Oracle ATG vs SAP Hybris Commerce comparison

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Executive Summary

We performed a comparison between Oracle ATG and SAP Hybris Commerce based on real PeerSpot user reviews.

Find out in this report how the two eCommerce Platforms solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Oracle ATG vs. SAP Hybris Commerce Report (Updated: March 2024).
765,386 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application.""The most valuable features are all the promotion capabilities and the tiered-pricing capabilities.""The merchandising part is where the business user adds and configures permissions, which is quite important for us."

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"The tool has good performance.""We have found the B2B, B2C and D2C very valuable.""If you have a client and they want to have an e-commerce project that is based on solid principles, you don't need too much time to develop it.""Hybris offers a platform designed for speed.""Some of the most valuable features are its personalized offering, promotion engine, and customer support module.""Hybris Commerce's most valuable feature is the simple integration with ERP.""The user interface can be customized.""The tool supports multiple currencies."

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Cons
"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that.""So far, with Oracle ATG, I haven't seen any good cloud-based solutions.""Oracle has a cloud solution, but some on-prem features are not available in the cloud version."

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"The WCS management or content management is not that great.""Hybris is not currently using microservices.""In terms of what could be improved, I would say the product search. There will be multiple criteria to search products and there will be a number of products in different categories. The question is how soon can I find the product which I'm looking for. The search can be improved.""The support team should improve the response time.""It is very expensive to implement, which is why many companies who can't afford would normally move to Salesforce or Magento.""The initial setup was complex because it was a prime migration from the PrestaShop platform to commerce cloud, and it was very, very complex to migrate some data from one side to the other.""The learning curve is high.""They could include additional types of payment implementations. Right now they are just providing CyberSourse."

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Pricing and Cost Advice
  • "Oracle ATG is an expensive solution."
  • More Oracle ATG Pricing and Cost Advice →

  • "SAP Hybris is expensive, which is why only the large clients use it. At the same time, I think that the return on investment warrants it."
  • "The price is too high."
  • "This is an expensive solution."
  • "I don't know the cost, but it can be expensive."
  • "The solution is expensive."
  • "The product is expensive. I would rate its price a seven out of ten. The solution's licensing is yearly."
  • "The solution is very expensive in Turkey."
  • "The price is quite high."
  • More SAP Hybris Commerce Pricing and Cost Advice →

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    Comparison Review
    Questions from the Community
    Top Answer:The merchandising part is where the business user adds and configures permissions, which is quite important for us.
    Top Answer:Other companies provide us with cloud-based solutions. So far, with Oracle ATG, I haven't seen any good cloud-based solutions. They started with cloud-based, but I think it was not very successful. It… more »
    Top Answer:The client has a book-selling portal where they sell books. Currently, they are using the old 10.x version of Oracle Commerce. They are looking for an open-source solution where the license cost is… more »
    Ranking
    4th
    out of 72 in eCommerce Platforms
    Views
    2,776
    Comparisons
    2,068
    Reviews
    2
    Average Words per Review
    483
    Rating
    8.5
    2nd
    out of 72 in eCommerce Platforms
    Views
    7,629
    Comparisons
    3,965
    Reviews
    7
    Average Words per Review
    388
    Rating
    7.4
    Comparisons
    Also Known As
    ATG
    SAP Hybris, Hybris
    Learn More
    Overview

    Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

    Oracle ATG Web Commerce is made up of three platform layers:

    1. The Dynamo application framework (DAF)
    2. The personalization module (DPS)
    3. The scenarios module (DSS)

    Oracle ATG Features

    Oracle ATG has many valuable key features. Some of the most useful ones include:

    • Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.
    • Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.
    • Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.
    • Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

    Oracle ATG Benefits

    There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

    • It has both B2B and B2C offerings.
    • It enables merchants to manage and sell complex products.
    • It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
    • The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
    • Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
    • With the solution’s data anywhere architecture, you can easily manage integrations.
    • Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
    • It is simple and easy to use with a clean interface.
    • Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
    • Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.

    SAP Hybris Commerce is a powerful and scalable ecommerce solution that enables organizations to deliver a seamless, comprehensive, and omnichannel experience to their customers by providing advanced order management, product content management, customer experience management, and much more. The SAP Hybris Commerce solution is ideal for B2B, B2C, and B2B2C business models.

