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Microsoft Entra Verified ID vs Okta Customer Identity comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Entra Verified ID
Ranking in Customer Identity and Access Management (CIAM)
7th
Average Rating
8.0
Reviews Sentiment
7.9
Number of Reviews
5
Ranking in other categories
Microsoft Security Suite (24th)
Okta Customer Identity
Ranking in Customer Identity and Access Management (CIAM)
4th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Customer Identity and Access Management (CIAM) category, the mindshare of Microsoft Entra Verified ID is 4.0%, down from 7.2% compared to the previous year. The mindshare of Okta Customer Identity is 7.6%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Identity and Access Management (CIAM)
 

Featured Reviews

Andy Yen - PeerSpot reviewer
Offers single sign-on feature for business applications but needs to offer personalized insights
Microsoft Entra Verified ID has saved time for IT admins. The product helps us save money from the cost of security breaches. It is a more cost-effective solution than others in the market. It comes in a Microsoft suite. You can manage permission and access the products without buying anything additional. I rate it a six out of ten.
MiguelPurizaca - PeerSpot reviewer
Focus on seamless integration and advanced security management enhances application usage and threat detection across multiple countries
Okta Customer Identity focuses on providing top-notch identity management solutions. One of its most valuable features is its easy integration with various applications through its extensive application directory, offering hundreds or thousands of applications ready to configure. This integration is significantly easier compared to Microsoft Entra ID, where we encountered numerous issues. We particularly value its real-time reporting capabilities. For example, we detected cyberattacks from countries like Russia and Asia and were able to block those IP addresses and configure our system for more security. These advanced security features and reporting capabilities make it easy to manage.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The MFA number matching feature effectively prevents unauthorized access by phishing bad actors who might obtain email credentials. This feature requires users to verify a number on their screen, ensuring they only approve genuine requests."
"I like the Microsoft Authenticator app since it comes with two-factor authentication."
"I would recommend this solution to others because it's simple enough to deploy."
"The authentication features of Microsoft Entra Verified ID are valuable. As an infrastructure professional, I appreciate the exceptional integration between on-premises Active Directory features and Entra ID."
"The most valuable features of the solution are mainly in the areas of security and auditing."
"I think all the functions of the solution are vital and important because life cycle management is important for some companies. The Single Sign-On feature is fantastic for different customers and advanced server access is really good for access to the servers."
"There is no password hash saved on the cloud, which is the part that I like the most."
"It is very seamless."
"As far as our security team is concerned, the ease of implementing multifactor authentication is definitely the biggest value for our organization."
"We primarily use it to manage the community onboarding and offboarding of users, and it's quite a simple solution for that."
"Okta Customer Identity is considered cheaper compared to other tools in the market, such as IBM and CyberArk products."
"The end user's ease of use is the most valuable feature."
"The most valuable feature of Okta Customer Identity is its SSO because it's very easy to use and it's user-friendly. Even the admin portal of the solution is very user-friendly, and you can walk through it with ease. Okta Customer Identity is not a complicated solution, and even the workflow automation feature is very, very easy to understand."
 

Cons

"While Microsoft continues to improve the solution, integrating the ID with biometric features could be enhanced, especially in terms of standard B2C flows for multi-factor authentication. Improvements in remembering devices and the timing of MFA triggers could also be beneficial."
"Microsoft products basically have no support other than the knowledge base, so I would give it a two out of 10."
"The tool's expensive nature is an area of concern where improvements are required."
"I must do two-factor authentication when I sign in from a different location. It creates friction. It's not personalized for the end user. I would like to see specific insights."
"There are issues with the integration of Microsoft Entra Verified ID and MFA. Sometimes, the MFA process doesn't succeed, requiring users to sign out and log back in."
"What I'd like to see improved in Okta Customer Identity is the process of exporting users. Currently, it lacks this feature, and you have to use a third-party tool to export users from the group. Exporting users should be very easy, though I did notice that Okta Customer Identity is being upgraded from time to time, and I've been seeing much improvement in it compared to the previous years."
"The product must be provided for free."
"Some limitations in scalability. Each application we work with can be completely different, resulting in highly variable implementation processes."
"All of the governance functionality and privileged account management could be improved."
"The initial setup could be easier to do."
"There is an access request system that is very limited access to the systems available for end-users. The access request should improve in Okta Customer Identity."
"I would like to see the provisioning simplified."
"Users sometimes have difficulty getting verification codes."
 

Pricing and Cost Advice

"I still feel the pricing is on the higher side for larger customers. They don't pay anything for on-prem Active Directory. Although we receive additional features with Microsoft’s SSO, pricing is an area Microsoft can work on."
"If one is cheap and ten is very expensive, I rate the product price as seven."
"The pricing and setup are standard. With Entra, you choose between P1 and P2 licenses. We recommend having at least one P2 license in a company for better alert management, even though P2 is more expensive."
"We pay 23 pence (approximately $0.30 USD) per user, annually, for 150,000 users."
"The solution is really expensive."
"Okta Customer Identity is not an expensive solution."
"Pricing might be high, but it comes down when the number of people using the product goes up."
"Okta's pricing is right where it needs to be and right in the middle of the market."
"The price of the solution is fair for what it offers."
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Top Industries

By visitors reading reviews
Computer Software Company
19%
Healthcare Company
8%
Manufacturing Company
8%
Financial Services Firm
8%
Computer Software Company
12%
Marketing Services Firm
11%
Healthcare Company
8%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Microsoft Entra Verified ID?
I like the Microsoft Authenticator app since it comes with two-factor authentication.
What needs improvement with Microsoft Entra Verified ID?
I don't think there are areas that could be improved with the product. It looks pretty good already. AI could be an area for continuous improvement or even pricing. The Microsoft Entra Verified ID ...
What is your primary use case for Microsoft Entra Verified ID?
We deal with the Microsoft Entra Verified ID as a dictionary where we put all the users. We use it more for internal purposes, but we do have a lot of guest accounts there. We are in the non-profit...
What do you like most about Okta Customer Identity?
Okta has more when it comes to the policy level. It has distinctive features where you can do a mix and combination to have users access applications for various business cases.
What is your experience regarding pricing and costs for Okta Customer Identity?
Okta Customer Identity is considered cheaper compared to other tools in the market, such as IBM and CyberArk products. Further details on costs would require consultation with our sales team.
What needs improvement with Okta Customer Identity?
In Okta Identity Governance ( /categories/identity-management-im ) and Okta Privileged Access, some features are still being developed. Integration with Active Directory servers, Cisco routers, and...
 

Overview

 

Sample Customers

Information Not Available
FedEx, Adobe, National Geographic, Tyson, Hewlett Packard Enterprise
Find out what your peers are saying about Microsoft Entra Verified ID vs. Okta Customer Identity and other solutions. Updated: July 2025.
863,901 professionals have used our research since 2012.