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Pipefy vs ServiceNow Orchestration comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pipefy
Ranking in Process Automation
28th
Average Rating
7.8
Reviews Sentiment
4.0
Number of Reviews
4
Ranking in other categories
Agentic Automation (11th), AI Agent Builders (13th)
ServiceNow Orchestration
Ranking in Process Automation
12th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Process Automation category, the mindshare of Pipefy is 0.4%, up from 0.1% compared to the previous year. The mindshare of ServiceNow Orchestration is 2.5%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation Mindshare Distribution
ProductMindshare (%)
ServiceNow Orchestration2.5%
Pipefy0.4%
Other97.1%
Process Automation
 

Featured Reviews

Andre Soares - PeerSpot reviewer
Sre at Atlas Technologies
Workflow automation has improved cross‑team collaboration and centralizes operational requests
Overall, I had a positive experience with Pipefy, but I think there are still some areas that could be improved. One area would be advanced workflow management and scalability for more complex enterprise environments. As workflows grow larger and involve many teams, pipelines and automations can become difficult to maintain and organize over time. I also think reports and analytics could be more flexible and customizable for operational and management level insights. More advanced dashboard capabilities would be helpful for larger organizations. Another improvement could be deeper native integrations with technical and DevOps-oriented tools, especially for infrastructure and engineering workflows. In some cases, more advanced automation logic or conditional workflows require additional configurations or effort. Simplifying this experience could improve usability. Finally, while the platform is very useful and user-friendly for non-technical users, governance and permission management in larger environments could become easier to structure and manage at scale.
Claude-Yameogo - PeerSpot reviewer
Consultant at a comms service provider with 1,001-5,000 employees
Has helped orchestrate processes and integrate workflows across cloud environments
I recommend ServiceNow Orchestration for larger companies because they have the capability to manage complex environments where it performs better. I promote low-code solutions for these implementations. I don't currently have an idea regarding the pre-built integrations of ServiceNow Orchestration, but I plan to check my area to determine what added value it can bring. I would rate this solution a nine overall.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, Pipefy helped create more predictable, organized, and scalable operational processes."
"Pipefy has impacted my organization positively as we have not reduced our headcount, but we could if we wanted to because the number of people managing those processes before Pipefy was a lot."
"In terms of money and time saved, Pipefy is a great time saver overall, reflecting in analysts handling additional projects beyond ticket management."
"Pipefy has had a positive impact on my organization by helping the collections team convert invoices that were overdue into paid invoices and, consequently, cash for the company."
"There are a lot of ready to use orchestration custom packs."
"The solution effectively automates business processes."
"The product has a flexible interface for development."
"The interface of the solution is very user friendly and it is easily accessible via a simple URL. This makes it easier to complete the UI based tasks but using other features require expertise in languages like Java. But along with that, there are limitation in terms of network connectivity testing and administrator faces regular challenges in conducting connectivity tests due to these limitations."
"Great with IT processes and business processes."
"Orchestration is commonly utilized by major corporations. The process of linking methods in ServiceNow, known as the RTS chain to parent methods, is executed seamlessly and efficiently. It's quite impressive and significant in its impact."
"It's scalable."
"The automation ServiceNow has provided saves us a lot of time and resources."
 

Cons

"I believe Pipefy can be improved by clarifying the API calls and making packages for API calls more accessible, because in my organization we have a lot of automation, but we have few API calls, precisely because we have a fixed plan and the organization, in fact, does not need that."
"What is lacking is direct support, since I am required to go through a third-party outsourcing company to connect with Pipefy."
"Pipefy can be improved with processes not only following Kanban styles but other kinds of processes that have more paths, not just a single, direct path, but they have bifurcations."
"Overall, I had a positive experience with Pipefy, but I think there are still some areas that could be improved."
"The only challenge I see is it requires a lot of technical expertise to implement these tools and modules and all those things."
"The third-party integrations are challenging when the tools are not from ServiceNow partners. This presents issues when integrating solutions from other vendors."
"Efficiency of some features could be improved."
"There should be connectors to cover at least the top industry applications, and they should be easier to configure in a plug-and-play fashion."
"We had a few use cases where we couldn't find solutions in Orchestration and had to go with the publishers to solve them."
"We have found some gaps in integration because all of our customers require niche tools."
"The connectors need to be updated because certain connectors for third-party tools are not up to date, and our customers are having problems synchronizing data with some of these tools."
"The flow rate for releases and updates is very, very slow and does not meet customers' objectives for scalability."
 

Pricing and Cost Advice

Information not available
"The cost of the solution is based on the number of plugins, conductors and integrations used and is charged annually. The licensing cause has been increasing gradually which makes it difficult to access. Initially offer free features but over the time the charges rise which make it an expensive solution with limited features. Along with that, the integration issues persist and require additional middle where and internet connectivity for effective usage."
"It is quite expensive because we've had some customers come back and say it's quite pricey because in order for them to go ahead with Orchestration, they must have already been paying for Discovery, service mapping, and a few other things."
"It is not very expensive."
"Pricing is custom to every customer."
"This is an expensive product, but it is the best in the market considering the features and lack of competitors."
"The solution is costly and orchestrations are very expensive."
"ServiceNow doesn't give a clear cost indication. They have different contracts with different organizations and it's all about negotiation, so you don't know how they are doing at the cost level."
"In terms of price, this solution is at the higher end of what you'll find."
report
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
22%
Manufacturing Company
9%
Comms Service Provider
6%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise4
Large Enterprise9
 

Questions from the Community

What needs improvement with Pipefy?
Pipefy can be improved with processes not only following Kanban styles but other kinds of processes that have more paths, not just a single, direct path, but they have bifurcations. Pipefy can also...
What is your primary use case for Pipefy?
My main use case for Pipefy is to manage processes and to follow processes with Kanban style management and for some automations such as when an activity is completed then someone gets an email ask...
What advice do you have for others considering Pipefy?
My advice for others looking into using Pipefy is to first describe the process and the improvements in the process before developing the system and the Kanban style. Before you develop Pipefy, I s...
What is your experience regarding pricing and costs for ServiceNow Orchestration?
The cost of ServiceNow Orchestration is considered medium; it is expensive but powerful. I would rate the pricing experience as a six out of ten.
What needs improvement with ServiceNow Orchestration?
If I compare the interface of ServiceNow Orchestration with Boomi, it is easier to use Boomi than ServiceNow Orchestration. Boomi is an ESB with orchestration features to integrate and exchange dat...
What is your primary use case for ServiceNow Orchestration?
I use ServiceNow Orchestration's third-party integrations, and when I benchmarked ServiceNow Orchestration, I ensured that there are connectors and API capabilities available to integrate it with o...
 

Overview

 

Sample Customers

1. Accenture 2. Coca-Cola 3. Santander 4. IBM 5. Unilever 6. Siemens 7. Johnson & Johnson 8. Deloitte 9. PwC 10. Nestle 11. General Electric 12. Microsoft 13. Oracle 14. Amazon 15. Facebook 16. Google 17. Apple 18. Uber 19. Airbnb 20. Netflix 21. Adobe 22. Salesforce 23. Cisco 24. Intel 25. HP 26. Samsung 27. Sony 28. Toyota 29. Volkswagen 30. BMW 31. Mercedes-Benz 32. Audi
experian, BEACHBODY, HealthPartners, Banosoft
Find out what your peers are saying about Pipefy vs. ServiceNow Orchestration and other solutions. Updated: June 2026.
899,324 professionals have used our research since 2012.