Okta Customer Identity vs Salesforce Identity comparison

Okta and Salesforce are both solutions in the Customer Identity and Access Management (CIAM) category. Okta is ranked #5 with an average rating of 9.0, while Salesforce is ranked #10 with an average rating of 8.0. Okta holds a 8.4% mindshare in CIaA, compared to Salesforce’s 2.6% mindshare. Additionally, 100% of Okta users are willing to recommend the solution, compared to 100% of Salesforce users who would recommend it.

Okta Customer Identity

Read 18 Okta Customer Identity reviews

807 Views
807 Comparison Views

100% willing to recommend

Salesforce Identity

Read 5 Salesforce Identity reviews

694 Views
298 Comparison Views

100% willing to recommend

Okta Customer Identity

Salesforce Identity

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 27, 2025

Salesforce Identity and Okta Customer Identity compete in the identity management sector. Okta Customer Identity generally outperforms in features with advanced security and integration capabilities, while Salesforce Identity is more favorable in terms of cost-effectiveness and support.

Features: Salesforce Identity integrates well with the Salesforce ecosystem, offers user-friendly Single Sign-On, and supports identity lifecycle management. Okta Customer Identity provides robust security features, adaptive multi-factor authentication, and extensive integration options.

Room for Improvement: Salesforce Identity could enhance its security protocols, expand integration capabilities beyond Salesforce, and improve customization options. Okta Customer Identity might reduce initial configuration complexity, lower pricing for smaller enterprises, and further streamline user experience.

Ease of Deployment and Customer Service: Salesforce Identity ensures smooth integration and offers strong customer support, especially for existing Salesforce users, making deployment straightforward. Okta Customer Identity is flexible across platforms but requires more initial setup. Both offer commendable support, but Salesforce Identity provides faster onboarding for its users.

Pricing and ROI: Salesforce Identity is known for competitive pricing, benefiting organizations heavily invested in the Salesforce ecosystem for a faster ROI. Okta Customer Identity, though with higher initial costs, offers a long-term financial advantage through its extensive features, appealing to organizations needing a comprehensive solution.

To learn more, read our detailed Okta Customer Identity vs. Salesforce Identity Report (Updated: September 2025).

Buyer's Guide

Okta Customer Identity vs. Salesforce Identity

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Okta Customer Identity

Ranking in Customer Identity and Access Management (CIAM)

5th

Average Rating

8.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Identity

Ranking in Customer Identity and Access Management (CIAM)

10th

Average Rating

8.0

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Mobile Identity (3rd)

Mindshare comparison

As of October 2025, in the Customer Identity and Access Management (CIAM) category, the mindshare of Okta Customer Identity is 8.4%, up from 7.1% compared to the previous year. The mindshare of Salesforce Identity is 2.6%, down from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Identity and Access Management (CIAM) Market Share Distribution
Product	Market Share (%)
Okta Customer Identity	8.4%
Salesforce Identity	2.6%
Other	89.0%

Customer Identity and Access Management (CIAM)

Featured Reviews

Chetanya Sharma

IT Administrator at SentinelOne

Has improved secure access to all applications through a single login point

Stability and the UI/UX of Okta Customer Identity are fine as they are; I do not see any need for improvement in those areas. From the user perspective, everything is good and no change is needed. I do not think any biometrical features for authentication or limitations from Okta Customer Identity on request systems can be added at this moment. Some users face challenges after upgrades. Whenever we upgrade Okta Customer Identity, there is no challenge or blocker from Okta Customer Identity. However, I have seen cases where there might be issues with InTune or JumpCloud due to sync delays from their end; Okta Customer Identity was fine at that moment. After Okta Customer Identity made an upgrade process, we had some challenges with the integration of Okta Customer Identity and Jamf. The only issue with Okta Customer Identity is after the upgrade process; we have some issues with the integration between Okta Customer Identity and Jamf. The only point for improvement is the upgrade process.

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Mitesh (Mitesh) Kumar

Salesforce Project Delivery Manager at Techforce Services Pty Ltd

Adheres to the data privacy regulations of each region, easy to learn and offers strong security features

The single sign-on feature of Salesforce Identity enhances our organization's security posture overall. For example, I recently implemented Identity for a fashion brand in Canada. They were using GitGuard before. From my experience, I saw a lot of complexities with GitGuard, especially when developing core integrations. Salesforce Identity was much easier. We replaced it in a month which took them six months to build. It saves time, and it's very secure. You need permissions for any operation, and data is protected when switching between apps. Salesforce Identity supports compliance with data protection and privacy regulations. Salesforce adheres to the data privacy regulations of each region. The data is always encrypted, and their security is very strong. Even with access, you can't break into the system due to their security settings. It definitely obeys regulations regarding data security.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is very seamless."

"As far as our security team is concerned, the ease of implementing multifactor authentication is definitely the biggest value for our organization."

