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Pipefy vs ServiceNow Orchestration comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pipefy
Ranking in Process Automation
8th
Average Rating
8.4
Reviews Sentiment
5.3
Number of Reviews
24
Ranking in other categories
Agentic Automation (7th), AI Agent Builders (10th)
ServiceNow Orchestration
Ranking in Process Automation
14th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Process Automation category, the mindshare of Pipefy is 0.5%, up from 0.2% compared to the previous year. The mindshare of ServiceNow Orchestration is 2.6%, down from 3.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation Mindshare Distribution
ProductMindshare (%)
Pipefy0.5%
ServiceNow Orchestration2.6%
Other96.9%
Process Automation
 

Featured Reviews

Tamires dos Santos Andrade - PeerSpot reviewer
PMO Manager at a financial services firm with 10,001+ employees
Workflow automation has transformed portfolio control and centralizes cross‑department requests
Something I would like to see improved in Pipefy is the dashboards. They are good, but they are a little limited. This point is important, and I would also like to see a bit more clarity in the use of AI tokens. Pipefy already offers connection and artificial intelligence tools that help you with your forms and make the process much more intuitive, but it is still a bit obscure regarding consumption, how that consumption occurs, and how to build this in a way that is relatively economical. Another important thing is related to cost. Pipefy's license cost is a high cost compared to other players in the market, but so far it has been worth it. Another thing I would suggest is if they had a white-label option where we could put a bit more of the company's identity. Pipefy already is white label, but the customization options are a little more limited. Turning that into a more attractive page would be nice for some companies so that we can incorporate it into our portals.
Claude-Yameogo - PeerSpot reviewer
Consultant at a comms service provider with 1,001-5,000 employees
Has helped orchestrate processes and integrate workflows across cloud environments
I recommend ServiceNow Orchestration for larger companies because they have the capability to manage complex environments where it performs better. I promote low-code solutions for these implementations. I don't currently have an idea regarding the pre-built integrations of ServiceNow Orchestration, but I plan to check my area to determine what added value it can bring. I would rate this solution a nine overall.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Before Pipefy, there was no process at the last company I worked at for the onboarding process, so with the arrival of Pipefy and the standardization of processes, we achieved excellent results, such as the implementation SLA, which used to be six months and went down to thirty days."
"Pipefy had a very positive impact, mainly in terms of productivity and control, as the company started to have far fewer errors, much greater control of documents, and centralization of all processes within the platform, making it much more practical to use."
"Pipefy really improved my routine and reduced some errors."
"Pipefy has positively impacted my organization by helping me manage my time better, and I can share that I think I can save my time by half."
"My advice to other people who are thinking about using Pipefy is that it is a great tool to use in daily work, giving visibility of all the necessary information needed."
"My advice to other people who are thinking about using Pipefy is that it is very good, as it offers a lot of artificial intelligence systems, automation, and it is an extremely reliable and secure system."
"I rate the cost-benefit of Pipefy in relation to what it delivers as very good because it is not software that has a very high cost and it delivers a lot of functionality and a lot of efficiency in the commercial area."
"Overall, Pipefy helped create more predictable, organized, and scalable operational processes."
"This is a user-friendly solution where scripts can be made with ease. There are also many integration options, including Microsoft products, which gives the product a competitive edge."
"The product has a flexible interface for development."
"Great with IT processes and business processes."
"Employee onboarding, de-boarding, and other service-provision features make the process easier and it saves us a lot of time."
"I use it to orchestrate processes and integration features to gather and update data during specified timeframes or exchange data in real-time when changes occur based on certain criteria."
"The automation ServiceNow has provided saves us a lot of time and resources."
"The solution effectively automates business processes."
"It's probably the best product out there."
 

