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Sana Commerce vs Softline eCommerce Solution comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sana Commerce
Ranking in eCommerce Platforms
12th
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Softline eCommerce Solution
Ranking in eCommerce Platforms
22nd
Average Rating
8.4
Reviews Sentiment
7.7
Number of Reviews
7
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the eCommerce Platforms category, the mindshare of Sana Commerce is 1.8%, up from 1.2% compared to the previous year. The mindshare of Softline eCommerce Solution is 0.9%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
eCommerce Platforms Mindshare Distribution
ProductMindshare (%)
Sana Commerce1.8%
Softline eCommerce Solution0.9%
Other97.3%
eCommerce Platforms
 

Featured Reviews

MB
ERP Enterprise Architect at a pharma/biotech company with 201-500 employees
Reduced the customer care team's time, got us new customers, and required no third-party integrations
Their support should have more in-depth knowledge about different ERP solutions that they connect to. There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area. There could also be more features coming out on the platform, but I know they are already working on that. I know they're changing the way they manage that.
it_user1614540 - PeerSpot reviewer
Product Manager at a tech vendor with 11-50 employees
They tailor the design as per our needs and take care of sales tax in all the countries
Their customer support has some room for improvement. Our customers can contact Softline for billing-related questions, and sometimes, the customers come back to us because there are some delays from Softline's end. They have translated and localized all billing-related information, but their support is in English. This is something that could be improved. Our previous partner had a really good admin panel. We could apply some settings on our own without any additional help from our partner. For example, we could change the design, settings, and the fields that show up on the widget, whereas with Softline, we cannot do that. Everything is on their end. It would be good if they provide some tools in the admin panel to make some minor changes. They should also allow us to customize the widget, at least the color. In this aspect, we are currently limited. We cannot really change the design, and the widget is just the way it was developed. The admin panel is also a bit confusing. Our previous partner had a really intuitive and user-friendly admin panel. We could easily find everything. Softline's admin panel is a bit complicated. So, it took us time. I think they plan to improve it, and they might apply some changes in the future.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The main reason they chose Sana was because of the ERP connection in real-time, which gives us the ability to display product availability and specific prices for each customer, per article, in real-time."
"The site saves us the time we used to spend on emails and phone calls with customers, has helped reduce manual work because we're not entering in phone orders or email orders, and has driven a 10 to 15 percent increase in new customers along with strong adoption by existing customers."
"Using Sana Commerce has helped to increase customer engagement online."
"I found it surprisingly easy from both the admin side and the customer side. The admin side has a limited set of features, but they are very well explained. They are very simple to understand. It is very easy to find out what every feature does. It is not really complicated. Sana provides an online university where you can learn everything that you need about it. When we needed to check a new feature or validate how something works, we found solid online information on their website. If there was anything that we couldn't find, or if we really couldn't understand how exactly something was working, their support was always very quick. So, it is quite easy."
"This product is highly customizable. We use the standard system but we have extended it quite a bit."
"For us, it is a critical thing to know that all the information is managed within ERP, there is no third-party solution, there are no interfaces, and this is, in our opinion, a critical reason for the existing success."
"We use Sana Commerce with Microsoft Dynamics on the back end and the native ERP integration works well. The fact that no third-party integrations are needed between our Sana Commerce web store and Microsoft Dynamics is important. It's one less thing to worry about when it comes to troubleshooting."
"The big benefit with Sana is our ability to interface with Microsoft Dynamics."
"Thanks to the coordinated work between Allsoft and us, the sales results of Black Friday 2020 were improved by 42 percent in monetary terms and 62 percent in quantitative terms (number of licenses sold)."
"We use Softline eCommerce in some of European countries and also a few Asian countries. They provide us with their services and local support in those regions. This is really important because our goal is to be as local as possible. We are trying to be local with our websites and products. We also want customers to have that same experience during their purchases. For example, if a user is from Thailand and goes to our website, then we want them to have the same experience when they go to the checkout. If they experience any issues, then they can contact the customer support team."
"We can customize shopping carts according to our needs. We constantly review with Softline the features and shopping cart templates that we need. Softline eCommerce is flexible and can provide additional features, e.g., the design of the shopping cart, disclaimers, and some customized emails to clients."
"We are still doing more tests to see if we can use Softline eCommerce across the whole business. We are adopting Softline solutions in more countries now, i.e., Poland, Czech Republic, Slovakia, and the Balkans. All these regions are now using Softline eCommerce. So, it has really helped us to increase our sales."
"Softline showed us better sales in volume and in quantity."
"The technology is very simple to use."
"Using Softline has helped us to increase our e-commerce sales by approximately 20%."
"When we started using Softline, we increased our conversion rates there by something like 10 percent."
 