"Adaptive authentication in Okta Customer Identity is a flexible feature that is very secure and user-friendly."

"Okta has more when it comes to the policy level. It has distinctive features where you can do a mix and combination to have users access applications for various business cases."

"The main benefits Okta Customer Identity provides to users include single point of login for all applications and single authentication, which saves time and reduces frustration."

"There is no password hash saved on the cloud, which is the part that I like the most."

"We can integrate two-factor authentication with the applications."

"Overall, I would rate Okta Customer Identity a ten."

More Okta Customer Identity pros

"Salesforce Identity is a very user-friendly solution."

"The most valuable features are the pipeline management, being able to track the pipeline anytime, and the ability to get in touch with our high management team or board members."

"The single sign-on feature of Salesforce Identity enhances our organization's security posture overall."

"The user experience was great because it had all the features that the client needed. It was fully customized for the client, and it was very simple. It was the best solution at that time."

"The solution is very easy to understand."

Cons

"Okta has a limitation with directory integrations. If you have multiple Active Directory integrations, the user distinguished name (DN) and the manager DN don't get imported properly into the Okta user profile."

"The initial setup could be easier to do."

"In the future, we'd like to see the product implement more security features, like, for example, zero-trust."

"The only issue with Okta Customer Identity is after the upgrade process; we have some issues with the integration between Okta Customer Identity and Jamf."

"There is an access request system that is very limited access to the systems available for end-users. The access request should improve in Okta Customer Identity."

"The product must be provided for free."

"What I'd like to see improved in Okta Customer Identity is the process of exporting users. Currently, it lacks this feature, and you have to use a third-party tool to export users from the group. Exporting users should be very easy, though I did notice that Okta Customer Identity is being upgraded from time to time, and I've been seeing much improvement in it compared to the previous years."

"In Okta Identity Governance and Okta Privileged Access, some features are still being developed. Integration with Active Directory servers, Cisco routers, and switches is not currently available."

More Okta Customer Identity cons

"Salesforce Identity needs more expertise in the application."

"The product is slow."

"The most wanted feature on such platforms nowadays is artificial intelligence, especially for marketing activities. This is also my area of expertise, so it would be very interesting to see AI in these platforms."

"The interface should be simplified and the dashboard has a lot of options but could be improved."

"Salesforce could make it more user-friendly and easier to implement. Currently, there's a lot of coding and technical work required. I would appreciate a more plug-and-play approach where you could set it up without needing a dedicated technical person."

Pricing and Cost Advice

"We pay 23 pence (approximately $0.30 USD) per user, annually, for 150,000 users."

"The solution is really expensive."

"The price of the solution is fair for what it offers."

"Okta's pricing is right where it needs to be and right in the middle of the market."

"Pricing might be high, but it comes down when the number of people using the product goes up."

"Okta Customer Identity is not an expensive solution."

"I'd recommend Salesforce for larger products where you really need a robust CRM. It's expensive, so for smaller websites or products, it might not be the most cost-effective solution."

"On a scale of one to ten, where one is a very low price and ten is a very high price, I rate Salesforce Identity's pricing a six out of ten."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Marketing Services Firm

10%

Manufacturing Company

Energy/Utilities Company

Financial Services Firm

20%

Manufacturing Company

11%

Computer Software Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	5
Large Enterprise	10

No data available

Questions from the Community

What do you like most about Okta Customer Identity?

Okta has more when it comes to the policy level. It has distinctive features where you can do a mix and combination to have users access applications for various business cases.

See all answers

What is your experience regarding pricing and costs for Okta Customer Identity?

Okta Customer Identity is considered cheaper compared to other tools in the market, such as IBM and CyberArk products. Further details on costs would require consultation with our sales team.

See all answers

What needs improvement with Okta Customer Identity?

See all answers

What do you like most about Salesforce Identity?

The single sign-on feature of Salesforce Identity enhances our organization's security posture overall.

See all answers

What needs improvement with Salesforce Identity?

The product is slow.

See all answers

What is your primary use case for Salesforce Identity?

We get network-related cases on Salesforce Identity and work on them.

See all answers

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Overview

Okta Customer Identity is an identity service that enables frictionless experience, speed-to-market, centralized management, and internet-scale security. Okta Customer Identity is developer friendly and secure with minimal custom code.

Okta

Salesforce Identity provides a single, trusted identity for employees, partners, and customers, so that you can manage apps, users, and data sharing with simplicity and transparency.

Salesforce

Sample Customers

FedEx, Adobe, National Geographic, Tyson, Hewlett Packard Enterprise

SAP, Microsoft, Workday, Servicenow, ADP, Google Apps, box, Oracle

Buyer's Guide

Okta Customer Identity vs. Salesforce Identity

September 2025

Free Report: Okta Customer Identity vs. Salesforce Identity

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