    SAP Hybris Commerce Features

    SAP Hybris Commerce has many valuable key features. Some of the most useful ones include:

    • Single platform to manage suppliers, distributors and partners
    • Omnichannel capabilities
    • Cloud-native capabilities
    • Advanced product management module to manage multiple catalogs
    • Delivers mobile-first customer experiences
    • Smart CX module for promotions, customer, search results management
    • Intelligent product content management system
    • Ecommerce solution roadmap design
    • Customer journey management
    • UI/UX design & customization

    SAP Hybris Commerce Benefits

    There are several benefits to implementing SAP Hybris Commerce. Some of the biggest advantages the solution offers include:

    • AI-powered merchandising & guided selling for contextual CX
    • Hassle-free, pre-built integrations with other SAP products
    • Scalable shopping cart and checkout experience
    • Migrate seamlessly from other ecommerce platforms to SAP Commerce Cloud
    • Creates perfect ecosystem for Progressive Web App (PWA) development
    • Integration with third-party services (data storage solutions, payment systems, shipping services)
    • Rapid SAP hybris development
    • Deployment support

    Reviews from Real Users

    PeerSpot user Rakesh Y., Senior SAP Hybris Consultant at Freelance, says, “SAP Hybris Commerce has many valuable features. It will provide you with the homepage, the search pages, the list pages, the product detail pages, the cart pages, and the checkouts. Furthermore you can use it to do a presentation for the business. With minimum customizing you can see the product, catalog, the prices with the payment gateway division and just go live. This is a very powerful product in that you can have single or multiple countries managed by a single Hybris solution.”

    A SAP Hybris Consultant at a tech services company explains that the solution is “Feature-rich, secure, quick to develop projects, and the community support is helpful. For e-commerce projects, it has all of the core features so you don't need to develop a lot of things from scratch. If you have a client and they want to have an e-commerce project that is based on solid principles, you don't need too much time to develop it. SAP provides all of the e-commerce features and it is secure.”

    A Head of Business Consulting at a program development consultancy mentions, "Its dashboards, business features, and user-friendliness of a lot of business interfaces are valuable. We work on B2B projects, and it is the most efficient software solution for B2B. The B2B accelerator is very much appreciated by our customers because it has some use cases that are ready for production. For some projects, we proposed the SAP Hybris solution because it was sufficient for use cases related to product management and data quality. With other e-commerce platforms, we would have needed integration with another product information management software."



    Sample Customers
    Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite
    NHS 24
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company15%
    Retailer14%
    Financial Services Firm10%
    Manufacturing Company9%
    VISITORS READING REVIEWS
    Educational Organization42%
    Computer Software Company11%
    Manufacturing Company8%
    Retailer5%
    Company Size
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise16%
    Large Enterprise66%
    REVIEWERS
    Small Business41%
    Midsize Enterprise6%
    Large Enterprise53%
    VISITORS READING REVIEWS
    Small Business11%
    Midsize Enterprise48%
    Large Enterprise41%
    Buyer's Guide
    Oracle ATG vs. SAP Hybris Commerce
    March 2024
    Find out what your peers are saying about Oracle ATG vs. SAP Hybris Commerce and other solutions. Updated: March 2024.
    765,386 professionals have used our research since 2012.

    Oracle ATG is ranked 4th in eCommerce Platforms with 6 reviews while SAP Hybris Commerce is ranked 2nd in eCommerce Platforms with 18 reviews. Oracle ATG is rated 8.2, while SAP Hybris Commerce is rated 8.0. The top reviewer of Oracle ATG writes "The solution offers a great way to share products, profiles, and user accounts across multiple sites". On the other hand, the top reviewer of SAP Hybris Commerce writes "A scalable tool that can be integrated with any platform ". Oracle ATG is most compared with Oracle Commerce Cloud, Salesforce Commerce Cloud, Adobe Commerce, Shopify and Salesforce Sales Cloud, whereas SAP Hybris Commerce is most compared with Shopify, Salesforce Commerce Cloud, Adobe Commerce, HCL Digital Commerce and Oracle Commerce Cloud. See our Oracle ATG vs. SAP Hybris Commerce report.

    See our list of best eCommerce Platforms vendors.

    We monitor all eCommerce Platforms reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.