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Microsoft Entra External ID vs Okta Customer Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra External ID
Ranking in Customer Identity and Access Management (CIAM)
4th
Average Rating
7.6
Reviews Sentiment
5.6
Number of Reviews
14
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (9th), Microsoft Security Suite (21st)
Okta Customer Identity
Ranking in Customer Identity and Access Management (CIAM)
5th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the Customer Identity and Access Management (CIAM) category, the mindshare of Microsoft Entra External ID is 8.2%, up from 3.6% compared to the previous year. The mindshare of Okta Customer Identity is 8.3%, up from 7.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM) Market Share Distribution
ProductMarket Share (%)
Microsoft Entra External ID8.2%
Okta Customer Identity8.3%
Other83.5%
Customer Identity and Access Management (CIAM)
 

Featured Reviews

Corrado Vigano - PeerSpot reviewer
Solution integrates well with existing systems while being easy to use
The fact that it is quite integrated into the entire Microsoft environment makes it quite easy to use. Furthermore, Microsoft's reliability in providing a clear roadmap for the solution is very important, especially at a time when cybersecurity is a risk in every company. The solution is easy to reuse and not difficult to find expertise for in the market because it is widespread. It is gaining attention even from partners and from the market on the offering side. This serves as a good starting point for customers who can develop internal competence on the solution. Additionally, the presence of reliable partners who know the solution and can provide internal knowledge is the best aspect for them.
MiguelPurizaca - PeerSpot reviewer
Focus on seamless integration and advanced security management enhances application usage and threat detection across multiple countries
Okta Customer Identity focuses on providing top-notch identity management solutions. One of its most valuable features is its easy integration with various applications through its extensive application directory, offering hundreds or thousands of applications ready to configure. This integration is significantly easier compared to Microsoft Entra ID, where we encountered numerous issues. We particularly value its real-time reporting capabilities. For example, we detected cyberattacks from countries like Russia and Asia and were able to block those IP addresses and configure our system for more security. These advanced security features and reporting capabilities make it easy to manage.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best features of Microsoft Entra External ID include its unification of B2C functionality and B2E features."
"Microsoft Entra External ID is more secure, offering a secure environment."
"It's quite easy to manage and monitor."
"The experience has been rather good; there are other possibilities, but we made the choice to go with Microsoft, and we have a good experience with that."
"The fact that it is quite integrated into the entire Microsoft environment makes it quite easy to use."
"The single sign-on access is the most useful feature we use."
"I have not encountered any stability issues with Microsoft Entra External ID."
"The positive impact of Microsoft Entra External ID on my organization is that it enhances ease of use for the administrative side."
"The solution has great multifactor authentication."
"We can integrate two-factor authentication with the applications."
"The most valuable features of Okta Customer Identity are there is no infrastructure cost, integrated, has plenty of documentation, and is user-friendly."
"Okta Customer Identity is considered cheaper compared to other tools in the market, such as IBM and CyberArk products."
"I think all the functions of the solution are vital and important because life cycle management is important for some companies. The Single Sign-On feature is fantastic for different customers and advanced server access is really good for access to the servers."
"There is no password hash saved on the cloud, which is the part that I like the most."
"As far as our security team is concerned, the ease of implementing multifactor authentication is definitely the biggest value for our organization."
"We primarily use it to manage the community onboarding and offboarding of users, and it's quite a simple solution for that."
 

Cons

"The authentication methods available are very limited, and this presents a weak point."
"There have been a couple of times when it was unavailable because of Microsoft issues, but other than that, I don't remember any problems."
"There is room for improvement in AI technology for Microsoft Entra External ID, particularly in providing detailed alerts."
"The cost is very high."
"Technical support needs improvement."
"The only problem that you might face with Microsoft now is their complex licensing model."
"The quality of Microsoft customer support varies. With an enterprise contract, good resources are usually provided, especially in regions like Saudi Arabia or UAE. However, we have faced challenges with support quality, especially in some subcontinent areas where the resources might not be as experienced."
"The support engineers are not as skilled as our engineers. When they say something would not work, or there is no solution, we usually hear that Microsoft would not support this."
"The initial setup could be easier to do."
"In Okta Identity Governance and Okta Privileged Access, some features are still being developed. Integration with Active Directory servers, Cisco routers, and switches is not currently available."
"All of the governance functionality and privileged account management could be improved."
"Users sometimes have difficulty getting verification codes."
"There is an access request system that is very limited access to the systems available for end-users. The access request should improve in Okta Customer Identity."
"I would like to see the provisioning simplified."
"The integration process takes a bit longer than we would want it to."
"In the future, we'd like to see the product implement more security features, like, for example, zero-trust."
 

Pricing and Cost Advice

"We don't pay separately for Microsoft Entra External ID as it's part of our Microsoft Exchange subscription."
"The solution is really expensive."
"We pay 23 pence (approximately $0.30 USD) per user, annually, for 150,000 users."
"Okta Customer Identity is not an expensive solution."
"Okta's pricing is right where it needs to be and right in the middle of the market."
"Pricing might be high, but it comes down when the number of people using the product goes up."
"The price of the solution is fair for what it offers."
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Top Industries

By visitors reading reviews
Computer Software Company
16%
Manufacturing Company
9%
Financial Services Firm
9%
Government
7%
Computer Software Company
12%
Marketing Services Firm
11%
Manufacturing Company
8%
Energy/Utilities Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise2
Large Enterprise5
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise5
Large Enterprise8
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Entra External ID?
Concerning the pricing or setup costs for Microsoft Entra External ID, based on my experience with Entra and 365 in general, it shouldn't require a whole education on their software. That's been a ...
What needs improvement with Microsoft Entra External ID?
I haven't utilized the adaptive authentication feature. We haven't used the customization capability for user journeys within the Microsoft Entra External ID. I don't have experience trying to crea...
What is your primary use case for Microsoft Entra External ID?
I'm more familiar with the Microsoft Entra External ID, the Active Directory external identities, because we have a hybrid environment. For the parts that I handle, the on-premise part is easier fo...
What do you like most about Okta Customer Identity?
Okta has more when it comes to the policy level. It has distinctive features where you can do a mix and combination to have users access applications for various business cases.
What is your experience regarding pricing and costs for Okta Customer Identity?
Okta Customer Identity is considered cheaper compared to other tools in the market, such as IBM and CyberArk products. Further details on costs would require consultation with our sales team.
What needs improvement with Okta Customer Identity?
In Okta Identity Governance ( /categories/identity-management-im ) and Okta Privileged Access, some features are still being developed. Integration with Active Directory servers, Cisco routers, and...
 

Also Known As

Azure Active Directory External Identities
No data available
 

Overview

 

Sample Customers

Information Not Available
FedEx, Adobe, National Geographic, Tyson, Hewlett Packard Enterprise
Find out what your peers are saying about Microsoft Entra External ID vs. Okta Customer Identity and other solutions. Updated: July 2025.
867,349 professionals have used our research since 2012.