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Pipefy vs ServiceNow Orchestration comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pipefy
Ranking in Process Automation
13th
Average Rating
8.4
Reviews Sentiment
5.4
Number of Reviews
23
Ranking in other categories
Agentic Automation (6th), AI Agent Builders (9th)
ServiceNow Orchestration
Ranking in Process Automation
15th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Process Automation category, the mindshare of Pipefy is 0.5%, up from 0.2% compared to the previous year. The mindshare of ServiceNow Orchestration is 2.3%, down from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation Mindshare Distribution
ProductMindshare (%)
Pipefy0.5%
ServiceNow Orchestration2.3%
Other97.2%
Process Automation
 

Featured Reviews

Patel Dhulva - PeerSpot reviewer
Software Firmware Engineer at Kohler Company
Streamlined workflows have automated tasks and supported real-time collaboration on projects
I consider Pipefy's mobile app to be one of the best features because it helps me use it on the go, and I do not have to miss any notifications. I also love the real-time communication between team members, which makes collaboration much easier than using traditional design documents. It has a very intuitive and user-friendly interface where it was easy to get started and use complex features without feeling overwhelmed. The real-time communication and mobile app features are valuable for my work because with Pipefy's mobile app, I can use it on the go, so I do not have to miss anything.
Claude-Yameogo - PeerSpot reviewer
Consultant at a comms service provider with 1,001-5,000 employees
Has helped orchestrate processes and integrate workflows across cloud environments
I recommend ServiceNow Orchestration for larger companies because they have the capability to manage complex environments where it performs better. I promote low-code solutions for these implementations. I don't currently have an idea regarding the pre-built integrations of ServiceNow Orchestration, but I plan to check my area to determine what added value it can bring. I would rate this solution a nine overall.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Pipefy has had a positive impact on my organization and it made day-to-day work much easier."
"Pipefy has impacted my organization positively as we have not reduced our headcount, but we could if we wanted to because the number of people managing those processes before Pipefy was a lot."
"My advice to other people who are thinking about using Pipefy is that it is very good, as it offers a lot of artificial intelligence systems, automation, and it is an extremely reliable and secure system."
"The way Pipefy has had a positive impact on my organization is that the major positive impact was being able to visualize the project as a whole, not only at the micro level, but also at the macro level."
"Since using Pipefy, I estimate that we have saved 50% in time and costs."
"Throughout the whole time I used Pipefy, I liked it a lot, it is very practical and very fast, and I never had problems."
"Before Pipefy, there was no process at the last company I worked at for the onboarding process, so with the arrival of Pipefy and the standardization of processes, we achieved excellent results, such as the implementation SLA, which used to be six months and went down to thirty days."
"I would advise other people who are thinking about using Pipefy that it is a great tool that will make their lives easier, optimize their time, and facilitate teamwork, so I would highly recommend this tool for those who are going to work in a team, especially."
"There are a lot of ready to use orchestration custom packs."
"Employee onboarding, de-boarding, and other service-provision features make the process easier and it saves us a lot of time."
"The solution effectively automates business processes."
"This is a user-friendly solution where scripts can be made with ease. There are also many integration options, including Microsoft products, which gives the product a competitive edge."
"It has competitive AI capabilities."
"I use it to orchestrate processes and integration features to gather and update data during specified timeframes or exchange data in real-time when changes occur based on certain criteria."
"Provisioning of new systems is among the most impactful features for automating complex workflows with ServiceNow Orchestration."
"Great with IT processes and business processes."
 

