Okta Customer Identity and Microsoft Entra Verified ID are prominent competitors in identity management. While Okta excels in user-friendliness and customer service, Microsoft Entra Verified ID offers a more comprehensive feature set, which may justify its higher cost for businesses looking for extensive capabilities.
Features: Okta Customer Identity offers robust authentication capabilities, integrated multifactor authentication, and user-friendly single sign-on features. Microsoft Entra Verified ID provides advanced identity verification, seamless Active Directory integration, and effective fraud detection capabilities.
Room for Improvement: Okta Customer Identity could enhance its integration capabilities, extend security feature offerings, and refine support for larger enterprises. Microsoft Entra Verified ID may benefit from simplifying its setup process, improving usability for less technical users, and optimizing cost efficiency for smaller businesses.
Ease of Deployment and Customer Service: Okta's intuitive deployment and strong customer service result in minimal downtime and efficient setup. Microsoft Entra Verified ID might involve a more complex setup due to its feature breadth, but benefits from a robust Microsoft support network.
Pricing and ROI: Okta Customer Identity provides competitive pricing with a good ROI thanks to its simplicity and lower setup costs. Microsoft Entra Verified ID, though potentially more expensive, delivers long-term value through its extensive features, benefiting companies seeking comprehensive solutions.
| Product | Market Share (%) |
|---|---|
| Okta Customer Identity | 8.4% |
| Microsoft Entra Verified ID | 4.0% |
| Other | 87.6% |
| Company Size | Count |
|---|---|
| Small Business | 4 |
| Midsize Enterprise | 5 |
| Large Enterprise | 10 |
Microsoft Entra Verified ID is a managed verifiable credential service that lets organizations build unique user-owned identity scenarios designed for trustworthy, secure, and efficient interactions between people and organizations. Transform the way you perform identity verification with verifiable credentials.
Face Check with Microsoft Entra Verified ID is a premium privacy-respecting facial matching feature powered by Azure AI services that unlocks high-assurance identity verification at scale. It matches a user's real-time selfie with a trusted identity document – such as a driver’s license or a passport – without ever passing or storing personal data, providing secure, trustworthy verifications for organizations and a quick, simple experience for users.
Okta Customer Identity is an identity service that enables frictionless experience, speed-to-market, centralized management, and internet-scale security. Okta Customer Identity is developer friendly and secure with minimal custom code.
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