Amazon QuickSight vs MicroStrategy comparison

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Amazon QuickSight

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Executive SummaryUpdated on Jan 1, 2025

MicroStrategy and Amazon QuickSight are advanced business intelligence tools competing in analytics and data visualization. MicroStrategy appears to have the upper hand in providing comprehensive enterprise-level features, which align well with complex data tasks and predictive analytics, thereby appealing to enterprises with intricate data needs.

Features: MicroStrategy is known for its extensive platform covering data production, blending, storage, analytics, and presentation. It delivers robust enterprise features, including monitoring, embedded analytics, and distribution services. The platform excels in handling complex data tasks and predictive analytics. Amazon QuickSight stands out for its swift visualization creation and seamless integration with AWS. It is recognized for cost-effectiveness, particularly for businesses within the AWS ecosystem.

Room for Improvement: MicroStrategy needs to address challenges in cloud-native deployment, enhance its interfaces, and improve support structures. Users also seek better visualization features and an easier migration process. Amazon QuickSight should expand its visualization options and simplify integration with diverse data sources. Enhancements in feature set and customization options are needed to compete with advanced tools like Tableau and Power BI.

Ease of Deployment and Customer Service: MicroStrategy offers flexibility with on-premises and hybrid cloud setups, though it may involve complexity in deployment. Customer service varies, sometimes lacking promptness. Amazon QuickSight, being cloud-native, offers easier deployment but lacks comprehensive customer support, with users calling for improved guidance and documentation for complex integrations.

Pricing and ROI: MicroStrategy has a higher pricing model, justified by its enterprise-level features but can be a barrier for some organizations. It is perceived to hold long-term value despite a substantial initial investment. Amazon QuickSight presents a cost-effective solution with flexible pay-as-you-go pricing, making it attractive to budget-conscious businesses, especially those already using AWS services.

To learn more, read our detailed Amazon QuickSight vs. MicroStrategy Report (Updated: December 2025).

Amazon QuickSight vs. MicroStrategy

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

3.8

Amazon QuickSight provides competitive pricing, significant time savings, and value, though ROI varies based on usage effectiveness.

Sentiment score

7.7

MicroStrategy enhances reporting and visualization, boosts efficiency, reduces costs, yet quantifying ROI remains challenging for some users.

No quotes available

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No quotes available

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Customer Service

Sentiment score

5.7

Amazon QuickSight's support experiences vary, with helpful Enterprise Support, useful documentation, but inconsistent general assistance based on issues.

Sentiment score

5.2

MicroStrategy offers generally responsive customer service, though pricing, technical support expertise, and response times, especially after hours, need improvement.

I would say out of all the support experience I've had, only 5% took quite a long time to respond to the support message.

ThelmaLaryea

Engineer at Hubtel

I would say at the moment, so far, good in the sense of Amazon's technical support.

Nandakumar-Thiruthath

General Manager Information Systems at a manufacturing company with 10,001+ employees

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I would rate the technical support from MicroStrategy as nine out of 10.

For more quotes and insights, download the MicroStrategy report

Lead Software Engineer at Momentus

Scalability Issues

Sentiment score

5.8

Amazon QuickSight offers scalability for various organizations but faces mixed reviews regarding performance with large datasets.

Sentiment score

7.6

MicroStrategy offers effective scalability, though challenges with large data volumes or architecture can require robust infrastructure and support.

No quotes available

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MicroStrategy's scalability is good, as it has the possibility to read a lot of data and works fine with all the information that we have.

reviewer2772093

Analyst - IM at a healthcare company with 10,001+ employees

For more quotes and insights, download the MicroStrategy report

Stability Issues

Sentiment score

6.5

Amazon QuickSight is stable and reliable, with occasional issues quickly resolved, but lacks maturity compared to Tableau and Power BI.

Sentiment score

7.3

MicroStrategy is stable and reliable, with most issues resolved through updates or proper setup, garnering positive feedback.

No quotes available

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I would rate the stability of MicroStrategy as nine out of 10.

For more quotes and insights, download the MicroStrategy report

Lead Software Engineer at Momentus

Room For Improvement

QuickSight users seek improved features like data integration, visualizations, machine learning, user design, cost efficiency, and documentation.

