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MicroStrategy vs QlikView vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.7
MicroStrategy offers cost-effective BI solutions, enhancing reporting, reducing maintenance, and providing significant ROI through tailored data management and visualization.
Sentiment score
6.5
QlikView offers quick returns and valuable insights despite perceived costs, challenging ROI calculation but often realized within six months.
Sentiment score
7.0
Tableau Enterprise delivers rapid returns through efficiency, cost reduction, quick insights, and enhanced decision-making within six to twelve months.
The biggest return on investment is the time saving for the customer.
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
Tableau is saving me time, money, and resources, which I would rate as ten.
 

Customer Service

Sentiment score
5.2
MicroStrategy receives praise for its responsive customer service and knowledge base, though some experience delays with complex issues.
Sentiment score
6.1
QlikView's customer service is praised for responsiveness, community support, and efficiency, though experiences may vary by location.
Sentiment score
6.1
Tableau Enterprise support is praised for professionalism and multilingual assistance but needs improvement in response times and technical expertise.
I would rate the technical support from MicroStrategy as nine out of 10.
I would rate the customer support a solid 10.
They provide quick email and phone responses and have Thai-speaking personnel.
There should be consistent standards for all users.
The technical support for Tableau is quite good.
 

Scalability Issues

Sentiment score
7.6
MicroStrategy is highly scalable, supporting many users and large data, with some performance challenges but positive overall ratings.
Sentiment score
7.0
QlikView is scalable with proper hardware, though high user counts may require infrastructure enhancements and favor Qlik Sense.
Sentiment score
6.7
Tableau Enterprise's scalability varies, effective with design and configuration, but big data performance concerns and costs remain.
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Tableau is easy to scale.
 

Stability Issues

Sentiment score
7.3
Users find MicroStrategy stable, noting proper setup and newer versions' improvements, despite occasional bugs and configuration-specific performance issues.
Sentiment score
7.7
QlikView is praised for stability and robustness, with some resource intensity issues during heavy data processing but overall reliable.
Sentiment score
7.4
Tableau Enterprise is generally stable and reliable, with occasional issues mainly related to large datasets or server configurations.
I would rate the stability of MicroStrategy as nine out of 10.
The application hangs after continuous use due to the buildup of cache.
I rate the stability a five or six because Tableau updates very often with new versions or patches.
 

Room For Improvement

MicroStrategy needs improved visualizations, user interface, and data integration to compete with more user-friendly platforms like Tableau and Power BI.
QlikView's outdated interface, scalability issues, and high costs drive users towards modern tools like Tableau, Power BI, and Qlik Sense.
Tableau Enterprise users seek better data integration, improved performance, cost-effective pricing, and enhanced analytics and collaboration features.
Organizations that are well-established and have more money can afford MicroStrategy, but startups and mid-level organizations who do not have this much budget have to opt for other cheaper tools.
MicroStrategy could learn from Power BI's user-friendly interface.
In QlikView, I believe the improvement that should be made is to bring the costs down, as you'll have to be competitive with Power BI, aiming for at least a 30% reduction to stop the hemorrhaging to Power BI.
We cannot send the entire Excel file reports via email within Tableau.
The product owner should enhance its benefits or clarify its role.
It sometimes requires extensive investigation to determine why the data does not appear correctly.
 

Setup Cost

MicroStrategy's pricing is high; negotiate for discounts, align licenses with needs, and consider potential long-term cost benefits.
QlikView's pricing varies significantly, with high setup and user costs compared to Power BI and SAP Crystal Reports.
Tableau's pricing is high yet competitive, with increased costs for added features, posing challenges for small organizations.
The license cost per user or per year for QlikView is about 500 Euros annually.
Power BI as a much cheaper alternative.
A license for 150 users costs around $17,000 USD per year.
Looker is known to be quite expensive.
 

Valuable Features

MicroStrategy provides scalable analytics with customizable reports, self-service, real-time data, and mobile access for enhanced decision-making and visualization.
QlikView offers dynamic dashboards, self-service BI, and rapid data visualization with its Associative Query Logic and user-friendly interface.
Tableau Enterprise excels in data integration, visualization, and analytics, offering customization, real-time processing, and advanced capabilities for decision-making.
The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
The most effective features of MicroStrategy for data analysis in my experience are the security, the metadata management, and the administration, along with the options of different workarounds available to accommodate different types of requirements.
The best features in QlikView are rapid development, the fact that I can do what I want in QlikView, and full control along with ease of use.
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
 

Mindshare comparison

As of September 2025, in the Embedded BI category, the mindshare of MicroStrategy is 11.0%, up from 11.1% compared to the previous year. The mindshare of QlikView is 11.2%, up from 7.3% compared to the previous year. The mindshare of Tableau Enterprise is 27.4%, down from 34.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Market Share Distribution
ProductMarket Share (%)
Tableau Enterprise27.4%
MicroStrategy11.0%
QlikView11.2%
Other50.400000000000006%
Embedded BI
 

Featured Reviews

AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.
Arjun Meda - PeerSpot reviewer
Useful for data visualization and business intelligence
Many of the features in Qlik Sense need to be available and reintroduced in QlikView. I believe many of the features have been added to QlikView after the layout containers were introduced. QlikView used to be a way more customizable tool than Qlik Sense is in the present time. Improvements are required in the hide and unhide functionality that falls under the layout container feature that has been used in my company in recent times. Hiding off the apps in the app overview tab based on the access was a really good feature that needs to be introduced back in the product since I see that, at the moment, there are multiple groups on the tool, owing to which multiple changes on the QMC part is required to handle the solution. Only the person with access to the dashboard in QlikView could have a link to the dashboard through QlikView's hub or access points. With Qlik Sense, one can see whatever is available in the stream. If a user wants to control everything in the product, then there is no need to make multiple changes in the QMC at the individual app level. The aforementioned area can be considered to improve Qlik Sense.
Uzair Faruqi - PeerSpot reviewer
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Computer Software Company
10%
Retailer
8%
Insurance Company
7%
Financial Services Firm
12%
Computer Software Company
10%
Manufacturing Company
9%
Healthcare Company
6%
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise99
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise36
Large Enterprise75
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise66
Large Enterprise182
 

Questions from the Community

What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
Areas of MicroStrategy that have room for improvement include pricing because it is costly. Organizations that are we...
What do you like most about QlikView?
If you correctly use the product for your use cases, it provides value for money.
What is your experience regarding pricing and costs for QlikView?
The license cost per user or per year for QlikView is about 500 Euros annually, and since we are South African-based,...
What needs improvement with QlikView?
In QlikView, I believe the improvement that should be made is to bring the costs down, as you'll have to be competiti...
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
 

Also Known As

No data available
No data available
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Canon, Gatorade, Amcor, Panasonic, Fila, Cambridge University Hospitals, Global Retail Bank, North Yorkshire Police department, Lanoo Group Publishers, and AonGroep Nederland.
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Salesforce, Qlik, MicroStrategy and others in Embedded BI. Updated: August 2025.
867,341 professionals have used our research since 2012.