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Percolate vs Sprout Social comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Percolate
Ranking in Social Media Management Solutions
6th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
Marketing Resource Management (6th), Content Marketing Software (4th)
Sprout Social
Ranking in Social Media Management Solutions
5th
Average Rating
8.6
Number of Reviews
12
Ranking in other categories
Social CRM (6th), Social Media Analytics Software (2nd), AI Customer Experience Personalization (112th), AI Content Creation (66th)
 

Mindshare comparison

As of April 2026, in the Social Media Management Solutions category, the mindshare of Percolate is 5.6%, up from 2.0% compared to the previous year. The mindshare of Sprout Social is 11.0%, down from 13.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social Media Management Solutions Mindshare Distribution
ProductMindshare (%)
Sprout Social11.0%
Percolate5.6%
Other83.4%
Social Media Management Solutions
 

Featured Reviews

it_user712047 - PeerSpot reviewer
Senior Manager of Creative Media
​Instead of operating in silos and not knowing what other teammates are working on, we are able to collaborate and maximize our initiatives
Editorial calendar functionality for multiple platforms, including social media, email marketing, and web. Integrated asset management tool, with an editor, that has brand sticker and cropping/editing functionalities Instead of operating in silos and not knowing what other teammates are working…
Joyce Mayor - PeerSpot reviewer
Project Manager at Procter & Gamble
Unified social workflows have transformed reporting, listening, and engagement across channels
The best features Sprout Social offers are exceptional reporting capabilities and an intuitive user interface. I have several colleagues who use it to create posts, and the training takes about five minutes, especially for new users. Excellent customer service and a great social listening tool stand out as well. Aggregating mentions, quickly assessing the competitive landscape by channel, and excellent and highly responsive customer service are key strengths. I love the Sprout Social link feature to connect Instagram users with the URLs I am directing them to, and the flexibility to schedule across platforms in bulk or individually at optimal post times is valuable.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Instead of operating in silos and not knowing what other teammates are working on, we are able to collaborate and maximize our initiatives."
"One of the biggest advantages of Sprout Social is its user-friendly dashboard and clear visual reports, which make it easy to interpret data and present insights to clients."
"Sprout Social is a great tool because it has helped me unify my social media program on a single platform, enables me to track the impact of social media campaigns, and has allowed my support team to streamline their workflows to handle social media tickets effectively."
"Switching to Sprout Social saved our business and helped us achieve all we needed to achieve."
"Sprout Social has positively impacted my organization by helping support steady follower growth through consistent posting, improving efficiency with easy content planning and scheduling, and enabling us to track everything, which is something we could not do before."
"Sprout Social has positively impacted my organization through time saving, quick reporting, and easy connection to our social media platforms."
"Sprout Social has positively impacted my organization; since we started using Sprout Social, we've seen time savings and streamlined operations, it has helped us measure and improve our productivity, it helped double our overall social following, and it saved considerable time by bulk scheduling campaigns without going to every different platform."
"Sprout Social is a great and top-notch tool primarily for scheduling and planning our social media content on different pages, with really great support and it is a very cost-effective tool."
"Sprout Social has positively impacted my organization by saving us time and effort."
 

Cons

"Analytics are set up in a confusing way that could be better streamlined for usability; certain functions for social sharing could be enhanced, such as integrating hashtag suggestions and tagging capabilities."
"I believe technical support must be improved in Sprout Social."
"I sometimes find it difficult to drill down into deeper analytics when using Sprout Social."
"I wish the ability to tag other Facebook pages was a reality with Sprout Social."
"If you do not already have existing solutions and you are using the platform to help schedule out marketing campaigns, it will not be that helpful."
"Sprout Social could be improved in several areas. The user interface could be more user-friendly and intuitive for new users."
"Sprout Social can be improved as it lacks native support for every social network."
"Sprout Social can be improved because the user experience of having hundreds of channels to navigate can be quite fiddly, especially when trying to bulk post."
"As of now, I have been using Sprout Social for almost two years, but there are some glitches in the back-end; sometimes the posts are not integrated or do not come with the proper details, proper dates, or proper content."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
21%
Manufacturing Company
10%
Construction Company
10%
Outsourcing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise12
 

Questions from the Community

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What is your experience regarding pricing and costs for Sprout Social?
My experience with pricing, setup cost, and licensing is that Sprout Social delivers good value for the price, making it very cost-effective.
What needs improvement with Sprout Social?
I wish the ability to tag other Facebook pages was a reality with Sprout Social. I think a partnership with unavailable platforms like Nextdoor would be a great improvement for my experience with S...
What is your primary use case for Sprout Social?
My main use case for Sprout Social is social media scheduling, posting, and analytic reports, as it is a helpful tool with comprehensive reporting on social media accounts, detailing the campaign's...
 

Overview

 

Sample Customers

GE, Chobani, MasterCard, Amtrak, Freshpet, Unilever, Boost Mobile, Visa, Western Digital, U.S. Cellular, CA Techniologies, Aloha, Hibbett Sports
Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith
Find out what your peers are saying about Sprinklr, Salesforce, HootSuite and others in Social Media Management Solutions. Updated: March 2026.
885,667 professionals have used our research since 2012.