MicroStrategy needs enhancements in usability, integration, and support, while addressing costly licensing and slow feature releases.

Understanding how AWS charges for Amazon QuickSight usage is critical for all users wanting to visualize their data effectively.

Samuel Ndip Takou

IT Infrastructure Support Specialist at Olam Agri

For example, making automation for filling missing data or reformatting incorrect data formats, and making date corrections.

Ashraf Hosni

Freelancer at a government with 501-1,000 employees

On the analytics side, we are migrating into Amazon QuickSight. One of the products is already migrating, and the rest is in the pipeline.

Nandakumar-Thiruthath

General Manager Information Systems at a manufacturing company with 10,001+ employees

For more quotes and insights, download the Amazon QuickSight report

Organizations that are well-established and have more money can afford MicroStrategy, but startups and mid-level organizations who do not have this much budget have to opt for other cheaper tools.

For more quotes and insights, download the MicroStrategy report

Lead Software Engineer at Momentus

MicroStrategy could learn from Power BI's user-friendly interface.

AJIN S L

Technical Analyst at Allianz

I would appreciate improvements in MicroStrategy related to integration or sharing features with Power BI.

reviewer2772093

Analyst - IM at a healthcare company with 10,001+ employees

Setup Cost

Amazon QuickSight offers cost-effective, flexible pricing, ideal for AWS users, with potential savings through pay-as-you-go options.

MicroStrategy offers powerful features for large enterprises but is costly, with flexible licensing and competitive long-term ownership costs.

It is not expensive, but it is also not cheap.

reviewer2625966

Senior Solutions Architect at a media company with 10,001+ employees

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No quotes available

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Valuable Features

Amazon QuickSight offers seamless AWS integration, ease of use, cost efficiency, fast visualizations, and advanced analytics features for diverse needs.

MicroStrategy provides scalable BI solutions with advanced visualization, mobile integration, robust security, and extensive SDK/API for customization.

The natural language query is very important, and natural language processing is crucial for disseminating dashboards across multiple formats and mechanisms.

reviewer2625966

Senior Solutions Architect at a media company with 10,001+ employees

You can measure the progress of sales, and you can measure the weakness or lowest activity of sales in some areas and determine how to improve it.

Ashraf Hosni

Freelancer at a government with 501-1,000 employees

Interactive dashboards do help with data analysis.

Nandakumar-Thiruthath

General Manager Information Systems at a manufacturing company with 10,001+ employees

For more quotes and insights, download the Amazon QuickSight report

It's important because with MicroStrategy we can manage all our cubes and show data to our clients.

reviewer2772093

Analyst - IM at a healthcare company with 10,001+ employees

The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.

AJIN S L

Technical Analyst at Allianz

The most effective features of MicroStrategy for data analysis in my experience are the security, the metadata management, and the administration, along with the options of different workarounds available to accommodate different types of requirements.

For more quotes and insights, download the MicroStrategy report

Lead Software Engineer at Momentus

Categories and Ranking

Amazon QuickSight

Ranking in BI (Business Intelligence) Tools

5th

Average Rating

7.2

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

No ranking in other categories

MicroStrategy

Ranking in BI (Business Intelligence) Tools

12th

Average Rating

8.2

Reviews Sentiment

6.5

Number of Reviews

162

Ranking in other categories

Embedded BI (3rd)

Mindshare comparison

As of January 2026, in the BI (Business Intelligence) Tools category, the mindshare of Amazon QuickSight is 3.7%, down from 7.3% compared to the previous year. The mindshare of MicroStrategy is 1.3%, down from 3.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Amazon QuickSight	3.7%
MicroStrategy	1.3%
Other	95.0%

BI (Business Intelligence) Tools

Featured Reviews

Samuel Ndip Takou

IT Infrastructure Support Specialist at Olam Agri

Can always access reports through intuitive dashboards that support diverse data connections

I can't specifically say how Amazon QuickSight could be improved since I focus more on using it and leveraging its functionalities. However, I could invest additional time to explore possible feedback from customers regarding their challenges. As cloud engineers, our capacity to improve is limited since AWS manages the services, but I would be open to feedback. I'm aware there are minor details that AWS could enhance, such as optimizing costs for beginners or small startups, which can be steep when trying to take Amazon QuickSight into production. Many have noticed that AWS services greatly benefit well-established companies, while startups struggle with costs as they transition data out of AWS. Understanding how AWS charges for Amazon QuickSight usage is critical for all users wanting to visualize their data effectively.