Cons

"Support is an area of Pipefy that I see has some room for improvement because there is a delay in support responses, and I find the support system somewhat bureaucratic."
"I believe Pipefy can be improved by clarifying the API calls and making packages for API calls more accessible, because in my organization we have a lot of automation, but we have few API calls, precisely because we have a fixed plan and the organization, in fact, does not need that."
"The impact of Pipefy was a lot of work and I had to replace it due to no clear benefit because the cost made it unviable."
"I think an improvement, a good improvement, would be on the cost. I think it is a slightly expensive platform and a slightly expensive system."
"Sometimes there are errors such as outages or instabilities in Pipefy. Sometimes I have to log in two to three times a day."
"What is lacking is direct support, since I am required to go through a third-party outsourcing company to connect with Pipefy."
"Overall, I had a positive experience with Pipefy, but I think there are still some areas that could be improved."
"Pipefy's customer support is not good, as I go through many bots before reaching a human service."
"The only challenge I see is it requires a lot of technical expertise to implement these tools and modules and all those things."
"The connectors need to be updated because certain connectors for third-party tools are not up to date, and our customers are having problems synchronizing data with some of these tools."
"ServiceNow Orchestration needs to improve multiple aspects in which their event monitoring system is one. The solution lacks event monitoring systems which makes them non-competitive. They need to include improvements in a similar manner that they did in Sweden."
"We have found some gaps in integration because all of our customers require niche tools."
"The third-party integrations are challenging when the tools are not from ServiceNow partners. This presents issues when integrating solutions from other vendors."
"If I compare the interface of ServiceNow Orchestration with Boomi, it is easier to use Boomi than ServiceNow Orchestration."
"We cannot perform GUI automation using the tool."
"There is still room for more integrations. Or, it would be nice to bundle multiple products together rather than selling everything as a model as that turns out to be a bit costly."
 

Pricing and Cost Advice

Information not available
"This is an expensive product, but it is the best in the market considering the features and lack of competitors."
"It is quite expensive because we've had some customers come back and say it's quite pricey because in order for them to go ahead with Orchestration, they must have already been paying for Discovery, service mapping, and a few other things."
"The solution is costly and orchestrations are very expensive."
"Pricing is custom to every customer."
"It is not very expensive."
"The cost of the solution is based on the number of plugins, conductors and integrations used and is charged annually. The licensing cause has been increasing gradually which makes it difficult to access. Initially offer free features but over the time the charges rise which make it an expensive solution with limited features. Along with that, the integration issues persist and require additional middle where and internet connectivity for effective usage."
"ServiceNow doesn't give a clear cost indication. They have different contracts with different organizations and it's all about negotiation, so you don't know how they are doing at the cost level."
"In terms of price, this solution is at the higher end of what you'll find."
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Top Industries

By visitors reading reviews
Manufacturing Company
20%
Outsourcing Company
16%
Construction Company
14%
Financial Services Firm
11%
Financial Services Firm
18%
Outsourcing Company
10%
Manufacturing Company
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise1
Large Enterprise13
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise4
Large Enterprise9
 

Questions from the Community

What needs improvement with Pipefy?
Something I would like to see improved in Pipefy is the dashboards. They are good, but they are a little limited. This point is important, and I would also like to see a bit more clarity in the use...
What is your primary use case for Pipefy?
My main use case for Pipefy is managing my project portfolio, and I have also used it for other functionalities, mainly in the treasury area for receiving invoices and for tracking requests. I have...
What advice do you have for others considering Pipefy?
On a scale from one to ten, I rate Pipefy a nine. I think it is a very complete tool and very easy to use, which is why I give it a nine rather than a ten. It does not require great instruction, so...
What is your experience regarding pricing and costs for ServiceNow Orchestration?
The cost of ServiceNow Orchestration is considered medium; it is expensive but powerful. I would rate the pricing experience as a six out of ten.
What needs improvement with ServiceNow Orchestration?
If I compare the interface of ServiceNow Orchestration with Boomi, it is easier to use Boomi than ServiceNow Orchestration. Boomi is an ESB with orchestration features to integrate and exchange dat...
What is your primary use case for ServiceNow Orchestration?
I use ServiceNow Orchestration's third-party integrations, and when I benchmarked ServiceNow Orchestration, I ensured that there are connectors and API capabilities available to integrate it with o...
 

Overview

 

Sample Customers

1. Accenture 2. Coca-Cola 3. Santander 4. IBM 5. Unilever 6. Siemens 7. Johnson & Johnson 8. Deloitte 9. PwC 10. Nestle 11. General Electric 12. Microsoft 13. Oracle 14. Amazon 15. Facebook 16. Google 17. Apple 18. Uber 19. Airbnb 20. Netflix 21. Adobe 22. Salesforce 23. Cisco 24. Intel 25. HP 26. Samsung 27. Sony 28. Toyota 29. Volkswagen 30. BMW 31. Mercedes-Benz 32. Audi
experian, BEACHBODY, HealthPartners, Banosoft
Find out what your peers are saying about Pipefy vs. ServiceNow Orchestration and other solutions. Updated: November 2026.
921,523 professionals have used our research since 2012.