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Norton Small Business vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
8.6
Norton Small Business reduces security threat downtime, enhancing productivity, efficiency, and ROI by allowing focus on critical tasks.
Sentiment score
7.1
Rubrik enhances ROI with time savings, reduced costs, data protection, improved productivity, seamless backups, and compliance benefits.
Rubrik provides long-term return on investment for my customers, as well as immediate benefits because of deduplication and compression, drastically reducing the cost on the storage side from traditional to Rubrik.
Technical Architect at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
8.1
Norton Small Business's technical support is rated excellent for its efficiency, helpfulness, and responsiveness, though some see room for improvement.
Sentiment score
8.3
Rubrik's support excels with quick responses, proactive issue resolution, and incorporates user feedback, surpassing other vendors in service.
They offer 24/7 support and even have a dedicated ransomware hotline with a team ready to engage immediately.
Rubrik administrator at Freelance
Every solution and every problem was solved in less than a week.
Senior Technical Support Engineer at a tech services company with 10,001+ employees
Rubrik provides excellent customer service and technical support.
Senior System Engineer at Goya Foods
 

Scalability Issues

Sentiment score
8.1
Norton Small Business is highly scalable, allowing easy license expansion and adaptability for diverse business sizes and device platforms.
Sentiment score
7.8
Rubrik offers scalable, high-performance data management with seamless integration and expansion, praised for adaptability and non-intrusive scaling.
Azure Backup solution offers faster restoration for data over six terabytes compared to on-premises.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
It can scale out horizontally as well as vertically, and the availability of expansion is very quick.
Technical Architect at a tech vendor with 10,001+ employees
Rubrik is highly scalable, with a rating of nine out of ten based on its seamless integration.
Sales Manager at Beta Information Technology
 

Stability Issues

Sentiment score
8.2
Norton Small Business is highly rated for its stability, with minor password manager issues on mobile devices.
Sentiment score
8.1
Rubrik is praised for stability and reliability, offering seamless integration and prompt support for minor issues.
Overall, it makes operational life way easier.
Senior Technical Support Engineer at a tech services company with 10,001+ employees
Rubrik has been stable, and we have not experienced any downtime.
IT Program Manager at a government with 1,001-5,000 employees
The prerequisite dependencies with the cost team site, infrastructure, port opening, and adding the complete Rubrik console module take time, depending on the volume of servers and storage occupancy.
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
 

Room For Improvement

Norton Small Business requires better pricing, enhanced features, and fewer notifications to improve user experience and market availability.
Rubrik users suggest improvements in UI, integration, database compatibility, and pricing while praising their receptiveness to feedback.
We need more efficient search capabilities that allow searching by last name or login ID.
IT Program Manager at a government with 1,001-5,000 employees
Rubrik support is usually very accommodating and very flexible.
Senior Technical Support Engineer at a tech services company with 10,001+ employees
Including packaged training with the product at the time of purchase would be beneficial.
Rubrik administrator at Freelance
 

Setup Cost

Norton Small Business offers affordable yearly licenses but frequent upsells for additional features can be a drawback for some.
Rubrik's cost is justified by its simplicity, comprehensive features, and potential TCO savings through multi-year agreements.
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
Sr Service Engineer at a healthcare company with 1,001-5,000 employees
There are no extra expansions or expenses after purchasing the product.
Technical Architect at a tech vendor with 10,001+ employees
Rubrik is considered expensive, with a price rating of three out of ten.
Sales Manager at Beta Information Technology
 

Valuable Features

Norton Small Business offers comprehensive virus protection, secure features, multi-platform compatibility, and 24/7 support via a user-friendly dashboard.
Rubrik features instant recovery, a user-friendly interface, automation, and immutability, providing efficient, secure, and cost-effective backup management.
Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems.
IT Program Manager at a government with 1,001-5,000 employees
The most valuable feature of Rubrik is its concept of a 'backup airbag', which provides a robust defense against attacks.
Sales Manager at Beta Information Technology
Even if my network is compromised by ransomware, the file system does not allow overwriting of the backups, ensuring that my backups remain safe.
Rubrik administrator at Freelance
 

Categories and Ranking

Norton Small Business
Ranking in Cloud Backup
43rd
Average Rating
8.6
Reviews Sentiment
7.7
Number of Reviews
9
Ranking in other categories
SSL VPN (12th), Endpoint Protection Platform (EPP) (32nd)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of January 2026, in the Cloud Backup category, the mindshare of Norton Small Business is 0.5%, up from 0.1% compared to the previous year. The mindshare of Rubrik is 6.1%, down from 10.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Market Share Distribution
ProductMarket Share (%)
Rubrik6.1%
Norton Small Business0.5%
Other93.4%
Cloud Backup
 

Featured Reviews

William_Bowers - PeerSpot reviewer
CEO at Evise.ai
Provides a secure and hassle-free environment
One area where Norton 360 could improve is the constant push for upselling. The notifications urging me to buy additional services, like dark web monitoring or a secure browser, can be overwhelming. It feels like they are trying to sell me more than I actually need. I would prefer a more straightforward approach where essential features are included in the base license without constant prompts to purchase extras. While notifications about actions taken for my security are good, they could be more informative, letting me know exactly what they did to protect me without the upsell pitches. Simplifying the user experience and providing clearer information about the actions taken would make Norton 360 more user-friendly for me.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.
report
Use our free recommendation engine to learn which Cloud Backup solutions are best for your needs.
881,114 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Comms Service Provider
10%
Manufacturing Company
8%
Healthcare Company
8%
Computer Software Company
7%
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Large Enterprise2
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

What do you like most about Norton 360?
The product offers all the essential licenses compatible with Windows, Mac OS, and mobile platforms.
What is your experience regarding pricing and costs for Norton 360?
I have a yearly licensing plan. The cost is not that high. The solution is cost-effective.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Information Not Available
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about Norton Small Business vs. Rubrik and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.