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Rubrik vs Unitrends comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Rubrik
Ranking in Backup and Recovery
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Cloud Backup (4th), Disaster Recovery (DR) Software (5th)
Unitrends
Ranking in Backup and Recovery
33rd
Average Rating
7.8
Reviews Sentiment
7.8
Number of Reviews
34
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Backup and Recovery category, the mindshare of Rubrik is 5.9%, down from 7.2% compared to the previous year. The mindshare of Unitrends is 0.5%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Market Share Distribution
ProductMarket Share (%)
Rubrik5.9%
Unitrends0.5%
Other93.6%
Backup and Recovery
 

Featured Reviews

AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.
Todd Guthrie - PeerSpot reviewer
The solution can be used to back up servers and Hyper-V cluster nodes, but its support is super expensive
I wouldn't rate Unitrends a ten out of ten because we had some hard drive failures in the appliance. Typically, when you have OneDrive, you can get it replaced. For some particular reason, the situation caused the entire system to crash. We had to reinstall the CentOS operating system on it, and we lost all our backups. They said there was no way to retain it, and it was pretty devastating and concerning that a drive failure would cause the loss of all the data on the appliance. It was extremely disappointing, and we had to start from scratch after three years worth of backup data. I rate Unitrends a nine out of ten for stability.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Rubrik has brought all of our backups under a single pane of glass and made recovery extremely simple."
"The most valuable feature is the archive to cloud location and the automation around the PowerShell script. There are also reports and dashboards."
"The solution’s ransomware recovery, from a security perspective, is one of the biggest features of the product. We don't have to worry about the operational complexity of air-gapped backups and can rely more on the immutability approach. It is a highly valued feature in this solution."
"Rubrik, when compared to Cohesity, Dell, and Veritas, was the best of the four."
"The Live Mount feature is excellent; it's useful for the backup administrator and end user."
"I would rate the solution's web interface at eight out of ten. It's just fantastic and intuitive. It's so easy to use. I've never done any formal training on Rubrik, but I was able to quickly come to grips with its capabilities."
"The file search feature across all backups has been helpful."
"Not having to specify a time to run a backup with a fixed schedule is something that's really beneficial. In the past we had to schedule and try to manually stagger things over the window, to back up everything. Because Rubrik is SLA-based, you say, "Well, I need it to fit in this window here," and it just backs it up when it's most convenient for the Brik and for the third-party system. It looks at the CPU usage and says, "Okay, it's not as busy now. I know I've got time to take the backup." That's a real advantage."
"The most valuable feature of Unitrends for me is the automated feedback"
"I am impressed with the tool's reporting and UniView features."
"They have great support."
"The simple and fast restore routine."
"It is an easy system to use. The support, if needed, is always willing to help."
"What I found most valuable in Unitrends is its simple user interface. It also works reliably."
"Iinstant recovery (allows a spin-up of your image as a VM on the appliance)."
"It is a quick and easy way to organize my backups and to keep track of them."
 

Cons

"Rubrik is expensive."
"I would like to see more information on encryption with the next release."
"The interface is still slightly clunky and has room for improvement. They do work with us whenever we mention anything that needs to be done or anything that we want. We find that bringing up the management interface is a little slow and not as intuitive as we would like, but it's been getting better as it evolves."
"The licensing cost is quite high. That is something that needs to be worked out, because so many times it happens that the team does not have the budget or there are other issues at that time. Cost has become an important factor in deciding whether to continue with the Rubrik solution."
"Rubrik's disaster recovery capabilities could be improved."
"It does not offer image-level backups for Hyper-V 2012."
"Looking at how the data is broken down, we can see the total story, but sometimes it's difficult to see how big a particular snapshot is. Across 90 days of snapshots, which one is a particularly large one? Looking at the data holistically could be a lot easier."
"It is not Windows Cluster-Aware at the moment or Exchange DAG-Aware. If they add support for these particular use cases, it would be even better."
"It would be great to have the job throttle/limit the max number of backups on a single ESXi host."
"I would like to see the real-time replication process improved, and a zero RPO feature added."
"The solution’s support and onboarding process needs to be improved."
"The amount of updates which are being released. Updates should be limited to two or three a year, focusing more on quality instead of a rushed bug release."
"It could be a little more customizable."
"In terms of improvement, the UI, especially in the recovery section, is unclear about which repository it uses."
"It seems like Unitrends moved away from enterprise customer engagement and moved more towards the managed service provider market."
"No appliance update notifications."
 

Pricing and Cost Advice

"High priced when considering a total change in backup solution."
"It is an expensive product."
"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."
"Rubrik was probably the most expensive solution but in the long run, it's justified by the value of the data that it protects."
"The pricing has been quite good from our perspective, in terms of being able to negotiate with the Rubrik team to get the product that we want and be able to sell that out to our end customers."
"Rubrik is an all inclusive price. No additional implementation costs or licencing."
"I don't remember the cost, but I know that for Veeam, we were spending almost $250,000 a year for 205 licenses. It was an enterprise version. When we purchased Rubrik, it was just a little bit more. It was not a terribly huge amount, and if I recall, that was for three years of support as well. So, Veeam priced itself out of the market at a certain point in time."
"We do perpetual licensing... It was all based on the amount of storage we needed to use. We did a cost analysis compared to Tivoli and it was in line with other solutions."
"Their licensing depended on the number of CPUs you had."
"With respect to cost, my advice is to get what you need."
"I would rate the solution's pricing a four out of ten. The licensing is yearly and it depends on the customers."
"Unitrends is an expensive solution."
"Pricing model constantly changes."
"Make sure you do the homework to size the solution properly. Buy the Enterprise Plus licensing if you can afford it."
"When we renew the Unitrends maintenance contract and update it to the latest version, the cost would be $5,000 per year. There are no hidden costs. They've been transparent with the costs."
"Initial pricing is competitive. Renewal pricing is steep, so make sure to project costs for the lifetime of the appliance(s)."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Government
8%
Retailer
16%
Manufacturing Company
12%
Educational Organization
11%
Non Profit
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise15
Large Enterprise8
 

Questions from the Community

Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
What do you like most about Unitrends?
The most valuable feature of Unitrends for me is the automated feedback
What needs improvement with Unitrends?
In terms of improvement, the UI, especially in the recovery section, is unclear about which repository it uses—I had to hover over to find that information. Figuring out the scripting part wasn't s...
What is your primary use case for Unitrends?
I use Unitrends to back up my VMware virtual machines and files, ensuring redundancy for both disks and protection against ransomware. I have implemented an air gap strategy by keeping some backups...
 

Overview

 

Sample Customers

Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
NHL Players Association, Salvation Army, Sligro Food Group, Mason General Hospital, Tec Group, Saldab IT, Baker Tilly, Clinton Savings Bank, Ennit Magna Bank, Manukau Institute of Technology
Find out what your peers are saying about Rubrik vs. Unitrends and other solutions. Updated: September 2025.
868,787 professionals have used our research since 2012.