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Okta Customer Identity vs Salesforce Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Okta Customer Identity
Ranking in Customer Identity and Access Management (CIAM)
4th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
16
Ranking in other categories
No ranking in other categories
Salesforce Identity
Ranking in Customer Identity and Access Management (CIAM)
10th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
5
Ranking in other categories
Mobile Identity (2nd)
 

Mindshare comparison

As of May 2025, in the Customer Identity and Access Management (CIAM) category, the mindshare of Okta Customer Identity is 7.5%, down from 8.5% compared to the previous year. The mindshare of Salesforce Identity is 3.1%, down from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM)
 

Featured Reviews

MiguelPurizaca - PeerSpot reviewer
Focus on seamless integration and advanced security management enhances application usage and threat detection across multiple countries
Okta Customer Identity focuses on providing top-notch identity management solutions. One of its most valuable features is its easy integration with various applications through its extensive application directory, offering hundreds or thousands of applications ready to configure. This integration is significantly easier compared to Microsoft Entra ID, where we encountered numerous issues. We particularly value its real-time reporting capabilities. For example, we detected cyberattacks from countries like Russia and Asia and were able to block those IP addresses and configure our system for more security. These advanced security features and reporting capabilities make it easy to manage.
Mitesh (Mitesh) Kumar - PeerSpot reviewer
Adheres to the data privacy regulations of each region, easy to learn and offers strong security features
The single sign-on feature of Salesforce Identity enhances our organization's security posture overall. For example, I recently implemented Identity for a fashion brand in Canada. They were using GitGuard before. From my experience, I saw a lot of complexities with GitGuard, especially when developing core integrations. Salesforce Identity was much easier. We replaced it in a month which took them six months to build. It saves time, and it's very secure. You need permissions for any operation, and data is protected when switching between apps. Salesforce Identity supports compliance with data protection and privacy regulations. Salesforce adheres to the data privacy regulations of each region. The data is always encrypted, and their security is very strong. Even with access, you can't break into the system due to their security settings. It definitely obeys regulations regarding data security.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There is no password hash saved on the cloud, which is the part that I like the most."
"The most valuable feature of Okta Customer Identity is its SSO because it's very easy to use and it's user-friendly. Even the admin portal of the solution is very user-friendly, and you can walk through it with ease. Okta Customer Identity is not a complicated solution, and even the workflow automation feature is very, very easy to understand."
"Okta has more when it comes to the policy level. It has distinctive features where you can do a mix and combination to have users access applications for various business cases."
"We can integrate two-factor authentication with the applications."
"Overall, I would rate Okta Customer Identity a ten."
"We primarily use it to manage the community onboarding and offboarding of users, and it's quite a simple solution for that."
"As far as our security team is concerned, the ease of implementing multifactor authentication is definitely the biggest value for our organization."
"Okta Customer Identity is considered cheaper compared to other tools in the market, such as IBM and CyberArk products."
"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."
"Salesforce Identity is a very user-friendly solution."
"The solution is very easy to understand."
"The user experience was great because it had all the features that the client needed. It was fully customized for the client, and it was very simple. It was the best solution at that time."
"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."
 

Cons

"This solution would be improved by adding biometrics features."
"I would like to see the provisioning simplified."
"Some limitations in scalability. Each application we work with can be completely different, resulting in highly variable implementation processes."
"Users sometimes have difficulty getting verification codes."
"The product must be provided for free."
"The integration process takes a bit longer than we would want it to."
"In the future, we'd like to see the product implement more security features, like, for example, zero-trust."
"Okta has a limitation with directory integrations. If you have multiple Active Directory integrations, the user distinguished name (DN) and the manager DN don't get imported properly into the Okta user profile."
"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."
"The product is slow."
"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."
"The interface should be simplified and the dashboard has a lot of options but could be improved."
"Salesforce Identity needs more expertise in the application."
 

Pricing and Cost Advice

"The solution is really expensive."
"Okta Customer Identity is not an expensive solution."
"The price of the solution is fair for what it offers."
"Pricing might be high, but it comes down when the number of people using the product goes up."
"Okta's pricing is right where it needs to be and right in the middle of the market."
"We pay 23 pence (approximately $0.30 USD) per user, annually, for 150,000 users."
"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."
"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
13%
Healthcare Company
10%
Manufacturing Company
7%
Computer Software Company
15%
Financial Services Firm
13%
Manufacturing Company
11%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Okta Customer Identity?
Okta has more when it comes to the policy level. It has distinctive features where you can do a mix and combination to have users access applications for various business cases.
What is your experience regarding pricing and costs for Okta Customer Identity?
Okta Customer Identity is expensive compared to other solutions, but we believe the investment is justified given the rising cybersecurity threats. Despite the cost, it's cheaper than the potential...
What needs improvement with Okta Customer Identity?
Okta Customer Identity is continuously improving its solution. Since we started using it in 2019, we have observed numerous enhancements to increase security.
What do you like most about Salesforce Identity?
The single sign-on feature of Salesforce Identity enhances our organization's security posture overall.
What is your primary use case for Salesforce Identity?
We get network-related cases on Salesforce Identity and work on them.
 

Overview

 

Sample Customers

FedEx, Adobe, National Geographic, Tyson, Hewlett Packard Enterprise
SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle
Find out what your peers are saying about Okta Customer Identity vs. Salesforce Identity and other solutions. Updated: April 2025.
849,686 professionals have used our research since 2012.