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Auth0 vs Okta Customer Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Auth0
Ranking in Customer Identity and Access Management (CIAM)
1st
Average Rating
8.4
Reviews Sentiment
7.4
Number of Reviews
18
Ranking in other categories
Single Sign-On (SSO) (5th), Access Management (4th)
Okta Customer Identity
Ranking in Customer Identity and Access Management (CIAM)
5th
Average Rating
8.8
Reviews Sentiment
7.0
Number of Reviews
18
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Customer Identity and Access Management (CIAM) category, the mindshare of Auth0 is 19.4%, down from 22.6% compared to the previous year. The mindshare of Okta Customer Identity is 8.4%, up from 7.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM) Market Share Distribution
ProductMarket Share (%)
Auth019.4%
Okta Customer Identity8.4%
Other72.2%
Customer Identity and Access Management (CIAM)
 

Featured Reviews

Serge Wautier - PeerSpot reviewer
Simplified integration with helpful support and decent pricing
Auth0 is used as an identity provider for our new SaaS platform to manage the identity of users Auth0 is cost-effective because it provides all the features we need, and it was very easy to integrate into our platform. The documentation is comprehensive, and their support team is highly helpful.…
Chetanya Sharma - PeerSpot reviewer
Has improved secure access to all applications through a single login point
Stability and the UI/UX of Okta Customer Identity are fine as they are; I do not see any need for improvement in those areas. From the user perspective, everything is good and no change is needed. I do not think any biometrical features for authentication or limitations from Okta Customer Identity on request systems can be added at this moment. Some users face challenges after upgrades. Whenever we upgrade Okta Customer Identity, there is no challenge or blocker from Okta Customer Identity. However, I have seen cases where there might be issues with InTune or JumpCloud due to sync delays from their end; Okta Customer Identity was fine at that moment. After Okta Customer Identity made an upgrade process, we had some challenges with the integration of Okta Customer Identity and Jamf. The only issue with Okta Customer Identity is after the upgrade process; we have some issues with the integration between Okta Customer Identity and Jamf. The only point for improvement is the upgrade process.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Auth0 has the best support ever."
"The most valuable feature is that it is simple to integrate, irrespective of your codebase."
"It offers stronger security and flexibility with API keys, which are generated on runtime."
"It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users."
"It is easily connected and easy to put our app in single sign-on."
"The most important feature for me was the ease of use, as it needed to be easy to integrate into my platform."
"The most important thing for me is compliance. Everything that they have developed in Auth0 is already certified by many regulators such as ISO. So, we do not need to take care of that. We have the shared responsibility model to share assets with other products we are using in the cloud."
"The most valuable feature is interface application integration, but we haven't fully used it yet. We'll need it in the future for a few potential clients."
"The main benefits Okta Customer Identity provides to users include single point of login for all applications and single authentication, which saves time and reduces frustration."
"There is no password hash saved on the cloud, which is the part that I like the most."
"We primarily use it to manage the community onboarding and offboarding of users, and it's quite a simple solution for that."
"As far as our security team is concerned, the ease of implementing multifactor authentication is definitely the biggest value for our organization."
"Overall, I would rate Okta Customer Identity a ten."
"The most valuable feature of Okta Customer Identity is its SSO because it's very easy to use and it's user-friendly. Even the admin portal of the solution is very user-friendly, and you can walk through it with ease. Okta Customer Identity is not a complicated solution, and even the workflow automation feature is very, very easy to understand."
"Okta Customer Identity is considered cheaper compared to other tools in the market, such as IBM and CyberArk products."
"The solution has great multifactor authentication."
 

