Viya Platform vs V12 CDP comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAS Viya Platform
Ranking in Data Management Platforms (DMP)
8th
Average Rating
8.0
Reviews Sentiment
5.3
Number of Reviews
2
Ranking in other categories
Data Integration (46th), Data Quality (21st), Data Governance (28th)
V12 CDP
Ranking in Data Management Platforms (DMP)
14th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2026, in the Data Management Platforms (DMP) category, the mindshare of SAS Viya Platform is 2.7%. The mindshare of V12 CDP is 2.5%, up from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Management Platforms (DMP) Mindshare Distribution
ProductMindshare (%)
SAS Viya Platform2.7%
V12 CDP2.5%
Other94.8%
Data Management Platforms (DMP)
 

Featured Reviews

KK
Assistant Manager Data Analytics (WFM) at Johari Digital Healthcare Limited
Modern analytics has transformed large data into faster insights and streamlined reporting
There are some areas of improvement I would mention regarding SAS Viya Platform. New users may find it complex initially, as its learning curve can be steep. Understanding CAS and different components is very challenging for a new user. The cost is also quite high; SAS Viya Platform via SaaS can be expensive compared to some open-source or other cloud alternatives. There are also some limitations in Visual Analytics. While it is easy to use, it could be more flexible compared to Power BI or Tableau. These are the main improvement areas where SAS Viya Platform should focus. I would add some additional pointers about needed improvements in SAS Viya Platform. Regarding customer support, it is good, but the response time for complex issues can sometimes be slower than expected. The documentation and learning resources are not very beginner-friendly, making it challenging for beginners to navigate. Regarding integration, it could be smoother with Databricks, Snowflake, and Power BI, but it is more complex than it should be. Since updates are automatic, users are sometimes not fully aware of changes or new features that are being updated, as compared to Power BI, which publishes updates on its website. SAS Viya Platform should work on these aspects.
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Top Industries

By visitors reading reviews
Construction Company
42%
Healthcare Company
11%
Comms Service Provider
5%
Transportation Company
5%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for SAS Viya Platform?
My experience with pricing, setup cost, and licensing for SAS Viya Platform was smooth. I did not have any hiccups, and I do not have a say on the pricing.
What needs improvement with SAS Viya Platform?
I cannot think of any improvements for SAS Viya Platform from the top of my head, although users might have suggestions. I would add that some users need more training in SAS and SAS Viya Platform....
What is your primary use case for SAS Viya Platform?
My main use case for SAS Viya Platform is analytics on risk adjustment in the healthcare field. One of the specific examples of how I use SAS Viya Platform for risk adjustment analytics in healthca...
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Also Known As

No data available
V12 Customer Data Platform
 

Overview

Find out what your peers are saying about Palantir, Informatica, Denodo and others in Data Management Platforms (DMP). Updated: March 2026.
885,728 professionals have used our research since 2012.