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MSP360 Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 11, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MSP360 Backup
Ranking in Backup and Recovery
58th
Ranking in Cloud Backup
47th
Ranking in Disaster Recovery (DR) Software
33rd
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
15
Ranking in other categories
MSP Backup (7th)
Rubrik
Ranking in Backup and Recovery
3rd
Ranking in Cloud Backup
4th
Ranking in Disaster Recovery (DR) Software
5th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
96
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Backup and Recovery category, the mindshare of MSP360 Backup is 0.9%, up from 0.4% compared to the previous year. The mindshare of Rubrik is 3.8%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Backup and Recovery Mindshare Distribution
ProductMindshare (%)
Rubrik3.8%
MSP360 Backup0.9%
Other95.3%
Backup and Recovery
 

Featured Reviews

CONRAD FORREST - PeerSpot reviewer
President at MTS Consulting Group, Inc.
The solution provides the ability to backup all types of cloud drives, is inexpensive, and has decent support
MSP360 Backup provides the backup functionality, but we need to provide the storage component. We can use Azure, AWS, or another provider, but we need to choose the storage provider and create a bucket to store our data. The vendor is making changes to improve the functionality of the service and the separation of storage, but I would like to see more integration and a knowledge base of the tool. Currently trying to understand why the storage is separated and how to implement the storage properly is a challenge. Using the solution incurs additional charges for the device storage and backup which are not included in the service. Unlike other solutions such as Kohl which includes everything at one price. MSP360 Backup can be improved by adding inclusive pricing.
KB
Information Technology Specialist at LIGHTHOUSE DOCUMENT TECHNOLOGIES, INC
Technical support has improved my data management process but I encounter GUI and cost challenges
The solution is available in the Azure Marketplace, but approaching directly is more cost-effective. The Marketplace approach incurs additional platform and reporting costs. We initially built Rubrik at host level and DB level. We encountered latency issues when reverting back, with numerous snapshots available. This resulted in increased costs and occupied spaces. I performed manual deletion of snapshots and verified with the Rubrik team for confirmation. The GUI reporting functionality lacks flexibility. For instance, obtaining specific server reports considering drive space and backup quantities is not possible, as it only provides overall reporting.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The UI is pretty good; it's very simple and very user-friendly."
"The most valuable feature for me is that I can see what has has been successfully backed up and what not. I do not mean the file or folder view, because that's problematic with GDPR, but I mean which machines have successfully backed up. It's very valuable because you don't have to check the machines. The second feature is that you can change backup settings in the portal."
"One massive advantage of this solution, as compared to more enterprise products, is that no firewall changes are needed on the client's premises. For the product to back up from the client's premise to the cloud, it just needs port 8 and port 443, which are anyway always open. This was one of the things that made us decide to go with the product. It is very difficult to justify a firewall change for a small client who doesn't even know what a firewall is and how to maintain a firewall, or doesn't have anybody maintaining their firewall. You then have to maintain the firewall. MSP360 Backup takes away firewall change requirements, VPNs, or channels that are needed for the backup."
"Provides connectivity to a lot of different cloud storage solutions."
"It has allowed me to implement a cost effective, highly configurable solution."
"The best feature is that it's very user-friendly to do scheduled backups and version maintenance."
"MSP360 is vastly cheaper than its competitors and has almost all the same features."
"The feature that I have found most valuable is its online backup capacity because you don't have to do an entire backup again and again, it just does whatever you type in, you type a, it goes a, you type b, it goes b."
"Rubrik is an easy and automatic solution that needs no manual intervention."
"Rubrik simplifies our data backup and recovery processes significantly. It's very straightforward to use. We start by tagging through VMware, and everything tagged for Rubrik is backed up automatically. Backups are much better and faster because Rubrik takes a full snapshot of the virtual machine. We recently conducted a verification by performing a restore, and even during the restore process, we could bring up the server in less than 10-15 minutes. Additionally, we have set up alerts for sensitive data, which helps us track data."
"Disk mount that lets a restore happen immediately, no need to re-hydrate."
"Rubrik has brought all of our backups under a single pane of glass and made recovery extremely simple."
"The live mount reduces complexity."
"It is easy to deploy."
"You need to understand what you're getting for the price: you are getting a backup solution which is state of the art and works absolutely flawlessly, with the storage needed to store your backups and all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support, so while it might be expensive on paper, when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."
"Rubrik has the best vendor support that I've dealt with; they're probably the best, they're the most knowledgeable, they're the most respectful, they call a lot better, and they will follow through to the end."
 