Read full review

Provides strong data visualization and security while easing deployment across multiple sectors

Lead Software Engineer at Momentus

Read full review

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

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Top Industries

By visitors reading reviews

Financial Services Firm

16%

Computer Software Company

13%

Manufacturing Company

11%

Government

Financial Services Firm

13%

Computer Software Company

Retailer

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	10
Large Enterprise	16

By reviewers
Company Size	Count
Small Business	37
Midsize Enterprise	26
Large Enterprise	100

Questions from the Community

What do you like most about Amazon QuickSight?

The integration is very seamless. We stored our result CSV files in S3 and connected directly from there.

What is your experience regarding pricing and costs for Amazon QuickSight?

Amazon QuickSight charges $250 per user, which becomes expensive when managing multiple departments. However, this cost is offset by the advantages it provides.

What needs improvement with Amazon QuickSight?

Amazon QuickSight could be improved by embedding AI features. For example, making automation for filling missing data or reformatting incorrect data formats, and making date corrections. This would...

What do you like most about MicroStrategy?

The stability of the product is good.

What is your experience regarding pricing and costs for MicroStrategy?

My company has many licenses for MicroStrategy because we can build reports in this tool. I don't know what the cost is for these licenses.

What needs improvement with MicroStrategy?

I don't have any issues with MicroStrategy and would not suggest how it can be improved. I would not change anything because it's a great tool to build reports. I would appreciate improvements in M...

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Product Reports

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Amazon QuickSight

January 2026

Download MicroStrategy product report

December 2025

Also Known As

QuickSight

No data available

Overview

Amazon QuickSight is a fast, cloud-powered business analytics service that makes it easy to build visualizations, perform ad-hoc analysis, and quickly get business insights from your data. Using our cloud-based service you can easily connect to your data, perform advanced analysis, and create stunning visualizations and rich dashboards that can be accessed from any browser or mobile device.

Amazon Web Services (AWS)

Company: Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. With direct operations in 26 countries worldwide and approximately 2,000 employees, our mission is to provide enterprise analytics, mobility, and security platforms that are flexible, powerful, scalable and user-friendly. To learn more, visit MicroStrategy online, and follow us on Facebook and Twitter.

Product portfoilio:

MicroStrategy 10 Secure Enterprise™ empowers leading organizations to analyze vast amounts of data and distribute actionable business insight throughout an enterprise through two distinct offerings: MicroStrategy Analytics™ and MicroStrategy Desktop™. MicroStrategy Analytics delivers reports and dashboards, and enables users to conduct ad hoc analysis and share insights anywhere, anytime, via mobile devices or the Web. It also combines the agility and productivity of self-service visual data discovery with the security, scalability, and governance features of enterprise-grade business intelligence. MicroStrategy Desktop is a standalone, on-premise visual data discovery tool designed to enable business users to analyze and understand their data. MicroStrategy Mobile™ enables organizations to rapidly build custom business applications that deliver analytics combined with transactions, multimedia, and custom workflows to mobile devices. MicroStrategy Secure Cloud™ combines all of the enterprise analytics, mobile, and security features in MicroStrategy 10 Secure Enterprise with powerful and scalable data integration, validation, and warehousing services — all delivered in an environment where organizations can deploy transformational analytics applications in minutes.

Usher, MicroStrategy’s breakthrough security solution, is a powerful mobile security platform designed to dematerialize traditional forms of identity verification (such as passwords, tokens, and physical badges) and replace them with a single mobile identity badge that is cryptographically linked to its owner’s smartphone and dynamically linked to an enterprise’s existing identity repositories. Usher works on standard Android and iOS smartphones, and also boasts an Apple Watch™ integration.

Sample Customers

MLB Advanced Media, Infor, HotelBeds, Gemini, Jivochat, Edmunds.com

Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.