Cons

"I think they can do a better job in explaining what you're supposed to do next in order to correctly follow an idiomatic approach to using the solution beyond simply passing a JWT token to a server and having the server check then signature to validate the token."
"If you’re not a developer, you need to spend time exploring more."
"The product could use a more flexible administration structure"
"I find it surprising that there is no access to a standard user profile."
"Better documentation for Salesforce integration is suggested."
"There could be easy integration with IoT devices for the product."
"The Management API could be improved so it's easier to get user information."
"The pricing should be lower. A reduction of 20-25% would be great."
"Okta Customer Identity analytics and reporting tools do not help much to improve customer engagement strategies."
"Okta has a limitation with directory integrations. If you have multiple Active Directory integrations, the user distinguished name (DN) and the manager DN don't get imported properly into the Okta user profile."
"The only issue with Okta Customer Identity is after the upgrade process; we have some issues with the integration between Okta Customer Identity and Jamf."
"Users sometimes have difficulty getting verification codes."
"The integration process takes a bit longer than we would want it to."
"The product must be provided for free."
"In Okta Identity Governance and Okta Privileged Access, some features are still being developed. Integration with Active Directory servers, Cisco routers, and switches is not currently available."
"The initial setup could be easier to do."
 

Pricing and Cost Advice

"There are different price levels: B2B, B2C, and enterprise. The basic plan is about $1,500 per month."
"I am pretty happy with the pricing model of Auth0. It is very clear for me. Considering our scale, the features that we are using, and additional features that we bought, we still find it great. If you split the costs for the whole year and calculate the number of people you needed to hire, it always comes out to be much lesser than what we would have spent on building our own solution."
"Pricing of Auth0 is a pain point. Their pricing model is very confusing, at least for an enterprise. I don't like their pricing model. I think it's too aggressive. It's not very cheap for a service that only does authentication."
"The tool is cheaper compared to competing solutions. Those alternatives tended to be more expensive. Consequently, Okta purchased it because it was considerably cheaper. The solution even offered some free services while still providing excellent functionality."
"It is a relatively inexpensive product in the industry."
"The price of the solution is fair for what it offers."
"We pay 23 pence (approximately $0.30 USD) per user, annually, for 150,000 users."
"Okta Customer Identity is not an expensive solution."
"The solution is really expensive."
"Okta's pricing is right where it needs to be and right in the middle of the market."
"Pricing might be high, but it comes down when the number of people using the product goes up."
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Financial Services Firm
9%
Comms Service Provider
8%
Manufacturing Company
8%
Computer Software Company
12%
Marketing Services Firm
10%
Manufacturing Company
9%
Energy/Utilities Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise5
Large Enterprise6
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise5
Large Enterprise10
 

Questions from the Community

What do you like most about Auth0?
It is very scalable because it provides a new environment for companies based on their number of users and other factors. The tool can take a lot of users.
What is your experience regarding pricing and costs for Auth0?
The cost of the solution itself was cost-effective enough that I didn't even need to compare it with EntraID.
What needs improvement with Auth0?
The pricing should be lower. A reduction of 20-25% would be great.
What do you like most about Okta Customer Identity?
Okta has more when it comes to the policy level. It has distinctive features where you can do a mix and combination to have users access applications for various business cases.
What is your experience regarding pricing and costs for Okta Customer Identity?
Okta Customer Identity is considered cheaper compared to other tools in the market, such as IBM and CyberArk products. Further details on costs would require consultation with our sales team.
What needs improvement with Okta Customer Identity?
Stability and the UI/UX of Okta Customer Identity are fine as they are; I do not see any need for improvement in those areas. From the user perspective, everything is good and no change is needed. ...
 

Overview

 

Sample Customers

1. Airbnb 2. Accenture 3. Adidas 4. Atlassian 5. Audi 6. Baidu 7. BlackRock 8. Cisco 9. CocaCola 10. Dell 11. eBay 12. FedEx 13. Fiat Chrysler 14. Ford 15. Google 16. Groupon 17. Hewlett Packard Enterprise 18. IBM 19. Intel 20. LinkedIn 21. Mastercard 22. Mercedes Benz23. Microsoft 24. Nike 25. Oracle 26. PayPal 27. Pinterest 28. Qualcomm 29. SAP 30. Spotify 31. Tesla 32. Toyota
FedEx, Adobe, National Geographic, Tyson, Hewlett Packard Enterprise
Find out what your peers are saying about Auth0 vs. Okta Customer Identity and other solutions. Updated: September 2025.
872,655 professionals have used our research since 2012.