Cons

"The solution's pricing is very high."
"The interface could use some updating."
"The Linux GUI leaves a lot to be desired. It lacks many of the features of the Windows version and is buggy, but it is still usable."
"Maybe implement an easier interface for basic users. For example, a set-up wizard with all the commonly used features as default."
"We could basically use just a more concise visual dashboard reporting on the status of the various machines."
"Maybe implement an easier interface for basic users. For example, a set-up wizard with all the commonly used features as default."
"They can add some production backup capabilities and the ability to do single instance back up. At the moment, it doesn't do deduplication on the standard backup. So, the issue is backing up PSG files for customers who have limited bandwidth. The other issue is that I don't like the implementation of the SQL backup. We do use SQL ourselves using a PowerShell script with the VDA tools as a module. That's how we back up. The rotation feature would be nice to have, but I know that they've got it on their dashboard or on their list to look at. They can also do a few tweaks to the dashboard. I would like the reporting capabilities on the portal to be much more granular. Normally, I export it to a text file, and then I run it through a pivot table in order to look at it from a cost-recovery point of view and to see when the backup last ran and if it was successful when it ran two or three days ago. Such a feature would work really well for my market. They can also add a cost-effective backup for Android and Apple cellphones. I've had one or two customers who were looking for this feature. I haven't found this functionality at the moment. I've been looking for a product that does that."
"The solution needs a better graphical user interface. It's a graphical user interface that is very old-school right now."
"If I could take a snapshot from a physical and be able to stand it up as a virtual immediately without the need to rebuild an entire system and restoring files, that would be HUGE."
"Capacity reports could definitely be improved. It's hard to determine what is using the space and why."
"It needs more storage array integration options and an easier restore for files that download using a browser."
"Rubrik can only leverage cloud storage for archiving and has no cloud failover."
"It is a lot more expensive than other solutions, but you get what you pay for."
"It is an expensive product."
"In terms of what could be improved with Rubrik, we need to improve the backup for remote sites."
"The integrated reporting is not really that nicely built."
 

Pricing and Cost Advice

"I rate the price of MSP360 Backup a seven out of ten."
"Pricing is reasonable although can be quite a large upfront cost."
"Its pricing needs improvement."
"We have a very good return on investment."
"It includes a standard licensing fee. Once a year, there is a rebranding fee. The licensing costs are available on the internet for MSP360 Backup. There is a discount structure where if you have over 50 devices, you get a 50% discount. So, my cost is $2 a license per month."
"MSP360 is vastly cheaper than its competitors and has almost all the same features."
"The cost is pretty inexpensive. Around four to five dollars per device, per workstation on each server."
"It provides a good cost savings compared to our previous cloud backup."
"The pricing and licensing of Rubrik is better than products that we've had in the past. It was quite a bit cheaper than Commvault and NetBackup."
"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."
"The cost was less than our previous provider, and this is a much better product."
"We pay yearly and it's based on the number of bricks."
"The product is not cheap, but for good reason. It simply works and is very fast."
"There are additional costs for add-ons, and they recently upgraded a new cluster, which also carries a price."
"We are on an annual license to use Rubrik and it is priced well."
"There are additional costs like maintenance, and there are some features on their central management piece that don't come with our licensing."
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Top Industries

By visitors reading reviews
Manufacturing Company
9%
Construction Company
8%
Comms Service Provider
7%
Financial Services Firm
6%
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
9%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise2
Large Enterprise2
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise55
 

Questions from the Community

Ask a question
Earn 20 points
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Comparisons

 

Also Known As

Cloudberry Backup
No data available
 

Overview

 

Sample Customers

StratX
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about MSP360 Backup vs. Rubrik and other solutions. Updated: March 2026.
884,976 professionals have used our research since 2012.