Cons

"I find Pipefy's customer support really bad and unsatisfactory."
"What is lacking is direct support, since I am required to go through a third-party outsourcing company to connect with Pipefy."
"Although Pipefy is a great platform, I find that there are certain areas where it could be improved, especially the registration process, which leaves a lot to be desired as its complexity makes the entire sign-up process time-consuming and cumbersome."
"In my opinion, Pipefy could be improved by enhancing the way of configuring the information in the email we receive, as sometimes the information in the email is not complete compared to what is on the card."
"I believe Pipefy can be improved by clarifying the API calls and making packages for API calls more accessible, because in my organization we have a lot of automation, but we have few API calls, precisely because we have a fixed plan and the organization, in fact, does not need that."
"Pipefy can be improved with processes not only following Kanban styles but other kinds of processes that have more paths, not just a single, direct path, but they have bifurcations."
"Overall, I had a positive experience with Pipefy, but I think there are still some areas that could be improved."
"Sometimes there are errors such as outages or instabilities in Pipefy. Sometimes I have to log in two to three times a day."
"The flow rate for releases and updates is very, very slow and does not meet customers' objectives for scalability."
"We have found some gaps in integration because all of our customers require niche tools."
"The automatic remediation needs enhancement, particularly integrating ServiceNow with tools like SolarWinds and Logic Monitor. It is functional, but it needs improvement."
"We had a few use cases where we couldn't find solutions in Orchestration and had to go with the publishers to solve them."
"We cannot perform GUI automation using the tool."
"Efficiency of some features could be improved."
"There should be connectors to cover at least the top industry applications, and they should be easier to configure in a plug-and-play fashion."
"Frequent upgrades may negatively impact the performance of instances. Therefore, for now, I don't recommend any additional upgrades."
 

Pricing and Cost Advice

Information not available
"It is not very expensive."
"The solution is costly and orchestrations are very expensive."
"Pricing is custom to every customer."
"In terms of price, this solution is at the higher end of what you'll find."
"ServiceNow doesn't give a clear cost indication. They have different contracts with different organizations and it's all about negotiation, so you don't know how they are doing at the cost level."
"The cost of the solution is based on the number of plugins, conductors and integrations used and is charged annually. The licensing cause has been increasing gradually which makes it difficult to access. Initially offer free features but over the time the charges rise which make it an expensive solution with limited features. Along with that, the integration issues persist and require additional middle where and internet connectivity for effective usage."
"This is an expensive product, but it is the best in the market considering the features and lack of competitors."
"It is quite expensive because we've had some customers come back and say it's quite pricey because in order for them to go ahead with Orchestration, they must have already been paying for Discovery, service mapping, and a few other things."
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Top Industries

By visitors reading reviews
Manufacturing Company
20%
Construction Company
18%
Outsourcing Company
10%
Comms Service Provider
7%
Financial Services Firm
19%
Outsourcing Company
11%
Manufacturing Company
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise1
Large Enterprise12
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise4
Large Enterprise9
 

Questions from the Community

What needs improvement with Pipefy?
I have been making adjustments daily. At this specific moment, leadership is still looking for ways to optimize it much more, of course, but I do not feel a lack of features because I have everythi...
What is your primary use case for Pipefy?
At KPMG, I used Pipefy mainly for handling support and requests. I handled job and project tickets for partners and managers, taking care of all the administrative work, reputational and financial ...
What advice do you have for others considering Pipefy?
The control aspect of Pipefy for leadership also helps so that we do not get lost, because since there is a very high workload, this helps us have better organization. The automation and control of...
What is your experience regarding pricing and costs for ServiceNow Orchestration?
The cost of ServiceNow Orchestration is considered medium; it is expensive but powerful. I would rate the pricing experience as a six out of ten.
What needs improvement with ServiceNow Orchestration?
If I compare the interface of ServiceNow Orchestration with Boomi, it is easier to use Boomi than ServiceNow Orchestration. Boomi is an ESB with orchestration features to integrate and exchange dat...
What is your primary use case for ServiceNow Orchestration?
I use ServiceNow Orchestration's third-party integrations, and when I benchmarked ServiceNow Orchestration, I ensured that there are connectors and API capabilities available to integrate it with o...
 

Overview

 

Sample Customers

1. Accenture 2. Coca-Cola 3. Santander 4. IBM 5. Unilever 6. Siemens 7. Johnson & Johnson 8. Deloitte 9. PwC 10. Nestle 11. General Electric 12. Microsoft 13. Oracle 14. Amazon 15. Facebook 16. Google 17. Apple 18. Uber 19. Airbnb 20. Netflix 21. Adobe 22. Salesforce 23. Cisco 24. Intel 25. HP 26. Samsung 27. Sony 28. Toyota 29. Volkswagen 30. BMW 31. Mercedes-Benz 32. Audi
experian, BEACHBODY, HealthPartners, Banosoft
Find out what your peers are saying about Pipefy vs. ServiceNow Orchestration and other solutions. Updated: September 2026.
914,351 professionals have used our research since 2012.