Cons

"I'd rate their customer service a nine out of 10. I think they're in demand and a little overloaded on work. Sometimes it takes a little bit of time for them to get to our work."
"There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area."
"We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well."
"The performance can be improved. Sometimes, the system is really slow because of the ERP integration."
"Their support should have more in-depth knowledge about different ERP solutions that they connect to."
"The performance can be improved. Sometimes, the system is really slow because of the ERP integration. I'm not sure whether this is a problem with Sana Commerce or the ERP system but overall, it could be faster. When it comes to usability, if it takes too much time to load, then it's not the best."
"One problem that we encounter is that it's difficult to upgrade as a result of making a large number of customer-specific adaptations."
"If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works."
"I would like to get an advanced level of sales analytics for free. However, it is provided only for money."
"I would like to get an advanced level of sales analytics for free. However, it is provided only for money."
"Scalability is average; it's not really good. There are some limitations: They don't have a solution that can be used worldwide nor do they provide a self-service for users or customers."
"Our previous partner had a really good admin panel. We could apply some settings on our own without any additional help from our partner."
"Our previous partner had a really good admin panel. We could apply some settings on our own without any additional help from our partner. For example, we could change the design, settings, and the fields that show up on the widget, whereas with Softline, we cannot do that. Everything is on their end. It would be good if they provide some tools in the admin panel to make some minor changes. They should also allow us to customize the widget, at least the color. In this aspect, we are currently limited. We cannot really change the design, and the widget is just the way it was developed. The admin panel is also a bit confusing. Our previous partner had a really intuitive and user-friendly admin panel. We could easily find everything. Softline's admin panel is a bit complicated. So, it took us time. I think they plan to improve it, and they might apply some changes in the future."
"There is also room for improvement in the preparation they do for projects, their 'homework.' They need to be better at gathering as much information as possible regarding the project before the start, so we can eliminate troubles during the implementation and later stages."
"Some technical things that our sales operations team work on should be done a bit faster as well as the analytical part."
"We get support from them to implement different scenarios. Some technical things that our sales operations team work on should be done a bit faster as well as the analytical part."
 

Pricing and Cost Advice

"When we got version 9.2, it was a good price. Everything is moving to the subscription-based cloud model, and that's probably a little high when you look at the lifetime cost."
"Sana's pricing is fair. It could be more competitive. It's not so much the licensing cost, it's the additional development."
"They have a policy of a price per legal entity. So, if you are a company that operates in one country, that is, if you're just an American company, or you're just a Spanish company or just a British company, then that probably makes sense. We are a global company, and we have operations in 20 to 30 different countries. So, we are interested in implementing Sana in potentially 20 to 30 countries. Right now, the pricing model of Sana has a limitation. They are almost asking for the same price for the new country when in many cases, a new country will just be a new small rollout. That's because it is the same solution that gets implemented everywhere. So, to me, it is not the same price if you are maintaining 10 Sanas that are looking exactly the same and are working exactly the same in 10 different countries. To me, these should not cost 10 times more than one. They don't yet have a good grasp of how to manage global companies like ours. That is something we are talking to them about, and we are in discussions with them about. So, hopefully, they will learn."
"Support costs are in addition to the standard licensing fees, and they vary per month, based on how much we use them. It is not very expensive."
"In terms of licensing, it was definitely the best price on the Russian market and everything is pretty simple."
"Softline's pricing is above average because of all the things that I mentioned: a more localized solution and closer cooperation with us. They give us a team that is more or less dedicated to us. Those developers are mainly working on our tasks."
"For us, its pricing was really nice. It was more or less the same one as everyone else. I don't know what they offer to others, but for us, the offer was perfect."
"Softline eCommerce has helped to increase our eCommerce sales."
"We are satisfied with their prices at the moment."
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Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business1
Large Enterprise6
 

Overview

 

Sample Customers

Akzo Nobel B.V., Atkins, Century Martial Arts, Forbo Flooring Systems, Michelin Group, Ravensburger AG Learn more about our customers.
Google, Microsoft, Kaspersky, Avast, ABBYY, ESET, Symantec, Acronis, Xerox, Autodesk.
Find out what your peers are saying about Sana Commerce vs. Softline eCommerce Solution and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.